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A GoPro HERO 2 arrived in the post today. I'll be putting it to the test and writing a review for Outdoor Magic.
If iPhone cases lead the show in derivative technology, then the action cam market is close on its heels. It seems every manufacturer, large or small, is making small cameras that you mount on your head, bike, kayak, snowboard, or skateboard. GoPro leads the market by a mile, both in share an quaility. Their latest model, the GoPro 3, has been a huge success, and it has only been in the market for a few months.
The GoPro booth on the floor of CES has an interesting energy, as if it is the hippest place to be in Vegas. It reminds me of the Apple booth at the NAB conference 10-years-ago. The whole cult-of-Apple was just blossoming in the Final Cut Pro crowd. In those days you were either a part of the clan, or an outsider. The GoPro booth is wall-to-wall with digital native hipsters comparing experiences, regaling each other with stories of broken bones and intact cameras. GoPro has to love that they have a consumer base passionate about their product. I am sure Contour and Liquid Image look at them with envy.
DCIM\100GOPRO
Mounted the GoPro Hero2 to the back of the bike, set it for 5 second photo and hit the road headed back to Calgary
GoPro Raw test... morning in the hood, Bellingham Washington
Wide, SuperPhoto Off, Protune On, Shutter Auto, EV Comp -1.0, White Balance Native, Sharpness Low; Color Flat
Photographer © Leon Sidik
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