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In this donut graph, which is an output from a multiple-choice research question, there's a landslide response. The most preferred response (with 14 out of 20 respondents selecting it) was nearly three times more popular than the second most chosen option.
Jorgensen, Erica, 2023. Strategic Content Design: Tools and Research Techniques for a Better UX
New York: Rosenfeld
A sample content research roadmap shows dates, goals, and people who are responsible for specific tasks.
Jorgensen, Erica, 2023. Strategic Content Design: Tools and Research Techniques for a Better UX
New York: Rosenfeld
A sample output from a rating-scale question, showing a majority of responses are positive. Three participants were neutral, two agreed that the website was attractive, and five respondents strongly agreed.
Jorgensen, Erica, 2023. Strategic Content Design: Tools and Research Techniques for a Better UX
New York: Rosenfeld
In this well-written multiple-choice question, the answers are sufficiently distinct from each other.
Jorgensen, Erica, 2023. Strategic Content Design: Tools and Research Techniques for a Better UX
New York: Rosenfeld
This simple heat map from Hotjar shows several "hot spots" where customers' attention is lingering.
Jorgensen, Erica, 2023. Strategic Content Design: Tools and Research Techniques for a Better UX
New York: Rosenfeld
This multiple-choice question is an example of a preference question. (It also has elements of an actionability question.) In this example, two response options were preferred by eight and six participants respectively, while the other three options weren't chosen as often.
Jorgensen, Erica, 2023. Strategic Content Design: Tools and Research Techniques for a Better UX
New York: Rosenfeld
A sample Instagram Stories survey question asks respondents to select which of two app layout prototypes they prefer.
Jorgensen, Erica, 2023. Strategic Content Design: Tools and Research Techniques for a Better UX
New York: Rosenfeld
Jorgensen, Erica, 2023. Strategic Content Design: Tools and Research Techniques for a Better UX
New York: Rosenfeld
An affinity map helps organize feedback by showing several broad "umbrella" categories including customer motivations and frustrations.
Jorgensen, Erica, 2023. Strategic Content Design: Tools and Research Techniques for a Better UX
New York: Rosenfeld
For this example of a naming-focused research study, a content marketer wanted to know which potential e-book title appealed most to the target audience. The e-book that included "saving lives" in its name appealed the most.
Jorgensen, Erica, 2023. Strategic Content Design: Tools and Research Techniques for a Better UX
New York: Rosenfeld
This sample output of a rating-scale question (bar chart or histogram) shows that responders are mostly or moderately to take the action in question (upgrading their product).
Jorgensen, Erica, 2023. Strategic Content Design: Tools and Research Techniques for a Better UX
New York: Rosenfeld
Three phases of content research documentation: a content research plan test template, a research plan created from that same template, and a research report created from the research plan.
Jorgensen, Erica, 2023. Strategic Content Design: Tools and Research Techniques for a Better UX
New York: Rosenfeld
The Swiffer website content caters to customers with shedding pets.
Jorgensen, Erica, 2023. Strategic Content Design: Tools and Research Techniques for a Better UX
New York: Rosenfeld
A sample multiple-choice question with one response option that's noticeably longer than the others.
Jorgensen, Erica, 2023. Strategic Content Design: Tools and Research Techniques for a Better UX
New York: Rosenfeld
An example of a gaze plot, from the Nielsen Norman Group website.
Jorgensen, Erica, 2023. Strategic Content Design: Tools and Research Techniques for a Better UX
New York: Rosenfeld
Here is a sample output from an SUS evaluation with six participants. Most respondents found this experience to be excellent; the second row shows a participant who found the usability to be difficult (note the overall usability score of 62.5).
Jorgensen, Erica, 2023. Strategic Content Design: Tools and Research Techniques for a Better UX
New York: Rosenfeld
A sample research study template that you can use to help create your own research studies.
Jorgensen, Erica, 2023. Strategic Content Design: Tools and Research Techniques for a Better UX
New York: Rosenfeld
The three basic steps of sharing research results to help ensure that colleagues can easily find and refer to the results, now and in the future.
Jorgensen, Erica, 2023. Strategic Content Design: Tools and Research Techniques for a Better UX
New York: Rosenfeld
Anatomy of a sample email that summarizes the results of a content research study, including study targeting, insights, and follow-up actions, with recommendations called out.
Jorgensen, Erica, 2023. Strategic Content Design: Tools and Research Techniques for a Better UX
New York: Rosenfeld
I will do facebook instagram twitter linkedin web banner Cover Header Channel Art banner ads Post design
This example of an executive summary for a content-marketing study has an easy-to-read format and provides a brief recap of the test goals, audience targeting, and research results.
Jorgensen, Erica, 2023. Strategic Content Design: Tools and Research Techniques for a Better UX
New York: Rosenfeld
Interesting control and label, but would a clearer label, like '30 seconds' be more usable?
Reddit: u/emitremmus27