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For her graduate project, Amber Mackay developed the brand and packaging for Cheeky, a line of intimate apparel.
Amber's concept was to brand a line of women’s underwear, and to implement the brand through interesting product packaging. SheI followed a distinct branding process, which included research, strategy, concept development, and implementation.
Learn more about VFS's one-year Digital Design program at www.vfs.com/digitaldesign.
Early on in their year at VFS, Digital Design students work on a group project that involves only one task – keep a marble in motion for as long as possible.
Find out more about VFS's one-year Digital Design program at www.vfs.com/digitaldesign
Draw By Night #33 - Home Sweet Home
What happens when you mix a roomful of artists, giant pieces of paper, and a crazy theme? If you’re Digital Design instructor Myron Campbell, you turn those ingredients into Vancouver’s only bi-monthly drawing party. At Draw By Night, artists can work collaboratively on pieces, or by themselves on their own section. The only emphasis is on getting everyone drawing. Participants are encouraged to use Twitter or other social media to discuss the event and post pictures, allowing real-time engagement with the drawing community. They can also post ideas and comments that are often integrated into the next event.
Find out more about VFS's one-year Digital Design program at www.vfs.com/programs/digitaldesign
Photos by Danny Chan
Draw By Night #28 - The Profound Squonzeling
What happens when you mix a roomful of artists, giant pieces of paper, and a crazy theme? If you’re Digital Design instructor Myron Campbell, you turn those ingredients into Vancouver’s only bi-monthly drawing party. At Draw By Night, artists can work collaboratively on pieces, or by themselves on their own section. The only emphasis is on getting everyone drawing. Participants are encouraged to use Twitter or other social media to discuss the event and post pictures, allowing real-time engagement with the drawing community. They can also post ideas and comments that are often integrated into the next event.
Find out more about VFS's one-year Digital Design program at www.vfs.com/programs/digitaldesign
Photos by Danny Chan
VFS Digital Design students in term 4 experimented and focused on alternative ways to address design campaigns. For their final presentations, they gave a short synopsis of new ad trends.
Find out more about VFS's one-year Digital Design program at www.vfs.com/digitaldesign.
Photos by Danny Chan dannychan.ca.
Myron Campbell brought along his good luck charm "Suzie" on the night he was named Interactive Designer of the Year at the 2010 Canadian New Media Awards! .
Read Myron's guest post on the VFS blog about his win!
Learn more about VFS's one-year Digital Design program at www.vfs.com/digitaldesign.
VFS Digital Design's Appetizers Night is a chance for graduating students to showcase their favourite project to an industry audience on the lookout for hot young talent. The keynote speaker this time around was Peter Jin Hong, Digital Design Alumnus and User Experience Designer at Google+ Photos.
Find out more about VFS's one-year Digital Design program at vfs.com/digitaldesign.
The theme of our recent Digital Design Talks was melange — a mix of all that is wonderful and inspirational. The student team of Magda Else Becker, Lina Zhao and Feryal Khawar beautifully presented an overview of their Interactive Design 2 course project, Sooul — an experiential site for circus-inspired training — and revealed their rigorous design process. Perry Chua (http://www.perrychua.com), branding and design expert extraordinaire, delivered an extremely motivating speech on visualization.
Find out more about VFS's one-year Digital Design program at vfs.com/digitaldesign.
Photos by Danny Chan dannychan.ca
Draw By Night #31 - Catnado
What happens when you mix a roomful of artists, giant pieces of paper, and a crazy theme? If you’re Digital Design instructor Myron Campbell, you turn those ingredients into Vancouver’s only bi-monthly drawing party. At Draw By Night, artists can work collaboratively on pieces, or by themselves on their own section. The only emphasis is on getting everyone drawing. Participants are encouraged to use Twitter or other social media to discuss the event and post pictures, allowing real-time engagement with the drawing community. They can also post ideas and comments that are often integrated into the next event.
Find out more about VFS's one-year Digital Design program at www.vfs.com/programs/digitaldesign
Photos by Danny Chan
Draw By Night #31 - Catnado
What happens when you mix a roomful of artists, giant pieces of paper, and a crazy theme? If you’re Digital Design instructor Myron Campbell, you turn those ingredients into Vancouver’s only bi-monthly drawing party. At Draw By Night, artists can work collaboratively on pieces, or by themselves on their own section. The only emphasis is on getting everyone drawing. Participants are encouraged to use Twitter or other social media to discuss the event and post pictures, allowing real-time engagement with the drawing community. They can also post ideas and comments that are often integrated into the next event.
