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By 1967 the introduction of the new British Rail corporate identity was well underway and this brochure shows the impact to full effect. In comparison with much previous publicity brochures this is very 'modern' in feel and strikes the contemporary note that was fully intended to sell the rail network and its attendant services. The BR double arrow logo appears here 'on' funnels but it would be three more years until the dedicated Sealink subsidiary would appear.
Issued by BR's Southern Region this glossy booklet shows the range of cross-Channel destinations available including a 'day' trip to Jersey via Weymouth and a series of 'No Passport' tours of destinations in northern France. The text describes the chance of a 'first French cigarette and apéritif" for those interpid enough or for those who aren't a more staid trip to Jersey - obviously less racy!
The brochure includes both photography and the use of vignette illustrations. Sadly no designer is shown.
A brochure issued in 1954 to celebrate the 25th anniversary of trading by the Birmingham, UK, motor car dealers, garage and filling station owners R H Collier & Co Ltd. As main dealer and distributor for the Rover Company they were well placed - the Collier's filling stations at Sheldon in the east of Birmingham were close to Rover's then car factory across the city boundary in Solihull.
The brochure, not 'dated' as such with with a rubber stamp date of 1954, tells mostly of the wartime and post-war development of the company. As well as its filling stations, one on either side of the main A45 road at "Collier's Corner" in Sheldon, they had a main showroom and spares department in Easy Row in the city centre. This was to be swept away in the 1960s wholesale demolition and reconstruction of central Birmingham.
Collier's had unusual origins in that at their formation in 1929 they'd purchased the bankrupt assets of the once great Clyno Car Company (from Herbert's of Coventry). I am uncertain as to what use they made of these before becoming known as motor car dealers and service agents. I recall them from childhood days in the 1960s with various service stations and dealerships in the Birmingham area but I'm not aware of when they ceased trading.
One of my latest calligraphy in arabic style - part of Asemic Calligraphy series by Jordan Jelev
graphic design, label design, package design, logo design, calligraphy, typography, digital photography, branding, Wine label packaging, Label designers, Award winning design, Napa Design firm, Spirit packaging, Package design, Website design, Naming, Brand design, Signage design, Print design, Brochure design, Napa wine labels, China Wine Label, China Package Design, India Wine, India Label, chocolate package, gourmet, wine and spirits, bulgaria, australia wine labels, Sonoma Wine labels, Best Wine Label Design, Glass design, Bottle design, Wine label designer
Brochure Designed by Litmus Branding, India's Branding and Advertising Agency. We also offer Brochure Design services to clients across the globe.
The catalogue to an exhibition held by Shell-Mex and BP Ltd of their advertising posters, brochures and other publicity materials that was held at the New Burlington Gallery in London. For the occasion the company commissioned one of the foremost poster artists of the day, Edward McKnight Kauffer, to design the covers to the catalogue booklet. This he did with his usual bold style - the artist and palette superimposed on a scene of industry and technology, symbolic of Shell-Mex and BP's apparent patronage of 'commercial art'.
As the introduction, by Frank Rutter, notes the company came into the the field of using graphic design as the basis of their corporate identity following the example of London's Underground and that organisation's Commercial Manager, Frank Pick. It was Pick who, arguably, helped McKnight Kauffer on to the ladder of success with his early post-WW1 posters for the Underground Group. McKnight Kauffer went on to design Shell publicity, alongside a roll call of now famous graphic designers and artists under the patronage of Jack Beddington. Beddington joined Shell in 1928 and after the formation of the joint marketing concern Shell-Mex and BP in 1932 he rose to become Director of Publicity for the company.
The book is printed by Lund, Humphries of the County Press in Bradford and the typography and layout are 'very' Lund, Humphries for that date.
The company organised a second such exhibition in 1938.
A brochure issued in 1954 to celebrate the 25th anniversary of trading by the Birmingham, UK, motor car dealers, garage and filling station owners R H Collier & Co Ltd. As main dealer and distributor for the Rover Company they were well placed - the Collier's filling stations at Sheldon in the east of Birmingham were close to Rover's then car factory across the city boundary in Solihull.
The brochure, not 'dated' as such with with a rubber stamp date of 1954, tells mostly of the wartime and post-war development of the company. As well as its filling stations, one on either side of the main A45 road at "Collier's Corner" in Sheldon, they had a main showroom and spares department in Easy Row in the city centre. This was to be swept away in the 1960s wholesale demolition and reconstruction of central Birmingham.
