As part of EAST VILLAGE.'s IWD24 celebrations, we brought together leading female founders who are are redefining "the priority list" for women, harnessing the power of technology to level up our collective understanding of health, self-care, and longevity.

Chaired by Hawa Newell-Sydique – Director of Talent, Learning & Diversity, Equity & Inclusion – at Selfridges, the panel included: Lottie Whyte, Co-Founder of MyoMaster; Tendai Moyo, Co-Founder of Ruka Hair; Louise Macnab, Founder of JERMS; and Mari-Carmen Sanchez-Morris, Founder of FIT MAMA.

Event by EAST VILLAGE., in partnership with Selfridges Birmingham.

Location: Medicine Bakery, Selfridges Birmingham.

Photography by Kate Hollingsworth.

As part of EAST VILLAGE.'s IWD24 celebrations, we brought together leading female founders who are are redefining "the priority list" for women, harnessing the power of technology to level up our collective understanding of health, self-care, and longevity.

Chaired by Hawa Newell-Sydique – Director of Talent, Learning & Diversity, Equity & Inclusion – at Selfridges, the panel included: Lottie Whyte, Co-Founder of MyoMaster; Tendai Moyo, Co-Founder of Ruka Hair; Louise Macnab, Founder of JERMS; and Mari-Carmen Sanchez-Morris, Founder of FIT MAMA.

Event by EAST VILLAGE., in partnership with Selfridges Birmingham.

Location: Medicine Bakery, Selfridges Birmingham.

Photography by Kate Hollingsworth.

As part of EAST VILLAGE.'s IWD24 celebrations, we brought together leading female founders who are are redefining "the priority list" for women, harnessing the power of technology to level up our collective understanding of health, self-care, and longevity.

Chaired by Hawa Newell-Sydique – Director of Talent, Learning & Diversity, Equity & Inclusion – at Selfridges, the panel included: Lottie Whyte, Co-Founder of MyoMaster; Tendai Moyo, Co-Founder of Ruka Hair; Louise Macnab, Founder of JERMS; and Mari-Carmen Sanchez-Morris, Founder of FIT MAMA.

Event by EAST VILLAGE., in partnership with Selfridges Birmingham.

Location: Medicine Bakery, Selfridges Birmingham.

Photography by Kate Hollingsworth.

As part of EAST VILLAGE.'s IWD24 celebrations, we brought together leading female founders who are are redefining "the priority list" for women, harnessing the power of technology to level up our collective understanding of health, self-care, and longevity.

Chaired by Hawa Newell-Sydique – Director of Talent, Learning & Diversity, Equity & Inclusion – at Selfridges, the panel included: Lottie Whyte, Co-Founder of MyoMaster; Tendai Moyo, Co-Founder of Ruka Hair; Louise Macnab, Founder of JERMS; and Mari-Carmen Sanchez-Morris, Founder of FIT MAMA.

Event by EAST VILLAGE., in partnership with Selfridges Birmingham.

Location: Medicine Bakery, Selfridges Birmingham.

Photography by Kate Hollingsworth.

As part of EAST VILLAGE.'s IWD24 celebrations, we brought together leading female founders who are are redefining "the priority list" for women, harnessing the power of technology to level up our collective understanding of health, self-care, and longevity.

Chaired by Hawa Newell-Sydique – Director of Talent, Learning & Diversity, Equity & Inclusion – at Selfridges, the panel included: Lottie Whyte, Co-Founder of MyoMaster; Tendai Moyo, Co-Founder of Ruka Hair; Louise Macnab, Founder of JERMS; and Mari-Carmen Sanchez-Morris, Founder of FIT MAMA.

Event by EAST VILLAGE., in partnership with Selfridges Birmingham.

Location: Medicine Bakery, Selfridges Birmingham.

Photography by Kate Hollingsworth.

As part of EAST VILLAGE.'s IWD24 celebrations, we brought together leading female founders who are are redefining "the priority list" for women, harnessing the power of technology to level up our collective understanding of health, self-care, and longevity.

