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#IconosquareInterview #smm #socialmedia #marketing @plated 1/3 ________________________________________ Key Statistics Engagement Rate: 1,05% POH (Posts on Hashtag) 26,3K Average Number of Likes: 568 Average Posts per Week: 13 ________________________________________Question: @plated posted its first Instagram picture on the 19th of November 2012. Why did you choose to join Instagram? Answer: It was a no-brainer for us to join Instagram. Each week our customers browse a menu of beautiful food images and choose different meals that they’d like delivered. Being an extremely visual company we wanted a way to share photos of our recipes in a more social manner, and Instagram allowed that. ________________________________________Q: How has Instagram helped you more than other social networks, to connect with your consumers? A: Instagram is the main way we connect with our Plated community. We have over 26k #platedpics on Instagram alone and we take the time to respond to each and every one of them! We actually had a customer post a photo that their dog had unfortunately gotten into their box. We then looked up their account, and sent an email with a little discount for their “ruff first delivery”. ________________________________________Q: How often are you using Direct Message to contact your fans? A: We will sometimes use it to chat with an influencer or notify someone they won a contest. We don’t use it too often though! ________________________________________Read the full interview on our blog: bit.ly/plated-ITW #food
Read the full interview: bit.ly/DESIGN-ITW ________________________________________ #IconosquareInterview #smm #DesignMuseum #socialmedia #art #design #london #marketing @designmuseum 2/3 ________________________________________ Key Statistics Engagement Rate: 1,44% Posts on Hashtag: 26K Average Number of Likes: 405 Average Posts per Week: 9 ________________________________________Q: How has Instagram helped you more than other social networks, to connect with your audience? A: The Design Museum is already well connected to its audience though a number of social media profiles includingTwitter, Facebook, Vimeo, YouTube, Pinterest and LinkedIn. All social networks have different strengths; we have found that Instagram is particularly good for delivering that daily dose of design and is a great place to reward our visitors for sharing their content with us. ________________________________________Q: What motivated your choice to join Iconosquare? A: Iconosquare seemed like the most obvious choice to view key metrics about our platform. It displays statistics in such a useful and easy to read way and enables us to deliver the best content to our audience. ________________________________________Q: What strategies do you use to attract new Instagram followers and keep them engaged? A: We run lots of different activities on Instagram from takeovers, to competitions and regular posts such as the #ShopSaturday. We’re always open to any ideas from the community and want to hear what our audience wants. So far, our growth has been entirely organic but we would love to be listed as an Instagram Suggested User to spread the message of design even further afield. ________________________________________Q: On your last 100 media posted, none of them are videos. Why? Is managing your account with pictures more efficient than videos? A: We are a small team, so at first we concentrated on pictures, but we are certainly interested in the potential for video on Instagram and it is something that we are thinking about developing.