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Photo by Nina Leen
© Time/Life
"Suse Sweaters" - Sweaters matching dresses designed by Susan Dannenberg of Los Angeles from the 1940s.
From the January 27, 1947 edition of Life Magazine:
"Susan liked sweaters but did not have a sweater figure, knitted some for herself while waiting for a broken leg to mend. She decorated them with bleeding hearts, poodles, flowers and pink elephants with the idea of attracting more attention to the sweater and less to the shape of the wearer.
The scheme worked so well that she made some for her friends, then began selling a few. Some of her best customers were Hollywood women like “Slim” Hawks, Esther Williams, Barbara Stanwyck, and Jennifer Jones. By now “Suse” (pronounced Susy) sweaters are sold all over the U.S. The sweaters were all handmade, by 20 knitters and three girls who do nothing but cut out the zany appliques. Some are further decorated with beads and splashy fake jewels. The effect is extravagant and so is the price, from $50 to $70."
($50-$70 in January 1947 would be $750 - $1,054 in 2025.)
Searching the phrase "Suse Sweater" on newspapers.com, the sweaters were advertised almost exclusively in California initially. By 1949, scattered ads were found in a few western states and the northeast. Ads began to taper off by 1952-53, and the last ad I could find using the term was in the L.A. Times during August of 1954, where the sweaters were selling for $33.33 each, or about $400 in 2025 terms.
Ad for Pillsbury's Pancake Fluor - complete with cartoon-bubble speaking wheat, corn, rye and rice kernels - from the October 12, 1942 edition of LIfe Magazine.
Article and pinup gallery of "The Girls of Hollywood" - complete with vital statistics - from the August 3, 1942 issue of Life Magazine.
(May have been a different time, but I know what I like.)
“Scene, Anywhere Along the Coast” [Image caption]
Women in the early 20th century often wore corsets under their clothing, including bathing suits, to achieve the fashionable narrow waistline. Corsets were designed to cinch the waist and create an hourglass figure, which was highly desired during that time. This practice was common and contributed to the exaggerated waistlines seen in illustrations and photographs from that era.
Those extremely narrow waists achieved with corsets could be both uncomfortable and unhealthy. Many women of the time endured significant discomfort for the sake of fashion. Wearing corsets for extended periods could cause several health issues, such as:
•Breathing Difficulties: The tightness of the corset could restrict lung expansion, leading to shortness of breath.
•Digestive Issues: Compressing the stomach and intestines could cause indigestion and other gastrointestinal problems.
•Muscle Weakness: The support provided by corsets could lead to weakened back and abdominal muscles over time.
•Rib Deformation: Prolonged use of tightly-laced corsets could even deform the ribcage and displace internal organs.
Fashion has certainly come a long way since then, with a stronger emphasis on health and comfort today.
[Sources: Fashion-Era.com and HistoricalPix.com]
Advertisement for Colgate Ribbon Dental Cream taking full responsibility for ensuring a happy sex life. Taken from an issue of Life Magazine in the early 1940's. Complete with dentist testimonial.
"If He's Found Somebody New, your Breath May Be the Reason!"
B.F. Goodrich rubber advertisement from the November 16, 1942 issue of Life Magazine.
"Dad's in the hangar, Mr Smith, puttering around with the plane!"
Although the real Life cover for that date is quite different, this seems a great "What If" from the 2012-09-29 FHC Finale Fly Day. I'm sure the Granley Father-Son team & RCAF veterans flying these warbirds would concur.
Other faux magazine covers of mine - all aviation-centric!
for memorial day...
taken at the war memorial museum in saigon... a hero.
LARRY BURROWS (LIFE magazine tribute)
Born: May 29, 1926 in London
Died: February 10, 1971 in Laos
Photo by Roger Mattingly
Laotian Border, 1971
This photograph was taken while Burrows was covering his last story, "The Edge of Laos," three days before he was killed in a helicopter crash.