Chaired by Hawa Newell-Sydique – Director of Talent, Learning & Diversity, Equity & Inclusion – at Selfridges, the panel included: Lottie Whyte, Co-Founder of MyoMaster; Tendai Moyo, Co-Founder of Ruka Hair; Louise Macnab, Founder of JERMS; and Mari-Carmen Sanchez-Morris, Founder of FIT MAMA.

Event by EAST VILLAGE., in partnership with Selfridges Birmingham.

Location: Medicine Bakery, Selfridges Birmingham.

Photography by Kate Hollingsworth.

As part of EAST VILLAGE.'s IWD24 celebrations, we brought together leading female founders who are are redefining "the priority list" for women, harnessing the power of technology to level up our collective understanding of health, self-care, and longevity.

Chaired by Hawa Newell-Sydique – Director of Talent, Learning & Diversity, Equity & Inclusion – at Selfridges, the panel included: Lottie Whyte, Co-Founder of MyoMaster; Tendai Moyo, Co-Founder of Ruka Hair; Louise Macnab, Founder of JERMS; and Mari-Carmen Sanchez-Morris, Founder of FIT MAMA.

Event by EAST VILLAGE., in partnership with Selfridges Birmingham.

Location: Medicine Bakery, Selfridges Birmingham.

Photography by Kate Hollingsworth.

As part of EAST VILLAGE.'s IWD24 celebrations, we brought together leading female founders who are are redefining "the priority list" for women, harnessing the power of technology to level up our collective understanding of health, self-care, and longevity.

Chaired by Hawa Newell-Sydique – Director of Talent, Learning & Diversity, Equity & Inclusion – at Selfridges, the panel included: Lottie Whyte, Co-Founder of MyoMaster; Tendai Moyo, Co-Founder of Ruka Hair; Louise Macnab, Founder of JERMS; and Mari-Carmen Sanchez-Morris, Founder of FIT MAMA.

Event by EAST VILLAGE., in partnership with Selfridges Birmingham.

Location: Medicine Bakery, Selfridges Birmingham.

Photography by Kate Hollingsworth.

As part of EAST VILLAGE.'s IWD24 celebrations, we brought together leading female founders who are are redefining "the priority list" for women, harnessing the power of technology to level up our collective understanding of health, self-care, and longevity.

Chaired by Hawa Newell-Sydique – Director of Talent, Learning & Diversity, Equity & Inclusion – at Selfridges, the panel included: Lottie Whyte, Co-Founder of MyoMaster; Tendai Moyo, Co-Founder of Ruka Hair; Louise Macnab, Founder of JERMS; and Mari-Carmen Sanchez-Morris, Founder of FIT MAMA.

Event by EAST VILLAGE., in partnership with Selfridges Birmingham.

Location: Medicine Bakery, Selfridges Birmingham.

Photography by Kate Hollingsworth.

As part of EAST VILLAGE.'s IWD24 celebrations, we brought together leading female founders who are are redefining "the priority list" for women, harnessing the power of technology to level up our collective understanding of health, self-care, and longevity.

Chaired by Hawa Newell-Sydique – Director of Talent, Learning & Diversity, Equity & Inclusion – at Selfridges, the panel included: Lottie Whyte, Co-Founder of MyoMaster; Tendai Moyo, Co-Founder of Ruka Hair; Louise Macnab, Founder of JERMS; and Mari-Carmen Sanchez-Morris, Founder of FIT MAMA.

Event by EAST VILLAGE., in partnership with Selfridges Birmingham.

Location: Medicine Bakery, Selfridges Birmingham.

Photography by Kate Hollingsworth.

As part of EAST VILLAGE.'s IWD24 celebrations, we brought together leading female founders who are are redefining "the priority list" for women, harnessing the power of technology to level up our collective understanding of health, self-care, and longevity.

Chaired by Hawa Newell-Sydique – Director of Talent, Learning & Diversity, Equity & Inclusion – at Selfridges, the panel included: Lottie Whyte, Co-Founder of MyoMaster; Tendai Moyo, Co-Founder of Ruka Hair; Louise Macnab, Founder of JERMS; and Mari-Carmen Sanchez-Morris, Founder of FIT MAMA.

Event by EAST VILLAGE., in partnership with Selfridges Birmingham.

Location: Medicine Bakery, Selfridges Birmingham.

Photography by Kate Hollingsworth.

