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the "our corporate image is dated" challenge.
Challenge
W.T. SeaAir is a global logistics provider with an impressive portfolio of clients including many high street retailers and their suppliers. However, a period of significant expansion and acquisition had left the company with a fragmented corporate image, identity and proposition.
Discuss
It became clear that the company needed to send out a strong signal to the market place that it has the resources, people and expertise to provide sophisticated supply chain solutions. It was also evident that the company did not have the marketing tools and materials to support its growth ambitions.
Solution
Unite all W.T. SeaAir’s services under one umbrella - from a new logo to literature - even down to pens! Our designers and copywriters all got involved to ensure that visuals and copy were clear and consistent. The new logo provided industry synergy by using container shaped blocks to form the company name, whilst our writers delivered a suite of sales literature with concise content.
Result
The new brand and copy has now been integrated into all elements of the business - and the feedback has been positive. The company’s new corporate image and supporting materials reflect its position as one of the fastest growing global logistics providers in the UK - providing clear pathways to its services and expertise.
the "attract leisure travellers into lounges" challenge.
Challenge
Servisair Lounges operates executive lounges for business and leisure travellers at airports across the UK, Europe and North America. Servisair has a robust business traveller customer base but wanted support to attract more leisure passengers to use its lounges.
Discuss
ICG’s design and marketing team went out to learn more about the layout of specific airports, scrutinised existing promotional and booking methods, and reviewed Servisair's interaction with its potential customers. It became clear that a sustained marketing activity would have to focus on changing perceptions that lounges were only for 'Executives'.
Solution
A marketing plan which identified fresh routes to improve brand visibility and targeted sales messages. New eye-catching promotional creatives were adopted for pop up stands, point of sale, animated web banners and other collateral which highlight the benefits of using the lounges to the leisure passenger. ICG’s PR team is also ensuring that all activity generates wider publicity in targeted consumer media.
Result
Increased visibility on a direct level at airports – plus more interaction with leisure customers through informative e-newsletters geared to this market. A redesigned customer feedback questionnaire is also providing insightful market intelligence to help refine ICG’s and Servisair’s strategy.
* Made of Hydrangia flowers from my garden (a few years ago, in the Netherlands).
* Gemaakt van Hortensia bloemen uit mijn tuin (een paar jaar geleden, in Nederland).
the "unite separate divisions under one brand" challenge.
Challenge
Central Sports is one of the UK’s largest training providers to the active leisure sector with three sub-divisions Central Sports, Central Skills and Central Fitness, each with a different offer and serving diverse audiences. ICG were tasked with creating a distinctive yet cohesive brand system that would work in harmony with a series of publications and marketing materials.
Discuss
ICG met with representatives from the different divisions to review and assess the ‘yearly cycle’ of materials that were required. Face to face meetings with the client also helped us to drill down and understand the profiles of the company’s target audiences.
Solution
Our design team produced a detailed strategic plan and production schedule for all publications to be produced over a 12-month period and key action points for each division. Our creative approach was to use consistent typography and imagery styles, tied with a strong colour palette for each division.
Result
A strong brand identity was launched which had synergy across the divisions and was adaptable enough for multi-purpose use from marketing materials, signage, gym membership recruitment campaigns, student workbooks to Ofsted inspection documents.
Visit Central Sports' website: www.centralsports.org
the "our corporate image is dated" challenge.
Challenge
W.T. SeaAir is a global logistics provider with an impressive portfolio of clients including many high street retailers and their suppliers. However, a period of significant expansion and acquisition had left the company with a fragmented corporate image, identity and proposition.
Discuss
It became clear that the company needed to send out a strong signal to the market place that it has the resources, people and expertise to provide sophisticated supply chain solutions. It was also evident that the company did not have the marketing tools and materials to support its growth ambitions.
Solution
Unite all W.T. SeaAir’s services under one umbrella - from a new logo to literature - even down to pens! Our designers and copywriters all got involved to ensure that visuals and copy were clear and consistent. The new logo provided industry synergy by using container shaped blocks to form the company name, whilst our writers delivered a suite of sales literature with concise content.