On February 10, 1971, he took off in a helicopter with four other photographers to cover the South Vietnamese army's invasion of Laos. Downed by North Vietnamese antiaircraft fire over the Ho Chi Minh Trail, he lost his life at the age of 44.
Larry Burrows began working in LIFE magazine's London bureau in 1942, as a "tea boy" whose job it was to fetch cups of steaming tea. In 1945 he started to photograph people like Ernest Hemingway and Winston Churchill.
He didn't like being called a war photographer, but he spent much of his career on battlefields for LIFE magazine covering conflicts in the Congo, the Middle East and Vietnam. He was a three time winner of the Robert Capa Gold Medal for still photography requiring exceptional courage and enterprise.
He was named 1967 Magazine Photographer of the Year by the Pictures of the Year competition of the National Press Photographers Association.
Advertisement for Lucky Strike Cigarettes from the back cover of the September 16, 1940 issue of Life Magazine, courtesy of Mr. Jerry Fairbairn.
"Luckies' finer tobaccos mean less nicotine"
"With men who know tobacco best, it's LUCKIES 2 TO 1"
Advertisement for the Packard 120, taken from the March 18, 1940 issue of Life Magazine.
"Standing or running, the PACKARD 120 is the standout eight!"
"Ask the man who owns one"
This camera was once owned by two hall-of-fame photographers (at different times). Walter 'Wally' Bennett, "Time" magazine's first salaried photographer and Frank Scherschel, a photographer for "Life" magazine who was known for his WWII color work.
"The Winner and the Losers" A print in Life Magazine of a man studying stock prices in the newspaper and on a ticker tape. Several outlined figures are seen pointing at the man from across the room.
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Life magazine ran an article in September 1942 on the Naval base in Derry/ Londonderry, using a number of the photographs taken by David E Scherman.
Life magazine ran an article in September 1942 on the Naval base in Derry/ Londonderry, using a number of the photographs taken by David E Scherman.
Over a thousand Chicagoans, from all walks of life and all parts of the city, came together at Millennium Park to perform "Crowd Out" by Davind Lang.
Although a bit chaotic in the beginning, once the leaders of each of the small groups that formed the whole got things in sync, it became a beautiful performance and a moving experience.
I came upon this event purely by accident and it took me a while to figure out what was going on.
Once surrounded by all these people, I was pretty much stuck, so you see some of the same faces over and over again.
Life magazine ran an article in September 1942 on the Naval base in Derry/ Londonderry, using a number of the photographs taken by David E Scherman.
(loading)..., completed. Now, I would like for you to observe Malcolm X's expression directly behind 94 yrs (young) Dr. J. Eugene Grigsby. This was PHENOMENAL and quite picture perfect!!!! I don't know how this happened but this obviously was NOT Photoshopped. Now, I don't know much about paranormal activity, but this really got me SHOOK (and it still does)... I mean, once I deliver you the story about Malcolm X and all the things that his likeness caused, during my "Everyone Could Use A HERO" fine-art exhibit; you may begin to realize the actual seriousness of these two photos. Day 1 of the exhibit: Malcolm X is hung right next to Dr. MLK, Jr. Malcolm X decides to fall off the wall (but not completely); he is hanging by a wire. Now, this may not seem all that spectacular, but the D-rings can hold up to 100 pounds quite easily and Malcolm X inside the frame alone did not even weigh 40 lbs.! Plus, the D-ring was bent horribly. It was twisted and contorted as if a pair of wire-cutters bent it; yet, there were NO cut marks on the D-ring metal that would indicate this... (strange)...; Next up (incident 2); Malcolm's quote (and ONLY his quote alone) falls from the secured wall and shatters in pieces on the gallery's marbled floor. I get a call from Ms. Iris (the Great); the gallery curator, telling me that Malcolm is acting-up again. So, I had to go to my favorite frame shop and purchase another small frame to house Malcolm X's quote in... and NOW this: as soon as Dr. Grigsby completes his thoughtful sentence and stamps his approval with a simple stroke of his chinny-chin-chin; the ancestor Malcolm gives the slightest smile (of his own approval)... needless to say my Malcolm X fine-art piece will remain in my collection. Maybe Mr. X will aid me in hitting the Lottery... (thank-you for listening)... (peace) *T.M.NOEL/ ANGRYHOUZE, inc.
