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Measuring Consumer Motivations: The Key to Brand Connection
* David Rabjohns, President, MotiveQuest
* Tom O'Brien, CMO, MotiveQuest
The more complicated the business question the more complicated the process and tools to answer it. In this third measurement session you will learn how to go beyond social media monitoring and explore the deeper world of online anthropology.
You will learn how to use social media data to solve more complex issues like white space identification/ innovation, brand positioning, communication strategy and brand health to sales correlation..
You will also be provided a framework for thinking about how core human drivers link to consumer buyer behavior and how to identify the most powerful customer passions for your category.
You will walk away with a firm understanding of how to approach and set up a social media research project in order to get high level, actionable ideas, insight and metrics.
School of WOM 2011: The Art & Science of Creating Talkable Brands
Dates: May 9-11, 2011
Location: Swissotel, Chicago, IL
About WOMMA: womma.org/
Measuring Consumer Motivations: The Key to Brand Connection
* David Rabjohns, President, MotiveQuest
* Tom O'Brien, CMO, MotiveQuest
The more complicated the business question the more complicated the process and tools to answer it. In this third measurement session you will learn how to go beyond social media monitoring and explore the deeper world of online anthropology.
You will learn how to use social media data to solve more complex issues like white space identification/ innovation, brand positioning, communication strategy and brand health to sales correlation..
You will also be provided a framework for thinking about how core human drivers link to consumer buyer behavior and how to identify the most powerful customer passions for your category.
You will walk away with a firm understanding of how to approach and set up a social media research project in order to get high level, actionable ideas, insight and metrics.
School of WOM 2011: The Art & Science of Creating Talkable Brands
Dates: May 9-11, 2011
Location: Swissotel, Chicago, IL
About WOMMA: womma.org/
School of WOM 2011: The Art & Science of Creating Talkable Brands
Dates: May 9-11, 2011
Location: Swissotel, Chicago, IL
About WOMMA: womma.org/
Measuring Consumer Motivations: The Key to Brand Connection
* David Rabjohns, President, MotiveQuest
* Tom O'Brien, CMO, MotiveQuest
The more complicated the business question the more complicated the process and tools to answer it. In this third measurement session you will learn how to go beyond social media monitoring and explore the deeper world of online anthropology.
You will learn how to use social media data to solve more complex issues like white space identification/ innovation, brand positioning, communication strategy and brand health to sales correlation..
You will also be provided a framework for thinking about how core human drivers link to consumer buyer behavior and how to identify the most powerful customer passions for your category.
You will walk away with a firm understanding of how to approach and set up a social media research project in order to get high level, actionable ideas, insight and metrics.
School of WOM 2011: The Art & Science of Creating Talkable Brands
Dates: May 9-11, 2011
Location: Swissotel, Chicago, IL
About WOMMA: womma.org/
Sausage Fest
The urban dictionary describes Sausage Fest as "Any gathering that is made up of an unusually large percentage of guys." Webster's Dictionary doesn't even recognize the term. At WOMMA we like to describe it as an opportunity to get all WOM enthusiasts in one location to meet, eat meat, and drink beer!
Some consider Chicago the "Sausage Capital" of the world and Germany the "Beer Capital" of the world. So we decided to merge the two and create Sausage Fest. After all, it's got to be Octokberfest somewhere in the world, so we paired up some of the best sausage in town with some German beer to create our own School of WOM Beer Hall. Join the WOMMA gang on Tuesday, May 10, 7:00pm - 9:00pm in the Zurich Ballroom [lederhosen optional].
School of WOM 2011: The Art & Science of Creating Talkable Brands
Dates: May 9-11, 2011
Location: Swissotel, Chicago, IL
Sausage Tips: youtu.be/b9ByKkoSvHY
About WOMMA: womma.org/
Paul Rand - President and CEO of Zocalo Group
Laura Levitan - Chief Evangelist/Partner at Mr Youth
Emily Bader - Partner at Zocalo Group
School of WOM 2011: The Art & Science of Creating Talkable Brands
Dates: May 9-11, 2011
Location: Swissotel, Chicago, IL
About WOMMA: womma.org/
Community Management Principles - Consumer Engagement Through Building Communities Online
* Suzanne Marlatt, Community Manager, Edelman
* Jennie Averbook, Digital Strategist, Edelman
Many businesses believe if you build it they will come. The same attitude has been used on building communities and if they provide the tools for community engagement, a community will form on its own and ultimately be engaging. Nothing could be further from the truth. In this workshop the speakers will share best practices of how best to engage with customers when building and managing online communities. They will discuss integrating into your overall marketing mix, determine positioning, provide examples of developing content calendars, setting the community’s tone and examples of strategic response plan during crisis and non-crisis situations.
School of WOM 2011: The Art & Science of Creating Talkable Brands
Dates: May 9-11, 2011
Location: Swissotel, Chicago, IL
About WOMMA: womma.org/
Sausage Fest
The urban dictionary describes Sausage Fest as "Any gathering that is made up of an unusually large percentage of guys." Webster's Dictionary doesn't even recognize the term. At WOMMA we like to describe it as an opportunity to get all WOM enthusiasts in one location to meet, eat meat, and drink beer!
Some consider Chicago the "Sausage Capital" of the world and Germany the "Beer Capital" of the world. So we decided to merge the two and create Sausage Fest. After all, it's got to be Octokberfest somewhere in the world, so we paired up some of the best sausage in town with some German beer to create our own School of WOM Beer Hall. Join the WOMMA gang on Tuesday, May 10, 7:00pm - 9:00pm in the Zurich Ballroom [lederhosen optional].