Find out more about VFS's one-year Digital Design program at www.vfs.com/programs/digitaldesign
Photos by Danny Chan
Early on in their year at VFS, Digital Design students work on a group project that involves only one task – keep a marble in motion for as long as possible.
Find out more about VFS's one-year Digital Design program at www.vfs.com/digitaldesign
Draw By Night #19 - Whoa Nellie
What happens when you mix a roomful of artists, giant pieces of paper, and a crazy theme? If you’re Digital Design instructor Myron Campbell, you turn those ingredients into Vancouver’s only bi-monthly drawing party. At Draw By Night (drawbynight.notsosimpleton.com) artists can work collaboratively on pieces, or by themselves on their own section. The only emphasis is on getting everyone drawing. Participants are encouraged to use Twitter or other social media to discuss the event and post pictures, allowing real-time engagement with the drawing community. They can also post ideas and comments that are often integrated into the next event.
Find out more about VFS's one-year Digital Design program at vfs.com/digitaldesign.
Photos by Danny Chan dannychan.ca
Early on in their year at VFS, Digital Design students work on a group project that involves only one task – keep a marble in motion for as long as possible.
Find out more about VFS's one-year Digital Design program at www.vfs.com/digitaldesign.
The theme of our recent Digital Design Talks was originality — a mix of all that is wonderful and inspirational. Tim Shetz, a designer and instructor from San Francisco, started the talk with the topic, ‘Be An Originator, Not a Duplicator’. Then, our student, Dalhi Guzman Inzunza, presented his paintings and unique graphic compositions done at VFS. Finally, Boca (Marcos) Ceravolo, our alumni who specializes in motion, showed the students his latest project, ‘MTV Brazil’s 2011 VMB’.
Find out more about VFS's one-year Digital Design program at vfs.com/digitaldesign.
Photos by Danny Chan dannychan.ca.
Draw By Night #20 - Supernormal
What happens when you mix a roomful of artists, giant pieces of paper, and a crazy theme? If you’re Digital Design instructor Myron Campbell, you turn those ingredients into Vancouver’s only bi-monthly drawing party. At Draw By Night, artists can work collaboratively on pieces, or by themselves on their own section. The only emphasis is on getting everyone drawing. Participants are encouraged to use Twitter or other social media to discuss the event and post pictures, allowing real-time engagement with the drawing community. They can also post ideas and comments that are often integrated into the next event.
Find out more about VFS's one-year Digital Design program at vfs.com/digitaldesign.
Photos by Danny Chan dannychan.ca.
At this Digital Design Slam, student teams had one day to design and produce an identity and motion graphics package for a music awards show. They presented their final design concepts to a panel of judges.
Find out more about VFS's one-year Digital Design program at vfs.com/digitaldesign.
The theme of our recent Digital Design Talks was originality — a mix of all that is wonderful and inspirational. Tim Shetz, a designer and instructor from San Francisco, started the talk with the topic, ‘Be An Originator, Not a Duplicator’. Then, our student, Dalhi Guzman Inzunza, presented his paintings and unique graphic compositions done at VFS. Finally, Boca (Marcos) Ceravolo, our alumni who specializes in motion, showed the students his latest project, ‘MTV Brazil’s 2011 VMB’.
Find out more about VFS's one-year Digital Design program at vfs.com/digitaldesign.
Photos by Danny Chan dannychan.ca.
Draw By Night #33 - Home Sweet Home
What happens when you mix a roomful of artists, giant pieces of paper, and a crazy theme? If you’re Digital Design instructor Myron Campbell, you turn those ingredients into Vancouver’s only bi-monthly drawing party. At Draw By Night, artists can work collaboratively on pieces, or by themselves on their own section. The only emphasis is on getting everyone drawing. Participants are encouraged to use Twitter or other social media to discuss the event and post pictures, allowing real-time engagement with the drawing community. They can also post ideas and comments that are often integrated into the next event.
Find out more about VFS's one-year Digital Design program at www.vfs.com/programs/digitaldesign
Photos by Danny Chan
Digital Design student, Juan Martinezguerra was fortunate enough to work with TEDx Vancouver for his graduate project to create interactive elements to enhance the 2011 conference experience for attendees and followers. Juan created a host of conference materials — from origami name tags conference attendees could interact with to fold into an 'explorer' spaceship to an interactive kiosk, website and iPhone application that allow attendees to expand the cluster of “ideas worth spreading."