Collier's had unusual origins in that at their formation in 1929 they'd purchased the bankrupt assets of the once great Clyno Car Company (from Herbert's of Coventry). I am uncertain as to what use they made of these before becoming known as motor car dealers and service agents. I recall them from childhood days in the 1960s with various service stations and dealerships in the Birmingham area but I'm not aware of when they ceased trading.
Ah. The problems of printing on soft black card! Condition aside a fascinating and for the GWR, who had a tendency to be amongst the staidest of UK railways when it came to publicity, quite a rare outing into modernity. Sadly no designer or artist is given for this striking cover of very contemporary 1930s industrial sites against a locomotive at night, along with an airbrushed version of the company's logo. The GWR made great play of the new, lighter industries who were increasingly based in West London and the Thames Valley and that were often associated with their main lines.
A wonderfully produced guide to SNCF services, in German, and issued in 1957. It was produced for the French Railways by Editions Perceval and contains numerous colour and line illustrations by several artists and designers including G Barret, Brihat, Doisneau-Rapho, Fénino, Mazda, René Jacques, Schall and Yan-Rapho. They are wonderfully colourful and very contemporary in style, echoing much of SNCF's publicity and posters of this time. They cover tourist destinations by train and caoch services, SNCF's services and even a mention of French industry & freight services.
The back cover features another illustration by G Barret showing a coastal landscape with two trains passing.
A very stylish cover this for the 1931 typeface designed by Jan Tschichold for the Dutch concern of Amsterdam Type Foundry / Lettergieterij Amsterdam.
It is difficult in a way to describe or encapsulate Rowland Emett's work! Emett (1906 - 1990) was foremost a cartoonist and illustrator but he also designed whimsical kinetic scultures and models based on his drawings, several of which were for commercial or advertising projects. Transport, such as steam trains and trams were close to Emett's heart and much of his work and this 1952 brochure, by the British Travel Association, plays on his sense of fancy to the greatest extent!
The event featured three typical London red Central Area buses making their way in a 'caravan' across the US and back, along with 'authentic Cockney conductors' and a team of mechanics and engineers to make sure the vehicles did their duty. The brochure shows a vivid description of the buses and crews, a map of the journey with the major stops and an exhortation to "visit Britain", the latetr being the main reason for the trip. The buses were associated with displays of the charms of the UK and associated literature.
The three buses were two AEC built RT-types, RT 2775 (LYR 826) and RT 2776 (LYR 827) along with a Leyland RTL-type RTL 1307 (LYR 395), all three new in 1952. They were shipped aboard SS Parthia and on arrival were given New York registrations (NY53.114 - 116) and the whole affair was such a success the tour was extended to include various Canadian cities.
Back in the UK the buses went into normal passenger service having been where necessary re-fitted and they received, from memory, commemorative plaques on the interior of the vehicles as one plate survives in the LTM Collection. Indeed, one bus survives in preservation, RT 2775, the other two having been sold to Ceylon (RT 1307) and RT 2776 being scrapped in 1976.
Small gatefold brochure for dvGreen, a sustainable event production company. Measures 3.50 x 4.25 inches and fits in your pocket (admit it...every vertical tri-fold brochure you pick up gets folded in half and dropped in your bag or coat pocket). Also, we based our sizing decision on the long standing theory that "small equals cute" (see: puppies, kittens). Some still had doubts, so I added the smiling snail just in case.
--
Eco-Friendly Parties Make It Easy to be Green
dvGreen Makes Entertaining Beautiful, Stylish and Good for the Planet
July, 2007, New York City, NY—You don’t have to sacrifice style to make the planet a
better place. This is the philosophy Danielle Venokur lives by and hopes to promote with
her sustainable events production company, dvGreen. The new company, which promises fabulous events with a reduced ecological and carbon footprint, offers clients organic food, flowers and table linens—as well as tree-free paper invitations, vegetable-based inks, the donation and composting of leftover food, and more– while creating all the quality and ambiance of an A-List event .
The catalogue to an exhibition held by Shell-Mex and BP Ltd of their advertising posters, brochures and other publicity materials that was held at the New Burlington Gallery in London. For the occasion the company commissioned one of the foremost poster artists of the day, Edward McKnight Kauffer, to design the covers to the catalogue booklet. This he did with his usual bold style - the artist and palette superimposed on a scene of industry and technology, symbolic of Shell-Mex and BP's apparent patronage of 'commercial art'.
