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Artist | Hashiguchi Goyo 橋口五葉 (1880-1921 in Japan)
Title | This Beauty (Kono bijin) Poster for Mitsukoshi (1911)
color lithograph
Exhibitor | Smart Museum of Art, Chicago
Exhibition | Meji Modern: Fifty Years of New Japan
In Japan, modern department stores rose to prominence in the late Meiji period by presenting themselves as centers not only of commerce but also of culture. This poster was based on an oil painting that was awarded first prize in a contest run by the Mitsukoshi Department Store. To reproduce the painting's colors, the poster underwent over thirty different passes through the printing press. A young lady with a bouffant hairstyle and dark blue kimono sits on a bench adorned with stylized Art Nouveau motifs. In her hands-on one of which is a ring - she holds an album of Edo-period woodblock prints. By combining motifs of modern and traditional Japan with the global Art Nouveau movement, Goyö presents a modern woman who, he implies, easily holds her own against the Edo-period beauties of ukiyo-e, just as newly available color lithography vies with and subsumes traditional woodblock-print techniques.
Hellen reads another bone-chilling tale from the master of hella horror, dude. Later I confused her old bandmate, Elbert with Burt Hashiguchi. Boy, was my face red.