Result
The new brand and copy has now been integrated into all elements of the business - and the feedback has been positive. The company’s new corporate image and supporting materials reflect its position as one of the fastest growing global logistics providers in the UK - providing clear pathways to its services and expertise.
* Keyboard cuff links, designed and made by MarcB, out of recycled laptop keys.
* Toetsenbord manchetknopen, ontworpen en gemaakt door MarcB, uit gerecycleerde laptop toetsen.
* Keyboard cuff links, designed and made by MarcB, out of recycled laptop keys.
* Toetsenbord manchetknopen, ontworpen en gemaakt door MarcB, uit gerecycleerde laptop toetsen.
* Mud soup! Yummie!
Recepy: mud, twigs, carrots, chicken legs, rabbit head.
* Moddersoep! Jammie!
Recept: modder, takjes, wortelen, kippenpootjes, konijnenkop.
the "our corporate image is dated" challenge.
Challenge
W.T. SeaAir is a global logistics provider with an impressive portfolio of clients including many high street retailers and their suppliers. However, a period of significant expansion and acquisition had left the company with a fragmented corporate image, identity and proposition.
Discuss
It became clear that the company needed to send out a strong signal to the market place that it has the resources, people and expertise to provide sophisticated supply chain solutions. It was also evident that the company did not have the marketing tools and materials to support its growth ambitions.
Solution
Unite all W.T. SeaAir’s services under one umbrella - from a new logo to literature - even down to pens! Our designers and copywriters all got involved to ensure that visuals and copy were clear and consistent. The new logo provided industry synergy by using container shaped blocks to form the company name, whilst our writers delivered a suite of sales literature with concise content.
Result
The new brand and copy has now been integrated into all elements of the business - and the feedback has been positive. The company’s new corporate image and supporting materials reflect its position as one of the fastest growing global logistics providers in the UK - providing clear pathways to its services and expertise.
Marvelous Dove Theme Baraat Event...
.
.
@a2zevents
Follow us on Instagram @DclassyClicks and @a2zevents
Call us for details and bookings
0321-4268177
0324-4921459
0332-4219910
0303-4219910
#a2zeventssolutions #decorators #stagesdesigners #entrancedecor #baratstage #baratevent #baraatdecoration #decorexperts #weddingplanners #decorideas #weddingstage #eventplanners #openairsetup #eventdesigners #thematicwedding #creativedesigners #indoorsetup #baratdecor #weddingsetup #outdoordecor #shendi #caterers #photographers #videographers #interiordesigners #decor #catering #eventsmanagement
the "get the numbers up" challenge.
Challenge
Competition in the North West leisure market is fierce with many attractions vying for the visitor Pound. Open throughout the year, Blackpool Zoo has to ensure that footfall is buoyant especially during peak periods. ICG needed to find a way to build on the zoo’s position as a 'must see' destination, a fantastic family day out and great value.
Discuss
From the initial brief and right through the planning process, ICG and Blackpool Zoo had a frank and open dialogue about the attraction's marketing challenges. By developing a strong sense of partnership to meet these challenges, we were able to fully explore all the available communication options.
Solution
From Zoo keepers having makeovers on ITV’s This Morning to celebs such as Jonathan Ross and Paul O’Grady adopting animals, our PR team developed a strategy that focused on creating fresh and innovative media opportunities, supported key events and worked in wider partnership with the resort’s tourism stakeholders. ICG’s design team additionally devised a visual style for the zoo which was applied across all promotional material to capture the excitement of the zoo and key messages ‘Learn, Discover, Enjoy’ encapsulated its ethos.
Result
Over the past eighteen months since ICG was appointed by Blackpool Zoo, the attraction has reported a consistent increase in visitor figures and revenue.
Marvelous Dove Theme Baraat Event...
.
.
@a2zevents
Follow us on Instagram @DclassyClicks and @a2zevents
Call us for details and bookings
0321-4268177
0324-4921459
0332-4219910
0303-4219910
#a2zeventssolutions #decorators #stagesdesigners #entrancedecor #baratstage #baratevent #baraatdecoration #decorexperts #weddingplanners #decorideas #weddingstage #eventplanners #openairsetup #eventdesigners #thematicwedding #creativedesigners #indoorsetup #baratdecor #weddingsetup #outdoordecor #shendi #caterers #photographers #videographers #interiordesigners #decor #catering #eventsmanagement
Marvelous Dove Theme Baraat Event...
