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I'm a little nervous and practicing my speech for the Tech Conference where I will announce that I now have an application called "Gio Loves You" (Blythe Dolls) available for general use. I just launched it and hope that my friends will use it!
This will take you to my application page where you can add it and/or read up on a brief history of me.
Thanks for checking it out and Happy Gio-ing, my friend! :)
( Take from StudioE9's Paul Johnson's Article "The Viral Loop Widget" in Publishers Weekly
Facebook may have 300 million users, but that doesn’t mean that these social digerati are easy to reach—which explains why advertising on the so-called social Web so far has largely been a dud. So when journalist Adam Penenberg approached StudioE9 to create an online marketing campaign for his new book, Viral Loop, we recognized a unique opportunity: we would design and implement a proof of concept for his book. In essence, set out to create a viral loop around Viral Loop.
We settled on a three-pronged approach involving a Facebook application (a widget), an iPhone app and a Web site. Taken together they create a powerful synergy, promoting Viral Loop across multiple platforms, yet they also function independently. The goal: to create multiple paths to learning about and hopefully buying the book. After all, every time a user sees or hears the words “viral loop,” we extend the brand. These three components take the idea a step further by having users spread it for us. To get it, you have to give. We knew we had to offer users something they would like so much they’d willingly share it with their friends. Then, our users would become de facto Viral Loop marketers.
Facebook Application
Our Viral Loop widget for Facebook takes advantage of the fact that users of social networks tend to be both committed participants and contributors: in other words, their interactions create value for the networks they use. If Facebook had only three million users, it wouldn’t have the stratospheric valuation it does with 300 million. Our widget determines how much a user is worth to Facebook by collecting data on how active users are, who their friends are, how much influence they have, how popular their profile page is—plus, how much Facebook is worth these days. At the time of this writing, a rough estimate put Facebook at a value of more than $6 billion.
When users launch the widget, they tap into a complex algorithm that crunches all the data. Once they learn their dollar value to Facebook, a message is posted to their newsfeed, which further markets the app. They can also find out what their friends are worth by inviting them to try it. The more friends they persuade, the more influence they have and the more they add to their own value. By placing a dollar value on social network activity, we offer incentives to users to raise their level of participation and, more to the point for us, spread the widget.
A real-time leader board published on the Fast Company Web site (fastcompany.com) tracks the dollar values of Facebook’s top 20 Web celebrities. Barack Obama, for example, can be worth up to $2 million to Facebook, beating out Ashton Kutcher, Roger Federer and God. Alongside that list run the top 20 Viral Loop widget users and their dollar values, comparing the values of Viral Loop application users with the most popular celebrities on Facebook.
iPhone App
We took Viral Loop to a mobile platform with the Viral Loop iPhone app. It’s a predictions market wrapped in a game. Those who download the app through their iPhones, iTunes store or from viralloop.com are awarded $500 in Viral Loop currency to “bet” on predictions based, in large part, on the book. A prediction might be “Google will buy Twitter by year’s end” or “Facebook will amass half a billion users by Jan. 1, 2010,” or “PayPal’s revenues will surpass eBay’s by July 2010.” The app tabulates each participant’s vote—either thumbs up or down. You can “short” a prediction like you would stock, too, and discussion boards at viralloop.com help users keep tabs on all the action.
The iPhone app also ties in with the widget. Users can transfer their Facebook dollar values to bet on predictions or buy the right to post their own prediction that other users can bet on. If a user runs out of currency, they can raise more by inducing others to download the widget or increasing their level of social network activity, or by buying the book through a special link at viralloop.com that leads to a major bookseller. They can then transfer that “money” to the iPhone app.
Viral Loop Web Site
A Web marketing plan exists at viralloop.com, which hosts Penenberg’s blog, a description of the book, reviews and links to booksellers, as well as exclusive q&as with people who appear in the book’s pages—including Facebook founder Mark Zuckerberg, MySpace founder Chris DeWolfe and tech icon Marc Andreessen. There are also pages devoted to the widget and iPhone apps with comment threads.
But it doesn’t stop there. On the home-page is a tree with several viral loop companies branching out, including Facebook, Twitter, Flickr, MySpace, RockYou and Bebo. Click on Facebook and pictures of its three founders pop up. Hit edit and you can participate in a wiki to add your own information or provide links and commentary. The result is a constantly evolving site with the potential to become a valuable online resource. And like the widget and iPhone app, it depends on users to grow and spread.
Related Press:
Wall Street Journal "Digits": How Much Are You Worth to Facebook?"
blogs.wsj.com/digits/2009/09/24/how-much-are-you-worth-to...
