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You’ve seen those nifty diagrams about the life of a lead. Sure, you have. Pull one out and take a closer look – right there, between real estate lead generation and conversion. Nurturing real estate leads – See it?
Lead nurturing
You can’t get from one to the other without lead nurturing.
So, why do so many agents get all ticked off when their leads don’t convert – despite the fact that they’ve done zilch to get them there?
Because they’ve left out the most important step.
Don’t let “I’m too busy” stand in the way. You simply MUST focus on nurturing real estate leads.
Don’t surrender
What “location, location, location” is to real estate agents, “Don’t give up before the miracle happens” is to those in recovery. It’s a mantra, sure, but it expresses a truth just as valid as how important location is to a property purchase.
What’s the “miracle” in real estate lead generation?
It’s that moment when a lead – some random person who visited your website or real estate blog called you from a marketing piece you sent out or found you on Zillow – reaches out to you.
Out of all the agents in town, what are the chances this lead chose to call you?
Rather than dwell on the existentials, let’s get down to the basics of what to do with this miracle – how to keep it going and get you to a paycheck. That’s where nurturing real estate leads comes into play.
Let’s do it
That’s the end result – the three simple words you most want to hear (aside from “We’re on record,” that is).
Your goal, then, is to get your leads to finally decide it’s time to pull the trigger – to move them from what you think is that immovable “I’m not ready” to “Let’s do it”
Naturally, not all of your leads are in the same position in your funnel, at the same time. Yeah, it’s frustrating as hell. But that’s the sales cycle, so accept it or be forever irked. Of course, it helps to be generating new leads all the while.
Console yourself with the knowledge that most of these leads will end up transacting. They will eventually buy or sell property. Now, it may be with you, or it may be with another agent.
Most likely, it won’t be immediate
But, you’re not two-years old, so you can handle deferred gratification, right?
So, use the time between now and then to become their agent of choice. The guy or gal whom they wouldn’t think of NOT using to help them. That’s the end result of nurturing real estate leads.
This requires follow up
Everybody says that, right? But what does it mean?
It means forging a relationship with these people. It means consistently following up with them, offering valuable information, without being pushy.
It’s a tall order, we know.
That all important CRM
When I was an agent, Top Producer was brand new. Yeah, I’m a dinosaur. Their CRM (although that’s not what they called it) was high-tech for the time, but rather clunky.
Today’s CRMs, including Top Producer’s, are an indispensable part of an agent’s business.
NOTE TO ROOKIES: Get one. You will never be sorry you made the investment
You absolutely must keep track of every lead and then keep track of where they are in the sales cycle and what you are doing to nurture them.
Consider using Corcoran Consulting’s method: Leads are classified as A, B, or C. The “A” leads are the hottest (those who are ready to pull the buy/sell trigger), “B” folks are getting there and “C” leads are the looky-lou’s (but NEVER count them out).
If you’re alphabet-intolerant, use “Hot, Warm, Cold.” In fact, we like that one even better.
Then comes nurturing real estate leads
Whichever method you choose determines your follow-up efforts. Those “A,” or hot leads need your love right now. Contact them, leave messages and keep calling. In fact, commit to four or five follow-up calls before resigning these folks to the drip system.
Those “B” leads are the ones that typically fall through the cracks. Don’t let them. As an agent, those were the ones that most commonly came through for me.
Consistently stay in touch with them, giving them relevant and valuable content. A newsletter works well here.
Although a simple reminder that you have the world’s best real estate blog on the world’s best real estate website will work as well
Keep dripping on your “C” or cold leads as well. In fact, drip until they die or buy/sell.
How?
With content that is relevant to their position in the sales funnel.
New listing alerts that match their criteria
Market updates
Your spiffy newsletter
What neighborhood did they express an interest in? Give them news about happenings in and around it.
Basic buying and selling stuff – down payment assistance programs in your area, repairs to skip and those worth making, how to get ready to sell/buy.
Think “speed”
Agents with beefy contact management solutions have the advantage of being able to monitor what leads do on their websites and then tailor their campaigns to those actions.
When you know what a lead is thinking, you can accelerate your responses, in kind.
Imagine knowing that one of your leads forwards one of your blog posts or clicks on a link in your newsletter or keeps visiting a particular property in your IDX. THAT is knowledge that is oh, so powerful.
When nurturing real estate leads, knowing when to accelerate a lead from one level to the next gives you a distinct advantage.
Sure, a phone call is the logical next step, but don’t let up on your drip campaign. In fact, it becomes even more pertinent because now you know how to laser-focus your content.
