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Equitable Life Assurance Society building with icicle-covered ruins after a fire in New York City. January 11, 1912

Photo by Irving Underhill

A 70-foot-tall bright red steel sculpture that adorned St. John's Rotary at the entrance to the Holland Tunnel from 1998 to 2003 is back in Lower Manhattan. "Joie de Vivre," by the New York sculptor Mark di Suvero, was installed in the newly redesigned Zuccotti Park, formerly known as Liberty Plaza Park. It is the first permanent sculpture by Mr. di Suvero in New York City. Joie de Vivre was created in 1997 for an exhibition at Les Invalides in Paris. After St. John's Rotary, Mr. Henry said, it was on view at the Storm King Art Center in Mountainville, N.Y.

 

At its completion in 1915, the Equitable Building was the largest office building in the world in square footage. This massive structure by Peirce Anderson of Ernest Graham & Associates, with its entrances in the form of triumphal arches and its classical ornamental detail, was a speculative venture, largely planned by Thomas Du Pont, that houses the headquarters of Equitable Life, as well as the offices of many other small firms. The bulk of the H-shaped building, rising 38 stories with n setbacks, provoked great controversy and was of-cited by opponents of unregulated growth as an example of the evils of skyscraper construction. Its presense helped pass the first zoning law in the United States in 1916. A restoration by Ehrenkrantz, Eckstut & Whitelaw was completed in 1990.

 

The Equitable Building was designated a landmark by the New York Landmarks Preservation Commission in 1996.

 

Equitable Building National Register #78001869

A 70-foot-tall bright red steel sculpture that adorned St. John's Rotary at the entrance to the Holland Tunnel from 1998 to 2003 is back in Lower Manhattan. "Joie de Vivre," by the New York sculptor Mark di Suvero, was installed in the newly redesigned Zuccotti Park, formerly known as Liberty Plaza Park. It is the first permanent sculpture by Mr. di Suvero in New York City. Joie de Vivre was created in 1997 for an exhibition at Les Invalides in Paris. After St. John's Rotary, Mr. Henry said, it was on view at the Storm King Art Center in Mountainville, N.Y.

 

At its completion in 1915, the Equitable Building was the largest office building in the world in square footage. This massive structure by Peirce Anderson of Ernest Graham & Associates, with its entrances in the form of triumphal arches and its classical ornamental detail, was a speculative venture, largely planned by Thomas Du Pont, that houses the headquarters of Equitable Life, as well as the offices of many other small firms. The bulk of the H-shaped building, rising 38 stories with n setbacks, provoked great controversy and was of-cited by opponents of unregulated growth as an example of the evils of skyscraper construction. Its presense helped pass the first zoning law in the United States in 1916. A restoration by Ehrenkrantz, Eckstut & Whitelaw was completed in 1990.

 

The Equitable Building was designated a landmark by the New York Landmarks Preservation Commission in 1996.

 

Equitable Building National Register #78001869

A 70-foot-tall bright red steel sculpture that adorned St. John's Rotary at the entrance to the Holland Tunnel from 1998 to 2003 is back in Lower Manhattan. "Joie de Vivre," by the New York sculptor Mark di Suvero, was installed in the newly redesigned Zuccotti Park, formerly known as Liberty Plaza Park. It is the first permanent sculpture by Mr. di Suvero in New York City. Joie de Vivre was created in 1997 for an exhibition at Les Invalides in Paris. After St. John's Rotary, Mr. Henry said, it was on view at the Storm King Art Center in Mountainville, N.Y.

 

At its completion in 1915, the Equitable Building (right) was the largest office building in the world in square footage. This massive structure by Peirce Anderson of Ernest Graham & Associates, with its entrances in the form of triumphal arches and its classical ornamental detail, was a speculative venture, largely planned by Thomas Du Pont, that houses the headquarters of Equitable Life, as well as the offices of many other small firms. The bulk of the H-shaped building, rising 38 stories with n setbacks, provoked great controversy and was of-cited by opponents of unregulated growth as an example of the evils of skyscraper construction. Its presense helped pass the first zoning law in the United States in 1916. A restoration by Ehrenkrantz, Eckstut & Whitelaw was completed in 1990.

 

The HSBC Building, previously known as the Marine Midland Bank Building (left)....

 

The Equitable Building was designated a landmark by the New York Landmarks Preservation Commission in 1996.

 

Equitable Building National Register #78001869

Bain News Service,, publisher.

 

Equitable fire from Singer Bldg.

 

[1912 Jan. 9]

 

1 negative : glass ; 5 x 7 in. or smaller.

 

Notes:

Title from data provided by the Bain News Service on the negative.

Photo shows a fire at the Equitable Building, Pine Street, Brooklyn, New York City. (Source: Flickr Commons project, 2008)

Forms part of: George Grantham Bain Collection (Library of Congress).

 

Format: Glass negatives.

 

Rights Info: No known restrictions on publication.

 

Repository: Library of Congress, Prints and Photographs Division, Washington, D.C. 20540 USA, hdl.loc.gov/loc.pnp/pp.print

 

General information about the Bain Collection is available at hdl.loc.gov/loc.pnp/pp.ggbain

 

Higher resolution image is available (Persistent URL): hdl.loc.gov/loc.pnp/ggbain.10074

 

Call Number: LC-B2- 2353-16

  

As seen from the Griffith Observatory.

The U of C...

View from the riverwalk east of Michigan Avenue - Equitable and University of Chicago

Blue Leanie - One of the iconic buildings in Aylesbury, currently home to the Lloyds Banking group, formerly HBOS, before that AXA and Equitable Life were based here.

 

There is apparently a Curse of the Blue Leanie by which the incumbent soon becomes bankrupt.

LifeBuzz reviews Equitable Life’s 2025 term insurance, offering $50,000–$10 million in 10, 20, or 30-year plans. Rates start at $33.30/month for a 35-year-old female ($500,000, 20-year term). Conversion to permanent coverage until age 75 without medical exams and riders like critical illness ensures flexible, family-focused 2025 protection.

 

lifebuzz.ca/equitable-life-insurance/

 

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