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Crunchgear/Techcrunch (reposted on All Things Digital): "Using Facebook and the iPhone to Promote Something Called a Book."
www.crunchgear.com/2009/09/18/viral-loop-using-facebook-a...
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Wall Street Journal "Deal Journal": "Valuing Web Media: For the Rest of Us, It’s Like Fantasy Football"
blogs.wsj.com/deals/2009/09/18/valuing-web-media-for-the-...
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Mediaite: "Viral Loop: For Facebook, Michael Jackson Is More Valuable Than God"
www.mediaite.com/online/viral-loop-for-facebook-michael-j...
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Mediaite: "What Portion of Facebook's Billions Are BEcause of You?"
www.mediaite.com/online/what-portion-of-facebooks-billion...
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Fast Company Leader Board (lists the top 20 users of the Viral Loop widget and the top 20 celebrities on Facebook): www.fastcompany.com/blog/adam-penenberg/penenberg-post-0
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Viral Loop excerpt in October's Fast Company magazine: www.fastcompany.com/magazine/139/loop-de-loop.html
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My exclusive interview with Facebook Founder Mark Zuckerberg: www.fastcompany.com/blog/adam-penenberg/penenberg-post/fa...
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www.smartmoney.com/spending/deals/Seven-Smart-Books-The-B...
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www.mediapost.com/publications/?fa=Articles.showArticle&a...
For President Obama's visit to Indonesia I designed a Facebook campaign with the US Embassy in Jakarta. The campaign had three components: an informational section about the visit, and two contest modules provided by Wildfire apps. The first module was a sweepstakes app in which we gave away a free trip to the United States. The second polled Indonesians what food, brink, and batik President Obama should try when he visited.
We received about 25,000 submissions for the sweepstakes, more than 100,000 votes for the polls, and added more than 40,000 people to the embassy Facebook page with the campaign.
For President Obama's visit to Indonesia I designed a Facebook campaign with the US Embassy in Jakarta. The campaign had three components: an informational section about the visit, and two contest modules provided by Wildfire apps. The first module was a sweepstakes app in which we gave away a free trip to the United States. The second polled Indonesians what food, brink, and batik President Obama should try when he visited.
We received about 25,000 submissions for the sweepstakes, more than 100,000 votes for the polls, and added more than 40,000 people to the embassy Facebook page with the campaign.
In celebration of the 2010 World Cup, we created this Facebook application for our embassies to use on their Facebook pages. I did the design, development, and integration with Facebook.
For President Obama's visit to Indonesia I designed a Facebook campaign with the US Embassy in Jakarta. The campaign had three components: an informational section about the visit, and two contest modules provided by Wildfire apps. The first module was a sweepstakes app in which we gave away a free trip to the United States. The second polled Indonesians what food, brink, and batik President Obama should try when he visited.
We received about 25,000 submissions for the sweepstakes, more than 100,000 votes for the polls, and added more than 40,000 people to the embassy Facebook page with the campaign.
The "pixeled" faces of the bartender Dom Costa, as they apper in the Facebook application "Mixing Trivial", dedicated to professional bartenders. apps.facebook.com/mixingtrivial
An initiative by Disaronno: The Mixing Star. Bartender competition 2010. www.themixingstar.com
MXP4, the first interactive music-powered games provider for social networks, today announced the launch of its first social music gaming application for Facebook called PUMP IT (play with it at on.fb.me/gwJFrU) in partnership with EMI Music and based around the music of renowned superstar DJ and producer David Guetta.
Photo taken at the Microstrategy MICROmixer SF event taken by Kenneth Yeung. Permission is allowed for use in your blog, website or presentation as long as you adhere to the stated Creative Commons license for this photo/image. Attribution must be included and a link back to this photo page is required.
Photo/image credit should read: (cc) Kenneth Yeung - www.snapfoc.us
Love the game of Squash? Now you can play on Facebook! The Squash game on Facebook features a full squash game complete with all the moves and rules of real life squash. The game features a flash component for you to play and see your avatar move and also a simulated version to see who wins without actually playing. In the game, users can play against the computer or challenge other users or even their friends making for a good number of options to play and play. Application features a leaderboard showcasing the users with the most number of wins and points on the game. Social Cubix also developed a robust backend to manage all the features of the application including the users and the game play options. In addition, we integrated advertising options to monetize the application.
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Surfer Girl is one of the top brands for girl beach apparels and gears. Social Cubix created a robust fan page with shopping utility embedded within the page. The page features artistic illustrations for added teenage feel and ease of use. With the page application, users can sign up for points by selecting friends to shop together online on the application. The more friends they sign up, the more discounts they will receive when checking out. The shop is a full fledged shop with options to choose suggested apparel that goes with the item being viewed in the store as well as multi-merchant check out. Users can also get points by performing some social actions such as recruiting friends to join the application and make purchases.
