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Illustrated using watercolor with watercolor pencils. See website www.robinmaclean.moonfruit.com/ for additional illustrations by Robin MacLean, including additional fig illustrations for Bakery Wagon and Mother's fig bar packaging.
Copyright Robin MacLean 2007.
From an April 1954 issue of Punch a full page colour advert for the company's Fruit Squash range - one of the many soft drinks they were famous for. It's a grand bit of graphic design with 'bottle-less' labels being used as glasses and showing the strong brand identity they had across their ranges of drinks.
An interesting dummy or display biscuit tin of the size that was placed in grocers display cabinets for the open sale of loose biscuits by weight. This display tin shows four different labels, one on each side, that would usually be seen on all four sides of a single display tin. They are for Crawford's Assorted Chocolate biscuits, Crawford's Cream Crackers, Crawford's Goldenacre biscuits and one of their main brands, sold both loose and in packets and tins, Crawford's Rover Assorted.
The company, in similar vein to the Rover Car Company, used a take on the sea-roving Viking longship to promote the Rover Assortment brand. They also produced a small lapel badge using this symbol.
"1001 cleans a big, big carpet for less than half-a-crown". Yes, if you know that jingle, like me, you're possibly now showing your age! A glass bottle that still contains some of the cleaner that was very popular back in my Lancashire childhood of the 1960s.
The brand '1001' is still going strong and is now part of the WD-40 company. It was first produced by P.C. Products (1001) Ltd back in the 1940s and was for many years owned by the well-known Cussons Group who had themselves been acquired by Paterson Zochonis in 1975. They sold the brand on in the 1990s. As for P.C. Products - this bottle has a Swinton, Manchester, address on although I think at one time they traded from Bradford in W Yorkshire. Did they move west of the Pennines as part of Manchester based Cussons I wonder?
One of my latest calligraphy in arabic style - part of Asemic Calligraphy series by Jordan Jelev
graphic design, label design, package design, logo design, calligraphy, typography, digital photography, branding, Wine label packaging, Label designers, Award winning design, Napa Design firm, Spirit packaging, Package design, Website design, Naming, Brand design, Signage design, Print design, Brochure design, Napa wine labels, China Wine Label, China Package Design, India Wine, India Label, chocolate package, gourmet, wine and spirits, bulgaria, australia wine labels, Sonoma Wine labels, Best Wine Label Design, Glass design, Bottle design, Wine label designer
I can't quite believe that as a school pupil I wrote off to so many companies asking for examples of wrappers or packaging or that so many replied positively! One was local Birmingam concern of Cadbury's and this is a wrapper for the Applejack apple jelly bar they made. I don't think it was available for very long but I do recall liking it!
A glass ashtray, possibly dating from the early 1950s, advertising Duncan Gilmour's "Sheffield Shield" Golden Pale Ale - the ashtray is of the type that appears to 'encase' a bottle label design in the base. Duncan Gilmour & Co Ltd was registered in 1881 as brewers of hop bitters and they acquired the Lady's Bridge Brewery in Sheffield that did date back to 1791. Gilmour's was acquired by the Yorkshire brewers Tetley's of Leeds in 1956 and brewing at the Lady's Bridge ceased in 1959.
Given what QC says below, about the Australian connection, I've looked again into this label especially as it had struck me as unusual to have the word 'brand' on and Sheffiled, England. The more I think of it this is likely to be an export label for their Golden Pale Ale and wonder if this was intended for the Australian market?
A remarkable document this - a spirally bound 140 pages of nuts, bolts, fixings, fasteners and special forgings that were in production at the Atlas Works of Guest, Keen & Nettlefolds (Midlands) Ltd. at Darlaston in Staffordshire. The well produced catalogue has been thoughtfully published using index tabs and colours to cover the seven sections, covering black bolts and screws, high tensile, 'Bright" bolts and screws, brass as well as Specilaities and appendices.
GKN was a sprawling conglomerate based on the 1902 merger of Nettlefolds of Birmingham with Guest, Keen & Co who were themselves the product of Guest's (associated with the Welsh Dowlais Iron Co) and Keen's Patent Nut & Bolt Co. again of Birmingham. Over the decades they acquired many other similar concerns becoming a 'verically integrated' concern in that they produced iron and steel as well as formed metal into a wide variety of products. They had a loose 'structure' at the time of this catalogue although there was to be a brief interlude when the 'producing companies' were nationalised in 1951 before being reacquired between 1954 and 1955. The concern later morphed into GKN.
