Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant

Authors: W. Chan Kim and Renee Mauborgne

Publication Date: December 16, 2004

Description: Since the dawn of the industrial age, companies have engaged in head-to-head competition in search of sustained, profitable growth. They have fought for competitive advantage, battled over market share, and struggled for differentiation. Yet these hallmarks of competitive strategy are not the way to create profitable growth in the future.

In a book that challenges everything you thought you knew about the requirements for strategic success, W. Chan Kim and Renée Mauborgne argue that cutthroat competition results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool. Based on a study of 150 strategic moves spanning more than a hundred years and thirty industries, the authors argue that lasting success comes not from battling competitors, but from creating "blue oceans": untapped new market spaces ripe for growth. Such strategic moves-which the authors call "value innovation"- create powerful leaps in value that often render rivals obsolete for more than a decade.

Blue Ocean Strategy presents a systematic approach to making the competition irrelevant and outlines principles and tools any company can use to create and capture blue oceans. A landmark work that upends traditional thinking about strategy, this book charts a bold new path to winning the future.

Author Bios: W. Chan Kim is the Boston Consulting Group Bruce D. Henderson Chair Professor of Strategy and International Management at INSEAD. Renée Mauborgne is the INSEAD Distinguished Fellow and Professor of Strategy and Management.

Book SIte: www.blueoceanstrategy.com/

Kim's INSEAD Page: www.insead.edu/facultyresearch/faculty/profiles/ckim/

Maubourgne's INSEAD Page: www.insead.edu/facultyresearch/faculty/profiles/rmauborgne/

Other works by these authors:

HBR Articles

Contact: publicity@hbr.org

On Competition

Author: Michael E. Porter

Publication Date: September 1, 2008

Description: For the past two decades, Michael Porter's work has towered over the field of competitive strategy. On Competition, Updated Edition brings together more than a dozen of Porter's landmark articles from the Harvard Business Review. Five are new to this edition, including the 2008 update to his classic "The Five Competitive Forces That Shape Strategy," as well as new work on health care, philanthropy, corporate social responsibility, and CEO leadership.

This collection captures Porter's unique ability to bridge theory and practice. Each of the articles has not only shaped thinking, but also redefined the work of practitioners in its respective field. In an insightful new introduction, Porter relates each article to the whole of his thinking about competition and value creation, and traces how that thinking has deepened over time.

The collection is organized by topic, allowing the reader easy access to the wide range of Porter's work. Parts I and II present the frameworks for which Porter is best known frameworks that address how companies, as well as nations and regions, gain and sustain competitive advantage. Part III shows how strategic thinking can address society's most pressing challenges, from environmental sustainability to improving health-care delivery. Part IV explores how both nonprofits and corporations can create value for society more effectively by applying strategy principles to philanthropy. Part V explores the link between Strategy and Leadership.

Author Bio: Michael E. Porter, Professor of Business Administration at the Harvard Business School, is the recipient of the 1979 McKinsey Foundation Award for The Best Harvard Business Review Article, and a guest columnist for the Wall Street Journal. Professor Porter developed the much praised MBA course on Industry and Competitive Analysis, lectures widely on competitive strategy, and is a strategic consultant to numerous companies in the United States and abroad.

Michael's HBS Page: drfd.hbs.edu/fit/public/facultyInfo.do?facInfo=bio&fa...

Other works by Michael:

Competitive Strategy

Competitive Advantage

Redefining Health Care

Competitive Advantage of Nations

Can Japan Compete?

Strategy

Competition in Global Industries

Competing Across Locations

HBR Articles

Contact: publicity@hbr.org

Acerca de este curso: Advanced Competitive Strategy will introduce new topics and modules with even more real world examples and opportunities for student interaction than in the previous course Competitive Strategy (www.coursera.org/learn/competitivestrategy).

In Advanced Competitive Strategy, we will look at how companies can build up and maintain their customer base by increasing switching costs and facilitating strategic customer lock-ins. We will find out how firms can increase their profits by pursuing suitable price discrimination and product differentiation strategies.

We will look at examples of what is acceptable behavior under the premises of EU competition and US antitrust policies and discover exciting ways of how companies can increase their returns by strategically making use of network effects and economies of size. We will further intensify our newly acquired knowledge about network effects and discuss strategies that are explicitly tailored to network markets.

We will analyze the workings of mergers and acquisitions and, moreover, support you in considering alternative strategies that can help companies grow organically.

Advanced Competitive strategy program with a certification from MDI Gurgaon for working professionals at NIIT Imperia. The Program content guided by Prof. AMIT KAPOOR of MDI Gurgaon with case studies shown in live classes at NIIT Imperia centres all over India

programs.niitimperia.com/competitive-strategy-overview.ph...

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