School of WOM 2011: The Art & Science of Creating Talkable Brands
Dates: May 9-11, 2011
Location: Swissotel, Chicago, IL
Sausage Tips: youtu.be/b9ByKkoSvHY
About WOMMA: womma.org/
Welcome to the 2011 WOMMY Awards!
The Only Awards Focused Solely on business results from word of mouth (WOM).
The WOMMYs continue celebrate the very best ideas and most effective campaigns in word of mouth marketing today. Since 2006, the Word of Mouth Marketing Association (WOMMA) has recognized the people, agencies, and brands behind the most remarkable word of mouth marketing campaigns. The 2011 WOMMY Awards will once again recognize the best of the best.
In response to the rapidly evolving world of WOM we have added three new awards this year:
* Customer Relationship Management (CRM) Award
* Mobile Marketing Award
* Cause Marketing Award
We have also made some revisions to the research award to make it broader and more reflective of the kind of work that is going on in the category.
Finally I am pleased to welcome Ted Wright from Fizz as my co-chair. Ted will be focused on, among other things, making the awards giving event in Vegas a show to remember. November 16 - 18, Cosmopolitan Hotel, Las Vegas, NV.
You should also know that...
* Short-listed entries from stage I of the judging process will be notified via e-mail by October 11
* All WOMMY winners will be announced during the Awards luncheon at WOMMA Summit 2011
* Each WOMMY winner will receive one (1) complimentary registration to WOMMA Summit 2011
* Winners are printed in WOM Works: Award Winning Examples of Effective WOM Campaigns Book
* WOM Works, the case studies compendium of 2010 winners for only $60 www.blurb.com/bookstore/detail/1705210
Good Luck!
David Rabjohns
CEO, MotiveQuest LLC
DRabjohns@motivequest.com
Ted Wright, Fizz
Award Co-Chair of the 2011 WOMMY Awards
Sausage Fest
The urban dictionary describes Sausage Fest as "Any gathering that is made up of an unusually large percentage of guys." Webster's Dictionary doesn't even recognize the term. At WOMMA we like to describe it as an opportunity to get all WOM enthusiasts in one location to meet, eat meat, and drink beer!
Some consider Chicago the "Sausage Capital" of the world and Germany the "Beer Capital" of the world. So we decided to merge the two and create Sausage Fest. After all, it's got to be Octokberfest somewhere in the world, so we paired up some of the best sausage in town with some German beer to create our own School of WOM Beer Hall. Join the WOMMA gang on Tuesday, May 10, 7:00pm - 9:00pm in the Zurich Ballroom [lederhosen optional].
School of WOM 2011: The Art & Science of Creating Talkable Brands
Dates: May 9-11, 2011
Location: Swissotel, Chicago, IL
Sausage Tips: youtu.be/b9ByKkoSvHY
About WOMMA: womma.org/
Sausage Fest: Sponsored by BzzAgent and Manatt
The urban dictionary describes Sausage Fest as "Any gathering that is made up of an unusually large percentage of guys." Webster's Dictionary doesn't even recognize the term. At WOMMA we like to describe it as an opportunity to get all WOM enthusiasts in one location to meet, eat meat, and drink beer!
Some consider Chicago the "Sausage Capital" of the world and Germany the "Beer Capital" of the world. So we decided to merge the two and create Sausage Fest. After all, it's got to be Octokberfest somewhere in the world, so we paired up some of the best sausage in town with some German beer to create our own School of WOM Beer Hall. Join the WOMMA gang on Tuesday, May 10, 7:00pm - 9:00pm in the Zurich Ballroom [lederhosen optional].
School of WOM 2011: The Art & Science of Creating Talkable Brands
Dates: May 9-11, 2011
Location: Swissotel, Chicago, IL
Sausage Tips: youtu.be/b9ByKkoSvHY
About WOMMA: womma.org/
Sausage Fest
The urban dictionary describes Sausage Fest as "Any gathering that is made up of an unusually large percentage of guys." Webster's Dictionary doesn't even recognize the term. At WOMMA we like to describe it as an opportunity to get all WOM enthusiasts in one location to meet, eat meat, and drink beer!
Some consider Chicago the "Sausage Capital" of the world and Germany the "Beer Capital" of the world. So we decided to merge the two and create Sausage Fest. After all, it's got to be Octokberfest somewhere in the world, so we paired up some of the best sausage in town with some German beer to create our own School of WOM Beer Hall. Join the WOMMA gang on Tuesday, May 10, 7:00pm - 9:00pm in the Zurich Ballroom [lederhosen optional].
School of WOM 2011: The Art & Science of Creating Talkable Brands
Dates: May 9-11, 2011
Location: Swissotel, Chicago, IL
Sausage Tips: youtu.be/b9ByKkoSvHY
About WOMMA: womma.org/
Sausage Fest: Sponsored by BzzAgent and Manatt
The urban dictionary describes Sausage Fest as "Any gathering that is made up of an unusually large percentage of guys." Webster's Dictionary doesn't even recognize the term. At WOMMA we like to describe it as an opportunity to get all WOM enthusiasts in one location to meet, eat meat, and drink beer!
Some consider Chicago the "Sausage Capital" of the world and Germany the "Beer Capital" of the world. So we decided to merge the two and create Sausage Fest. After all, it's got to be Octokberfest somewhere in the world, so we paired up some of the best sausage in town with some German beer to create our own School of WOM Beer Hall. Join the WOMMA gang on Tuesday, May 10, 7:00pm - 9:00pm in the Zurich Ballroom [lederhosen optional].
