The #BeYourOwnBOSS campaign is presented by an exclusive cast, comprising a diverse range of personalities from VIPs to photographers, entrepreneurs, to social advocates. Each of them will share their inspiring stories on Instagram with a photo collage featuring two images – one from their childhood and one present-day photo – while wearing BOSS Spring/Summer 2023 sweatshirts.

( official Boss press release )

Colombian artist Maluma & model Naomi Campbell all wrapped up on Go-Ahead London General - LT305/ LTZ1305 with a stunning wrap, seen operating route 453.

Maluma & Naomi are two of six celebrity Boss ambassadors featured across the spring/summer 2023 collections.

www.SAATON.com

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