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Starting from a report by Altimeter Group titled “Social CRM: The New Rules of Relationship Management”, this visual matches the proposed collection of 18 social CRM case studies with the five main social web objectives derived from Charlene Li and Josh Bernoff’s “Groundswell: Winning in a World Transformed by Social Technology”.
The very excellent 1908 Charles Rennie Mackintosh doorcase on the former home of The Glasgow Society of Lady Artists.
Blythswood Square, Glasgow.