As the introduction, by Frank Rutter, notes the company came into the the field of using graphic design as the basis of their corporate identity following the example of London's Underground and that organisation's Commercial Manager, Frank Pick. It was Pick who, arguably, helped McKnight Kauffer on to the ladder of success with his early post-WW1 posters for the Underground Group. McKnight Kauffer went on to design Shell publicity, alongside a roll call of now famous graphic designers and artists under the patronage of Jack Beddington. Beddington joined Shell in 1928 and after the formation of the joint marketing concern Shell-Mex and BP in 1932 he rose to become Director of Publicity for the company.
The company organised a second such exhibition in 1938.
The book is printed by Lund, Humphries of the County Press in Bradford and the typography and layout are 'very' Lund, Humphries for that date as seen on this page. The tipped in colour plate is a reduced reproduction of one of the comapny's famous lorry bills - posters that were positioned on the fleet of vehicles that delivered Shell-Mex and BP products. This is, aptly, "Artists prefer Shell" and is by John Armstrong and was number 49 in the long series.
The catalogue to an exhibition held by Shell-Mex and BP Ltd of their advertising posters, brochures and other publicity materials that was held at the New Burlington Gallery in London. For the occasion the company commissioned one of the foremost poster artists of the day, Edward McKnight Kauffer, to design the covers to the catalogue booklet. This he did with his usual bold style - the artist and palette superimposed on a scene of industry and technology, symbolic of Shell-Mex and BP's apparent patronage of 'commercial art'.
As the introduction, by Frank Rutter, notes the company came into the the field of using graphic design as the basis of their corporate identity following the example of London's Underground and that organisation's Commercial Manager, Frank Pick. It was Pick who, arguably, helped McKnight Kauffer on to the ladder of success with his early post-WW1 posters for the Underground Group. McKnight Kauffer went on to design Shell publicity, alongside a roll call of now famous graphic designers and artists under the patronage of Jack Beddington. Beddington joined Shell in 1928 and after the formation of the joint marketing concern Shell-Mex and BP in 1932 he rose to become Director of Publicity for the company.
The book is printed by Lund, Humphries of the County Press in Bradford and the typography and layout are 'very' Lund, Humphries for that date.
The company organised a second such exhibition in 1938.
A brochure issued in 1954 to celebrate the 25th anniversary of trading by the Birmingham, UK, motor car dealers, garage and filling station owners R H Collier & Co Ltd. As main dealer and distributor for the Rover Company they were well placed - the Collier's filling stations at Sheldon in the east of Birmingham were close to Rover's then car factory across the city boundary in Solihull.
The brochure, not 'dated' as such with with a rubber stamp date of 1954, tells mostly of the wartime and post-war development of the company. As well as its filling stations, one on either side of the main A45 road at "Collier's Corner" in Sheldon, they had a main showroom and spares department in Easy Row in the city centre. This was to be swept away in the 1960s wholesale demolition and reconstruction of central Birmingham.
Collier's had unusual origins in that at their formation in 1929 they'd purchased the bankrupt assets of the once great Clyno Car Company (from Herbert's of Coventry). I am uncertain as to what use they made of these before becoming known as motor car dealers and service agents. I recall them from childhood days in the 1960s with various service stations and dealerships in the Birmingham area but I'm not aware of when they ceased trading.
By 1967 the introduction of the new British Rail corporate identity was well underway and this brochure shows the impact to full effect. In comparison with much previous publicity brochures this is very 'modern' in feel and strikes the contemporary note that was fully intended to sell the rail network and its attendant services. The BR double arrow logo appears here 'on' funnels but it would be three more years until the dedicated Sealink subsidiary would appear.
Issued by BR's Southern Region this glossy booklet shows the range of cross-Channel destinations available including a 'day' trip to Jersey via Weymouth and a series of 'No Passport' tours of destinations in northern France. The text describes the chance of a 'first French cigarette and apéritif" for those interpid enough or for those who aren't a more staid trip to Jersey - obviously less racy!
The brochure includes both photography and the use of vignette illustrations. Sadly no designer is shown.
One in the well established series of leaflets advertising the 'jewel in the crown' of SMT's express services, those running between the two capital cities - express being a mere 15 hours in pre-motorway days! The service attracted good loads and also usually got Scottish Omnibuses's (the legal title of the nationalised company at that date, still using the old SMT logo) newest and most modern coaches. This graphic is, I suspect, a representation of the 1951/2 AEC Regal IV with Alexander coachwork (HWS and JSF I think?) that Scottish Omnibuses purchased at the time.