Opposite a selection of machined bolts and nuts are examples of the box end labels used for the various products. These colour coded and grouped labels used to fascinate me in ironmongers shops as a child!
An interesting dummy or display biscuit tin of the size that was placed in grocers display cabinets for the open sale of loose biscuits by weight. This display tin shows four different labels, one on each side, that would usually be seen on all four sides of a single display tin. They are for Crawford's Assorted Chocolate biscuits, Crawford's Cream Crackers, Crawford's Goldenacre biscuits and one of their main brands, sold both loose and in packets and tins, Crawford's Rover Assorted.
The lid of the tin shows the company's long lasting advertising slogan "Crawford's Biscuits are Good biscuits" as well as showing the address label that normally appeared on such tins for individual dispatch.
Robinsons were a major printing company who specialised in packaging and this advert, from the January - February 1955 issue of the trade journal "Sales Appeal", is showing three examples of colour printing product wrappers - a market Robinson's were well known for.
The three examples are real wrappers tipped in to the advert and are for three chocolate and confectionery companies. Cadbury's Dairy Milk Chocolate is probably one of the world's best brands and the wrapper seen here is the the re-design Cadbury's had introduced only a few years earlier and that was designed by Norbert Dutton. It forms the basis of the wrapper still used today. Fry's of Bristol's "Crunchie" comes from the same stable as Cadbury's as the Birmingham based company had owned Fry's of Bristol since 1919.
The final example is from the once famous Edinburgh company of Duncan's who, for many years, used the strapline "The Scots word for Chocolate". This wrapper label is for their Milk Chocolate Nutty Crisp. W & M Duncan's had introduced the 'Walnut Whip' in 1910 and it is still produced by Nestle who eventually acquired the product via their takeover of Rowntree Mackintosh as Rowntree's had acquired the concern in 1927. The Edinburgh factory closed in 1987 although for some years a buy-out reintroducing the Duncan's brand was attempted.
Before home refridgeration and frozen foods canned products were a staple in many homes - and in 1930s Britain refrigerators, although growing in popularity, were still far from commonplace. A lively and colourful advert, with some contemporary lettering, for the long established Chivers and Sons Ltd whose main base was at the "Orchard Factory" in Histon neat Cambridge.
The 'orchard factory' belies the company's origins in jam and preserve manufacturing. The family were fruit growers who moved into producing their own preserves in around 1870 - a move that was helped by the development of the railway network and the Victorian growth of more 'national' distribution and brands in the food industry. As farmers the company's portfolio developed to include a wide range of products including vegetables as seen here and Chivers were a remarkably integrated concern even manufacturing their own cans.
Despite being market leaders for many years post-WW2 saw the company decline in importance and in 1959 they sold themselves to Schweppes and so became part of Cadbury Schweppes. The brand became co-mingled with another great name in jam, Hartley's, and in the UK the Chivers name, now in other ownership, was phased out although it is still in use in the Irish market.
This catalogue for 1929 showing box tops for chocolates and biscuits was issued by the Leeds colour printers George H Harrison & Sons of the Statue Printing Works. It was issued in two formats, for large and small cartons, and contains numerous stock designs that could be overprinted with a brand and retailers name. The colourways and designs are very 1920s 'chocolate box' in style with little of contemporary graphic design! They show very traditional scenes, Christmas and such, as well as charming 1920s 'flappers' along with a smattering of historical and 'Far Eastern" promise and delights! The prices ranged from 55/- per thousand for designs in Section C, through 65/- in Section B and Section A's designs coming in at 75/-.
This is the embossed cover with much use of gold ink.
Logotype Design For "Master" Spray Paint From
"Artman colors" Brand.
This product Made in Tehran,Iran
Feb 2018
More Information:
It is not every day you get given a 70 year old "out of date" tin of ... and I will admit it is not everyone who could have been as thrilled as I was upon receiving such a gift! An old pal had seen these in a charity shop window and knowing my delight at old packaging and has kindly presented me with an early Christmas present. You do see such items around but seldom still with their contents and in generally such good condition.
