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Acentia Branding
Public Relations, Branding
ITSolutions came to Bluetext to completely relaunch the company with a new name, brand, messaging platform, website and overall corporate identity. ITSolutions had merged nine companies over the last decade and needed a brand to unify employees and deliver a powerful, consistent message to their key federal and commercial constituents.
Bluetext took their executive team through a comprehensive messaging and branding process to understand the essence of the brand and the value they deliver to constituents. One of the common themes Bluetext heard from CEO Todd Stottlemyer was that their employees were essential to the missions of their customers. The word essential became a rallying theme for the campaign, and in less than four months Bluetext had launched the company as Acentia with a bold identity, a beautiful new website, and every element required for the company to embrace its new brand. To introduce the brand to its employees, the company hosted all of its employees at Nationals Park in Washington for the grand unveiling. In concurrence with the launch of Acentia, Bluetext is executing an aggressive media &advertising campaign to ensure the market understands the value that Acentia delivers to its customers. Articles have appeared in both The Washington Post and Washington Technology. The print advertising campaign is called “essential to the mission” with iconic images of historical figures who were essential, and company executives can be heard on WTOP talking about the essential work that the company undertakes. The brand launch and ongoing communications and thought leadership for Acentia is a prime example of the type of integrated campaign that Bluetext can deliver for its clients.
Lindsay Dean | Senior Telecommunications Engineer
Mobile: 0488106233
Email: lindsay@yawuruit.com.au
Yawuru Information Technology Services Pty Ltd.
P.O. Box 27 Broome W.A. 6725
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