As part of EAST VILLAGE.'s IWD24 celebrations, we brought together leading female founders who are are redefining "the priority list" for women, harnessing the power of technology to level up our collective understanding of health, self-care, and longevity.

Chaired by Hawa Newell-Sydique – Director of Talent, Learning & Diversity, Equity & Inclusion – at Selfridges, the panel included: Lottie Whyte, Co-Founder of MyoMaster; Tendai Moyo, Co-Founder of Ruka Hair; Louise Macnab, Founder of JERMS; and Mari-Carmen Sanchez-Morris, Founder of FIT MAMA.

Event by EAST VILLAGE., in partnership with Selfridges Birmingham.

Location: Medicine Bakery, Selfridges Birmingham.

Photography by Kate Hollingsworth.

As part of EAST VILLAGE.'s IWD24 celebrations, we brought together leading female founders who are are redefining "the priority list" for women, harnessing the power of technology to level up our collective understanding of health, self-care, and longevity.

Chaired by Hawa Newell-Sydique – Director of Talent, Learning & Diversity, Equity & Inclusion – at Selfridges, the panel included: Lottie Whyte, Co-Founder of MyoMaster; Tendai Moyo, Co-Founder of Ruka Hair; Louise Macnab, Founder of JERMS; and Mari-Carmen Sanchez-Morris, Founder of FIT MAMA.

Event by EAST VILLAGE., in partnership with Selfridges Birmingham.

Location: Medicine Bakery, Selfridges Birmingham.

Photography by Kate Hollingsworth.

Ethical Equity, the UK's first dedicated impact investment platform, is on a mission to get 1,000 new Angel Investors, each contributing an average of £500 into early-stage start-ups. With the goal to channel more than £500,000 of targeted investment into underserved founder-led ventures, this event was a chance to educate and empower women to join the impact investment community.

Event by EAST VILLAGE., in partnership with Ethical Equity.

Venue: Personal Shopping, Level 4, Selfridges Birmingham.

Photography by Kate Hollingsworth.

As part of EAST VILLAGE.'s IWD24 celebrations, we brought together leading female founders who are are redefining "the priority list" for women, harnessing the power of technology to level up our collective understanding of health, self-care, and longevity.

Chaired by Hawa Newell-Sydique – Director of Talent, Learning & Diversity, Equity & Inclusion – at Selfridges, the panel included: Lottie Whyte, Co-Founder of MyoMaster; Tendai Moyo, Co-Founder of Ruka Hair; Louise Macnab, Founder of JERMS; and Mari-Carmen Sanchez-Morris, Founder of FIT MAMA.

Event by EAST VILLAGE., in partnership with Selfridges Birmingham.

Location: Medicine Bakery, Selfridges Birmingham.

Photography by Kate Hollingsworth.

Ethical Equity, the UK's first dedicated impact investment platform, is on a mission to get 1,000 new Angel Investors, each contributing an average of £500 into early-stage start-ups. With the goal to channel more than £500,000 of targeted investment into underserved founder-led ventures, this event was a chance to educate and empower women to join the impact investment community.

Event by EAST VILLAGE., in partnership with Ethical Equity.

Venue: Personal Shopping, Level 4, Selfridges Birmingham.

Photography by Kate Hollingsworth.

Ethical Equity, the UK's first dedicated impact investment platform, is on a mission to get 1,000 new Angel Investors, each contributing an average of £500 into early-stage start-ups. With the goal to channel more than £500,000 of targeted investment into underserved founder-led ventures, this event was a chance to educate and empower women to join the impact investment community.

Event by EAST VILLAGE., in partnership with Ethical Equity.

Venue: Personal Shopping, Level 4, Selfridges Birmingham.

Photography by Kate Hollingsworth.

As part of EAST VILLAGE.'s IWD24 celebrations, we brought together leading female founders who are are redefining "the priority list" for women, harnessing the power of technology to level up our collective understanding of health, self-care, and longevity.

Chaired by Hawa Newell-Sydique – Director of Talent, Learning & Diversity, Equity & Inclusion – at Selfridges, the panel included: Lottie Whyte, Co-Founder of MyoMaster; Tendai Moyo, Co-Founder of Ruka Hair; Louise Macnab, Founder of JERMS; and Mari-Carmen Sanchez-Morris, Founder of FIT MAMA.