Ovaltine was the product of A. Wander Ltd. of London although their laboratories, factory and associated farms were north of the city in King's Langley in Hertfordshire where the factory was, for many years, a local landmark seen off the West Coast Main Line. The company, of Swiss origin and original producers of Ovomaltine, opened the King's Langley site in 1913 but production here ceased in 2001.
The cardboard container has various information panels and includes the price of 2/6d (12.5p) and that it is for the "home market"; those for overseas climes were generally in tin containers. It has no date but the Royal Warrant is for the late King George VI so it post-dates 1952/3 and is, I'd say, c.1955.
An interesting dummy or display biscuit tin of the size that was placed in grocers display cabinets for the open sale of loose biscuits by weight. This display tin shows four different labels, one on each side, that would usually be seen on all four sides of a single display tin. They are for Crawford's Assorted Chocolate biscuits, Crawford's Cream Crackers, Crawford's Goldenacre biscuits and one of their main brands, sold both loose and in packets and tins, Crawford's Rover Assorted.
Two sides here - the Assorted Chocolate and the Cream Crackers, the latter associated as a savoury cracker for eating with cheese and often associated with rival's Jacobs.
graphic design, label design, package design, logo design, calligraphy, typography, digital photography, branding, Wine label packaging, Label designers, Award winning design, Napa Design firm, Spirit packaging, Package design, Website design, Naming, Brand design, Signage design, Print design, Brochure design, Napa wine labels, China Wine Label, China Package Design, India Wine, India Label, chocolate package, gourmet, wine and spirits, bulgaria, australia wine labels, Sonoma Wine labels, Best Wine Label Design, Glass design, Bottle design, Wine label designer
This catalogue for 1929 showing box tops for chocolates and biscuits was issued by the Leeds colour printers George H Harrison & Sons of the Statue Printing Works. It was issued in two formats, for large and small cartons, and contains numerous stock designs that could be overprinted with a brand and retailers name. The colourways and designs are very 1920s 'chocolate box' in style with little of contemporary graphic design! They show very traditional scenes, Christmas and such, as well as charming 1920s 'flappers' along with a smattering of historical and 'Far Eastern" promise and delights! The prices ranged from 55/- per thousand for designs in Section C, through 65/- in Section B and Section A's designs coming in at 75/-.
This shows a lid and front panel design overprinted, as an example, as "Gaiety Chocolates" to show what could be provided at additional cost. The scene is rather 'Arabian Nights".
An interesting dummy or display biscuit tin of the size that was placed in grocers display cabinets for the open sale of loose biscuits by weight. This display tin shows four different labels, one on each side, that would usually be seen on all four sides of a single display tin. They are for Crawford's Assorted Chocolate biscuits, Crawford's Cream Crackers, Crawford's Goldenacre biscuits and one of their main brands, sold both loose and in packets and tins, Crawford's Rover Assorted.
"Goldenacre" is, of course, an Edinburgh suburb but this is a nice play on the idea of goldenacres of wheat as used in this wholeeal bicuit. The "Simple Life" must have annoyed another Edinburgh baker of biscuits, Mitchelhill's, as "Healthy Life" was the name of one of their brands!
graphic design, label design, package design, logo design, calligraphy, typography, digital photography, branding, Wine label packaging, Label designers, Award winning design, Napa Design firm, Spirit packaging, Package design, Website design, Naming, Brand design, Signage design, Print design, Brochure design, Napa wine labels, China Wine Label, China Package Design, India Wine, India Label, chocolate package, gourmet, wine and spirits, bulgaria, australia wine labels, Sonoma Wine labels, Best Wine Label Design, Glass design, Bottle design, Wine label designer
From a 1930s printers almanac showing examples of colour separation and printing as being used for high quality advertising. This quite lucious illustration is intended to seel the multi-coloured woollen yarns available fromt he famous Bardford concern of Lister's. Lister's originated in silk production but diversified into other fibres especially the locally important wool industry and became known for fine velvets as well as heavier moquettes. The paper label design is lovely with the very '30s image of the modern lady golfer!
