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In this case, for this particular product, people are interested in best tasting, great tasting, best ingredients, high quality, meal replacement. Things we just never thought about for this particular product. We took that information, we created a new value proposition, the world's best tasting, highest quality, all natural, meal replacement, protein shakes. A whopper of a headline but it increased our conversion by 10%. You don't want to make assumptions about the headlines that you use. You want to use that data back and create a unique value proposition.
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