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800 million + residents strong. Ever wonder what the world's biggest social networking phenomenon would look like in city form? Well you've got it right here. Because Facebook is always changing, I'll probably keep adding new parts to the series.
So far I'm finished with part 1 and still working on part 2. Just started part 3.
Become a fan on Facebook www.facebook.com/dans.awesome.artwork
Enter the world of color! Converse and Lady Foot Locker is running a campaign for the new Converse Neon Collection shoes. Express your love for the color in your life by entering a story about your favorite Converse Neon shoes and what they mean to you everyday. With the application, users can enter short stories about their Neon shoes, share with friends, leave comments on other stories and just show their shoe pride in the most fun way!
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To celebrate Earth Day, the State Department partnered with the Environmental Protection Agency to launch a Facebook application which challenged people to reduce their impact on the environment through small adjustments in their daily lives.
Overview: Social Quiz Facebook Application Developers. Best Quiz, iPhone, Professional Facebook Application Development and Marketing Agency.
Description: Think you know the first person to climb Mount Everest? Well, take the challenge to find out how good you are. Available on the iPhone/iPod/iPad, Social Quiz is bound to keep you scratching your head and saying “aha!’. Take multiple quizzes and see how you compare with others that have taken the same quiz. The quiz has an attractive user interface that makes taking the quiz so much fun. Social Cubix developed the application to come with an advanced backend for the client to add more questions and view analytics on the performance of all the application users to make upgrades.
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Play Tanning Perks today! Just invite your Facebook Friends to join Tanning Perk's Fanpage and you can win free stuff that you already love...Like Free Mystic Spray Tans, Free Bottles of Tanning Lotion, Free Gift Cards to your favorite stores like Target, Starbucks, and more!
www.flickr.com/services/apps/72157624016670446/
Share, comment and like photos from flickr just like in Facebook!
Now sharing Flickr photos with Facebook friends is very easy.
To share a photo, use its flickr photo id to goto the url:
fbickr.appspot.com/photo?id=4605437107
Share the link with Facebook friends and get their comments, opinions and likings, just like in Facebook.
To share a Flickr user's photostream, add the flickr username to the url:
The Fellowship of the Unashamed - 2nd Life Framed Art
Facebook - Abiding in the Vine Application Art.
Overview: Pregnancy Weeks Facebook Application Developers. Best Non Profit, iPhone, Professional Facebook Application Development and Marketing Agency.
Description: Week by week pregnancy alerts. Receive information on what to expect, baby’s progress, changes in your body, and tips/advice every week throughout your pregnancy.
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The Fellowship of the Unashamed - 2nd Life Framed Art
Facebook - Abiding in the Vine Application Art.
You see it on the news, you read it online–ways for you to lose weight. Now presenting to you, an option that sticks with you wherever you go, an iPhone application that gives you meal options on the go with detailed dietary information. This application will give you suggestions about the meals for the day and also tell you how to make it by providing the recipe. You can choose from different food categories, search for food, share with friends and also start building a library of favorite meals that you want to learn how to make. The application is very useful for those traveling overseas where they do not have access to the internet and want something convenient to take the brain-racking stress off them about what healthy food to eat.
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At the dealership viewing cars and want an easy way to calculate your car note without bothering the car dealer? What about your mortgage calculator? The iPhone Financial Calculator takes care of all your financial calculations. The easy to use application allows you to select which calculator you want to use, enter in your values and watch it crunch the numbers. It also allows you to change the scenarios using a slider so you don’t have to enter numbers again and again and refresh. This calculator is a must for those who are mindful of their finances. The calculator includes the following features:
Mortgage Calculator
Sales Tax Calculator
Car Loan Calculator
Depreciation Calculator
and many more!
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Overview: Kid Events Calendar Facebook Application Developers. Best Social, Professional Facebook Application Development and Marketing Agency
Description: Kid Events Calendar is a perfect way for you to organize your kids’ events and share them with friends and family on Facebook. With this custom-designed calendar, you can enter multiple events, subscribe to a friend’s kids events, and invite people to your kids’ events. With the subscription, anytime a kid on the calendar is having an event, you will be notified. You are able to share your kids’ events with people within your trusted network, search for kids’ events in any part of the nation, and list your events for ticketing. The ultra modern design is sure to blow you away.
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Overview: The Bible Scholar Facebook Application Developers. Best iPhone, Professional Facebook Application Development and Marketing Agency
Description: The Bible Scholar Developers
The Bible Scholar
In this Premier value rich Bible iPhone App, we have hand-picked over 20 Volumes (WITH OVER 14,000 PAGES!) of wonderful Bible Study tools that answer all the questions you’ve ever had about the Holy Scriptures. These digital classics will change the way you look at the Bible forever.