It is difficult in a way to describe or encapsulate Rowland Emett's work! Emett (1906 - 1990) was foremost a cartoonist and illustrator but he also designed whimsical kinetic scultures and models based on his drawings, several of which were for commercial or advertising projects. Transport, such as steam trains and trams were close to Emett's heart and much of his work and this 1952 brochure, by the British Travel Association, plays on his sense of fancy to the greatest extent!
The event featured three typical London red Central Area buses making their way in a 'caravan' across the US and back, along with 'authentic Cockney conductors' and a team of mechanics and engineers to make sure the vehicles did their duty. Hmm and "attractive girls". The brochure shows a vivid description of the buses and crews, a map of the journey with the major stops and an exhortation to "visit Britain", the latetr being the main reason for the trip. The buses were associated with displays of the charms of the UK and associated literature.
The three buses were two AEC built RT-types, RT 2775 (LYR 826) and RT 2776 (LYR 827) along with a Leyland RTL-type RTL 1307 (LYR 395), all three new in 1952. They were shipped aboard SS Parthia and on arrival were given New York registrations (NY53.114 - 116) and the whole affair was such a success the tour was extended to include various Canadian cities.
Back in the UK the buses went into normal passenger service having been where necessary re-fitted and they received, from memory, commemorative plaques on the interior of the vehicles as one plate survives in the LTM Collection. Indeed, one bus survives in preservation, RT 2775, the other two having been sold to Ceylon (RT 1307) and RT 2776 being scrapped in 1976.
A wonderfully produced guide to SNCF services, in German, and issued in 1957. It was produced for the French Railways by Editions Perceval and contains numerous colour and line illustrations by several artists and designers including G Barret, Brihat, Doisneau-Rapho, Fénino, Mazda, René Jacques, Schall and Yan-Rapho. They are wonderfully colourful and very contemporary in style, echoing much of SNCF's publicity and posters of this time. They cover tourist destinations by train and caoch services, SNCF's services and even a mention of French industry & freight services.
The inner covers include information on how to "prepare for your trip to France", It has another wonderful G Barret illustration of a family, assisted by a smiling member of station staff, preparing to board a train hauled by one of SNCF's new 25kv AC electric locos.
graphic design, label design, package design, logo design, calligraphy, typography, digital photography, branding, Wine label packaging, Label designers, Award winning design, Napa Design firm, Spirit packaging, Package design, Website design, Naming, Brand design, Signage design, Print design, Brochure design, Napa wine labels, China Wine Label, China Package Design, India Wine, India Label, chocolate package, gourmet, wine and spirits, bulgaria, australia wine labels, Sonoma Wine labels, Best Wine Label Design, Glass design, Bottle design, Wine label designer
A wonderfully produced guide to SNCF services, in German, and issued in 1957. It was produced for the French Railways by Editions Perceval and contains numerous colour and line illustrations by several artists and designers including G Barret, Brihat, Doisneau-Rapho, Fénino, Mazda, René Jacques, Schall and Yan-Rapho. They are wonderfully colourful and very contemporary in style, echoing much of SNCF's publicity and posters of this time. They cover tourist destinations by train and caoch services, SNCF's services and even a mention of French industry & freight services.
The front cover by G Barret is a wonderfully lively evocation of Paris.
A very striking cover to the 1936 Imperial Airways brochure this designed by László Moholy-Nagy the emigre Hungarian designer and artist who was one of the leading exponents of the Bahaus Movement. Imperial Airways were the government backed airline used to promote inter-continental air travel in the inter-war years and place it as a tool of 'empire' policy. Imperial in time developed very high standards of contemporary advertising, publicity and promotion as befitted a company seen as delivering both luxury travel but an economic necessity at a time of a 'new' technology. They usually used Stuarts as their advertising agency but this carries the name of Pallas Studios who were, I think the agency for Moholy-Nagy.
A brochure issued in 1954 to celebrate the 25th anniversary of trading by the Birmingham, UK, motor car dealers, garage and filling station owners R H Collier & Co Ltd. As main dealer and distributor for the Rover Company they were well placed - the Collier's filling stations at Sheldon in the east of Birmingham were close to Rover's then car factory across the city boundary in Solihull.
