View allAll Photos Tagged 7UpUnCola
12/7/16: Until spotting this image a few days ago I wasn't aware that it was also one of the 7Up UnCola paper billboards issued between 1969 and about 1975. I have two small 7Up UnCola "American Contemporary Graphics Exhibit" booklets featuring a simplified version of this image. The color is on the inside page and the black front cover is die-cut to expose the sunburst, leaves, snow flakes and flowers beneath. That booklet dates to late 1970 or early 1971 as best as I can discern.
See the entire booklet in this album:
© photo by Robert Treat
3/4/19:
17 1/8” x 21 3/4” (43.5 x 55.25 cm) poster in Near Mint condition. The only flaw is a 1.5” rip in the top left.
For all of the metal signs & plastic vending machine inserts on eBay using this image...
...this is THE ONLY KNOWN PAPER COPY of this image.
- - - NOT FOR SALE - - -
There is no official title so I’ll nickname it: "7Up Sunburst Rainbow Flowers". It's a derivative (or possibly an unsigned original) of "UnCanny In Cans" (avail on eBay) signed by John Alcorn in 1969. John was one of the very first members of famed Push Pin Studios which was co-founded by Milton Glaser, Seymour Chwast, Reynold Ruffins & Edward Sorel
en.wikipedia.org/wiki/John_Alcorn_(artist)
www.flickr.com/photos/30559980@N07/8387104372/in/album-72...
3/12/18: Note: a 60”x36” Subway Size “B” poster of “UnCanny In Cans” will be marketed soon. Contact me if interested. The edges have some minor repairable issues but I’d grade it at a B or B+ condition.
#7Upvintage
flowerpower
60s pre-Woodstock
The UnCola
- - search “7Up UnCola billboards or posters” on Flickr to learn more, or search the same on eBay to acquire my extra 1969 - 1975 originals
[Honored to be included in Flickr's "Explore" on 2/7/17]
- - - Please note that ALL of my images are "All Rights Reserved" and are posted for educational purposes only. Please do the right thing and contact me in advance if you wish to discuss the use or reuse of my images and provide a link to my originals. I would also ask that I be given a "first look" at any 7Up UnCola billboards or posters before you market them to the general public in return for my extensive investment in time, money and research, including interviewing some of the surviving artists. Thanks, and enjoy. - - -
- - - 7Up poster sellers: please contact me before listing any UnCola posters or billboards. Thanks... - - -
If you like what you see, check out my 7Up UnCola poster offerings on eBay: www.ebay.com/usr/finishstrong312
You can learn more about my one-of-a-kind 7Up UnCola billboard & poster collection by reading this in-depth article in Collectors Weekly (dot com):
www.collectorsweekly.com/articles/collecting-7ups-most-be...
dangerousminds.net/comments/the_uncola_7up_and_the_most_p...
2/6/17: Just arrived is a 28.25" x 16.5" poster that's the ONLY KNOWN COMPLETE COLOR COPY of this image in ANY size. It came from the estate of a 7Up executive. Two other posters in the same size and kind of frames were acquired from the same source and they are both definitely printer's proofs. Unfortunately, this poster was trimmed to just the central image but it's highly likely that the printer's proof markings were removed 48 years ago before being framed and matted.
I also own 4 of the 12 left side panels that make up a partial 21'x10' billboard of this image.
1970 7Up "Turn Un" TV ad:
www.retrojunk.com/commercial/show/26455/7up
The only other instance of this image is a B&W thumbnail image from a small American Contemporary Graphics Booklet produced in late 1970 or early 1971 for a traveling exhibition.
www.flickr.com/photos/30559980@N07/8387105130/in/album-72...
This was the 5th 21'x10' billboard design issued in 1969 to introduce the hugely successful "The UnCola" ad campaign to America. The rainlap diagram on the back of the top left panel A1 lists this as [Design] DES 69-5, C-2692. Pat Dypold illustrated the bulk of the 53+ 7Up UnCola billboard images issued between 1969 and the mid-1970's. Her signature is in the bottom right, next to the rim of the glass. At least 1 copy each of roughly half of those original billboards have been gathered into my collection and saved from destruction or the trash heap, usually one at a time.