Experts (who I am too lazy to look up and refer you to now – so you’ll need to take my word for it) claim that six to 18 months may pass before a lead is incubated.
This is where your blog comes in
This is where you can be more personal, allowing these leads to get to know you, to appreciate your expertise and to learn to trust you.
Those red-hot or even simmering leads should get an email blast with blog links. They will come, and they will engage, if your content is engaging and relevant to their needs. Utilize the right tools to nurture your leads.
If you pay attention to nurturing leads you’ll know when the time is right for you to pull the trigger.
Dump the canned scripts and use sincerity as your main sales tool. Few others do – think how refreshing it will be to your leads when you actually nurture them instead of tell them how amazing you think you are.
Need to learn how to generate leads in 2018?
Find out how to generate leads using IDX searches in this video
The post Nurturing Real Estate Leads – How To Get The Most Out Of Your Leads appeared first on Easy Agent Pro.
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Please attribute credit to this info-graphic to: www.lorainwebsites.com/blog/bid/68637/Using-Web-Personali... This is a very basic example of a process flowchart that could be followed with Advanced Marketing Automation. The key difference between lead nurturing via preset email, and Advanced Marketing Automation is that Marketing Automation happens as the result of a leads actions. Different actions can trigger different events, since this happens in real-time it allows you to present opportunities while your lead is using your website or a social media site.
How to generate sales leads online without effort
#B2B_Lead_Generation #Lead_Generation #Lead_Generation_Process #Lead_Management #Lead_Nurturing #Online_Lead_Generation #Sales_Lead_Generation
The sales industry has changed dramatically in recent years. Salespeople no longer need to rely solely on their charm and persuasive ability to close deals. Technology has made it possible for salespeople to be more productive, efficient, and effective.
One of the most exciting improvements in sales technology is the growth of service tech and sales rep automation tools (www.tankspotter.com/). These apps integrate artificial intelligence, machine learning, and automation to help sales personnel manage their jobs, activities, and relationships more successfully.
Here are some of the benefits of service tech and sales rep automation apps:
Time-saving
Technology has transformed the way of business. With the emergence of automation solutions, companies can save time and boost efficiency by automating repetitive processes. Sales reps are no exception to this trend, as they can benefit immensely from automation programs that can help them save time and streamline their work.
Lead generation is one significant way that technology can save salespeople time. Formerly, sales representatives would have to actively hunt for possible prospects, which can be time-consuming and inefficient. Salespeople, on the other hand, can use automated programs to create leads based on specified criteria. This saves them much time and boosts their chances of discovering high-quality leads.
Another way automation software might help sales professionals save time is by automating the sales process itself. Sending follow-up emails, scheduling appointments, and updating customer information are all tasks that can be automated. This frees up sales representatives' time to focus on more vital activities like closing deals and creating customer connections.
The customer relationship management (CRM) system is one form of automation program that has grown in popularity in recent years. By offering a central database for all client-related information, a CRM system can assist sales professionals in handling their leads and customer interactions more efficiently. This allows sales professionals to track client interactions better and discover possible sales opportunities.
Several sorts of technology, in addition to automation tools, can save sales reps time. Video conferencing solutions, for example, might reduce the need for in-person meetings, which can be time-consuming and costly. Sales representatives can use video conferencing to conduct virtual customer meetings, saving time and increasing productivity.
Better customer experience
Technology and sales rep automation tools can improve the total client experience in addition to saving time. Here are a few examples:
Personalization: Sales agents can personalize their sales approach to specific customers by employing automation software to collect and analyze consumer data. This enables companies to give a more personalized experience tailored to the customer's individual demands and interests. Customers are more likely to have a great experience and become repeat customers when they believe their requirements are understood and valued.
Consistency: Automation tools ensure that every customer has a consistent experience, regardless of the sales rep or channel they use. A CRM system, for example, can provide a central database of client information that all sales representatives can access. This means that every interaction with the consumer is consistent and tailored, no matter who they talk to or when they chat with them.
Faster response times: Automation programs can help reduce the time needed to respond to consumer inquiries and issues. Chatbots, for example, can provide instant solutions to simple questions or concerns, freeing sales representatives to handle more difficult situations. Customers will be more satisfied and loyal as a result of not having to wait as long for a response.
Improved communication: Automation tools can also help sales staff and customers communicate better. A sales representative, for example, can utilize a CRM system to track client contacts and ensure that the issues or concerns are addressed. Knowing that their requirements are being met swiftly can help establish trust and confidence in the customer.