School of WOM 2011: The Art & Science of Creating Talkable Brands
Dates: May 9-11, 2011
Location: Swissotel, Chicago, IL
Sausage Tips: youtu.be/b9ByKkoSvHY
About WOMMA: womma.org/
Sausage Fest: Sponsored by BzzAgent and Manatt
The urban dictionary describes Sausage Fest as "Any gathering that is made up of an unusually large percentage of guys." Webster's Dictionary doesn't even recognize the term. At WOMMA we like to describe it as an opportunity to get all WOM enthusiasts in one location to meet, eat meat, and drink beer!
Some consider Chicago the "Sausage Capital" of the world and Germany the "Beer Capital" of the world. So we decided to merge the two and create Sausage Fest. After all, it's got to be Octokberfest somewhere in the world, so we paired up some of the best sausage in town with some German beer to create our own School of WOM Beer Hall. Join the WOMMA gang on Tuesday, May 10, 7:00pm - 9:00pm in the Zurich Ballroom [lederhosen optional].
School of WOM 2011: The Art & Science of Creating Talkable Brands
Dates: May 9-11, 2011
Location: Swissotel, Chicago, IL
Sausage Tips: youtu.be/b9ByKkoSvHY
About WOMMA: womma.org/
School of WOM 2011: The Art & Science of Creating Talkable Brands
Dates: May 9-11, 2011
Location: Swissotel, Chicago, IL
About WOMMA: womma.org/
Sausage Fest
The urban dictionary describes Sausage Fest as "Any gathering that is made up of an unusually large percentage of guys." Webster's Dictionary doesn't even recognize the term. At WOMMA we like to describe it as an opportunity to get all WOM enthusiasts in one location to meet, eat meat, and drink beer!
Some consider Chicago the "Sausage Capital" of the world and Germany the "Beer Capital" of the world. So we decided to merge the two and create Sausage Fest. After all, it's got to be Octokberfest somewhere in the world, so we paired up some of the best sausage in town with some German beer to create our own School of WOM Beer Hall. Join the WOMMA gang on Tuesday, May 10, 7:00pm - 9:00pm in the Zurich Ballroom [lederhosen optional].
School of WOM 2011: The Art & Science of Creating Talkable Brands
Dates: May 9-11, 2011
Location: Swissotel, Chicago, IL
Sausage Tips: youtu.be/b9ByKkoSvHY
About WOMMA: womma.org/
Sausage Fest: Sponsored by BzzAgent and Manatt
The urban dictionary describes Sausage Fest as "Any gathering that is made up of an unusually large percentage of guys." Webster's Dictionary doesn't even recognize the term. At WOMMA we like to describe it as an opportunity to get all WOM enthusiasts in one location to meet, eat meat, and drink beer!
Some consider Chicago the "Sausage Capital" of the world and Germany the "Beer Capital" of the world. So we decided to merge the two and create Sausage Fest. After all, it's got to be Octokberfest somewhere in the world, so we paired up some of the best sausage in town with some German beer to create our own School of WOM Beer Hall. Join the WOMMA gang on Tuesday, May 10, 7:00pm - 9:00pm in the Zurich Ballroom [lederhosen optional].
School of WOM 2011: The Art & Science of Creating Talkable Brands
Dates: May 9-11, 2011
Location: Swissotel, Chicago, IL
Sausage Tips: youtu.be/b9ByKkoSvHY
About WOMMA: womma.org/
School of WOM 2011: The Art & Science of Creating Talkable Brands
Dates: May 9-11, 2011
Location: Swissotel, Chicago, IL
About WOMMA: womma.org/
Sausage Fest: Sponsored by BzzAgent and Manatt
The urban dictionary describes Sausage Fest as "Any gathering that is made up of an unusually large percentage of guys." Webster's Dictionary doesn't even recognize the term. At WOMMA we like to describe it as an opportunity to get all WOM enthusiasts in one location to meet, eat meat, and drink beer!
Some consider Chicago the "Sausage Capital" of the world and Germany the "Beer Capital" of the world. So we decided to merge the two and create Sausage Fest. After all, it's got to be Octokberfest somewhere in the world, so we paired up some of the best sausage in town with some German beer to create our own School of WOM Beer Hall. Join the WOMMA gang on Tuesday, May 10, 7:00pm - 9:00pm in the Zurich Ballroom [lederhosen optional].
School of WOM 2011: The Art & Science of Creating Talkable Brands
Dates: May 9-11, 2011
Location: Swissotel, Chicago, IL
Sausage Tips: youtu.be/b9ByKkoSvHY
About WOMMA: womma.org/
Sausage Fest
The urban dictionary describes Sausage Fest as "Any gathering that is made up of an unusually large percentage of guys." Webster's Dictionary doesn't even recognize the term. At WOMMA we like to describe it as an opportunity to get all WOM enthusiasts in one location to meet, eat meat, and drink beer!
Some consider Chicago the "Sausage Capital" of the world and Germany the "Beer Capital" of the world. So we decided to merge the two and create Sausage Fest. After all, it's got to be Octokberfest somewhere in the world, so we paired up some of the best sausage in town with some German beer to create our own School of WOM Beer Hall. Join the WOMMA gang on Tuesday, May 10, 7:00pm - 9:00pm in the Zurich Ballroom [lederhosen optional].
School of WOM 2011: The Art & Science of Creating Talkable Brands
Dates: May 9-11, 2011
Location: Swissotel, Chicago, IL
Sausage Tips: youtu.be/b9ByKkoSvHY
About WOMMA: womma.org/
Sausage Fest: Sponsored by BzzAgent and Manatt
The urban dictionary describes Sausage Fest as "Any gathering that is made up of an unusually large percentage of guys." Webster's Dictionary doesn't even recognize the term. At WOMMA we like to describe it as an opportunity to get all WOM enthusiasts in one location to meet, eat meat, and drink beer!
