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For his Branding 2 project, Scott Strathern chose to brand the identity of a waterfront boutique hotel on the shores of False Creek in Vancouver. The result is a refreshing take on a modern hotel that meets the needs of his audience — smart, design savvy, cool, and hip people in the know. The brand package consists of competitive analysis, moodboard, environment design, logo design and miscellaneous branded applications.
Learn more about VFS's one-year Digital Design program at www.vfs.com/digitaldesign.
VFS Digital Design's Appetizers Night is a chance for graduating students to showcase their favourite project to an industry audience on the lookout for hot young talent. The keynote speaker this time around was Peter Jin Hong, Digital Design Alumnus and User Experience Designer at Google+ Photos.
Find out more about VFS's one-year Digital Design program at vfs.com/digitaldesign.
Draw By Night #19 - Whoa Nellie
What happens when you mix a roomful of artists, giant pieces of paper, and a crazy theme? If you’re Digital Design instructor Myron Campbell, you turn those ingredients into Vancouver’s only bi-monthly drawing party. At Draw By Night (drawbynight.notsosimpleton.com) artists can work collaboratively on pieces, or by themselves on their own section. The only emphasis is on getting everyone drawing. Participants are encouraged to use Twitter or other social media to discuss the event and post pictures, allowing real-time engagement with the drawing community. They can also post ideas and comments that are often integrated into the next event.
Find out more about VFS's one-year Digital Design program at vfs.com/digitaldesign.
Photos by Danny Chan dannychan.ca
In the Typography course, Digital Design students are asked to "bring the characteristics of a typeface to life". Karen Poon chose Caslon Pro, a typeface created by William Caslon back in the 1700's. He created the typeface with short ascenders and descenders promoting a high contrast shape of the letters. Karen felt this contrast created a a neutral typeface that was perfect for telling stories. And what do most stories have in common?” The narrative arch — exposition, rising action, climax, falling action and denouement.
To make this typeface more tangible, Karen laser cut wood letters to make them tactile. She then positioned them as props in natural settings to bring her narrative to life.
Learn more about VFS's one-year Digital Design program at www.vfs.com/digitaldesign.
VFS brought the Intensive experience to Mexico for the first time this year. Over a five day period students were given a chance to experience life as a VFS Digital Design student in a hands-on program led by our faculty of industry professionals – including Head of Department Amber Bezahler.
Digital Design students learn to refine their skills in communication, interactive, and motion design. Graduates from the one-year program go on to work in a wide variety of rewarding roles in the industry, including User Experience Designer, Interface Developer, Communication Designer, Typographer, Motion Designer, and Project Manager.
Find out more about VFS’s one-year Digital Design program at vfs.com/digitaldesign.
VFS brought the Intensive experience to Mexico for the first time this year. Over a five day period students were given a chance to experience life as a VFS Digital Design student in a hands-on program led by our faculty of industry professionals – including Head of Department Amber Bezahler.
Digital Design students learn to refine their skills in communication, interactive, and motion design. Graduates from the one-year program go on to work in a wide variety of rewarding roles in the industry, including User Experience Designer, Interface Developer, Communication Designer, Typographer, Motion Designer, and Project Manager.
Find out more about VFS’s one-year Digital Design program at vfs.com/digitaldesign.
Draw By Night #35 - The Game Plan
What happens when you mix a roomful of artists, giant pieces of paper, and a crazy theme? If you’re Artist and Instructor Kristina Fiedrich, you turn those ingredients into Vancouver’s only bi-monthly drawing party. At Draw By Night, artists can work collaboratively on pieces, or by themselves on their own section. The only emphasis is on getting everyone drawing. Participants are encouraged to use Twitter or other social media to discuss the event and post pictures, allowing real-time engagement with the drawing community. They can also post ideas and comments that are often integrated into the next event.
Find out more about VFS's one-year Digital Design program at www.vfs.com/programs/digitaldesign
Photos by Danny Chan
Early on in their year at VFS, Digital Design students work on a group project that involves only one task – keep a marble in motion for as long as possible.
Find out more about VFS's one-year Digital Design program at vfs.com/digitaldesign.
Draw By Night #33 - Home Sweet Home
What happens when you mix a roomful of artists, giant pieces of paper, and a crazy theme? If you’re Digital Design instructor Myron Campbell, you turn those ingredients into Vancouver’s only bi-monthly drawing party. At Draw By Night, artists can work collaboratively on pieces, or by themselves on their own section. The only emphasis is on getting everyone drawing. Participants are encouraged to use Twitter or other social media to discuss the event and post pictures, allowing real-time engagement with the drawing community. They can also post ideas and comments that are often integrated into the next event.