See the rest of my billboard collection in this album:
www.flickr.com/photos/30559980@N07/albums/72157657430138044
and read more here:
www.collectorsweekly.com/articles/collecting-7ups-most-be...
The first 5 of 53 billboards were:
DES 69-1, C-2589, "# Un In The Sun" Pat Dypold (bikini girl)
DES 69-2, C-2587, "Butterfly & Bottle", Pat Dypold
DES 69-3, C-2588, "Un & Un Is Too", Kim Whitesides (guitars)
DES 69-4, C-2691, "Visit Un-Derland", Kim Whitesides (dancer)
DES 69-5, C-2692, "Turn Un", Pat Dypold, (melting face)
It was 1969 and 7Up wanted to appeal to the youth market. What else can I say... The UnCola adaptation of the popular phrase at the time "Turn On" did NOT refer to flipping light switches on during that era. Look it up if you need further explanation. The original phrase at the time was "Turn On, Tune In, Drop Out" by psychedelic LSD guru Timothy Leary.
www.flickr.com/photos/jimedblanchard/4774204283/in/photol...
I think there might have been something else mixed in with the liquid in the glass. Just imagine seeing this giant billboard actually looming over your local schoolyard back then. No advertiser would even consider doing anything so absolutely BOLD today.
www.advisory.com/daily-briefing/2018/09/19/coca-cola-cann...
www.retrojunk.com/commercial/show/26455/7up
"Turn-On" was also the name of an ill-fated TV series that was almost pulled before the end of the first (and only) episode finished airing on 2/5/69.
www.youtube.com/watch?v=zny4LxAC0C8
Contact me if you have a serious interest in acquiring any of my dozen or so duplicate billboards. I'm also interested in trades that will complete my collection.
Will also consider a legitimate gallery showings if you have a space large enough to hold over 2 dozen billboards at 21'x10' each.
My prices would be FAR more reasonable and come with in-depth accurate research compared to my $15,000 (linen backed) & $12,500 competition:
www.1stdibs.com/furniture/wall-decorations/wallpaper/1969...] - - - ! ! !
www.20thdesign.com/itemdetails.php?id=1834992
Vintage duplicate original Billboards and Posters for sale:
www.flickr.com/photos/30559980@N07/albums/72157658672736088
Here's a Duke University archive photo of another early 1970's 7Up billboard in Phoenix using a tamer version of "Turn Un":
DES #: 70-2
Posted 12/26/22.
- - - Please note that ALL of my images are "All Rights Reserved" and are posted for educational purposes only. Please do the right thing and contact me in advance if you wish to discuss the use or reuse of my images and provide a link to my originals. I would also ask that I be given a "first look" at any 7Up UnCola billboards or posters before you market them to the general public in return for my extensive investment in time, money and research, including interviewing some of the surviving artists. Thanks, and enjoy. - - -
Search "7Up UnCola Billboards" on eBay www.ebay.com/usr/finishstrong312 or peruse my albums on Flickr.com www.flickr.com/photos/30559980@N07/albums if you'd like to learn more about this stunning body of work or acquire originals that might be duplicates to me. I keep the best and sell the rest.
Read about the illustrator’s career here:
You can learn more about my one-of-a-kind 7Up UnCola billboard & poster collection by reading this in-depth 2016 article in Collectors Weekly (dot com) or the other links that follow:
www.collectorsweekly.com/articles/collecting-7ups-most-be...
flashbak.com/when-7up-was-cool-the-uncola-ad-campaign-196...
www.djfood.org/7up-the-uncola-posters/
dangerousminds.net/comments/the_uncola_7up_and_the_most_p...
This image:
This is Design 70-2 per the rainlap diagram on the rear of top left Panel A1. That indicates it was the 2nd billboard image released in 1970. Kim illustrated 2 other UnCola images that were issued in 1969 ("Un & Un Isd Too" and ""Visit Underland"). A 4th "The UnUsual" image was submitted but not selected for printing. You can find these in my other postings on Flickr.
21'x10' vintage billboard acquired in Mint condition.