graphic design, label design, package design, logo design, calligraphy, typography, digital photography, branding, Wine label packaging, Label designers, Award winning design, Napa Design firm, Spirit packaging, Package design, Website design, Naming, Brand design, Signage design, Print design, Brochure design, Napa wine labels, China Wine Label, China Package Design, India Wine, India Label, chocolate package, gourmet, wine and spirits, bulgaria, australia wine labels, Sonoma Wine labels, Best Wine Label Design, Glass design, Bottle design, Wine label designer
This catalogue for 1929 showing box tops for chocolates and biscuits was issued by the Leeds colour printers George H Harrison & Sons of the Statue Printing Works. It was issued in two formats, for large and small cartons, and contains numerous stock designs that could be overprinted with a brand and retailers name. The colourways and designs are very 1920s 'chocolate box' in style with little of contemporary graphic design! They show very traditional scenes, Christmas and such, as well as charming 1920s 'flappers' along with a smattering of historical and 'Far Eastern" promise and delights! The prices ranged from 55/- per thousand for designs in Section C, through 65/- in Section B and Section A's designs coming in at 75/-.
The title page is rather old-fashioned in style even for 1929 but is designed to show the technical skill of the company. The Statue Printing Works was situated on Lovett Road, Leeds.
A charming little colour booklet issued by the famous jam, jelly and fruit canners of Chivers from their Orchard Factory at Histon, near Cambridge. The booklet contains details of the company, the products and recipes that they can be used in. Many of the plates are reproductions of colour advertisments commissioned over the years by Chivers, several from well known artists and illustrators.
Canned fruit, in the days before widespread freezing or importation of seasonal fruits, was an important staple of many kitchens and pantries. Chivers had an extensive range of such products as seen here with their Victoria Plums in syrup. The company had their own can manufacturing and canning plants at Histon and the range included raspberries, strawberries, greengages, golden plums, Victoria Plums and damsons. The recipes include one for Savoy Pudding.
In the mid-1920's Crawford's of Edinburgh (this being D.S. Crawford's the bakery shops) commissioned some fine packaging and labelling. This, for Union Assorted, makes play on the devices of the major dominions - Canada, India, Australia, New Zealand and South Africa as well as the 'mother country'. It seems a strange cross between the "Empire Exhibtion" style (of 1924) and the Empire Marketing Board.
Hand illustrated card printed in dark red archival quality ink onto super thick, 365gsm recycled kraft card.
A fine, full page colour advert for a colour printer; seen in Shelf Appeal magazine for October 1935 is this advert for Hudson Scott & Sons Ltd. who specialised in showcards, wrappers, labels and other items associated with packaging and publicity. The Carlisle based company had its origins as far back as 1799 but were formed as a company in 1898. This was to better exploit the shift from traditional printing to that of lithographic printing on tin that allowed Hudson Scott's to capitalise on the growing market for packaged and branded goods, especially biscuits.
The company was one of the earlier members of the Metal Box and Printing Industries Ltd. when it was formed in 1921 along with other well known names in the trade such as Barclay and Fry. Known as Metal Box Company after 1930 it became a major British concern, merging with Carnaud in 1988 before vanishing into a US company in later years.
The advert shows a range of packaging and showcards for then major UK brands. These include Macfarlane Lang biscuits, their Victoria Assorted and Florentine Cakes, Peek Frean cheese biscuits and Jacob's Cream Crackers. The showcards are for Schweppe's Grape Fruit juice and Vim, the cleaner brand owned by R.S Hudson Ltd., the soap manufacturer's owned by Lever Brothers since 1909. It is fascinating to see these packages in colour.
I actually have quite a liking for this clevery conceived corporate identity that was commissioned by the brewery group Watney Mann Ltd in 1966 from the Design Research Unit. At the time Watney Mann were, like many other major brewers, busy acquiring many smaller regional concerns, and the subject of a corporate identity for the design of disparate elements such as advertising, publicity, packaging and architecture was being considered by many such companies.