Find out more about VFS's one-year Digital Design program at www.vfs.com/programs/digitaldesign
Photos by Danny Chan
George Robert Kotalik, Business Strategy, Brand Strategy, Marketing Campaign Development, Copy Writing, Graphic Design, Art Direction, Creative Direction, Product Design.
VFS Digital Design alumni Jeanette Seah, Matt Simon and Shawn Hight speak about their work on Project Vancouver: Wonders Start Here.
Find out more about VFS's one-year Digital Design program at vfs.com/digitaldesign.
At this Digital Design Slam, student teams had one day to design and produce an identity and motion graphics package for a music awards show. They presented their final design concepts to a panel of judges.
Find out more about VFS's one-year Digital Design program at vfs.com/digitaldesign.
Draw By Night #21 - Quantum Leap Year
What happens when you mix a roomful of artists, giant pieces of paper, and a crazy theme? If you’re Digital Design instructor Myron Campbell, you turn those ingredients into Vancouver’s only bi-monthly drawing party. At Draw By Night, artists can work collaboratively on pieces, or by themselves on their own section. The only emphasis is on getting everyone drawing. Participants are encouraged to use Twitter or other social media to discuss the event and post pictures, allowing real-time engagement with the drawing community. They can also post ideas and comments that are often integrated into the next event.
Find out more about VFS's one-year Digital Design program at vfs.com/digitaldesign.
Photos by Danny Chan dannychan.ca.
Early on in their year at VFS, Digital Design students work on a group project that involves only one task – keep a marble in motion for as long as possible.
Find out more about VFS's one-year Digital Design program at vfs.com/digitaldesign.
At this Digital Design Slam, student teams had one day to re-imagine and redesign the VFS Digital Design blog (http://ddblog.vfs.com/). They presented their final design concepts to a panel of judges.
Read about this Slam on the VFS Blog
Learn more about VFS's one-year Digital Design program at vfs.com/digitaldesign.
VFS Digital Design's Appetizers Night is a chance for graduating students to showcase their favourite project to an industry audience on the lookout for hot young talent. The keynote speaker this time around was Peter Jin Hong, Digital Design Alumnus and User Experience Designer at Google+ Photos.
Find out more about VFS's one-year Digital Design program at vfs.com/digitaldesign.
VFS Digital Design's Appetizers Night is a chance for graduating students to showcase their favourite project to an industry audience on the lookout for hot young talent. The keynote speaker this time around was Peter Jin Hong, Digital Design Alumnus and User Experience Designer at Google+ Photos.
Find out more about VFS's one-year Digital Design program at vfs.com/digitaldesign.
2D Graphics 3 is an elective course that combines techniques from both Illustrator and Photoshop. The class analyzes and deconstructs current styles and trends, such as “Street Art” and how the movement has expanded beyond graffiti into things like yarn-bombing, wheat-pasting, stenciling, sticker art and LED art. The students then emulate this style.
Find out more about VFS's one-year Digital Design program at www.vfs.com/digitaldesign.
The theme of our recent Digital Design Talks was melange — a mix of all that is wonderful and inspirational. The student team of Magda Else Becker, Lina Zhao and Feryal Khawar beautifully presented an overview of their Interactive Design 2 course project, Sooul — an experiential site for circus-inspired training — and revealed their rigorous design process. Perry Chua (http://www.perrychua.com), branding and design expert extraordinaire, delivered an extremely motivating speech on visualization.
Find out more about VFS's one-year Digital Design program at vfs.com/digitaldesign.
Photos by Danny Chan dannychan.ca
In the 2D Graphics 2 course, students were asked to create a vector self-portrait using Adobe Illustrator. They could chose to do a headshot or full body, in any pose that interested them.
These are samples of some of the best work.
Learn more about VFS's one-year Digital Design program at www.vfs.com/digitaldesign.
VFS Digital Design's Appetizers Night is a chance for graduating students to showcase their favourite project to an industry audience on the lookout for hot young talent. The keynote speaker this time around was Peter Jin Hong, Digital Design Alumnus and User Experience Designer at Google+ Photos.
Find out more about VFS's one-year Digital Design program at vfs.com/digitaldesign.
Draw By Night #32 - Game Over
What happens when you mix a roomful of artists, giant pieces of paper, and a crazy theme? If you’re Digital Design instructor Myron Campbell, you turn those ingredients into Vancouver’s only bi-monthly drawing party. At Draw By Night, artists can work collaboratively on pieces, or by themselves on their own section. The only emphasis is on getting everyone drawing. Participants are encouraged to use Twitter or other social media to discuss the event and post pictures, allowing real-time engagement with the drawing community. They can also post ideas and comments that are often integrated into the next event.