Some consider Chicago the "Sausage Capital" of the world and Germany the "Beer Capital" of the world. So we decided to merge the two and create Sausage Fest. After all, it's got to be Octokberfest somewhere in the world, so we paired up some of the best sausage in town with some German beer to create our own School of WOM Beer Hall. Join the WOMMA gang on Tuesday, May 10, 7:00pm - 9:00pm in the Zurich Ballroom [lederhosen optional].
School of WOM 2011: The Art & Science of Creating Talkable Brands
Dates: May 9-11, 2011
Location: Swissotel, Chicago, IL
Sausage Tips: youtu.be/b9ByKkoSvHY
About WOMMA: womma.org/
Sausage Fest: Sponsored by BzzAgent and Manatt
The urban dictionary describes Sausage Fest as "Any gathering that is made up of an unusually large percentage of guys." Webster's Dictionary doesn't even recognize the term. At WOMMA we like to describe it as an opportunity to get all WOM enthusiasts in one location to meet, eat meat, and drink beer!
Some consider Chicago the "Sausage Capital" of the world and Germany the "Beer Capital" of the world. So we decided to merge the two and create Sausage Fest. After all, it's got to be Octokberfest somewhere in the world, so we paired up some of the best sausage in town with some German beer to create our own School of WOM Beer Hall. Join the WOMMA gang on Tuesday, May 10, 7:00pm - 9:00pm in the Zurich Ballroom [lederhosen optional].
School of WOM 2011: The Art & Science of Creating Talkable Brands
Dates: May 9-11, 2011
Location: Swissotel, Chicago, IL
Sausage Tips: youtu.be/b9ByKkoSvHY
About WOMMA: womma.org/
Sausage Fest: Sponsored by BzzAgent and Manatt
The urban dictionary describes Sausage Fest as "Any gathering that is made up of an unusually large percentage of guys." Webster's Dictionary doesn't even recognize the term. At WOMMA we like to describe it as an opportunity to get all WOM enthusiasts in one location to meet, eat meat, and drink beer!
Some consider Chicago the "Sausage Capital" of the world and Germany the "Beer Capital" of the world. So we decided to merge the two and create Sausage Fest. After all, it's got to be Octokberfest somewhere in the world, so we paired up some of the best sausage in town with some German beer to create our own School of WOM Beer Hall. Join the WOMMA gang on Tuesday, May 10, 7:00pm - 9:00pm in the Zurich Ballroom [lederhosen optional].
School of WOM 2011: The Art & Science of Creating Talkable Brands
Dates: May 9-11, 2011
Location: Swissotel, Chicago, IL
Sausage Tips: youtu.be/b9ByKkoSvHY
About WOMMA: womma.org/
Sausage Fest: Sponsored by BzzAgent and Manatt
The urban dictionary describes Sausage Fest as "Any gathering that is made up of an unusually large percentage of guys." Webster's Dictionary doesn't even recognize the term. At WOMMA we like to describe it as an opportunity to get all WOM enthusiasts in one location to meet, eat meat, and drink beer!
Some consider Chicago the "Sausage Capital" of the world and Germany the "Beer Capital" of the world. So we decided to merge the two and create Sausage Fest. After all, it's got to be Octokberfest somewhere in the world, so we paired up some of the best sausage in town with some German beer to create our own School of WOM Beer Hall. Join the WOMMA gang on Tuesday, May 10, 7:00pm - 9:00pm in the Zurich Ballroom [lederhosen optional].
School of WOM 2011: The Art & Science of Creating Talkable Brands
Dates: May 9-11, 2011
Location: Swissotel, Chicago, IL
Sausage Tips: youtu.be/b9ByKkoSvHY
About WOMMA: womma.org/
Sausage Fest: Sponsored by BzzAgent and Manatt
The urban dictionary describes Sausage Fest as "Any gathering that is made up of an unusually large percentage of guys." Webster's Dictionary doesn't even recognize the term. At WOMMA we like to describe it as an opportunity to get all WOM enthusiasts in one location to meet, eat meat, and drink beer!
Some consider Chicago the "Sausage Capital" of the world and Germany the "Beer Capital" of the world. So we decided to merge the two and create Sausage Fest. After all, it's got to be Octokberfest somewhere in the world, so we paired up some of the best sausage in town with some German beer to create our own School of WOM Beer Hall. Join the WOMMA gang on Tuesday, May 10, 7:00pm - 9:00pm in the Zurich Ballroom [lederhosen optional].
School of WOM 2011: The Art & Science of Creating Talkable Brands
Dates: May 9-11, 2011
Location: Swissotel, Chicago, IL
Sausage Tips: youtu.be/b9ByKkoSvHY
About WOMMA: womma.org/
Sausage Fest: Sponsored by BzzAgent and Manatt
The urban dictionary describes Sausage Fest as "Any gathering that is made up of an unusually large percentage of guys." Webster's Dictionary doesn't even recognize the term. At WOMMA we like to describe it as an opportunity to get all WOM enthusiasts in one location to meet, eat meat, and drink beer!
Some consider Chicago the "Sausage Capital" of the world and Germany the "Beer Capital" of the world. So we decided to merge the two and create Sausage Fest. After all, it's got to be Octokberfest somewhere in the world, so we paired up some of the best sausage in town with some German beer to create our own School of WOM Beer Hall. Join the WOMMA gang on Tuesday, May 10, 7:00pm - 9:00pm in the Zurich Ballroom [lederhosen optional].