To save on printing costs, this image was printed with a larger number of smaller panels so they could ship the all white panels that didn't have to be run through the offset lithograph printing machines. Normally they have 12 panels at 43" wide x 59" tall. I was able to reinforce the panels with minimal clear, acid-free scrapbooking tape on the back (only).
Unfortunately, the very bottom right panel G2 is missing. It's all white with the exception of about an inch of the last "s" in "cents" which I Photoshopped in to this collage.
This is one of maybe 3 known copies in this 21'x10' billboard Size "A".
The illustrator was featured on pages #11 & 12 with his "Un & Un Is Too" image in a small American Contemporary Graphics booklet from about 1971-72. This image was included on black & white inside back cover pages #23 & 24 in the same booklet:
www.flickr.com/photos/30559980@N07/albums/72157636886600686
This image was featured on pages #19 & 20 in issue #47 of the "Dimensions" quarterly booklet published in the Fall of 1973 by the Simpson Lee Paper Company - this time focused entirely on 7Up billboards:
www.flickr.com/photos/30559980@N07/albums/72157649999521398
This was NOT offered in the purplish billboard and poster offer that expired on 12/31/70:
www.flickr.com/photos/30559980@N07/21744527254/in/album-7...
This was NOT offered in the square foldout billboard and poster offer that expired on 5/31/72 (4 photos):
www.flickr.com/photos/30559980@N07/8203486520/in/album-72...
www.flickr.com/photos/30559980@N07/8202391927/in/album-72...
This was NOT offered in the yellow billboard and poster offer that expired on 9/1/72:
www.flickr.com/photos/30559980@N07/5809333595/in/album-72...
This was NOT offered in the “New For 1973” billboard and poster offer that expired on 6/30/74:
www.flickr.com/photos/30559980@N07/15729486025/in/album-7...
Bottom line: I've never seen this image offered to the general public in my probably incomplete collection of billboard & poster offers.
More info later.
A 21’x10’ billboard version in mint condition of this image has been acquired. Photos and collage will be months away.
DES #: 7301
Posted 12/26/22.
- - - Please note that ALL of my images are "All Rights Reserved" and are posted for educational purposes only. Please do the right thing and contact me in advance if you wish to discuss the use or reuse of my images and provide a link to my originals. I would also ask that I be given a "first look" at any 7Up UnCola billboards or posters before you market them to the general public in return for my extensive investment in time, money and research, including interviewing some of the surviving artists. Thanks, and enjoy. - - -
Search "7Up UnCola Billboards" on eBay www.ebay.com/usr/finishstrong312 or peruse my albums on Flickr.com www.flickr.com/photos/30559980@N07/albums if you'd like to learn more about this stunning body of work or acquire originals that might be duplicates to me. I keep the best and sell the rest.
Read about the illustrator’s career here:
chicagodesignarchive.org/designer/pat-dypold
Her signature is below and to the right of the word "Yours" in the tan colored oval. Cupids, butterflies, flowers and rosy cheeks are common elements in Pat's many other UnCola billboard images.
You can learn more about my one-of-a-kind 7Up UnCola billboard & poster collection by reading this in-depth 2016 article in Collectors Weekly (dot com) or the other links that follow:
www.collectorsweekly.com/articles/collecting-7ups-most-be...
flashbak.com/when-7up-was-cool-the-uncola-ad-campaign-196...
www.djfood.org/7up-the-uncola-posters/
dangerousminds.net/comments/the_uncola_7up_and_the_most_p...
This image:
This is Design 7301 per the rainlap diagram on the rear of top left Panel A1. That means this image was issued at the beginning of 1973.
21'x10' vintage billboard acquired in Mint condition. It has 12 panels at 43" wide x 59" tall.
This is truly ONE-OF-A-KIND. I know of no other copies in any size at this time.
The illustrator and her more famous "Butterfly & Bottle" image was featured on pages #5 & 6 in a small American Contemporary Graphics booklet from about 1971-72:
www.flickr.com/photos/30559980@N07/albums/72157636886600686
This image was featured on pages #9 & 10 in issue #47 of the "Dimensions" quarterly booklet published in the Fall of 1973 by the Simpson Lee Paper Company - this time focused entirely on 7Up billboards:
www.flickr.com/photos/30559980@N07/albums/72157649999521398
This was NOT offered in the purplish billboard and poster offer that expired on 12/31/70:
www.flickr.com/photos/30559980@N07/21744527254/in/album-7...