.
.
@a2zevents
Follow us on Instagram @DclassyClicks and @a2zevents
Call us for details and bookings
0321-4268177
0324-4921459
0332-4219910
0303-4219910
#a2zeventssolutions #decorators #stagesdesigners #entrancedecor #baratstage #baratevent #baraatdecoration #decorexperts #weddingplanners #decorideas #weddingstage #eventplanners #openairsetup #eventdesigners #thematicwedding #creativedesigners #indoorsetup #baratdecor #weddingsetup #outdoordecor #shendi #caterers #photographers #videographers #interiordesigners #decor #catering #eventsmanagement
* Keyboard cuff links, designed and made by MarcB, out of recycled laptop keys.
* Toetsenbord manchetknopen, ontworpen en gemaakt door MarcB, uit gerecycleerde laptop toetsen.
the "present a consistent brand" challenge.
Challenge
When British Aerospace rebranded as BAE Systems, the company needed an agency that could handle a wide range of projects, with the ability to communicate complex information and operate as a ‘Brand Guardian’. With so many people within BAE Systems commissioning work, it was vital that ICG could help support and protect the integrity of the corporate brand.
Discuss
Since day one of our relationship with BAE Systems, ICG recognised that even the best guidelines are open to interpretation - so we talked to as many people as possible to ensure that our designs would shine as examples of good practise.
Solution
ICG established a dedicated account team to develop short lines of communication with our client, and we trained all our staff on the brand guidelines - so no matter what the deadline, there’s always someone who can help. We have also been given official access to their intranet style guide, so that we can double-check a design layout at any time.
Result
The projects that BAE Systems continue to commission are the result of a 15-year old relationship based on trust and quality of service. We have been consistently singled out for introducing creativity without compromising brand guidelines.
the "present a consistent brand" challenge.
Challenge
When British Aerospace rebranded as BAE Systems, the company needed an agency that could handle a wide range of projects, with the ability to communicate complex information and operate as a ‘Brand Guardian’. With so many people within BAE Systems commissioning work, it was vital that ICG could help support and protect the integrity of the corporate brand.
Discuss
Since day one of our relationship with BAE Systems, ICG recognised that even the best guidelines are open to interpretation - so we talked to as many people as possible to ensure that our designs would shine as examples of good practise.
Solution
ICG established a dedicated account team to develop short lines of communication with our client, and we trained all our staff on the brand guidelines - so no matter what the deadline, there’s always someone who can help. We have also been given official access to their intranet style guide, so that we can double-check a design layout at any time.
Result
The projects that BAE Systems continue to commission are the result of a 15-year old relationship based on trust and quality of service. We have been consistently singled out for introducing creativity without compromising brand guidelines.
Marvelous Dove Theme Baraat Event...
.
.
@a2zevents
Follow us on Instagram @DclassyClicks and @a2zevents
Call us for details and bookings
0321-4268177
0324-4921459
0332-4219910
0303-4219910
#a2zeventssolutions #decorators #stagesdesigners #entrancedecor #baratstage #baratevent #baraatdecoration #decorexperts #weddingplanners #decorideas #weddingstage #eventplanners #openairsetup #eventdesigners #thematicwedding #creativedesigners #indoorsetup #baratdecor #weddingsetup #outdoordecor #shendi #caterers #photographers #videographers #interiordesigners #decor #catering #eventsmanagement
the "get the numbers up" challenge.
Challenge
Competition in the North West leisure market is fierce with many attractions vying for the visitor Pound. Open throughout the year, Blackpool Zoo has to ensure that footfall is buoyant especially during peak periods. ICG needed to find a way to build on the zoo’s position as a 'must see' destination, a fantastic family day out and great value.
Discuss
From the initial brief and right through the planning process, ICG and Blackpool Zoo had a frank and open dialogue about the attraction's marketing challenges. By developing a strong sense of partnership to meet these challenges, we were able to fully explore all the available communication options.