Event by EAST VILLAGE., in partnership with Selfridges Birmingham.

Location: Medicine Bakery, Selfridges Birmingham.

Photography by Kate Hollingsworth.

As part of EAST VILLAGE.'s IWD24 celebrations, we brought together leading female founders who are are redefining "the priority list" for women, harnessing the power of technology to level up our collective understanding of health, self-care, and longevity.

Chaired by Hawa Newell-Sydique – Director of Talent, Learning & Diversity, Equity & Inclusion – at Selfridges, the panel included: Lottie Whyte, Co-Founder of MyoMaster; Tendai Moyo, Co-Founder of Ruka Hair; Louise Macnab, Founder of JERMS; and Mari-Carmen Sanchez-Morris, Founder of FIT MAMA.

Event by EAST VILLAGE., in partnership with Selfridges Birmingham.

Location: Medicine Bakery, Selfridges Birmingham.

Photography by Kate Hollingsworth.

As part of EAST VILLAGE.'s IWD24 celebrations, we brought together leading female founders who are are redefining "the priority list" for women, harnessing the power of technology to level up our collective understanding of health, self-care, and longevity.

Chaired by Hawa Newell-Sydique – Director of Talent, Learning & Diversity, Equity & Inclusion – at Selfridges, the panel included: Lottie Whyte, Co-Founder of MyoMaster; Tendai Moyo, Co-Founder of Ruka Hair; Louise Macnab, Founder of JERMS; and Mari-Carmen Sanchez-Morris, Founder of FIT MAMA.

Event by EAST VILLAGE., in partnership with Selfridges Birmingham.

Location: Medicine Bakery, Selfridges Birmingham.

Photography by Kate Hollingsworth.

As part of EAST VILLAGE.'s IWD24 celebrations, we brought together leading female founders who are are redefining "the priority list" for women, harnessing the power of technology to level up our collective understanding of health, self-care, and longevity.

Chaired by Hawa Newell-Sydique – Director of Talent, Learning & Diversity, Equity & Inclusion – at Selfridges, the panel included: Lottie Whyte, Co-Founder of MyoMaster; Tendai Moyo, Co-Founder of Ruka Hair; Louise Macnab, Founder of JERMS; and Mari-Carmen Sanchez-Morris, Founder of FIT MAMA.

Event by EAST VILLAGE., in partnership with Selfridges Birmingham.

Location: Medicine Bakery, Selfridges Birmingham.

Photography by Kate Hollingsworth.

As part of EAST VILLAGE.'s IWD24 celebrations, we brought together leading female founders who are are redefining "the priority list" for women, harnessing the power of technology to level up our collective understanding of health, self-care, and longevity.

Chaired by Hawa Newell-Sydique – Director of Talent, Learning & Diversity, Equity & Inclusion – at Selfridges, the panel included: Lottie Whyte, Co-Founder of MyoMaster; Tendai Moyo, Co-Founder of Ruka Hair; Louise Macnab, Founder of JERMS; and Mari-Carmen Sanchez-Morris, Founder of FIT MAMA.

Event by EAST VILLAGE., in partnership with Selfridges Birmingham.

Location: Medicine Bakery, Selfridges Birmingham.

Photography by Kate Hollingsworth.

As part of EAST VILLAGE.'s IWD24 celebrations, we brought together leading female founders who are are redefining "the priority list" for women, harnessing the power of technology to level up our collective understanding of health, self-care, and longevity.

Chaired by Hawa Newell-Sydique – Director of Talent, Learning & Diversity, Equity & Inclusion – at Selfridges, the panel included: Lottie Whyte, Co-Founder of MyoMaster; Tendai Moyo, Co-Founder of Ruka Hair; Louise Macnab, Founder of JERMS; and Mari-Carmen Sanchez-Morris, Founder of FIT MAMA.

Event by EAST VILLAGE., in partnership with Selfridges Birmingham.

Location: Medicine Bakery, Selfridges Birmingham.

Photography by Kate Hollingsworth.