This was NOT offered in the square foldout billboard and poster offer that expired on 5/31/72 (4 photos):
www.flickr.com/photos/30559980@N07/8203486520/in/album-72...
www.flickr.com/photos/30559980@N07/8202391927/in/album-72...
This was NOT offered in the yellow billboard and poster offer that expired on 9/1/72:
www.flickr.com/photos/30559980@N07/5809333595/in/album-72...
This was offered as Design #14 in the “New For 1973” billboard and poster offer that expired on 6/30/74:
www.flickr.com/photos/30559980@N07/15729486025/in/album-7...
- - - Please note that ALL of my images are "All Rights Reserved" and are posted for educational purposes only. Please do the right thing and contact me in advance if you wish to discuss the use or reuse of my images and provide a link to my originals. I would also ask that I be given a "first look" at any 7Up UnCola billboards or posters before you market them to the general public in return for my extensive investment in time, money and research, including interviewing some of the surviving artists. Thanks, and enjoy. - - -
Search "7Up UnCola Billboards" on eBay or Flickr.com if you'd like to learn more about this stunning body of work or acquire originals that might be duplicates to me. I keep the best and sell the rest.
You can learn more about my one-of-a-kind 7Up UnCola billboard & poster collection by reading this in-depth article in Collectors Weekly (dot com):
www.collectorsweekly.com/articles/collecting-7ups-most-be...
dangerousminds.net/comments/the_uncola_7up_and_the_most_p...
1970 21'x10' 7Up UnCola "Buy A Merry Can" vintage billboard poster by Jacqui Morgan #7Upvintage #BuyAMerryCan #BuyAmerican "Canvenience For All"
This is Design 70-7 per the rainlap diagram on the rear of top left Panel A1 (= 7th 7Up UnCola billboard issued in 1970).
21'x10' vintage billboard acquired in MINT, New Old Stock (NOS) condition. It consists of 12 panels at 43" wide x 59" tall. I was able to reinforce all 12 panels with with minimal clear, acid-free scrapbooking tape on the back (only).
This is TWO-OF-A-KIND as I only know of one other billboard, but no smaller posters in any other size at this time.
Learn more about Jacqui Morgan here:
Jacqui Morgan (2/22/39 - 7/3/13):
www.jacquimorgan.com/about/index.html#nogo
Read about Jacqui's influential career on Wikipedia:
en.wikipedia.org/wiki/Jacqui_Morgan
I spoke with her on the phone in about 2012 about this image, but she didn't have any copies of the artwork in her own possession.
Jacqui Morgan and this image are featured on pages #7 & 8 in a small American Contemporary Graphics booklet from about 1971-72:
www.flickr.com/photos/30559980@N07/8386017629/in/album-72...
This image was featured again on pages #7 & 8 in issue #47 of the "Dimensions" quarterly booklet published in the Fall of 1973 by the Simpson Lee Parer Company - this time focused entirely on 7Up billboards:
www.flickr.com/photos/30559980@N07/15714233493/
This was offered in billboard size as Design #9 via a purplish promotional offer that expired on 12/31/1970 that can be seen here:
www.flickr.com/photos/30559980@N07/21744527254/in/album-7...
Design #11 in this billboard and poster offer that expired on 5/31/72:
www.flickr.com/photos/30559980@N07/8202391927/in/album-72...
Learn more details about giant 7Up UnCola billboards and posters like this in my "7Up Billboard" set (right, or link below):
www.flickr.com/photos/30559980@N07/sets/72157623502964435/
This is #27 in my series of restored (if needed) and posted 7Up UnCola billboards to date. See more of the series in my "7Up UnCola Virtual Billboard Museum" album linked below. They're arranged in more or less chronological order.
www.flickr.com/photos/30559980@N07/albums/72157657430138044
Here's a 1969 poster by Jacqui for "The Electric Circus" in NYC:
www.flickr.com/photos/30559980@N07/14329342041/ www.flickr.com/photos/30559980@N07/14329342041/
- - - btreat@swbell.net - - -
no DES number on Rainlap Diagram
Posted 12/26/22.