Solution
From Zoo keepers having makeovers on ITV’s This Morning to celebs such as Jonathan Ross and Paul O’Grady adopting animals, our PR team developed a strategy that focused on creating fresh and innovative media opportunities, supported key events and worked in wider partnership with the resort’s tourism stakeholders. ICG’s design team additionally devised a visual style for the zoo which was applied across all promotional material to capture the excitement of the zoo and key messages ‘Learn, Discover, Enjoy’ encapsulated its ethos.
Result
Over the past eighteen months since ICG was appointed by Blackpool Zoo, the attraction has reported a consistent increase in visitor figures and revenue.
20 Wedding Anniversary at Royal Elegance...
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.
@a2zevents
Follow us on Instagram @DclassyClicks and @a2zevents
Call us for details and bookings
0321-4268177
0324-4921459
0332-4219910
0303-4219910
#anniversary #weddinganniversary #backdrop #decor #eventorganizers #anniversarystage #partydecorators #cateringservices #decorideas #eventsmanagement #balloonsdecoration #creativedesigners #a2zeventssolutions #lahore
the "present a consistent brand" challenge.
Challenge
When British Aerospace rebranded as BAE Systems, the company needed an agency that could handle a wide range of projects, with the ability to communicate complex information and operate as a ‘Brand Guardian’. With so many people within BAE Systems commissioning work, it was vital that ICG could help support and protect the integrity of the corporate brand.
Discuss
Since day one of our relationship with BAE Systems, ICG recognised that even the best guidelines are open to interpretation - so we talked to as many people as possible to ensure that our designs would shine as examples of good practise.
Solution
ICG established a dedicated account team to develop short lines of communication with our client, and we trained all our staff on the brand guidelines - so no matter what the deadline, there’s always someone who can help. We have also been given official access to their intranet style guide, so that we can double-check a design layout at any time.
Result
The projects that BAE Systems continue to commission are the result of a 15-year old relationship based on trust and quality of service. We have been consistently singled out for introducing creativity without compromising brand guidelines.
Marvelous Dove Theme Baraat Event...
.
.
@a2zevents
Follow us on Instagram @DclassyClicks and @a2zevents
Call us for details and bookings
0321-4268177
0324-4921459
0332-4219910
0303-4219910
#a2zeventssolutions #decorators #stagesdesigners #entrancedecor #baratstage #baratevent #baraatdecoration #decorexperts #weddingplanners #decorideas #weddingstage #eventplanners #openairsetup #eventdesigners #thematicwedding #creativedesigners #indoorsetup #baratdecor #weddingsetup #outdoordecor #shendi #caterers #photographers #videographers #interiordesigners #decor #catering #eventsmanagement
the "need to improve our sales" challenge.
Challenge
How do we turn copper into Pound notes? Yorkshire Copper Tube is a leading manufacturer of copper tube for the UK and worldwide. However, in a market with little brand recognition or loyalty, and competing cheaper plastic alternatives, the client was finding it difficult to grow sales.
Discuss
It became evident that YCT needed a promotional strategy that engaged directly with plumbers and specifiers. It needed to be fun, reflect the high quality of YCT’s products, but also be practical. Brainstorming produced a strategy that combined the right ‘mix’ of promotional tools.
Solution
Our ‘Scratch and Win’ and ‘Text-to-Win’ campaigns hit the nail on the head. Quick to enter and with a chance to win prizes that plumbers might actually want: cash, tools, fleeces, cheeky T-shirts and even a fully kitted-out van! The campaigns were promoted in-store at over 600 plumbers merchants supported by POS material, web and PR.
Result
ICG has just completed its fourth campaign for YCT which have increased sales even during periods of poor performance in the industry. Around 50,000 entries have been received creating significant media coverage and an extensive database of purchasers for focused direct-to-customer communications.
the "our corporate image is dated" challenge.
Challenge
W.T. SeaAir is a global logistics provider with an impressive portfolio of clients including many high street retailers and their suppliers. However, a period of significant expansion and acquisition had left the company with a fragmented corporate image, identity and proposition.
Discuss
It became clear that the company needed to send out a strong signal to the market place that it has the resources, people and expertise to provide sophisticated supply chain solutions. It was also evident that the company did not have the marketing tools and materials to support its growth ambitions.
