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Buick automobile advertisement from a 1940 issue of Life Magazine for the Business Coupe.
"Smart Spot for YOUR Money too!"
The amazing wonders of reprographic technology - circa 1940. Presenting Mimeograph, from the A. B. Dick company, from an add in the March 4, 1940 issue of Life Magazine.
"Making and/or saving money for Modern Business"
"No outside help needed."
Eye-catching advertisement for Dr. West's Miracle-Tuft Toothbrush from the July 13, 1942 issue of Life Magazine.
"Keeping Fit Is America's Duty! Do your part by keeping well."
"... with exclusive 'EXTON'"
Let's do the math: Its assurance of a full year of effective service for only 50 cents. That works out to 2/10ths of a cent PER DAY! I guess healthy teeth were only for the wealthy in 1942...
My daughter as Yuri Kochiyama: Yuri Kochiyama was born in 1921 in San Pedro, CA.. She was nisei or an American-born child of Japanese parents. After the bombing of Pearl Harbor, her father, who was already in poor health, was detained, denied medicine and died as a result. Soon after that, the rest of her family was rounded up and interned. The US government held 120,000 people with Japanese heritage in camps because of suspicions about their loyalty. Her family stayed there for two years. This early exposure to racial profiling and injustice helped make Kochiyama an activist. Later on following an arrest for civil disobedience in Brooklyn, she introduced herself to Malcolm X and the two became fast friends. She studied with him at his Organization of Afro-American Unity. On the day that Malcolm X was assassinated, she was there. Kochiyama and her signature cat-eye glasses can be seen in the Life magazine photos holding Malcolm X’s head as he lay dying in the Audubon Ballroom. She continued to fight for human rights for all people. She fought for and won reparations for Japanese people who were interned and a formal apology from the US government in the 80s.
** Original photo of Yuri Kochiyama, courtesy of the Kochiyama family **
#theheroinesproject
Empress Fawzia or Queen Fawzia as they called her on the cover of the Life magazine on the 21st of september 1942,the second Egyptian Royalty figure and the first Persian Royalty figure "she took the iranian citizenship in 1939" to appear on Life cover
Model Suzy Parker wearing Balenciaga,and photographed for Life Magazine in Paris during the fashion shows of French Fashion for Autumn/Winter 1956/57.Life Magazine,August 1956.
Pontiac Special Six Business Coupe advertisement targeted at selling the 1940 models to fashionable women - as published in the May 13, 1940 issue of Life Magazine.
Note the "bait and switch" approach which highlights the $783 price for a model that is NOT the one shown in the ad. You can just imagine the exorbitant price of the Special Six 4-Door Touring Sedan if you decided to add whitewalls - which are always extra.
"Listen... a Pontiac is being sold!"
You can leave your hat on.
Advertisement for Lane Cedar Hope Chests, double page, full-color spread with the smiling grimace of actress Deanna Durbin enticing you to buy. Taken from the May 13, 1940 issue of Life Magazine.
"The gift that starts a home"
Advertisement from Polk Miller Products, maker of Sergeant's Dog Medicines from the October 26, 1942 issue of Life Magazine.
"I can wait"
I can imagine the company sent out quite a few copies of English Setter illustration when the requests came in - and wonder how many are still around.
Artist Lynn Bogue Hunt was born in 1878 and quite prolific and reknown.
Ford automobile advertisement from the March 4, 1940 issue of Life Magazine.
"Watch the FORDS go by!"
Advertisement for home movies available from Castle Films taken from a 1942 issue of Life Magazine - featuring "Here Comes The Circus" - complete with scary-ass clowns.
Clarification: This clown is NOT Donald Trump but he is starring in an update to "Here Comes The Circus". Check local listings.
Goebel Beer advertisement in the March 4, 1940 issue of Life Magazine.
"For Monday Morning Quarterbacks"
"Michigan's National Beer"
"Right From the Cypress Casks of Goebel"
Caption: "53 Airline stewardesses standing in close formation, all wearing distinctive outfits from the country of the airline they represent."
Photo by Peter Stackpole
©Time-Life
The pioneering astronauts who were chosen by NASA to head into space as part of the Mercury programme are all smiles for the LIFE Magazine photographer. They had been selected after an arduous series of physical and psychological tests and were deemed to be medically fit (although Deke Slayton, centre right, was later scrubbed from his mission). The also were no more than 5ft 11 inches tall, a height restriction imposed by the small size of the Mercury capsule.
The trail blazed by the Mercury pioneers was later documented by Tom Wolfe, in ‘The Right Stuff’ (1979).
Pyrex Ovenware ad from the October 12, 1942 issue of Life Magazine.
"Now Let Every Pyrex Dish Serve You All These Ways!"
Article and pinup gallery of "The Girls of Hollywood" - complete with vital statistics - from the August 3, 1942 issue of Life Magazine.
(May have been a different time, but I know what I like.)