As part of EAST VILLAGE.'s IWD24 celebrations, we brought together leading female founders who are are redefining "the priority list" for women, harnessing the power of technology to level up our collective understanding of health, self-care, and longevity.

Chaired by Hawa Newell-Sydique – Director of Talent, Learning & Diversity, Equity & Inclusion – at Selfridges, the panel included: Lottie Whyte, Co-Founder of MyoMaster; Tendai Moyo, Co-Founder of Ruka Hair; Louise Macnab, Founder of JERMS; and Mari-Carmen Sanchez-Morris, Founder of FIT MAMA.

Event by EAST VILLAGE., in partnership with Selfridges Birmingham.

Location: Medicine Bakery, Selfridges Birmingham.

Photography by Kate Hollingsworth.

As part of EAST VILLAGE.'s IWD24 celebrations, we brought together leading female founders who are are redefining "the priority list" for women, harnessing the power of technology to level up our collective understanding of health, self-care, and longevity.

Chaired by Hawa Newell-Sydique – Director of Talent, Learning & Diversity, Equity & Inclusion – at Selfridges, the panel included: Lottie Whyte, Co-Founder of MyoMaster; Tendai Moyo, Co-Founder of Ruka Hair; Louise Macnab, Founder of JERMS; and Mari-Carmen Sanchez-Morris, Founder of FIT MAMA.

Event by EAST VILLAGE., in partnership with Selfridges Birmingham.

Location: Medicine Bakery, Selfridges Birmingham.

Photography by Kate Hollingsworth.

Ethical Equity, the UK's first dedicated impact investment platform, is on a mission to get 1,000 new Angel Investors, each contributing an average of £500 into early-stage start-ups. With the goal to channel more than £500,000 of targeted investment into underserved founder-led ventures, this event was a chance to educate and empower women to join the impact investment community.

Event by EAST VILLAGE., in partnership with Ethical Equity.

Venue: Personal Shopping, Level 4, Selfridges Birmingham.

Photography by Kate Hollingsworth.

Ethical Equity, the UK's first dedicated impact investment platform, is on a mission to get 1,000 new Angel Investors, each contributing an average of £500 into early-stage start-ups. With the goal to channel more than £500,000 of targeted investment into underserved founder-led ventures, this event was a chance to educate and empower women to join the impact investment community.

Event by EAST VILLAGE., in partnership with Ethical Equity.

Venue: Personal Shopping, Level 4, Selfridges Birmingham.

Photography by Kate Hollingsworth.

As part of EAST VILLAGE.'s IWD24 celebrations, we brought together leading female founders who are are redefining "the priority list" for women, harnessing the power of technology to level up our collective understanding of health, self-care, and longevity.

Chaired by Hawa Newell-Sydique – Director of Talent, Learning & Diversity, Equity & Inclusion – at Selfridges, the panel included: Lottie Whyte, Co-Founder of MyoMaster; Tendai Moyo, Co-Founder of Ruka Hair; Louise Macnab, Founder of JERMS; and Mari-Carmen Sanchez-Morris, Founder of FIT MAMA.

Event by EAST VILLAGE., in partnership with Selfridges Birmingham.

Location: Medicine Bakery, Selfridges Birmingham.

Photography by Kate Hollingsworth.

As part of EAST VILLAGE.'s IWD24 celebrations, we brought together leading female founders who are are redefining "the priority list" for women, harnessing the power of technology to level up our collective understanding of health, self-care, and longevity.

Chaired by Hawa Newell-Sydique – Director of Talent, Learning & Diversity, Equity & Inclusion – at Selfridges, the panel included: Lottie Whyte, Co-Founder of MyoMaster; Tendai Moyo, Co-Founder of Ruka Hair; Louise Macnab, Founder of JERMS; and Mari-Carmen Sanchez-Morris, Founder of FIT MAMA.

Event by EAST VILLAGE., in partnership with Selfridges Birmingham.

Location: Medicine Bakery, Selfridges Birmingham.

Photography by Kate Hollingsworth.

As part of EAST VILLAGE.'s IWD24 celebrations, we brought together leading female founders who are are redefining "the priority list" for women, harnessing the power of technology to level up our collective understanding of health, self-care, and longevity.