Solution
Unite all W.T. SeaAir’s services under one umbrella - from a new logo to literature - even down to pens! Our designers and copywriters all got involved to ensure that visuals and copy were clear and consistent. The new logo provided industry synergy by using container shaped blocks to form the company name, whilst our writers delivered a suite of sales literature with concise content.
Result
The new brand and copy has now been integrated into all elements of the business - and the feedback has been positive. The company’s new corporate image and supporting materials reflect its position as one of the fastest growing global logistics providers in the UK - providing clear pathways to its services and expertise.
ICG is a multi-disciplined, full service agency based in Preston, Lancashire. For almost twenty years, we have been solving a wide range of clients communication and marketing problems with bespoke strategic thinking and comprehensive creative solution, delivering on objectives that matter; real tangible results and return on investment. All at fair - not fanciful agency rates.
As new technologies and media opportunities change and evolve, so do our solutions. ICG brings together a highly skilled team of PR managers, creative designers and experienced marketers, who all bring their different specialism’s together, resulting in ONE strategic offering that is unparalled in the North West.
From a full company re-brand including identity, brochures and website to public relations programmes that encompass detailed insight and planning, events and launches, we have it covered. Our digital department can also now deliver new media solutions such as e-newsletter strategies and digital publications. We can also help increase the visibility to your website via Search Engine Optimisation (SEO) and social media.
Take some time to look around our website and view a snapshot of ICG in action. We’d love to meet up and discuss how we can help your business. Please call peter on 01772 679 383 or email him at peter@icgonline.co.uk
the "present a consistent brand" challenge.
Challenge
When British Aerospace rebranded as BAE Systems, the company needed an agency that could handle a wide range of projects, with the ability to communicate complex information and operate as a ‘Brand Guardian’. With so many people within BAE Systems commissioning work, it was vital that ICG could help support and protect the integrity of the corporate brand.
Discuss
Since day one of our relationship with BAE Systems, ICG recognised that even the best guidelines are open to interpretation - so we talked to as many people as possible to ensure that our designs would shine as examples of good practise.
Solution
ICG established a dedicated account team to develop short lines of communication with our client, and we trained all our staff on the brand guidelines - so no matter what the deadline, there’s always someone who can help. We have also been given official access to their intranet style guide, so that we can double-check a design layout at any time.
Result
The projects that BAE Systems continue to commission are the result of a 15-year old relationship based on trust and quality of service. We have been consistently singled out for introducing creativity without compromising brand guidelines.
the "engage our target audience" challenge.
Challenge
More than 90% of 16 – 18 year-old football league apprentices don’t get signed up by professional clubs - so what do they do when they are out of the game? Encouraging youngsters to pursue an education during their apprenticeship is the challenge for the League Football Education (LFE). However, with a passion for the game and eyes firmly fixed on football glory, how can the two be combined?
Discuss
We went back to basics with LFE - What? When? Why? Our team reviewed existing materials provided to apprentices and found them to be hefty tomes that would put anyone off! Digging deeper, we also learned that apprentices often received too much information at once, making them feel overwhelmed and uninspired.
Solution
The solution was to create exciting ‘educational opportunities’ not legal documents! Emotive imagery and photography, quirky illustrations and punchier copy were used to give pace. ICG also devised a communication strategy to divide the information into ‘bite sized’ chunks spread over the two-year apprenticeship in a variety of formats. This Information was picked up, read and easily understood.
Result
Youngsters now engage more fully in the ‘perceived’ less exciting aspect of their apprenticeships.
Visit League Football Education's website: www.lfe.org.uk
the "improve how we communicate" challenge.
Challenge
Enterprise has a big job maintaining the UK’s infrastructure. The huge scope of its activities means that the company has to communicate to a lot of audiences – government and utility customers, the general public, investors and stakeholders, as well as 14,500 employees. Enterprise recognised that it needed more effective communication materials to fully engage and inform its publics and tasked ICG to help.
Discuss
A clear brief from Enterprise and probing questions from our design team helped us on the road to finding an effective solution. We were also able to bring to the table our experience of working with companies such as BAE Systems who require ‘brand integrity’ but also need ways of clearly communicating often heavy-weight and complex information on a world-wide basis to people working at all levels.