Find out more about VFS's one-year Digital Design program at www.vfs.com/programs/digitaldesign
Photos by Danny Chan
For their Term 4 Branding 2 course, Digital Design students were asked to create the brand identity for either a boutique hotel, art gallery or seaplane airline. The results were outstanding!
Find out more about VFS's one-year Digital Design program at www.vfs.com/digitaldesign.
Photos by Danny Chan dannychan.ca.
Draw By Night #33 - The Hand Off
What happens when you mix a roomful of artists, giant pieces of paper, and a crazy theme? If you’re Digital Design instructor Myron Campbell, you turn those ingredients into Vancouver’s only bi-monthly drawing party. At Draw By Night, artists can work collaboratively on pieces, or by themselves on their own section. The only emphasis is on getting everyone drawing. Participants are encouraged to use Twitter or other social media to discuss the event and post pictures, allowing real-time engagement with the drawing community. They can also post ideas and comments that are often integrated into the next event.
Find out more about VFS's one-year Digital Design program at www.vfs.com/programs/digitaldesign
Photos by Danny Chan
VFS Digital Design's Appetizers Night is a chance for graduating students to showcase their favourite project to an industry audience on the lookout for hot young talent. The keynote speaker this time around was Peter Jin Hong, Digital Design Alumnus and User Experience Designer at Google+ Photos.
Find out more about VFS's one-year Digital Design program at vfs.com/digitaldesign.
For her graduate project, Marija Vidanovic developed a unique accordion news-magazine called ‘Flip’ that allows young urban professionals to quickly flip through daily headlines. This novel, eco-friendly solution eliminates the need of glue and staples.
Find out more VFS's one-year Digital Design program at vfs.com/digitaldesign.
In term 5, the Packaging class was challenged to brand and attract consumers to buy their products off the shelf.
Find out more about VFS's one-year Digital Design program at www.vfs.com/digitaldesign.
Draw By Night #33 - The Hand Off
What happens when you mix a roomful of artists, giant pieces of paper, and a crazy theme? If you’re Digital Design instructor Myron Campbell, you turn those ingredients into Vancouver’s only bi-monthly drawing party. At Draw By Night, artists can work collaboratively on pieces, or by themselves on their own section. The only emphasis is on getting everyone drawing. Participants are encouraged to use Twitter or other social media to discuss the event and post pictures, allowing real-time engagement with the drawing community. They can also post ideas and comments that are often integrated into the next event.
Find out more about VFS's one-year Digital Design program at www.vfs.com/programs/digitaldesign
Photos by Danny Chan
As part of the team building component of Term 1 Project Management, students are given a box of dollar store objects and a mission: keep a marble moving along a course for as long a time as possible, with it ending up falling into an egg cup. Armed with plastic necklaces, dominoes, bendy straws, a roll of toilet tissue and other priceless objects, teams compete to create the best design to meet the goal. Upon completion, the teams analyze their designs for strengths and weaknesses and process key team dynamic components — How were design decisions made? How were disagreements resolved? How was leadership determined? Did team members contribute equally to the vision and how did they each fare when it came to implementation?
Find out more about VFS's one-year Digital Design program at <a href="http://www.vfs.com/programs/digital-design" rel="nofollow">www.vfs.com/programs/digitaldesign</a>
Photos by <a href="http://dannychan.ca" rel="nofollow">Danny Chan</a>
In term 1 2D Graphics 1, students gain a mastery of Photoshop techniques. For this assignment, the students learned about compositing and applied it to the given, Halloween-appropriate theme.
Find out more about VFS's one-year Digital Design program at www.vfs.com/digitaldesign.
For her graduate project, Marija Vidanovic developed a unique accordion news-magazine called ‘Flip’ that allows young urban professionals to quickly flip through daily headlines. This novel, eco-friendly solution eliminates the need of glue and staples.
Find out more VFS's one-year Digital Design program at vfs.com/digitaldesign.
Draw By Night #41 (Aug '15) - Simulator Sickness
What happens when you mix a roomful of artists, giant pieces of paper, and a crazy theme? If you’re Interactive Technologist and Instructor Christopher Quine, you turn those ingredients into Vancouver’s only bi-monthly drawing party. At Draw By Night, artists can work collaboratively on pieces, or by themselves on their own section. The only emphasis is on getting everyone drawing. Participants are encouraged to use Twitter or other social media to discuss the event and post pictures, allowing real-time engagement with the drawing community. They can also post ideas and comments that are often integrated into the next event.