School of WOM 2011: The Art & Science of Creating Talkable Brands
Dates: May 9-11, 2011
Location: Swissotel, Chicago, IL
Sausage Tips: youtu.be/b9ByKkoSvHY
About WOMMA: womma.org/
Sausage Fest: Sponsored by BzzAgent and Manatt
The urban dictionary describes Sausage Fest as "Any gathering that is made up of an unusually large percentage of guys." Webster's Dictionary doesn't even recognize the term. At WOMMA we like to describe it as an opportunity to get all WOM enthusiasts in one location to meet, eat meat, and drink beer!
Some consider Chicago the "Sausage Capital" of the world and Germany the "Beer Capital" of the world. So we decided to merge the two and create Sausage Fest. After all, it's got to be Octokberfest somewhere in the world, so we paired up some of the best sausage in town with some German beer to create our own School of WOM Beer Hall. Join the WOMMA gang on Tuesday, May 10, 7:00pm - 9:00pm in the Zurich Ballroom [lederhosen optional].
School of WOM 2011: The Art & Science of Creating Talkable Brands
Dates: May 9-11, 2011
Location: Swissotel, Chicago, IL
Sausage Tips: youtu.be/b9ByKkoSvHY
About WOMMA: womma.org/
Community Management Principles - Consumer Engagement Through Building Communities Online
* Suzanne Marlatt, Community Manager, Edelman
* Jennie Averbook, Digital Strategist, Edelman
Many businesses believe if you build it they will come. The same attitude has been used on building communities and if they provide the tools for community engagement, a community will form on its own and ultimately be engaging. Nothing could be further from the truth. In this workshop the speakers will share best practices of how best to engage with customers when building and managing online communities. They will discuss integrating into your overall marketing mix, determine positioning, provide examples of developing content calendars, setting the community’s tone and examples of strategic response plan during crisis and non-crisis situations.
School of WOM 2011: The Art & Science of Creating Talkable Brands
Dates: May 9-11, 2011
Location: Swissotel, Chicago, IL
About WOMMA: womma.org/
Sausage Fest
The urban dictionary describes Sausage Fest as "Any gathering that is made up of an unusually large percentage of guys." Webster's Dictionary doesn't even recognize the term. At WOMMA we like to describe it as an opportunity to get all WOM enthusiasts in one location to meet, eat meat, and drink beer!
Some consider Chicago the "Sausage Capital" of the world and Germany the "Beer Capital" of the world. So we decided to merge the two and create Sausage Fest. After all, it's got to be Octokberfest somewhere in the world, so we paired up some of the best sausage in town with some German beer to create our own School of WOM Beer Hall. Join the WOMMA gang on Tuesday, May 10, 7:00pm - 9:00pm in the Zurich Ballroom [lederhosen optional].
School of WOM 2011: The Art & Science of Creating Talkable Brands
Dates: May 9-11, 2011
Location: Swissotel, Chicago, IL
Sausage Tips: youtu.be/b9ByKkoSvHY
About WOMMA: womma.org/
Sausage Fest
The urban dictionary describes Sausage Fest as "Any gathering that is made up of an unusually large percentage of guys." Webster's Dictionary doesn't even recognize the term. At WOMMA we like to describe it as an opportunity to get all WOM enthusiasts in one location to meet, eat meat, and drink beer!
Some consider Chicago the "Sausage Capital" of the world and Germany the "Beer Capital" of the world. So we decided to merge the two and create Sausage Fest. After all, it's got to be Octokberfest somewhere in the world, so we paired up some of the best sausage in town with some German beer to create our own School of WOM Beer Hall. Join the WOMMA gang on Tuesday, May 10, 7:00pm - 9:00pm in the Zurich Ballroom [lederhosen optional].
School of WOM 2011: The Art & Science of Creating Talkable Brands
Dates: May 9-11, 2011
Location: Swissotel, Chicago, IL
Sausage Tips: youtu.be/b9ByKkoSvHY
About WOMMA: womma.org/
Community Management Principles - Consumer Engagement Through Building Communities Online
* Suzanne Marlatt, Community Manager, Edelman
* Jennie Averbook, Digital Strategist, Edelman
Many businesses believe if you build it they will come. The same attitude has been used on building communities and if they provide the tools for community engagement, a community will form on its own and ultimately be engaging. Nothing could be further from the truth. In this workshop the speakers will share best practices of how best to engage with customers when building and managing online communities. They will discuss integrating into your overall marketing mix, determine positioning, provide examples of developing content calendars, setting the community’s tone and examples of strategic response plan during crisis and non-crisis situations.
School of WOM 2011: The Art & Science of Creating Talkable Brands
Dates: May 9-11, 2011
Location: Swissotel, Chicago, IL
About WOMMA: womma.org/
Sausage Fest
The urban dictionary describes Sausage Fest as "Any gathering that is made up of an unusually large percentage of guys." Webster's Dictionary doesn't even recognize the term. At WOMMA we like to describe it as an opportunity to get all WOM enthusiasts in one location to meet, eat meat, and drink beer!
Some consider Chicago the "Sausage Capital" of the world and Germany the "Beer Capital" of the world. So we decided to merge the two and create Sausage Fest. After all, it's got to be Octokberfest somewhere in the world, so we paired up some of the best sausage in town with some German beer to create our own School of WOM Beer Hall. Join the WOMMA gang on Tuesday, May 10, 7:00pm - 9:00pm in the Zurich Ballroom [lederhosen optional].