Chaired by Hawa Newell-Sydique – Director of Talent, Learning & Diversity, Equity & Inclusion – at Selfridges, the panel included: Lottie Whyte, Co-Founder of MyoMaster; Tendai Moyo, Co-Founder of Ruka Hair; Louise Macnab, Founder of JERMS; and Mari-Carmen Sanchez-Morris, Founder of FIT MAMA.

Event by EAST VILLAGE., in partnership with Selfridges Birmingham.

Location: Medicine Bakery, Selfridges Birmingham.

Photography by Kate Hollingsworth.

As part of EAST VILLAGE.'s IWD24 celebrations, we brought together leading female founders who are are redefining "the priority list" for women, harnessing the power of technology to level up our collective understanding of health, self-care, and longevity.

Chaired by Hawa Newell-Sydique – Director of Talent, Learning & Diversity, Equity & Inclusion – at Selfridges, the panel included: Lottie Whyte, Co-Founder of MyoMaster; Tendai Moyo, Co-Founder of Ruka Hair; Louise Macnab, Founder of JERMS; and Mari-Carmen Sanchez-Morris, Founder of FIT MAMA.

Event by EAST VILLAGE., in partnership with Selfridges Birmingham.

Location: Medicine Bakery, Selfridges Birmingham.

Photography by Kate Hollingsworth.

As part of EAST VILLAGE.'s IWD24 celebrations, we brought together leading female founders who are are redefining "the priority list" for women, harnessing the power of technology to level up our collective understanding of health, self-care, and longevity.

Chaired by Hawa Newell-Sydique – Director of Talent, Learning & Diversity, Equity & Inclusion – at Selfridges, the panel included: Lottie Whyte, Co-Founder of MyoMaster; Tendai Moyo, Co-Founder of Ruka Hair; Louise Macnab, Founder of JERMS; and Mari-Carmen Sanchez-Morris, Founder of FIT MAMA.

Event by EAST VILLAGE., in partnership with Selfridges Birmingham.

Location: Medicine Bakery, Selfridges Birmingham.

Photography by Kate Hollingsworth.

As part of EAST VILLAGE.'s IWD24 celebrations, we brought together leading female founders who are are redefining "the priority list" for women, harnessing the power of technology to level up our collective understanding of health, self-care, and longevity.

Chaired by Hawa Newell-Sydique – Director of Talent, Learning & Diversity, Equity & Inclusion – at Selfridges, the panel included: Lottie Whyte, Co-Founder of MyoMaster; Tendai Moyo, Co-Founder of Ruka Hair; Louise Macnab, Founder of JERMS; and Mari-Carmen Sanchez-Morris, Founder of FIT MAMA.

Event by EAST VILLAGE., in partnership with Selfridges Birmingham.

Location: Medicine Bakery, Selfridges Birmingham.

Photography by Kate Hollingsworth.

Ethical Equity, the UK's first dedicated impact investment platform, is on a mission to get 1,000 new Angel Investors, each contributing an average of £500 into early-stage start-ups. With the goal to channel more than £500,000 of targeted investment into underserved founder-led ventures, this event was a chance to educate and empower women to join the impact investment community.

Event by EAST VILLAGE., in partnership with Ethical Equity.

Venue: Personal Shopping, Level 4, Selfridges Birmingham.

Photography by Kate Hollingsworth.

As part of EAST VILLAGE.'s IWD24 celebrations, we brought together leading female founders who are are redefining "the priority list" for women, harnessing the power of technology to level up our collective understanding of health, self-care, and longevity.

Chaired by Hawa Newell-Sydique – Director of Talent, Learning & Diversity, Equity & Inclusion – at Selfridges, the panel included: Lottie Whyte, Co-Founder of MyoMaster; Tendai Moyo, Co-Founder of Ruka Hair; Louise Macnab, Founder of JERMS; and Mari-Carmen Sanchez-Morris, Founder of FIT MAMA.

Event by EAST VILLAGE., in partnership with Selfridges Birmingham.

Location: Medicine Bakery, Selfridges Birmingham.

Photography by Kate Hollingsworth.

As part of EAST VILLAGE.'s IWD24 celebrations, we brought together leading female founders who are are redefining "the priority list" for women, harnessing the power of technology to level up our collective understanding of health, self-care, and longevity.