The brochure, not 'dated' as such with with a rubber stamp date of 1954, tells mostly of the wartime and post-war development of the company. As well as its filling stations, one on either side of the main A45 road at "Collier's Corner" in Sheldon, they had a main showroom and spares department in Easy Row in the city centre. This was to be swept away in the 1960s wholesale demolition and reconstruction of central Birmingham.
Collier's had unusual origins in that at their formation in 1929 they'd purchased the bankrupt assets of the once great Clyno Car Company (from Herbert's of Coventry). I am uncertain as to what use they made of these before becoming known as motor car dealers and service agents. I recall them from childhood days in the 1960s with various service stations and dealerships in the Birmingham area but I'm not aware of when they ceased trading.
A wonderfully produced guide to SNCF services, in German, and issued in 1957. It was produced for the French Railways by Editions Perceval and contains numerous colour and line illustrations by several artists and designers including G Barret, Brihat, Doisneau-Rapho, Fénino, Mazda, René Jacques, Schall and Yan-Rapho. They are wonderfully colourful and very contemporary in style, echoing much of SNCF's publicity and posters of this time. They cover tourist destinations by train and caoch services, SNCF's services and even a mention of French industry & freight services.
The centre page spread has the two marvellous G Barret illustrations of a train compartment and a toring motor coach flanking a map of the system and associated motor coach tours. The title reads "In the train and coaches of the French Railways you have all the comforts of travel and all relaxation and enjoyment."
graphic design, label design, package design, logo design, calligraphy, typography, digital photography, branding, Wine label packaging, Label designers, Award winning design, Napa Design firm, Spirit packaging, Package design, Website design, Naming, Brand design, Signage design, Print design, Brochure design, Napa wine labels, China Wine Label, China Package Design, India Wine, India Label, chocolate package, gourmet, wine and spirits, bulgaria, australia wine labels, Sonoma Wine labels, Best Wine Label Design, Glass design, Bottle design, Wine label designer
A brochure issued in 1954 to celebrate the 25th anniversary of trading by the Birmingham, UK, motor car dealers, garage and filling station owners R H Collier & Co Ltd. As main dealer and distributor for the Rover Company they were well placed - the Collier's filling stations at Sheldon in the east of Birmingham were close to Rover's then car factory across the city boundary in Solihull.
The brochure, not 'dated' as such with with a rubber stamp date of 1954, tells mostly of the wartime and post-war development of the company. As well as its filling stations, one on either side of the main A45 road at "Collier's Corner" in Sheldon, they had a main showroom and spares department in Easy Row in the city centre. This was to be swept away in the 1960s wholesale demolition and reconstruction of central Birmingham.
Collier's had unusual origins in that at their formation in 1929 they'd purchased the bankrupt assets of the once great Clyno Car Company (from Herbert's of Coventry). I am uncertain as to what use they made of these before becoming known as motor car dealers and service agents. I recall them from childhood days in the 1960s with various service stations and dealerships in the Birmingham area but I'm not aware of when they ceased trading.
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A graphic oddity this from the stable of Scottish Omnibuses, the formal company name of the bus and coach outfit that traded as Eastern Scottish in Edinburgh, east and central Scotland. For many years a prolific advertiser of their bus and caoch services, the latter being a real moneyspinner for them based on express services, day and extended tours and holidays, Eastern Scottish usually went for florid renderings of Bonnie Scotland and their vehicles until the mid-late 1960s saw a move to rather mundane photo based brochure covers. This tiny offering uses a rather natty graphic style based on falling autumnal leaves and simple typography with the unusual use of the '66 for the year and a 'terminating' rather than a 'commencing' date. The script version of the fleet name seen here was used on coaches, and the block used shows one of the company's large fleet of stylish Alexander Y type bodies that were delivered on a variety of chassis including AEC and Bristol.
Brochure Designed by Litmus Branding, India's Branding and Advertising Agency. We also offer Brochure Design services to clients across the globe.
A brochure issued in 1954 to celebrate the 25th anniversary of trading by the Birmingham, UK, motor car dealers, garage and filling station owners R H Collier & Co Ltd. As main dealer and distributor for the Rover Company they were well placed - the Collier's filling stations at Sheldon in the east of Birmingham were close to Rover's then car factory across the city boundary in Solihull.
The brochure, not 'dated' as such with with a rubber stamp date of 1954, tells mostly of the wartime and post-war development of the company. As well as its filling stations, one on either side of the main A45 road at "Collier's Corner" in Sheldon, they had a main showroom and spares department in Easy Row in the city centre. This was to be swept away in the 1960s wholesale demolition and reconstruction of central Birmingham.