- - - Please note that ALL of my images are "All Rights Reserved" and are posted for educational purposes only. Please do the right thing and contact me in advance if you wish to discuss the use or reuse of my images and provide a link to my originals. I would also ask that I be given a "first look" at any 7Up UnCola billboards or posters before you market them to the general public in return for my extensive investment in time, money and research, including interviewing some of the surviving artists. Thanks, and enjoy. - - -
Search "7Up UnCola Billboards" on eBay www.ebay.com/usr/finishstrong312 or peruse my albums on Flickr.com www.flickr.com/photos/30559980@N07/albums if you'd like to learn more about this stunning body of work or acquire originals that might be duplicates to me. I keep the best and sell the rest.
Read about the illustrator’s career here:
You can learn more about my one-of-a-kind 7Up UnCola billboard & poster collection by reading this in-depth 2016 article in Collectors Weekly (dot com) or the other links that follow:
www.collectorsweekly.com/articles/collecting-7ups-most-be...
flashbak.com/when-7up-was-cool-the-uncola-ad-campaign-196...
www.djfood.org/7up-the-uncola-posters/
dangerousminds.net/comments/the_uncola_7up_and_the_most_p...
This image:
This is Design xxxx per the rainlap diagram on the rear of top left Panel A1. Note: This billboard did not have a design number like most of the other UnCola billboard.
I've dated it to 1972 or 1973 based upon its inclusion in the 1973 Dimensions quarterly #47 booklet from 1973. It could also be from earlier.
21'x10' vintage billboard acquired in Mint condition.
It has 12 panels at 43" wide x 59" tall.
I know of at least 3 copies of this image (all in my possession) in this 21'x10' Size "A" billboard size.
The illustrator and their image was NOT featured in a small American Contemporary Graphics booklet from about 1971-72:
www.flickr.com/photos/30559980@N07/albums/72157636886600686
This image was featured on pages #19 & 20 in issue #47 of the "Dimensions" quarterly booklet published in the Fall of 1973 by the Simpson Lee Paper Company - this time focused entirely on 7Up billboards:
www.flickr.com/photos/30559980@N07/albums/72157649999521398
This was NOT offered in the purplish billboard and poster offer that expired on 12/31/70:
www.flickr.com/photos/30559980@N07/21744527254/in/album-7...
This was NOT offered in the square foldout billboard and poster offer that expired on 5/31/72 (4 photos):
www.flickr.com/photos/30559980@N07/8203486520/in/album-72...
www.flickr.com/photos/30559980@N07/8202391927/in/album-72...
This was NOT offered in the yellow billboard and poster offer that expired on 9/1/72:
www.flickr.com/photos/30559980@N07/5809333595/in/album-72...
This was offered as Design #16 in the “New For 1973” billboard and poster offer that expired on 6/30/74:
www.flickr.com/photos/30559980@N07/15729486025/in/album-7...
- - - Please note that ALL of my images are "All Rights Reserved" and are posted for educational purposes only. Please do the right thing and contact me in advance if you wish to discuss the use or reuse of my images and provide a link to my originals. I would also ask that I be given a "first look" at any 7Up UnCola billboards or posters before you market them to the general public in return for my extensive investment in time, money and research, including interviewing some of the surviving artists. Thanks, and enjoy. - - -
Search "7Up UnCola Billboards" on eBay or Flickr.com if you'd like to learn more about this stunning body of work or acquire originals that might be duplicates to me. I keep the best and sell the rest.
21'x10' 7Up UnCola billboard by Pat Dypold.
Pat did the bulk of the UnCola billboards from 1969 until the mid 1970's. This group of characters are similar to the "Go on out to the lobby" characters in the ad frequently played at movie intermissions in the middle of the 20th century.
www.flickr.com/photos/30559980@N07/5484239057/in/set-7215...
Similar 1971 "7Up Go On Out to the Lobby" intermission video on youtube:
www.youtube.com/watch?v=YzXBFHlKRLE
Bob Taylor at J. Walter Thompson [advertising] Co. is listed among the credits in this link to the same spot: www.donch.com/7up.htm
Funny Simpson's remake:
www.youtube.com/watch?v=9zz_-YHj4Fw
Is that Sponge Bob Square Pants father on the far right?