Chaired by Hawa Newell-Sydique – Director of Talent, Learning & Diversity, Equity & Inclusion – at Selfridges, the panel included: Lottie Whyte, Co-Founder of MyoMaster; Tendai Moyo, Co-Founder of Ruka Hair; Louise Macnab, Founder of JERMS; and Mari-Carmen Sanchez-Morris, Founder of FIT MAMA.

Event by EAST VILLAGE., in partnership with Selfridges Birmingham.

Location: Medicine Bakery, Selfridges Birmingham.

Photography by Kate Hollingsworth.

As part of EAST VILLAGE.'s IWD24 celebrations, we brought together leading female founders who are are redefining "the priority list" for women, harnessing the power of technology to level up our collective understanding of health, self-care, and longevity.

Chaired by Hawa Newell-Sydique – Director of Talent, Learning & Diversity, Equity & Inclusion – at Selfridges, the panel included: Lottie Whyte, Co-Founder of MyoMaster; Tendai Moyo, Co-Founder of Ruka Hair; Louise Macnab, Founder of JERMS; and Mari-Carmen Sanchez-Morris, Founder of FIT MAMA.

Event by EAST VILLAGE., in partnership with Selfridges Birmingham.

Location: Medicine Bakery, Selfridges Birmingham.

Photography by Kate Hollingsworth.

As part of EAST VILLAGE.'s IWD24 celebrations, we brought together leading female founders who are are redefining "the priority list" for women, harnessing the power of technology to level up our collective understanding of health, self-care, and longevity.

Chaired by Hawa Newell-Sydique – Director of Talent, Learning & Diversity, Equity & Inclusion – at Selfridges, the panel included: Lottie Whyte, Co-Founder of MyoMaster; Tendai Moyo, Co-Founder of Ruka Hair; Louise Macnab, Founder of JERMS; and Mari-Carmen Sanchez-Morris, Founder of FIT MAMA.

Event by EAST VILLAGE., in partnership with Selfridges Birmingham.

Location: Medicine Bakery, Selfridges Birmingham.

Photography by Kate Hollingsworth.

As part of EAST VILLAGE.'s IWD24 celebrations, we brought together leading female founders who are are redefining "the priority list" for women, harnessing the power of technology to level up our collective understanding of health, self-care, and longevity.

Chaired by Hawa Newell-Sydique – Director of Talent, Learning & Diversity, Equity & Inclusion – at Selfridges, the panel included: Lottie Whyte, Co-Founder of MyoMaster; Tendai Moyo, Co-Founder of Ruka Hair; Louise Macnab, Founder of JERMS; and Mari-Carmen Sanchez-Morris, Founder of FIT MAMA.

Event by EAST VILLAGE., in partnership with Selfridges Birmingham.

Location: Medicine Bakery, Selfridges Birmingham.

Photography by Kate Hollingsworth.

As part of EAST VILLAGE.'s IWD24 celebrations, we brought together leading female founders who are are redefining "the priority list" for women, harnessing the power of technology to level up our collective understanding of health, self-care, and longevity.

Chaired by Hawa Newell-Sydique – Director of Talent, Learning & Diversity, Equity & Inclusion – at Selfridges, the panel included: Lottie Whyte, Co-Founder of MyoMaster; Tendai Moyo, Co-Founder of Ruka Hair; Louise Macnab, Founder of JERMS; and Mari-Carmen Sanchez-Morris, Founder of FIT MAMA.

Event by EAST VILLAGE., in partnership with Selfridges Birmingham.

Location: Medicine Bakery, Selfridges Birmingham.

Photography by Kate Hollingsworth.

As part of EAST VILLAGE.'s IWD24 celebrations, we brought together leading female founders who are are redefining "the priority list" for women, harnessing the power of technology to level up our collective understanding of health, self-care, and longevity.

Chaired by Hawa Newell-Sydique – Director of Talent, Learning & Diversity, Equity & Inclusion – at Selfridges, the panel included: Lottie Whyte, Co-Founder of MyoMaster; Tendai Moyo, Co-Founder of Ruka Hair; Louise Macnab, Founder of JERMS; and Mari-Carmen Sanchez-Morris, Founder of FIT MAMA.

