CCA National Conference attendees strut down the blue carpet! Check back for updated photos throughout the weekend. Photo booth sponsored by Genomic Health, Inc.’s My Colon Cancer Coach.

Fight CRC volunteers raise awareness and urge elected officials to prioritize colorectal cancer in Washington, D.C. photo by Evan Michio for Fight CRC

The Orange Regional Medical Center Medical Pavilion went blue for Dress in Blue Day on March 2, 2012.

Orange Regional Medical Center celebrated DIBD by inviting all of the staff to dress in blue, we also wore the stickers downloaded from the alliance website. The facts sheets were hung throughout the hospital and we handed out buddy bracelets and pins.

Genomic Health celebrated Dress in Blue Day 2012.

CCA National Conference attendees strut down the blue carpet! Check back for updated photos throughout the weekend. Photo booth sponsored by Genomic Health, Inc.’s My Colon Cancer Coach.

Kris is Heather Ridley-Fleeman's mom. Heather lost her battle with colon cancer when she was only 28 - it's in her name, and because others her age are dying of this disease, that we hold this event. Get more info on the event and how YOU can prevent colon cancer at www.heathersraceforhope.com

CCA National Conference attendees strut down the blue carpet! Check back for updated photos throughout the weekend. Photo booth sponsored by Genomic Health, Inc.’s My Colon Cancer Coach.

CCA National Conference attendees strut down the blue carpet! Check back for updated photos throughout the weekend. Photo booth sponsored by Genomic Health, Inc.’s My Colon Cancer Coach.

Across Wisconsin, U.S. Bank branches wore blue to celebrate Dress in Blue Day on March 2, 2012.

"On Friday, March 2, we asked employees in our Wisconsin region to Dress in Blue for a $5 donation. Hillery Dardis, a colleague at our Mayfair Branch in Wauwatosa, Wisconsin, proposed the idea to our regional manager. Hillery's mother has colon cancer. Great support and participation was demonstrated for Dress in Blue Day. Our teams wore Dress in Blue stickers to advise customers why we were in blue. We raised awareness and approximately $1,500."

- Pamela D., U.S. Bank West Milwaukee District #57

CCA National Conference attendees strut down the blue carpet! Check back for updated photos throughout the weekend. Photo booth sponsored by Genomic Health, Inc.’s My Colon Cancer Coach.

Colorectal can be referred as #coloncancer or #rectalcancer. In United States, #colorectalcancer is the #3 reason of deaths. Get details about its # Symptoms, #RiskFactors and #Treatments.

CCA National Conference attendees strut down the blue carpet! Check back for updated photos throughout the weekend. Photo booth sponsored by Genomic Health, Inc.’s My Colon Cancer Coach.

CCA National Conference attendees strut down the blue carpet! Check back for updated photos throughout the weekend. Photo booth sponsored by Genomic Health, Inc.’s My Colon Cancer Coach.

CCA National Conference attendees strut down the blue carpet! Check back for updated photos throughout the weekend. Photo booth sponsored by Genomic Health, Inc.’s My Colon Cancer Coach.

Beth R. wore blue for Dress in Blue Day 2012.

"Last year I wore a different blue shirt every day of the month and posted it to Facebook, with a little CRC fact to accompany every picture.

"This year I dyed my hair blue. Mostly in the back, where the CRC was found on my sister’s brain this Christmas, but on the side too, to symbolize that this disease can spread exactly where you don’t want it to be. Every time somebody asks why my hair is blue, they learn all about CRC, the symptoms, that the colonscopy isn’t as bad as they might expect, and that it’s a very preventable disease. It’s been a great positive way to bring up the topic with people."

- Beth R.

CCA National Conference attendees strut down the blue carpet! Check back for updated photos throughout the weekend. Photo booth sponsored by Genomic Health, Inc.’s My Colon Cancer Coach.

Genomic Health celebrated Dress in Blue Day 2012.

CCA National Conference attendees strut down the blue carpet! Check back for updated photos throughout the weekend. Photo booth sponsored by Genomic Health, Inc.’s My Colon Cancer Coach.

CCA National Conference attendees strut down the blue carpet! Check back for updated photos throughout the weekend. Photo booth sponsored by Genomic Health, Inc.’s My Colon Cancer Coach.

Watching the kids race is one of the best parts of our event. They are SO EXCITED!

CCA National Conference attendees strut down the blue carpet! Check back for updated photos throughout the weekend. Photo booth sponsored by Genomic Health, Inc.’s My Colon Cancer Coach.

CCA National Conference attendees strut down the blue carpet! Check back for updated photos throughout the weekend. Photo booth sponsored by Genomic Health, Inc.’s My Colon Cancer Coach.

Did we mention that Brock's kind of a ham?

Mary Jo, a one year colon cancer survivor with whipple surgery, went dancing with friend Robert Hardesty at the Toledo Yacht Club while wearing Blue to support Dress in Blue Day on March 2, 2012.

CCA National Conference attendees strut down the blue carpet! Check back for updated photos throughout the weekend. Photo booth sponsored by Genomic Health, Inc.’s My Colon Cancer Coach.

CCA National Conference attendees strut down the blue carpet! Check back for updated photos throughout the weekend. Photo booth sponsored by Genomic Health, Inc.’s My Colon Cancer Coach.

Kristin also won the door prize for the La-Z-Boy sofa that was donated for the event - congrats Kristin!!

CCA National Conference attendees strut down the blue carpet! Check back for updated photos throughout the weekend. Photo booth sponsored by Genomic Health, Inc.’s My Colon Cancer Coach.

CCA National Conference attendees strut down the blue carpet! Check back for updated photos throughout the weekend. Photo booth sponsored by Genomic Health, Inc.’s My Colon Cancer Coach.

CCA National Conference attendees strut down the blue carpet! Check back for updated photos throughout the weekend. Photo booth sponsored by Genomic Health, Inc.’s My Colon Cancer Coach.

CCA National Conference attendees strut down the blue carpet! Check back for updated photos throughout the weekend. Photo booth sponsored by Genomic Health, Inc.’s My Colon Cancer Coach.

Across Wisconsin, U.S. Bank branches wore blue to celebrate Dress in Blue Day on March 2, 2012.

"On Friday, March 2, we asked employees in our Wisconsin region to Dress in Blue for a $5 donation. Hillery Dardis, a colleague at our Mayfair Branch in Wauwatosa, Wisconsin, proposed the idea to our regional manager. Hillery's mother has colon cancer. Great support and participation was demonstrated for Dress in Blue Day. Our teams wore Dress in Blue stickers to advise customers why we were in blue. We raised awareness and approximately $1,500."

- Pamela D., U.S. Bank West Milwaukee District #57

CCA National Conference attendees strut down the blue carpet! Check back for updated photos throughout the weekend. Photo booth sponsored by Genomic Health, Inc.’s My Colon Cancer Coach.

CCA National Conference attendees strut down the blue carpet! Check back for updated photos throughout the weekend. Photo booth sponsored by Genomic Health, Inc.’s My Colon Cancer Coach.

CCA National Conference attendees strut down the blue carpet! Check back for updated photos throughout the weekend. Photo booth sponsored by Genomic Health, Inc.’s My Colon Cancer Coach.