Collier's had unusual origins in that at their formation in 1929 they'd purchased the bankrupt assets of the once great Clyno Car Company (from Herbert's of Coventry). I am uncertain as to what use they made of these before becoming known as motor car dealers and service agents. I recall them from childhood days in the 1960s with various service stations and dealerships in the Birmingham area but I'm not aware of when they ceased trading.
The sketches show both filling - petrol stations at Collier's Corner on Coventry Rd at Sheldon including the futuristic structure that included the Midlands first examples of the 'computing type of petrol pumps'.
graphic design, label design, package design, logo design, calligraphy, typography, digital photography, branding, Wine label packaging, Label designers, Award winning design, Napa Design firm, Spirit packaging, Package design, Website design, Naming, Brand design, Signage design, Print design, Brochure design, Napa wine labels, China Wine Label, China Package Design, India Wine, India Label, chocolate package, gourmet, wine and spirits, bulgaria, australia wine labels, Sonoma Wine labels, Best Wine Label Design, Glass design, Bottle design, Wine label designer
Selling a very traditional series of images of "Britain" this 1935 railway brochure, the castle, the village and the lion - feeling quite "English" in a way! No artist is given for this folder/brochure that was issued in a standard format of a single fold used by the main Briitsh railways at the time. It is for the Francophone Belgian market and so gives details of Channel crossings for both the Southern and London & North Eastern Railways ferry services.
"Les Chemins de Fer Britanniques" was the French translation for the "Associated British Railways", the umbrella marketing organisation for the "Big Four", the two mentioned above alongside the London Midland & Scottish Railway and the Great Western, and at times I have seen the title to include the Great Southern of Ireland and London Transport.
A wonderfully produced guide to SNCF services, in German, and issued in 1957. It was produced for the Fremch Railways by Editions Perceval and contains numerous colour and line illustrations by several artists and designers including G Barret, Brihat, Doisneau-Rapho, Fénino, Mazda, René Jacques, Schall and Yan-Rapho. They are wonderfully colourful and very contemporary in style, echoing much of SNCF's publicity and posters of this time. They cover tourist destinations by train and caoch services, SNCF's services and even a mention of French industry & freight services.
One page is given over to "Das arbeitende Frankreich" - "Working France" that has this annoyingly unattributed illustration of one of the SNCF's 25 kV AC locomotives of classes CC 14000/CC 14100, used mainly for iron ore trains on the Valenciennes - Thionville line and known as 'flatirons' or 'crocodiles'. It is hauling a freight train against a background of a blast furnace, indicative of the French metallurgy industry discussed in the text. The CC14100 class was built and introduced between 1954 and 1958 so being suitably 'modern' for this guide.
Brochure Designed by Litmus Branding, India's Branding and Advertising Agency. We also offer Brochure Design services to clients across the globe.
16 Pages • A4 Size. • Ready to Print • Fully customizable • Easy to Change Fully customizable. • CMYK Color Mode and 300 DPI Resolutions.
It is difficult in a way to describe or encapsulate Rowland Emett's work! Emett (1906 - 1990) was foremost a cartoonist and illustrator but he also designed whimsical kinetic scultures and models based on his drawings, several of which were for commercial or advertising projects. Transport, such as steam trains and trams were close to Emett's heart and much of his work and this 1952 brochure, by the British Travel Association, plays on his sense of fancy to the greatest extent!
The event featured three typical London red Central Area buses making their way in a 'caravan' across the US and back, along with 'authentic Cockney conductors' and a team of mechanics and engineers to make sure the vehicles did their duty. The brochure shows a vivid description of the buses and crews, a map of the journey with the major stops and an exhortation to "visit Britain", the latetr being the main reason for the trip. The buses were associated with displays of the charms of the UK and associated literature.
The three buses were two AEC built RT-types, RT 2775 (LYR 826) and RT 2776 (LYR 827) along with a Leyland RTL-type RTL 1307 (LYR 395), all three new in 1952. They were shipped aboard SS Parthia and on arrival were given New York registrations (NY53.114 - 116) and the whole affair was such a success the tour was extended to include various Canadian cities.
Back in the UK the buses went into normal passenger service having been where necessary re-fitted and they received, from memory, commemorative plaques on the interior of the vehicles as one plate survives in the LTM Collection. Indeed, one bus survives in preservation, RT 2775, the other two having been sold to Ceylon (RT 1307) and RT 2776 being scrapped in 1976.