For May 10-16, 2023.
Ad from the Nov. 15, 1954 issue of Life Magazine.
"More Flavor......Less Nicotine"
Duo-tone Plymouth automobile ad from the March 18, 1940 issue of Life Magazine stressing 2 important actions for the reader: 1... See the QUALITY CHART and 2... Take the LUXURY RIDE.
"Now You Can Be Sure You Get the Best Buy"
Life magazine ran an article in September 1942 on the Naval base in Derry/ Londonderry, using a number of the photographs taken by David E Scherman.
"The Old Man and the Sea" is a short novel written by the American author Ernest Hemingway in 1951 in Bimini, Bahamas. It was the last major work of fiction by Hemingway that was published during his lifetime. One of his most famous works, it tells the story of Santiago, an aging Cuban fisherman who struggles with a giant marlin far out in the Gulf Stream off the coast of Florida.
In 1953, "The Old Man and the Sea" was awarded the Pulitzer Prize for Fiction, and it was cited by the Nobel Committee as contributing to their awarding of the Nobel Prize in Literature to Hemingway in 1954. [Source: Wikipedia]
Hemingway's story was the basis for a 1958 Academy Award winning film directed by John Sturges and starring Spencer Tracy. Here is a link to the original movie trailer:
Naomi Sims appeared on the cover of the October 17, 1969 issue of Life magazine for a feature story on a new generation of black fashion models, wearing her hair as a neck choker. I already uploaded an AI reimagining of the picture of Ms. Sims that appeared on the cover, showing her with her hair undone; this is an AI reimagining of an outtake from the photo session that produced the cover picture.
Amazingly, Naomi Sims never posed with her hair undone - or, if she did, I never saw a picture of her that way. But her lustrous black hair was always a part of her appeal.
MOUNTAIN VIEW, Calif. - Google Inc. has opened an online photo gallery that will feature millions of images from Life magazine's archives that have never been seen by the public before.
The new service, available at images.google.com/hosted/life, debuted Tuesday with about 2 million photos. Eventually, Google plans to scan all 10 million photos from Life's library so they can be viewed on any computer with an Internet connection.
About 97 percent of Life's archives have not been publicly seen, according to Life.
The photos can be printed out for free as long as they aren't being used as part of an attempt to make money. Time Warner Inc., Life's parent company, hopes to make money by selling high-resolution, framed prints. The orders will be processed throughQoop.com.
Life's archives include photos from the Civil War as well as some of the most memorable moments from the 20th century, including the Zapruder film capturing John F. Kennedy's assassination.
Google has been indexing a wide variety of information that previously wasn't available online as part of its efforts to lure even more traffic to its popular search engine. For the past four years, Google has been scanning millions of books stored in dozens of libraries around the world.
The Life partnership represents Google's biggest undertaking in professional photography. Google hopes to work out similar arrangements with the owners of other large photo archives, said R.J. Pittman, a director of product management.
Oldsmobile advertisement from June 23, 1941 issue of Life Magfazine.
"Come join the Exclusive Circle! Hydra-Matic Owners"
From the Swallowtail Garden Seeds collection of botanical photographs and illustrations. We hope you will enjoy these images as much as we do.
Bostonians "at ease" shoe ad from a 1940's issue of Life Magazine.
"Fit right - Feel Right... They're Walk-Fitted"
Cartoon by Arpauy Young in Life Magazine relating to the financial world. A well dressed man is surrounded by animals such as a fox, shark and wolf dressed in suits. The caption reads “The Animals He Meets When He Has Money to Invest.”
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