School of WOM 2011: The Art & Science of Creating Talkable Brands
Dates: May 9-11, 2011
Location: Swissotel, Chicago, IL
Sausage Tips: youtu.be/b9ByKkoSvHY
About WOMMA: womma.org/
Sausage Fest: Sponsored by BzzAgent and Manatt
The urban dictionary describes Sausage Fest as "Any gathering that is made up of an unusually large percentage of guys." Webster's Dictionary doesn't even recognize the term. At WOMMA we like to describe it as an opportunity to get all WOM enthusiasts in one location to meet, eat meat, and drink beer!
Some consider Chicago the "Sausage Capital" of the world and Germany the "Beer Capital" of the world. So we decided to merge the two and create Sausage Fest. After all, it's got to be Octokberfest somewhere in the world, so we paired up some of the best sausage in town with some German beer to create our own School of WOM Beer Hall. Join the WOMMA gang on Tuesday, May 10, 7:00pm - 9:00pm in the Zurich Ballroom [lederhosen optional].
School of WOM 2011: The Art & Science of Creating Talkable Brands
Dates: May 9-11, 2011
Location: Swissotel, Chicago, IL
Sausage Tips: youtu.be/b9ByKkoSvHY
About WOMMA: womma.org/
Making the dive into social media marketing? Brush up your social media and word of mouth marketing skills with WOMMA’s Online Certificate Program. The program will provide you with the knowledge you need to maximize word of mouth and social media as part of an overall integrated marketing campaign.
You’ll learn:
• How to integrate social media into your marketing strategy
• The latest research and measurement tools needed to track ROI
• Ethical standards to follow when executing your social campaign
….and much more.
Classes start June 7. Register today!
Sausage Fest
The urban dictionary describes Sausage Fest as "Any gathering that is made up of an unusually large percentage of guys." Webster's Dictionary doesn't even recognize the term. At WOMMA we like to describe it as an opportunity to get all WOM enthusiasts in one location to meet, eat meat, and drink beer!
Some consider Chicago the "Sausage Capital" of the world and Germany the "Beer Capital" of the world. So we decided to merge the two and create Sausage Fest. After all, it's got to be Octokberfest somewhere in the world, so we paired up some of the best sausage in town with some German beer to create our own School of WOM Beer Hall. Join the WOMMA gang on Tuesday, May 10, 7:00pm - 9:00pm in the Zurich Ballroom [lederhosen optional].
School of WOM 2011: The Art & Science of Creating Talkable Brands
Dates: May 9-11, 2011
Location: Swissotel, Chicago, IL
Sausage Tips: youtu.be/b9ByKkoSvHY
About WOMMA: womma.org/
Sausage Fest
The urban dictionary describes Sausage Fest as "Any gathering that is made up of an unusually large percentage of guys." Webster's Dictionary doesn't even recognize the term. At WOMMA we like to describe it as an opportunity to get all WOM enthusiasts in one location to meet, eat meat, and drink beer!
Some consider Chicago the "Sausage Capital" of the world and Germany the "Beer Capital" of the world. So we decided to merge the two and create Sausage Fest. After all, it's got to be Octokberfest somewhere in the world, so we paired up some of the best sausage in town with some German beer to create our own School of WOM Beer Hall. Join the WOMMA gang on Tuesday, May 10, 7:00pm - 9:00pm in the Zurich Ballroom [lederhosen optional].
School of WOM 2011: The Art & Science of Creating Talkable Brands
Dates: May 9-11, 2011
Location: Swissotel, Chicago, IL
Sausage Tips: youtu.be/b9ByKkoSvHY
About WOMMA: womma.org/
Sausage Fest
The urban dictionary describes Sausage Fest as "Any gathering that is made up of an unusually large percentage of guys." Webster's Dictionary doesn't even recognize the term. At WOMMA we like to describe it as an opportunity to get all WOM enthusiasts in one location to meet, eat meat, and drink beer!
Some consider Chicago the "Sausage Capital" of the world and Germany the "Beer Capital" of the world. So we decided to merge the two and create Sausage Fest. After all, it's got to be Octokberfest somewhere in the world, so we paired up some of the best sausage in town with some German beer to create our own School of WOM Beer Hall. Join the WOMMA gang on Tuesday, May 10, 7:00pm - 9:00pm in the Zurich Ballroom [lederhosen optional].
School of WOM 2011: The Art & Science of Creating Talkable Brands
Dates: May 9-11, 2011
Location: Swissotel, Chicago, IL
Sausage Tips: youtu.be/b9ByKkoSvHY
About WOMMA: womma.org/
Sausage Fest
The urban dictionary describes Sausage Fest as "Any gathering that is made up of an unusually large percentage of guys." Webster's Dictionary doesn't even recognize the term. At WOMMA we like to describe it as an opportunity to get all WOM enthusiasts in one location to meet, eat meat, and drink beer!
Some consider Chicago the "Sausage Capital" of the world and Germany the "Beer Capital" of the world. So we decided to merge the two and create Sausage Fest. After all, it's got to be Octokberfest somewhere in the world, so we paired up some of the best sausage in town with some German beer to create our own School of WOM Beer Hall. Join the WOMMA gang on Tuesday, May 10, 7:00pm - 9:00pm in the Zurich Ballroom [lederhosen optional].
School of WOM 2011: The Art & Science of Creating Talkable Brands
Dates: May 9-11, 2011
Location: Swissotel, Chicago, IL
Sausage Tips: youtu.be/b9ByKkoSvHY
About WOMMA: womma.org/
Sausage Fest
The urban dictionary describes Sausage Fest as "Any gathering that is made up of an unusually large percentage of guys." Webster's Dictionary doesn't even recognize the term. At WOMMA we like to describe it as an opportunity to get all WOM enthusiasts in one location to meet, eat meat, and drink beer!