Learn more about VFS's one-year Digital Design program at www.vfs.com/digitaldesign.
As part of the team building component of Term 1 Project Management, students are given a box of dollar store objects and a mission: keep a marble moving along a course for as long a time as possible, with it ending up falling into an egg cup. Armed with plastic necklaces, dominoes, bendy straws, a roll of toilet tissue and other priceless objects, teams compete to create the best design to meet the goal. Upon completion, the teams analyze their designs for strengths and weaknesses and process key team dynamic components — How were design decisions made? How were disagreements resolved? How was leadership determined? Did team members contribute equally to the vision and how did they each fare when it came to implementation?
Learn more about VFS's one-year Digital Design program at www.vfs.com/digitaldesign.
Photos by Danny Chan dannychan.ca.
Early on in their year at VFS, Digital Design students work on a group project that involves only one task – keep a marble in motion for as long as possible.
Find out more about VFS's one-year Digital Design program at www.vfs.com/digitaldesign
Draw By Night #33 - The Hand Off
What happens when you mix a roomful of artists, giant pieces of paper, and a crazy theme? If you’re Digital Design instructor Myron Campbell, you turn those ingredients into Vancouver’s only bi-monthly drawing party. At Draw By Night, artists can work collaboratively on pieces, or by themselves on their own section. The only emphasis is on getting everyone drawing. Participants are encouraged to use Twitter or other social media to discuss the event and post pictures, allowing real-time engagement with the drawing community. They can also post ideas and comments that are often integrated into the next event.
Find out more about VFS's one-year Digital Design program at www.vfs.com/programs/digitaldesign
Photos by Danny Chan
Digital Design student, Juan Martinezguerra was fortunate enough to work with TEDx Vancouver for his graduate project to create interactive elements to enhance the 2011 conference experience for attendees and followers. Juan created a host of conference materials — from origami name tags conference attendees could interact with to fold into an 'explorer' spaceship to an interactive kiosk, website and iPhone application that allow attendees to expand the cluster of “ideas worth spreading."
Learn more about VFS's one-year Digital Design program at www.vfs.com/digitaldesign.
In term 5, the Packaging class was challenged to brand and attract consumers to buy their products off the shelf.
Find out more about VFS's one-year Digital Design program at www.vfs.com/digitaldesign.
In the Typography course, Digital Design students are asked to "bring the characteristics of a typeface to life". Karen Poon chose Caslon Pro, a typeface created by William Caslon back in the 1700's. He created the typeface with short ascenders and descenders promoting a high contrast shape of the letters. Karen felt this contrast created a a neutral typeface that was perfect for telling stories. And what do most stories have in common?” The narrative arch — exposition, rising action, climax, falling action and denouement.
To make this typeface more tangible, Karen laser cut wood letters to make them tactile. She then positioned them as props in natural settings to bring her narrative to life.
Learn more about VFS's one-year Digital Design program at www.vfs.com/digitaldesign.
Draw By Night #21 - Quantum Leap Year
What happens when you mix a roomful of artists, giant pieces of paper, and a crazy theme? If you’re Digital Design instructor Myron Campbell, you turn those ingredients into Vancouver’s only bi-monthly drawing party. At Draw By Night, artists can work collaboratively on pieces, or by themselves on their own section. The only emphasis is on getting everyone drawing. Participants are encouraged to use Twitter or other social media to discuss the event and post pictures, allowing real-time engagement with the drawing community. They can also post ideas and comments that are often integrated into the next event.
Find out more about VFS's one-year Digital Design program at vfs.com/digitaldesign.
Photos by Danny Chan dannychan.ca.
Draw By Night #31 - Catnado
What happens when you mix a roomful of artists, giant pieces of paper, and a crazy theme? If you’re Digital Design instructor Myron Campbell, you turn those ingredients into Vancouver’s only bi-monthly drawing party. At Draw By Night, artists can work collaboratively on pieces, or by themselves on their own section. The only emphasis is on getting everyone drawing. Participants are encouraged to use Twitter or other social media to discuss the event and post pictures, allowing real-time engagement with the drawing community. They can also post ideas and comments that are often integrated into the next event.