Self-service options: Finally, automation programs can give clients self-service choices such as online chat or knowledge bases. Customers can now discover answers to their concerns or fix their difficulties without waiting for a sales representative. This can improve the client experience by making it easier and faster for them to acquire the required assistance.
Improved data accuracy
Sales rep automation tools and technology have the ability to greatly improve the accuracy of data utilized in sales and customer relationship management. Here are a few examples:
Data entry automation: Automation software can automate data entry, lowering the chance of human error. When a sales representative enters customer data into a CRM system, automation technologies can automatically validate and format the data to ensure accuracy. This can help to reduce typos, poor formatting, and other issues.
Integration with other systems: Automation applications can also be integrated with other systems, such as accounting or inventory management software. This ensures that client data is consistent across all systems, lowering the risk of errors caused by inaccurate or obsolete data.
Real-time data updates: Automation programs can update customer data in real-time, ensuring that salespeople always have the most up-to-date information. For example, if a customer changes their contact information, automation technologies can automatically update their data in the CRM system. This reduces the possibility of errors caused by obsolete or erroneous information.
Improved data analysis: Automation apps can also increase the accuracy of data analysis by giving more accurate and complete data. Automation technologies can ensure that sales professionals have access to high-quality leads with correct and complete data by automating the lead-generating process. This can increase data analysis accuracy by offering a more complete and accurate picture of client behavior and preferences.
Reduced manual intervention: Automation applications can help to reduce the requirement for manual involvement in the data management process. This can lessen the likelihood of human-caused errors or inconsistencies in data handling processes.
Increased productivity
By automating tedious operations and optimizing workflows, technology and sales rep automation solutions can significantly boost productivity. Here are a few examples:
Lead generation: Automation tools can save sales professionals time and effort by automating the lead creation process. For example, by using data analytics technologies, salespeople might discover potential consumers based on their behavior and preferences. This allows sales representatives to focus on more vital activities, such as strengthening relationships with existing customers.
Workflow automation: Automation software can automate workflows, such as the process of lead nurturing or the administration of customer inquiries. This can save time and reduce the likelihood of errors by decreasing the need for manual intervention. Automation technologies can send follow-up emails to prospective customers or route customer inquiries to the relevant department.
Sales forecasting: Automation programs can also automate the sales forecasting process, giving sales representatives precise and up-to-date information on sales performance. This can assist sales representatives in identifying future possibilities or problems and adjusting their plans accordingly.
Data analysis: Automation tools can help sales staff gain insights into client behavior and preferences by automating the data analysis process. This can assist sales representatives in identifying trends and patterns that can inform their sales strategies.
Document management: Document management tools can automate the process, decreasing the time and effort necessary to produce, store, and retrieve documents. Automation technologies can prepare contracts or proposals automatically, decreasing the need for manual interaction.
Service Tech App
In today's digital age, technology has revolutionized the way we interact with the world around us. From online shopping to virtual meetings, technology has made life more comfortable and accessible. One such product that has recently gained a lot of attention is the Service Tech App.
The Service Tech App is an on-demand service platform that connects service providers with customers in need of their services. This app offers a wide range of services, including house cleaning, plumbing, electrical maintenance, and even personal styling. Consumers can use the app to request services quickly and easily, while service providers can accept the job, track the work, and receive payment all through the app.
One of the primary benefits of the Service Tech App is its convenience. Customers can rapidly access a variety of services from the comfort of their own home, without having to waste time searching for service providers or making phone calls. Clients can use the app to schedule services and track their progress, resulting in a more seamless experience.
Another advantage of the Service Tech App is its transparency. Customers can read service provider evaluations and ratings, helping them to make an informed decision when picking a provider. This ensures that customers receive high-quality service from trustworthy vendors.
The Service Tech App also benefits service providers. The software ensures that service providers have a steady flow of work, allowing them to grow their business and customer base. The app also streamlines the payment process, ensuring service providers are paid on time and securely.
Sales Rep Automation App
Sales rep automation is a new technology that is transforming the sales industry. Sales representatives are crucial to businesses since they are responsible for closing deals and generating revenue. But their task can be tedious and time-consuming, which is where sales rep automation technologies come in.
A sales rep automation app is a piece of software that automates certain sales tasks, allowing salespeople to focus on high-value activities that require their attention. These apps use artificial intelligence, machine learning, and data analytics to increase the efficiency and efficacy of the sales process.