Find out more about VFS's one-year Digital Design program at vfs.edu/programs/digital-design
Photos by Danny Chan
As part of the Term 5 elective, Experimental 2D Graphics, we spend one entire class in a room with no computers. We bring all sorts of materials together like paint, magazines, pencils, markers, and glue. Each student uses all these materials to create hand-made textures to scan-in for later use in their digital work.
This exercise is one of many that suggests that not all answers to visual problems lie behind your computer screen. Sometimes you need to get your hands dirty!
Learn more about VFS's one-year Digital Design program at www.vfs.com/digitaldesign.
Photos by Danny Chan dannychan.ca.
VFS Digital Design alumni Jeanette Seah, Matt Simon and Shawn Hight speak about their work on Project Vancouver: Wonders Start Here.
Find out more about VFS's one-year Digital Design program at vfs.com/digitaldesign.
The theme of our recent Digital Design Talks was originality — a mix of all that is wonderful and inspirational. Tim Shetz, a designer and instructor from San Francisco, started the talk with the topic, ‘Be An Originator, Not a Duplicator’. Then, our student, Dalhi Guzman Inzunza, presented his paintings and unique graphic compositions done at VFS. Finally, Boca (Marcos) Ceravolo, our alumni who specializes in motion, showed the students his latest project, ‘MTV Brazil’s 2011 VMB’.
Find out more about VFS's one-year Digital Design program at vfs.com/digitaldesign.
Photos by Danny Chan dannychan.ca.
Digital Design student, Juan Martinezguerra was fortunate enough to work with TEDx Vancouver for his graduate project to create interactive elements to enhance the 2011 conference experience for attendees and followers. Juan created a host of conference materials — from origami name tags conference attendees could interact with to fold into an 'explorer' spaceship to an interactive kiosk, website and iPhone application that allow attendees to expand the cluster of “ideas worth spreading."
Learn more about VFS's one-year Digital Design program at www.vfs.com/digitaldesign.
VFS Digital Design's Appetizers Night is a chance for graduating students to showcase their favourite project to an industry audience on the lookout for hot young talent. The keynote speaker this time around was Peter Jin Hong, Digital Design Alumnus and User Experience Designer at Google+ Photos.
Find out more about VFS's one-year Digital Design program at vfs.com/digitaldesign.
The theme of our recent Digital Design Talks was melange — a mix of all that is wonderful and inspirational. The student team of Magda Else Becker, Lina Zhao and Feryal Khawar beautifully presented an overview of their Interactive Design 2 course project, Sooul — an experiential site for circus-inspired training — and revealed their rigorous design process. Perry Chua (http://www.perrychua.com), branding and design expert extraordinaire, delivered an extremely motivating speech on visualization.
Find out more about VFS's one-year Digital Design program at vfs.com/digitaldesign.
Photos by Danny Chan dannychan.ca
2D Graphics 3 is an elective course that combines techniques from both Illustrator and Photoshop. The class analyzes and deconstructs current styles and trends, such as “Street Art” and how the movement has expanded beyond graffiti into things like yarn-bombing, wheat-pasting, stenciling, sticker art and LED art. The students then emulate this style.
Find out more about VFS's one-year Digital Design program at www.vfs.com/digitaldesign.
Draw By Night #35 - The Game Plan
What happens when you mix a roomful of artists, giant pieces of paper, and a crazy theme? If you’re Artist and Instructor Kristina Fiedrich, you turn those ingredients into Vancouver’s only bi-monthly drawing party. At Draw By Night, artists can work collaboratively on pieces, or by themselves on their own section. The only emphasis is on getting everyone drawing. Participants are encouraged to use Twitter or other social media to discuss the event and post pictures, allowing real-time engagement with the drawing community. They can also post ideas and comments that are often integrated into the next event.
Find out more about VFS's one-year Digital Design program at www.vfs.com/programs/digitaldesign
Photos by Danny Chan
Early on in their year at VFS, Digital Design students work on a group project that involves only one task – keep a marble in motion for as long as possible.
Find out more about VFS's one-year Digital Design program at www.vfs.com/digitaldesign.
The theme of our recent Digital Design Talks was melange — a mix of all that is wonderful and inspirational. The student team of Magda Else Becker, Lina Zhao and Feryal Khawar beautifully presented an overview of their Interactive Design 2 course project, Sooul — an experiential site for circus-inspired training — and revealed their rigorous design process. Perry Chua (http://www.perrychua.com), branding and design expert extraordinaire, delivered an extremely motivating speech on visualization.
Find out more about VFS's one-year Digital Design program at vfs.com/digitaldesign.
Photos by Danny Chan dannychan.ca