Event by EAST VILLAGE., in partnership with Selfridges Birmingham.

Location: Medicine Bakery, Selfridges Birmingham.

Photography by Kate Hollingsworth.

Ethical Equity, the UK's first dedicated impact investment platform, is on a mission to get 1,000 new Angel Investors, each contributing an average of £500 into early-stage start-ups. With the goal to channel more than £500,000 of targeted investment into underserved founder-led ventures, this event was a chance to educate and empower women to join the impact investment community.

Event by EAST VILLAGE., in partnership with Ethical Equity.

Venue: Personal Shopping, Level 4, Selfridges Birmingham.

Photography by Kate Hollingsworth.

As part of EAST VILLAGE.'s IWD24 celebrations, we brought together leading female founders who are are redefining "the priority list" for women, harnessing the power of technology to level up our collective understanding of health, self-care, and longevity.

Chaired by Hawa Newell-Sydique – Director of Talent, Learning & Diversity, Equity & Inclusion – at Selfridges, the panel included: Lottie Whyte, Co-Founder of MyoMaster; Tendai Moyo, Co-Founder of Ruka Hair; Louise Macnab, Founder of JERMS; and Mari-Carmen Sanchez-Morris, Founder of FIT MAMA.

Event by EAST VILLAGE., in partnership with Selfridges Birmingham.

Location: Medicine Bakery, Selfridges Birmingham.

Photography by Kate Hollingsworth.

As part of EAST VILLAGE.'s IWD24 celebrations, we brought together leading female founders who are are redefining "the priority list" for women, harnessing the power of technology to level up our collective understanding of health, self-care, and longevity.

Chaired by Hawa Newell-Sydique – Director of Talent, Learning & Diversity, Equity & Inclusion – at Selfridges, the panel included: Lottie Whyte, Co-Founder of MyoMaster; Tendai Moyo, Co-Founder of Ruka Hair; Louise Macnab, Founder of JERMS; and Mari-Carmen Sanchez-Morris, Founder of FIT MAMA.

Event by EAST VILLAGE., in partnership with Selfridges Birmingham.

Location: Medicine Bakery, Selfridges Birmingham.

Photography by Kate Hollingsworth.

PubMatic IWD Golf Day - Luton - 10032025

Ethical Equity, the UK's first dedicated impact investment platform, is on a mission to get 1,000 new Angel Investors, each contributing an average of £500 into early-stage start-ups. With the goal to channel more than £500,000 of targeted investment into underserved founder-led ventures, this event was a chance to educate and empower women to join the impact investment community.

Event by EAST VILLAGE., in partnership with Ethical Equity.

Venue: Personal Shopping, Level 4, Selfridges Birmingham.

Photography by Kate Hollingsworth.

Ethical Equity, the UK's first dedicated impact investment platform, is on a mission to get 1,000 new Angel Investors, each contributing an average of £500 into early-stage start-ups. With the goal to channel more than £500,000 of targeted investment into underserved founder-led ventures, this event was a chance to educate and empower women to join the impact investment community.

Event by EAST VILLAGE., in partnership with Ethical Equity.

Venue: Personal Shopping, Level 4, Selfridges Birmingham.

Photography by Kate Hollingsworth.

Ethical Equity, the UK's first dedicated impact investment platform, is on a mission to get 1,000 new Angel Investors, each contributing an average of £500 into early-stage start-ups. With the goal to channel more than £500,000 of targeted investment into underserved founder-led ventures, this event was a chance to educate and empower women to join the impact investment community.

Event by EAST VILLAGE., in partnership with Ethical Equity.

Venue: Personal Shopping, Level 4, Selfridges Birmingham.

Photography by Kate Hollingsworth.

Ethical Equity, the UK's first dedicated impact investment platform, is on a mission to get 1,000 new Angel Investors, each contributing an average of £500 into early-stage start-ups. With the goal to channel more than £500,000 of targeted investment into underserved founder-led ventures, this event was a chance to educate and empower women to join the impact investment community.

Event by EAST VILLAGE., in partnership with Ethical Equity.

Venue: Personal Shopping, Level 4, Selfridges Birmingham.

Photography by Kate Hollingsworth.