Solution
ICG developed a visual style for all literature that involved greater use of photography and white space, along with bold story headlines to give all material pace without undermining any serious business content. The design style guide that we created for Enterprise’s communication literature delivers a strong brand identity yet retains enough flexibility to tailor the presentation of content to the target readership.
Result
The new design style is reflected in all of Enterprise’s literature from tender bids to corporate brochures. Feedback has been extremely positive. In a recent employee survey, 80% said that company communications have greatly improved.
Marvelous Dove Theme Baraat Event...
.
.
@a2zevents
Follow us on Instagram @DclassyClicks and @a2zevents
Call us for details and bookings
0321-4268177
0324-4921459
0332-4219910
0303-4219910
#a2zeventssolutions #decorators #stagesdesigners #entrancedecor #baratstage #baratevent #baraatdecoration #decorexperts #weddingplanners #decorideas #weddingstage #eventplanners #openairsetup #eventdesigners #thematicwedding #creativedesigners #indoorsetup #baratdecor #weddingsetup #outdoordecor #shendi #caterers #photographers #videographers #interiordesigners #decor #catering #eventsmanagement
Marvelous Dove Theme Baraat Event...
.
.
@a2zevents
Follow us on Instagram @DclassyClicks and @a2zevents
Call us for details and bookings
0321-4268177
0324-4921459
0332-4219910
0303-4219910
#a2zeventssolutions #decorators #stagesdesigners #entrancedecor #baratstage #baratevent #baraatdecoration #decorexperts #weddingplanners #decorideas #weddingstage #eventplanners #openairsetup #eventdesigners #thematicwedding #creativedesigners #indoorsetup #baratdecor #weddingsetup #outdoordecor #shendi #caterers #photographers #videographers #interiordesigners #decor #catering #eventsmanagement
Marvelous Dove Theme Baraat Event...
.
.
@a2zevents
Follow us on Instagram @DclassyClicks and @a2zevents
Call us for details and bookings
0321-4268177
0324-4921459
0332-4219910
0303-4219910
#a2zeventssolutions #decorators #stagesdesigners #entrancedecor #baratstage #baratevent #baraatdecoration #decorexperts #weddingplanners #decorideas #weddingstage #eventplanners #openairsetup #eventdesigners #thematicwedding #creativedesigners #indoorsetup #baratdecor #weddingsetup #outdoordecor #shendi #caterers #photographers #videographers #interiordesigners #decor #catering #eventsmanagement
Marvelous Dove Theme Baraat Event...
.
.
@a2zevents
Follow us on Instagram @DclassyClicks and @a2zevents
Call us for details and bookings
0321-4268177
0324-4921459
0332-4219910
0303-4219910
#a2zeventssolutions #decorators #stagesdesigners #entrancedecor #baratstage #baratevent #baraatdecoration #decorexperts #weddingplanners #decorideas #weddingstage #eventplanners #openairsetup #eventdesigners #thematicwedding #creativedesigners #indoorsetup #baratdecor #weddingsetup #outdoordecor #shendi #caterers #photographers #videographers #interiordesigners #decor #catering #eventsmanagement
* I made another Easter wreath, for a very sweet lady.
The wreath is made with a combination of dried natural materials, plastic eggs, paper and fabric flowers and easter chickies.
* Ik heb nog een Paaskrans gemaakt, voor een hele lieve dame.
De krans is gemaakt met een combinatie van gedroogde natuurlijke materialen, plastic eitjes, papieren en stoffen bloemetjes en Paaskuikentjes.
Marvelous Dove Theme Baraat Event...
.
.
@a2zevents
Follow us on Instagram @DclassyClicks and @a2zevents
Call us for details and bookings
0321-4268177
0324-4921459
0332-4219910
0303-4219910
#a2zeventssolutions #decorators #stagesdesigners #entrancedecor #baratstage #baratevent #baraatdecoration #decorexperts #weddingplanners #decorideas #weddingstage #eventplanners #openairsetup #eventdesigners #thematicwedding #creativedesigners #indoorsetup #baratdecor #weddingsetup #outdoordecor #shendi #caterers #photographers #videographers #interiordesigners #decor #catering #eventsmanagement