#IconosquareInterview #smm #socialmedia #marketing @plated 1/3 ________________________________________ Key Statistics Engagement Rate: 1,05% POH (Posts on Hashtag) 26,3K Average Number of Likes: 568 Average Posts per Week: 13 ____________________________

#IconosquareInterview #smm #socialmedia #marketing @plated 1/3 ________________________________________ Key Statistics Engagement Rate: 1,05% POH (Posts on Hashtag) 26,3K Average Number of Likes: 568 Average Posts per Week: 13 ________________________________________Question: @plated posted its first Instagram picture on the 19th of November 2012. Why did you choose to join Instagram? Answer: It was a no-brainer for us to join Instagram. Each week our customers browse a menu of beautiful food images and choose different meals that they’d like delivered. Being an extremely visual company we wanted a way to share photos of our recipes in a more social manner, and Instagram allowed that. ________________________________________Q: How has Instagram helped you more than other social networks, to connect with your consumers? A: Instagram is the main way we connect with our Plated community. We have over 26k #platedpics on Instagram alone and we take the time to respond to each and every one of them! We actually had a customer post a photo that their dog had unfortunately gotten into their box. We then looked up their account, and sent an email with a little discount for their “ruff first delivery”. ________________________________________Q: How often are you using Direct Message to contact your fans? A: We will sometimes use it to chat with an influencer or notify someone they won a contest. We don’t use it too often though! ________________________________________Read the full interview on our blog: bit.ly/plated-ITW #food

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