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Hands-on creative director and creative team lead of 30 for Compaq.com - Complete rebranding and re-architecture of the Compaq web presence. Usability and interface design -
Increase in online commerce from $800k to $4 million - All designs transitioned to printed material to become a unique paradigm from web to print
- Creation and design
implementation of all Flash minisites which consisted of new product launches and instructional videos - creation of all web and printed guidelines for global rollout –
Graphic recording of "The Evolution of the National Cancer Institute’s Content: How We’re Embracing Future-Ready Content and Living to Tell the Story," led by Lakshmi Grama and Lynn Cheryan
Senior Art Director - Hitachi rebranding - creation of new identity standards to re-brand Hitachi's convoluted branding architecture.
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Agency: CORPORATE BRANDING
Client: HITACHI
Creative Dir: MITCH GROSSMAN
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CREATIVE DIRECTOR | ART DIRECTION | GRAPHIC DESIGN | BRANDING | COLLATERAL
FOLIO : www.behance.net/mitch_g
EMAIL : mitch@gstarstudio.com
Productivity/creativity through PoIC follows square-circle-triangle circulation.
Square is a place where information is stocked
Circle is a place where the stocked information is organized
Triangle is the obtained results
Note that there is feedback from triangle to square. Therefore, it is continuous circulation. The triangle grows every one revolution, which means personal life improvement. This circulation does not start from the circle.
「まる・さんかく・しかく」じゃなくて「しかく・まる・さんかく」。
As of today this is our best understanding of how an artist's work will be shown.
We plan to build a rough version in HTML then iterate on that.
Personal work: drawing simple/iconic pieces.
Working on a new simplistic style (with the risk of getting complex anyway). This style should be usable for stuff like infographics. I realise it's still a bit generic...
Still piecing this one together... suggestions welcome - best viewed large!
What is IA?
Well in this presentation, I'm trying to explain what IA is for me and for the world.
I used prezi to add some context to my narrative.
The music is from Modeselektor, and the 2 video are from MAYA Films production, I hope they don't mind.
You can read more about me at www.stratosferik.com/blog
We've been working very hard for the last 2 months on Pam Golding Properties's Intranet re-development in conjunction with Jason Hobbs (JH-01 Founder and Information Architect Guru) and Phil Barrett (User Experience Lead extraordinaire) from JH-01.
It's been very intense and interesting to mix our process with JH-01's. And what a perfect project to be involved with after the huge job that was a complete UX overhaul and re-branding of Travelstart.
For this intranet job, Apartment delivered:
- Personas and scenarios
- User end goals and top tasks list
- Concept, strategy, features list
- Usability testing
- Information architecture and wireframes
- Information design, visual design and interaction design
Now we wish you all worked at Pam Golding so you could all use their brand new Intranet... :)
Thanks to Sophia at Pam Golding Properties and special thanks to Phil for making this job a dream project!
Happy days :)
Hands-on creative director and creative team lead of 30 for Compaq.com - Complete rebranding and re-architecture of the Compaq web presence. Usability and interface design -
Increase in online commerce from $800k to $4 million - All designs transitioned to printed material to become a unique paradigm from web to print
- Creation and design
implementation of all Flash minisites which consisted of new product launches and instructional videos - creation of all web and printed guidelines for global rollout –
This is a screen grab from a browser-based product design we co-developed with the IDeaS team that was tailored to work within Internet Explorer (circa 2004). PixelMEDIA provided information architecture, prototyping, usability, design, web development and documentation.
A depiction of where UX fits into the wider business and technical strategies for uplifting a business for Enterprise 2.0, moving into social media, or even just developing a successful, modern website presence.
Personal Work - working on infographics
"Het beste voor het milieu is om leidingwater te drinken. Wanneer je water mee wilt nemen voor onderweg, hergebruik dan een lege petfles. Een kleine petfles met water van een halve liter brengt ongeveer 85 gram CO2-uitstoot met zich mee. Wanneer je deze vult met water brengt dit ongeveer 0,17 gram CO2 met zich mee, omspoelen niet meegerekend. Als je uitgaat van een kwart liter water voor het omspoelen, dan is een halve liter flessenwater kopen en deze 375 keer hervullen qua CO2-uitstoot gelijk aan het kopen van twee halve liters flessenwater."
short translation: refilling half a bottle of water about 375 times equals buying 2 half liters of bottled water (in CO2)
Logo Development, Brand Identity, Brand Collateral Brochure, Web Design, Construction Site Graphics.
My definition for the term IA is as follows:
Information Architecture is both the process and the product of organization of information to facilitate efficient access to that information by its intended audience.
Location: Zurich
Description: This is the Freitag tower, the flagship store for the popular
bags and accessories made by the Swiss company Freitag. We were taken here
on the first day of class as part of a city walking tour. This was an
example of re-use and building by the creative industries in Zurich.
Personal sketchnotes of the presentation, mainly conducted by Gerry McGovern, on the results of the online survey "What are your reasons for interacting with the European Commission website?"
This is the colourised version. The original B&W: www.flickr.com/photos/cnichele65/14653365104/
11 July 2014
UX For Good Workshop, lead by Sapient's own IA, Lisa Goldberg. The team prepares a presentation to NEA on how to improve/support the arts. Learn more about UX For Good online at www.uxforgood.com/ux-for-arts-sake/.
Thoughts on how we dovetail the information architecture of both the physical and digital environments
Personal Work - working on infographics
"Op het tankstation betalen we twee keer meer voor 1 liter gekoeld flessenwater dan voor 1 liter benzine, vergeleken met kraanwater betalen we zelfs 1000 keer meer voor voorverpakt water. Desondanks wordt in Nederland dagelijks bijna een miljoen liter flessenwater geconsumeerd. Dit brengt behalve veel afval een enorme hoeveelheid CO2-uitstoot met zich mee. Vooral het transport van flessenwater is slecht voor het milieu. In minder dan de helft van de gevallen is voorverpakt water afkomstig uit Nederland, het merendeel komt uit België. Het overige water komt uit Frankrijk, Duitsland en zelfs van de Fuiji-Eilanden."
short translation: a bottle of water costs twice as much as gasoline, and even 1000 times as much as tap water.
Fundstück aus dem Internet. Autor unbekannt (noch).
Weitere Informationen über Abbildung und Buch unter:
Abbildung und Text stammt aus einem Buch über Screendesign, Interfacedesign, Informationsarchitektur und Usability für Hardware und Software von Torsten Stapelkamp.
Torsten Stapelkamp: Screen- und Interfacedesign. Springer (XMedia-Press), Berlin 2007, ISBN 3540329498
out of book:
Screen- and Interfacedesign from Torsten Stapelkamp.