Some consider Chicago the "Sausage Capital" of the world and Germany the "Beer Capital" of the world. So we decided to merge the two and create Sausage Fest. After all, it's got to be Octokberfest somewhere in the world, so we paired up some of the best sausage in town with some German beer to create our own School of WOM Beer Hall. Join the WOMMA gang on Tuesday, May 10, 7:00pm - 9:00pm in the Zurich Ballroom [lederhosen optional].
School of WOM 2011: The Art & Science of Creating Talkable Brands
Dates: May 9-11, 2011
Location: Swissotel, Chicago, IL
Sausage Tips: youtu.be/b9ByKkoSvHY
About WOMMA: womma.org/
Sausage Fest
The urban dictionary describes Sausage Fest as "Any gathering that is made up of an unusually large percentage of guys." Webster's Dictionary doesn't even recognize the term. At WOMMA we like to describe it as an opportunity to get all WOM enthusiasts in one location to meet, eat meat, and drink beer!
Some consider Chicago the "Sausage Capital" of the world and Germany the "Beer Capital" of the world. So we decided to merge the two and create Sausage Fest. After all, it's got to be Octokberfest somewhere in the world, so we paired up some of the best sausage in town with some German beer to create our own School of WOM Beer Hall. Join the WOMMA gang on Tuesday, May 10, 7:00pm - 9:00pm in the Zurich Ballroom [lederhosen optional].
School of WOM 2011: The Art & Science of Creating Talkable Brands
Dates: May 9-11, 2011
Location: Swissotel, Chicago, IL
Sausage Tips: youtu.be/b9ByKkoSvHY
About WOMMA: womma.org/
Sausage Fest
The urban dictionary describes Sausage Fest as "Any gathering that is made up of an unusually large percentage of guys." Webster's Dictionary doesn't even recognize the term. At WOMMA we like to describe it as an opportunity to get all WOM enthusiasts in one location to meet, eat meat, and drink beer!
Some consider Chicago the "Sausage Capital" of the world and Germany the "Beer Capital" of the world. So we decided to merge the two and create Sausage Fest. After all, it's got to be Octokberfest somewhere in the world, so we paired up some of the best sausage in town with some German beer to create our own School of WOM Beer Hall. Join the WOMMA gang on Tuesday, May 10, 7:00pm - 9:00pm in the Zurich Ballroom [lederhosen optional].
School of WOM 2011: The Art & Science of Creating Talkable Brands
Dates: May 9-11, 2011
Location: Swissotel, Chicago, IL
Sausage Tips: youtu.be/b9ByKkoSvHY
About WOMMA: womma.org/
Sausage Fest
The urban dictionary describes Sausage Fest as "Any gathering that is made up of an unusually large percentage of guys." Webster's Dictionary doesn't even recognize the term. At WOMMA we like to describe it as an opportunity to get all WOM enthusiasts in one location to meet, eat meat, and drink beer!
Some consider Chicago the "Sausage Capital" of the world and Germany the "Beer Capital" of the world. So we decided to merge the two and create Sausage Fest. After all, it's got to be Octokberfest somewhere in the world, so we paired up some of the best sausage in town with some German beer to create our own School of WOM Beer Hall. Join the WOMMA gang on Tuesday, May 10, 7:00pm - 9:00pm in the Zurich Ballroom [lederhosen optional].
School of WOM 2011: The Art & Science of Creating Talkable Brands
Dates: May 9-11, 2011
Location: Swissotel, Chicago, IL
Sausage Tips: youtu.be/b9ByKkoSvHY
About WOMMA: womma.org/
Sausage Fest: Sponsored by BzzAgent and Manatt
The urban dictionary describes Sausage Fest as "Any gathering that is made up of an unusually large percentage of guys." Webster's Dictionary doesn't even recognize the term. At WOMMA we like to describe it as an opportunity to get all WOM enthusiasts in one location to meet, eat meat, and drink beer!
Some consider Chicago the "Sausage Capital" of the world and Germany the "Beer Capital" of the world. So we decided to merge the two and create Sausage Fest. After all, it's got to be Octokberfest somewhere in the world, so we paired up some of the best sausage in town with some German beer to create our own School of WOM Beer Hall. Join the WOMMA gang on Tuesday, May 10, 7:00pm - 9:00pm in the Zurich Ballroom [lederhosen optional].
School of WOM 2011: The Art & Science of Creating Talkable Brands
Dates: May 9-11, 2011
Location: Swissotel, Chicago, IL
Sausage Tips: youtu.be/b9ByKkoSvHY
About WOMMA: womma.org/
Sausage Fest: Sponsored by BzzAgent and Manatt
The urban dictionary describes Sausage Fest as "Any gathering that is made up of an unusually large percentage of guys." Webster's Dictionary doesn't even recognize the term. At WOMMA we like to describe it as an opportunity to get all WOM enthusiasts in one location to meet, eat meat, and drink beer!
Some consider Chicago the "Sausage Capital" of the world and Germany the "Beer Capital" of the world. So we decided to merge the two and create Sausage Fest. After all, it's got to be Octokberfest somewhere in the world, so we paired up some of the best sausage in town with some German beer to create our own School of WOM Beer Hall. Join the WOMMA gang on Tuesday, May 10, 7:00pm - 9:00pm in the Zurich Ballroom [lederhosen optional].
School of WOM 2011: The Art & Science of Creating Talkable Brands
Dates: May 9-11, 2011
Location: Swissotel, Chicago, IL
Sausage Tips: youtu.be/b9ByKkoSvHY
About WOMMA: womma.org/
Sausage Fest
The urban dictionary describes Sausage Fest as "Any gathering that is made up of an unusually large percentage of guys." Webster's Dictionary doesn't even recognize the term. At WOMMA we like to describe it as an opportunity to get all WOM enthusiasts in one location to meet, eat meat, and drink beer!