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www.socialcubix.com/our-work/the-bible-scholar/
Video Link:
Myrna Padilla, Founder, MyndGeeks
President and Founder of Mynd Consulting
Vice President of Davao Software Industry, Inc.
Member of the Davao City Chamber of Commerce, Inc.
Proud member of the Rotary Club of Davao 2000
Microsoft Tulay Program Advisor
Introduction
Avatar is a 3-D science fiction epic film directed by James Cameron released this fall by 20th Century Fox. The film is Lightstorm Entertainment’s latest project, and focuses on an epic conflict on a far-away world called Pandora. Social Cubix designed and programmed the Avatar page for the movie lovers. With the page, fans of the movie can watch previews in stunning high definition resolution with optimized streaming.
Additionally, Social Cubix designed and implemented a rating feature as well as commenting feature for the page so that fans can leave their thoughts about the movie. The interesting part about the implementation was the high level of customization that we were able to achieve in terms of the designs for a seamless integration of the video. This helped the page have a balanced look and feel.
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Facebook fan page optimization is highly demanded in the online promotion world of today. With the trends changing from the conventional web to the social media, it is high time for you to switch from search engine optimization to facebook optimization. This is where The FBO comes in with loads of facebook promotion such as facebook fan page creation, customization and landing page optimization. Your facebook pages can be taken to the next level of promotional success through The FBO. It is not just the service to create fanpage. It is a lot more.
Online Dubai Visas webtemplate is created by www.brandwebdirect.com. It is developed by www.toprankexpress.com.
Description: For part three of their Mother’s Day campaign, Michaels Arts and Crafts presented us with an idea for sending out e-cards via Facebook. Social Cubix delivered by developing an application that exceeded client expectations.
Overview: Send an e-Card (Michaels) Facebook Application Developers. Best Gifting, Professional Facebook Application Development and Marketing Agency - Send an e-Card (Michaels) Application Developers
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We have developed several quiz applications, but the Beach quiz application had a fun kick to it. The application was developed for a Panama Beach Tourism company that was looking to establish their identity on Facebook. They wanted something fun and engaging that will let people know what their beach personality is after taking the quiz.
Social Cubix developed the quiz application according to the client’s specifications and impressed the client by how we easily implemented the algorithm for determining the beach personality. They were equally impressed by the easy transitions from one question to the other so the quiz does not look clunky to navigate. By the end of the development, they were so pleased that they wanted Social Cubix to develop an iPhone version of the application for their user base.
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Yeah Coca Cola’s got that coke formula but you can make your own coke tasting drink too at home. Soda Stream drink makers allow you to make your own carbonated drinks from home for every flavor you can think of. The Facebook application allows you to make virtual drinks and share those drinks with your friends. You can give your drink creations fun names and even choose a custom bottle for the drink. Other fun things to do on the Soda Stream page include a fun quiz application that quizzes you on interesting soda topics and a video gallery of Soda Stream funny videos.
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Overview: Facebook Photo Framer Facebook Application Developers. Best Gifting, Other, Social, Professional Facebook Application Development and Marketing Agency.
Description: Got a nice photo on Facebook? Think framed pictures are old school? Think again! This application allows you to take any one of your Facebook photos, from your profile pictures or any album and frame it using any one of the pretty frames in the app. You can frame as many pictures as you want with as many frames as available and share with friends on Facebook. With the cropping and rotating features built in, users can ensure that they get the best possible fit for the frame.
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The game combines the fun of bumping your friends on the head, with the original cognitive task that the Simon game trains - your memory. This approach exemplifies Mind360 unique combination of fun games that target the various cognitive functions and help you train your brain.
Overview: Young Money Challenge Facebook Application Developers. Best Contest, Quiz, Professional Facebook Application Development and Marketing Agency.
Description: Got what it takes to be wealthy? Take the Young Money Challenge today and discover how to build wealth and get paid for doing so! Young Money Application presents you with a challenge–a series of questions that you need to answer to determine your financial knowledge and capacity to manage money. After taking the quiz, the application presents you with an assessment of your capacity.
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Description: Social Cubix allowed for a beautifully displayed timeline, complete with pictures to go along with the captions that represented each memory.
Overview: Send an e-Card (Michaels) Facebook Application Developers. Best Gifting, Professional Facebook Application Development and Marketing Agency - Send an e-Card (Michaels) Application Developers
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Circle of Moms, fastest growing online mommy network sends users a notification after installation, welcoming them and reminding them to bookmark the application to prevent loosing it. A clever way to drive users who install Circle of Moms to keep returning. To read more about this and other techniques used by Circle of Moms app to improve virality and movement of customers through the funnel visit www.traffichoney.com