Find out more about VFS's one-year Digital Design program at www.vfs.com/programs/digitaldesign
Photos by Danny Chan
Draw By Night #31 - Catnado
What happens when you mix a roomful of artists, giant pieces of paper, and a crazy theme? If you’re Digital Design instructor Myron Campbell, you turn those ingredients into Vancouver’s only bi-monthly drawing party. At Draw By Night, artists can work collaboratively on pieces, or by themselves on their own section. The only emphasis is on getting everyone drawing. Participants are encouraged to use Twitter or other social media to discuss the event and post pictures, allowing real-time engagement with the drawing community. They can also post ideas and comments that are often integrated into the next event.
Find out more about VFS's one-year Digital Design program at www.vfs.com/programs/digitaldesign
Photos by Danny Chan
Draw By Night #27 - Myth Math
What happens when you mix a roomful of artists, giant pieces of paper, and a crazy theme? If you’re Digital Design instructor Myron Campbell, you turn those ingredients into Vancouver’s only bi-monthly drawing party. At Draw By Night, artists can work collaboratively on pieces, or by themselves on their own section. The only emphasis is on getting everyone drawing. Participants are encouraged to use Twitter or other social media to discuss the event and post pictures, allowing real-time engagement with the drawing community. They can also post ideas and comments that are often integrated into the next event.
Find out more about VFS's one-year Digital Design program at www.vfs.com/programs/digitaldesign
Photos by Danny Chan
The GDC/BC Salazar Student Awards celebrates student achievement in Print Design, Interactive, Brand Identity, Video and Motion. The Salazar Award was named after Enrique Salazar, the founding member of the GDC.
In Term 3, Digital Design students visit multiple agencies to learn more about the type of professional environments in which they'd like to work upon graduation. It’s an amazing opportunity for budding designers to see how our industry operates and provides context as they choose their electives and start planning their post-grad careers. Hot Tomali, AdAge's most recent International Small Agency of the Year, gave us the grand tour.
Find out more about VFS's one-year Digital Design program at www.vfs.com/digitaldesign.
Photos by Danny Chan dannychan.ca.
Early on in their year at VFS, Digital Design students work on a group project that involves only one task – keep a marble in motion for as long as possible.
Find out more about VFS's one-year Digital Design program at www.vfs.com/digitaldesign.
The design industry is built upon the principles of composition and storytelling across all media. More and more, the lines of traditional mediums are blurring. As such, designers who understand mixed-media ideation are in high demand. This term 6 course focuses on the combination of digital and analogue techniques to efficiently produce stop motion animation for compelling narratives. This course is built on the principles of teamwork, organization, and experimentation; students work in teams, while contributing to a single class project.
Find out more about VFS's one-year Digital Design program at www.vfs.com/digitaldesign.
Photos by Danny Chan dannychan.ca.
Draw By Night #27 - Myth Math
What happens when you mix a roomful of artists, giant pieces of paper, and a crazy theme? If you’re Digital Design instructor Myron Campbell, you turn those ingredients into Vancouver’s only bi-monthly drawing party. At Draw By Night, artists can work collaboratively on pieces, or by themselves on their own section. The only emphasis is on getting everyone drawing. Participants are encouraged to use Twitter or other social media to discuss the event and post pictures, allowing real-time engagement with the drawing community. They can also post ideas and comments that are often integrated into the next event.
Find out more about VFS's one-year Digital Design program at www.vfs.com/programs/digitaldesign
Photos by Danny Chan
At this Digital Design Slam, student teams had one day to design and produce an identity and motion graphics package for a music awards show. They presented their final design concepts to a panel of judges.
Find out more about VFS's one-year Digital Design program at vfs.com/digitaldesign.
Early on in their year at VFS, Digital Design students work on a group project that involves only one task – keep a marble in motion for as long as possible.
Find out more about VFS's one-year Digital Design program at vfs.com/digitaldesign.
VFS Digital Design students in term 4 experimented and focused on alternative ways to address design campaigns. For their final presentations, they gave a short synopsis of new ad trends.
Find out more about VFS's one-year Digital Design program at www.vfs.com/digitaldesign.
Photos by Danny Chan dannychan.ca.
For her graduate project, Melody Teichroeb wanted to break down the barriers separating design schools and empower students to build a design community. She created Connexion, a magazine that enables students to gain insights into what students and professionals are doing, learn valuable tips and tricks, connect with other students, and build networks.
Find out more VFS's one-year Digital Design program at vfs.com/digitaldesign.
At this Digital Design Slam, student teams had one day to re-imagine and redesign the VFS Digital Design blog (http://ddblog.vfs.com/). They presented their final design concepts to a panel of judges.
Read about this Slam on the VFS Blog
Learn more about VFS's one-year Digital Design program at vfs.com/digitaldesign.