Wattney Mann went to one of the greats - the Design Research Unit who at the time were probably at the peak of their powers - in the early to mid 1960s they, for example, undertook the rebranding of British Rail and did the design specification for London Transport's new Victoria line Underground. This project is credited to one of their founding partner's, Milner Gray, but also nicely credits other involved. Watt Mann, instead of sweeping away their regional subsidiaries and brands, realised that they had considerable local loyalties that could be retained and exploited. The clever trick was to present them in within a single 'look' across the whole group. The identity was also capable of a degree of adaptation, such as for differing styles of public house or property architecture, so as to be more sympathetic to a particular age or style of pub. The look was also carried across bottle labels, pump clips and vehicles. The graphic design and style was also suitably robust enough to speak to previous brewery styles without being too retro - a clever trick.
All in all it reminds me of the work we did at LondonUnderground some years ago on design specifications for different thematic groups of stations - by company, architect or age so as to look sympathetic to each 'type' yet part of the Underground system and 'look'. Watney Mann staged an exhibition of their new look at the London Design Centre along with the Council of Industrial Design who were keen to showcase the approach. The exhibition design itself is a gem - even down to that street facade of public houses to show how the 'look' could be applied and much use of the various now long lost local brewery names.
Calligraphy on paper 35x20 acryl pencil ink coffee 14 /10/2009 jordan jelev - the Labelmaker www.epixs.eu
graphic design, label design, package design, logo design, calligraphy, typography, digital photography, branding, Wine label packaging, Label designers, Award winning design, Napa Design firm, Spirit packaging, Package design, Website design, Naming, Brand design, Signage design, Print design, Brochure design, Napa wine labels, China Wine Label, China Package Design, India Wine, India Label, chocolate package, gourmet, wine and spirits, bulgaria, australia wine labels, Sonoma Wine labels, Best Wine Label Design, Glass design, Bottle design, Wine label designer
The modern world of peas! The availablity of canned and dried peas was typical of the changes in the early 20th century in terms of the 'convienience' of food for many working households and Batchelor's as a brand is still around. That said the company produced a wide range of tinned vegetables and fruit as seen in these advert pages from the booklet. Carrots, diced in this case, and the inevitable prunes. They are indeed good for you and were seen, as here, as having 'medicinal properties' when you 'struggled to go'.
Ushers's Brewers of Edinburgh were early adherents of a more 'corporate' look for their packaging and publicity. An important part of this was the re-design of their beer labels in c1953/4 - undertaken by the Scottish sculptor C D'O Pilkington Jackson. This colourful range (sadly only seen here in black and white) included both neck and bottle labels. Each type of beer was 'colour coded' - sweet stout, for example, black, yellow lettering and red bands.
graphic design, label design, package design, logo design, calligraphy, typography, digital photography, branding, Wine label packaging, Label designers, Award winning design, Napa Design firm, Spirit packaging, Package design, Website design, Naming, Brand design, Signage design, Print design, Brochure design, Napa wine labels, China Wine Label, China Package Design, India Wine, India Label, chocolate package, gourmet, wine and spirits, bulgaria, australia wine labels, Sonoma Wine labels, Best Wine Label Design, Glass design, Bottle design, Wine label designer
From an article on creative photography published in 1931, a very fine photographic composition intended for use in a Crosse & Blackwell advert. C&B is still in existance as a trademark although the old established London company, based int he Soho Square area of the city for many years has long gone - and indeed, the remnants of the old works and offices have recently been demolished for Crossrail works in London. This shows many of the company's food products in tins, bottles and glasses - and the use of very traditional design and typography that was intended to show C&B's roots in the 18th century. Indeed the pickle and piccalilli labels are effectively versions of the company's very earliest labels.
Francis Bruguière was an American experimental photographer and artist.
Tucked away in Tallinn is the minute but fascinating (to me) Estonian Economic History Museum - and there to browse through were these wonderful publicity and staff photo albums. In many of the albums are examples of publicity and packaging, real rare survivors - and these are wonderful examples of 1930s commercial art and graphics. The show the typical products Estonia produced at the time and exported to many markets, such as the English. They included canned vegetables and fruit, and tinned pork. I was fascinated so I hope the Museum doesn't mind me sharing this page with you all.
Painted using gouache. See website www.robinmaclean.moonfruit.com/ for additonal illustrations by Robin MacLean
Copyright Robin MacLean 2007.