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I suppose a vacuum cleaner like this was quite an innovation in 1953.

Advertisement from Life Magazine, January 10, 1960

Chiquita Banana advertisement ~ June 14, 1968 Life Magazine.

 

Like, how? I'd like to know since Bufferin IS aspirin plus a buffering compound. Could we have a journal citation for those clinical studies?

According to Legend, in Tokyo in June 1950, a young Japanese photographer, Jun Miki, a part-timer for ‘Life’ magazine showed two American photojournalists, David Duncan and Horace Bristol, some prints he had taken with a barely known ‘Nikkor’ lens on a Leica 35mm camera. They were both sufficiently impressed to arrange for a trip for the three of them to the nearby Nippon Kogaku factory where they were given a demonstration and a comparison between the Nikkors and the lenses made by Leitz and Zeiss.

Duncan was so convinced by the superiority of the Nikkors over the German lenses of that time that he purchased a set. When the Korean War broke out a few days later he used them on his Leica bodies throughout his coverage of the war.

His negatives were sent back to Life’s New York office for printing and publication. The technicians asked if he was using a plate camera and considered that the sharpness of the photographs was better than anything they had previously seen from 35mm negatives.

Other Life photojournalists started using Nikkors and some purchased Nippon Kogaku’s rangefinder Nikon Cameras which they found to be more reliable in the severe Korean winter.

Experts examined both the camera and lenses and in December the New York Times ran an article in praise of the equipment.

 

A myth developed that Life magazine was so impressed with the results that they ordered a special batch of black painted Nikon S bodies for their staff. The black finish made them less conspicuous on the battlefield and some had larger wind-on and rewind knobs for easier handling with gloves.

 

Continued ............

Jeez, why does anyone need so many keys? I remember my dad owned an adding machine. They were as big as a bread box.

Advertisements from the March 13, 1970 edition of Life Magazine.

Logo sculpture outside the Time & Life Building

Advertisements from the March 13, 1970 edition of Life Magazine.

By photographers David Douglas Duncan, Carl Mydans, Hank Walker and others.

 

Every weekly issue from the golden age of LIFE magazine from 1936 to 1972 is available on Google books at:

 

books.google.co.uk/books/about/LIFE.html?id=R1cEAAAAMBAJ&...

 

June 14, 1968 Life Magazine.

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