Some consider Chicago the "Sausage Capital" of the world and Germany the "Beer Capital" of the world. So we decided to merge the two and create Sausage Fest. After all, it's got to be Octokberfest somewhere in the world, so we paired up some of the best sausage in town with some German beer to create our own School of WOM Beer Hall. Join the WOMMA gang on Tuesday, May 10, 7:00pm - 9:00pm in the Zurich Ballroom [lederhosen optional].
School of WOM 2011: The Art & Science of Creating Talkable Brands
Dates: May 9-11, 2011
Location: Swissotel, Chicago, IL
Sausage Tips: youtu.be/b9ByKkoSvHY
About WOMMA: womma.org/
MEAP Session - WOMMA Takes a Stand on Next-Generation Ethics Challenges
* Matt Wise, CEO, ePrize, LLC
* Todd Budin, VP, Product Leadership, NM Incite
* Emily Bader, Partner, Zocalo Group (Moderator)
WOMMA's foundation is built upon strong ethics in our industry's marketing practices. In a fast moving technology-driven social marketplace, WOMMA must continue to be at the forefront of ethical marketing issues. Led by WOMMA's Member Ethics Advisory Panel (MEAP), this session will outline and discuss near-future challenges in ethics. The result of this discussion will be a living document of member-sourced input into providing the WOMMA perspective on next generation ethical issues.
School of WOM 2011: The Art & Science of Creating Talkable Brands
Dates: May 9-11, 2011
Location: Swissotel, Chicago, IL
Info: womma.org/schoolofwom/
Sausage Fest
The urban dictionary describes Sausage Fest as "Any gathering that is made up of an unusually large percentage of guys." Webster's Dictionary doesn't even recognize the term. At WOMMA we like to describe it as an opportunity to get all WOM enthusiasts in one location to meet, eat meat, and drink beer!
Some consider Chicago the "Sausage Capital" of the world and Germany the "Beer Capital" of the world. So we decided to merge the two and create Sausage Fest. After all, it's got to be Octokberfest somewhere in the world, so we paired up some of the best sausage in town with some German beer to create our own School of WOM Beer Hall. Join the WOMMA gang on Tuesday, May 10, 7:00pm - 9:00pm in the Zurich Ballroom [lederhosen optional].
School of WOM 2011: The Art & Science of Creating Talkable Brands
Dates: May 9-11, 2011
Location: Swissotel, Chicago, IL
Sausage Tips: youtu.be/b9ByKkoSvHY
About WOMMA: womma.org/
Sausage Fest
The urban dictionary describes Sausage Fest as "Any gathering that is made up of an unusually large percentage of guys." Webster's Dictionary doesn't even recognize the term. At WOMMA we like to describe it as an opportunity to get all WOM enthusiasts in one location to meet, eat meat, and drink beer!
Some consider Chicago the "Sausage Capital" of the world and Germany the "Beer Capital" of the world. So we decided to merge the two and create Sausage Fest. After all, it's got to be Octokberfest somewhere in the world, so we paired up some of the best sausage in town with some German beer to create our own School of WOM Beer Hall. Join the WOMMA gang on Tuesday, May 10, 7:00pm - 9:00pm in the Zurich Ballroom [lederhosen optional].
School of WOM 2011: The Art & Science of Creating Talkable Brands
Dates: May 9-11, 2011
Location: Swissotel, Chicago, IL
Sausage Tips: youtu.be/b9ByKkoSvHY
About WOMMA: womma.org/
Sausage Fest
The urban dictionary describes Sausage Fest as "Any gathering that is made up of an unusually large percentage of guys." Webster's Dictionary doesn't even recognize the term. At WOMMA we like to describe it as an opportunity to get all WOM enthusiasts in one location to meet, eat meat, and drink beer!
Some consider Chicago the "Sausage Capital" of the world and Germany the "Beer Capital" of the world. So we decided to merge the two and create Sausage Fest. After all, it's got to be Octokberfest somewhere in the world, so we paired up some of the best sausage in town with some German beer to create our own School of WOM Beer Hall. Join the WOMMA gang on Tuesday, May 10, 7:00pm - 9:00pm in the Zurich Ballroom [lederhosen optional].
School of WOM 2011: The Art & Science of Creating Talkable Brands
Dates: May 9-11, 2011
Location: Swissotel, Chicago, IL
Sausage Tips: youtu.be/b9ByKkoSvHY
About WOMMA: womma.org/
Sausage Fest: Sponsored by BzzAgent and Manatt
The urban dictionary describes Sausage Fest as "Any gathering that is made up of an unusually large percentage of guys." Webster's Dictionary doesn't even recognize the term. At WOMMA we like to describe it as an opportunity to get all WOM enthusiasts in one location to meet, eat meat, and drink beer!
Some consider Chicago the "Sausage Capital" of the world and Germany the "Beer Capital" of the world. So we decided to merge the two and create Sausage Fest. After all, it's got to be Octokberfest somewhere in the world, so we paired up some of the best sausage in town with some German beer to create our own School of WOM Beer Hall. Join the WOMMA gang on Tuesday, May 10, 7:00pm - 9:00pm in the Zurich Ballroom [lederhosen optional].
School of WOM 2011: The Art & Science of Creating Talkable Brands
Dates: May 9-11, 2011
Location: Swissotel, Chicago, IL
Sausage Tips: youtu.be/b9ByKkoSvHY
About WOMMA: womma.org/