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Changing and prioritizing content and experience based on what we know about the user's context. A fascinating talk!

Changing and prioritizing content and experience based on what we know about the user's context. A fascinating talk!

How we apply transmedia storytelling to commercial problems

To make content influential, you have to get the right content in the right place....the right site or device or channel. That means you have to plan content architecture. Here, Colleen Jones is talking content architecture with an enthusiastic Drupal users group in Atlanta.

Marie Dunbar, Natalie, 2022. From Solo to Scaled: Building a Sustainable Content Strategy Practice.

New York: Rosenfeld

rosenfeldmedia.com/books/from-solo-to-scaled-building-a-s...

 

Looking at the number of delicious bookmarks saved under 'content strategy' it's clear that this past year has seen a marked rise in the public's recognition of the practice and its benefits.

Marie Dunbar, Natalie, 2022. From Solo to Scaled: Building a Sustainable Content Strategy Practice.

New York: Rosenfeld

rosenfeldmedia.com/books/from-solo-to-scaled-building-a-s...

 

Changing and prioritizing content and experience based on what we know about the user's context. A fascinating talk!

Changing and prioritizing content and experience based on what we know about the user's context. A fascinating talk!

Changing and prioritizing content and experience based on what we know about the user's context. A fascinating talk!

Zeldman's Library - 1,665 Artists in total - Last.fm. Current listening patterns: MF DOOM, The Roots, Doom, DANGERDOOM, Beck, Madvillain, Elvis Costello, J Dilla. Follow me at www.last.fm/user/zeldman .

The SWOT analysis framework can be used to guide and document an organization's review of its strengths, weaknesses, opportunities, and threats.

 

Marie Dunbar, Natalie, 2022. From Solo to Scaled: Building a Sustainable Content Strategy Practice.

New York: Rosenfeld

rosenfeldmedia.com/books/from-solo-to-scaled-building-a-s...

 

Changing and prioritizing content and experience based on what we know about the user's context. A fascinating talk!

Photo from Dallas Content Strategy (CS) meeting . For additional photos from the event see: DallasCS Flickr photo set July 2012.

 

Picture by Grant Wickes principal of Wickpoint Management Services and VP Businss Development Wasp Barcode Technologies.

 

Photo (cc). If using photo, please credit: Photo courtesy Grant Wickes.

 

In picture:

 

Photo taken with iPhone 4 with Photojojo 8x lens attached

#csdallas

Colleen Jones is giving her first workshop based on the best-selling book, Clout: The Art and Science of Influential Web Content. This image is a peak at the cover for the workshop materials. Making your content meaningful is a lot like a hard but rewarding climb.

Photo © Sean Tubridy

Changing and prioritizing content and experience based on what we know about the user's context. A fascinating talk!

A general SWOT analysis framework can guide and document an organization's review of their strengths, weaknesses, opportunities, and threats.

 

Marie Dunbar, Natalie, 2022. From Solo to Scaled: Building a Sustainable Content Strategy Practice.

New York: Rosenfeld

rosenfeldmedia.com/books/from-solo-to-scaled-building-a-s...

 

Photo © Sean Tubridy

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