One of the major benefits of sales rep automation technology is that it saves time. Representatives no longer need to spend hours manually entering data, preparing reports, and sending follow-up emails. Instead, these operations can be automated, allowing salespeople to focus on more important tasks like meeting with clients and closing deals.
Another advantage of sales rep automation software is that it can enhance sales productivity. By automating essential tasks, reps can complete more work in less time, resulting in increased productivity. These systems also provide real-time analytics, enabling salespeople to make data-driven decisions that lead to improved sales results.
Sales rep automation technologies can also improve communication between sales teams and customers. These tools can automatically send follow-up emails or reminders, ensuring that no leads fall through the cracks. Representatives can also use these apps to log customer encounters, making personalizing messaging and building deeper customer connections easier.
Ultimately, sales rep automation and service tech tools have changed the way sales reps work. By automating laborious processes, enabling personalized interactions, and improving data accuracy, these solutions can help sales professionals become more productive, efficient, and effective. If you are a sales rep looking to boost your effectiveness, consider incorporating any of these apps into your workflow.
About
TankSpotter Service makes it simple and advantageous for professional service, HVAC, Propane, and Heating Oil businesses to grow, operate more efficiently, and optimize earnings. Your customer service representatives and dispatchers will appreciate how easily service calls recorded in TankSpotter flow to field service technicians via the Tank Spotter app (smartphone). Dispatchers, managers, and office workers can monitor techs to finish each operation while all documentation is automatically routed back to the main office for automated filing and payment.
Cindy Modzel is a business development professional with 10 years of experience in customer service, sales development and sales operations support. Cindy joined SIGMA Marketing Group in 2008 and often provides the first introduction to SIGMA, and as such is an integral part of the business development department..
Prior to joining SIGMA Cindy held, Business development, sales support and CRM administrative roles at Concentrix Corporation, Sutherland Global Services and Join the Call Audio and Web Conferencing Services.
I use the kind that allows me to speak in real time with customers using the power of the written word. JOLEADO provides an integrated sales solution that uses live chat as an entry point for all your customers. Instead of buying a separate email marketing program, CRM, form handler, and lead nurturing tool – have it ALL with the JOLEADO Live Chat Software. If You Read One Article About Live Chat Software Watch this One Now and know more here www.joleadosystem.com/
Jumpfactor Professional Services Marketing
10 Milner Business Court #358
Toronto, ON M1B 3C6, Canada
(855) 529-5867
Jumpfactor is the leader in helping services firms to leverage inbound marketing for high growth. Their strategy, branding and marketing campaigns have brought us a significantly higher flow of high quality leads. Jumpfactor is a Professional Inbound Marketing agency. Specialties include SEO search engine optimization, content marketing and marketing automation for various organizations.
Jumpfactor Professional Services Marketing
10 Milner Business Court #358
Toronto, ON M1B 3C6, Canada
(855) 529-5867
Jumpfactor is the leader in helping services firms to leverage inbound marketing for high growth. Their strategy, branding and marketing campaigns have brought us a significantly higher flow of high quality leads. Jumpfactor is a Professional Inbound Marketing agency. Specialties include SEO search engine optimization, content marketing and marketing automation for various organizations.
Jumpfactor Professional Services Marketing
10 Milner Business Court #358
Toronto, ON M1B 3C6, Canada
(855) 529-5867
Jumpfactor is the leader in helping services firms to leverage inbound marketing for high growth. Their strategy, branding and marketing campaigns have brought us a significantly higher flow of high quality leads. Jumpfactor is a Professional Inbound Marketing agency. Specialties include SEO search engine optimization, content marketing and marketing automation for various organizations.
Jumpfactor Professional Services Marketing
10 Milner Business Court #358
Toronto, ON M1B 3C6, Canada
(855) 529-5867
Jumpfactor is the leader in helping services firms to leverage inbound marketing for high growth. Their strategy, branding and marketing campaigns have brought us a significantly higher flow of high quality leads. Jumpfactor is a Professional Inbound Marketing agency. Specialties include SEO search engine optimization, content marketing and marketing automation for various organizations.
Jumpfactor Professional Services Marketing
10 Milner Business Court #358
Toronto, ON M1B 3C6, Canada
(855) 529-5867
Jumpfactor is the leader in helping services firms to leverage inbound marketing for high growth. Their strategy, branding and marketing campaigns have brought us a significantly higher flow of high quality leads. Jumpfactor is a Professional Inbound Marketing agency. Specialties include SEO search engine optimization, content marketing and marketing automation for various organizations.