Each of the 12 panels are 43" wide x 59" tall and were photographed and assembled in a rainlap fashion (on a real highway billboard or digitally in this Photoshop collage) so that the upper panels could shed water over the top of the seam or cover the 1" white margins on the right and top edges.
To get a sense of scale, the can is about the size of a 50 gallon barrel and each character is close to 7-8' tall.
This billboard collage was color corrected from panel to panel more than some of the others in my collection since it has solid color fills. In actuality, the colors match perfectly but the light meter on the camera is easily fooled.
This is only the 18th 7Up UnCola billboard image to be processed so far out of about 2 dozen different images in my collection to date. Check back later to see more as they get repaired (if necessary), photographed and photo-collaged together. It takes a while to process thousands of square feet of vintage paper that's almost 5 decades old in my limited spare time. I also have a few duplicates of the more popular billboards.
8/27/18: Note to MicMob12: please contact me at btreat@swbell.net
4/28/22: A near mint condition twin copy of this billboard is now available for sale. Please contact me if interested.
- - - Please note that ALL of my images are "All Rights Reserved" and are posted for educational purposes only. Please do the right thing and contact me in advance if you wish to discuss the use or reuse of my images and provide a link to my originals. I would also ask that I be given a "first look" at any 7Up UnCola billboards or posters before you market them to the general public in return for my extensive investment in time, money and research, including interviewing some of the surviving artists. Thanks, and enjoy. - - -
Search "7Up UnCola Billboards" on eBay or Flickr.com if you'd like to learn more about this stunning body of work or acquire originals that might be duplicates to me. I keep the best and sell the rest.
You can learn more about my one-of-a-kind 7Up UnCola billboard & poster collection by reading this in-depth article in Collectors Weekly (dot com):
www.collectorsweekly.com/articles/collecting-7ups-most-be...
dangerousminds.net/comments/the_uncola_7up_and_the_most_p...
1970 21'x10' 7Up UnCola "Hang Un" vintage billboard poster by Barry Zaid #7Upvintage #HangUn
21'x10' vintage billboard acquired in 2016 in MINT, New Old Stock (NOS) condition. It consists of 12 panels at 43" wide x 59" tall each. I was able to reinforce all 12 panels with with just a couple of feet total using clear, acid-free scrapbooking tape on the back (only) in less than 40 minutes.
This is ONE-OF-A-KIND as there are no other known copies of this poster in ANY SIZE at this time.
- - - 10/26/18 UPDATE: The only known 2nd copy of this billboard has just been acquired and will be marketed soon. It's also in mint condition. Contact me if you're interested in a private transaction. - - -
[9/26/17 UPDATE: Another copy has been reported to exist. I'd ask the owner to contact me via FlickrMail, or post a comment below so we can talk.]
Learn more about Barry Zaid at his website:
Barry Zaid and this image are featured on pages 21-22 of a small American Contemporary Graphics booklet from about 1971-72:
www.flickr.com/photos/30559980@N07/8387104930/in/album-72...
This was offered in billboard size as Design #6 via a yellow promotional offer from 1972 that can be seen here:
www.flickr.com/photos/30559980@N07/5809333595/in/album-72...
Design #9 in this billboard and poster offer that expired on 5/31/72:
www.flickr.com/photos/30559980@N07/8202391927/in/album-72...
Learn more details about giant 7Up UnCola billboards and posters like this in my "7Up Billboard" set (right, or link below):
www.flickr.com/photos/30559980@N07/sets/72157623502964435/
This is #26 in my series of restored (if needed) and posted 7Up UnCola billboards to date. See more of the series in my "7Up UnCola Virtual Billboard Museum" album linked below. They're arranged in more or less chronological order.
www.flickr.com/photos/30559980@N07/albums/72157657430138044
Other stunning 7Up UnCola billboard images by Barry Zaid:
www.flickr.com/photos/30559980@N07/26810808740/in/album-7...
www.flickr.com/photos/30559980@N07/13940833867/in/album-7...
www.flickr.com/photos/30559980@N07/15232806517/in/album-7...
A 7Up postcard advertising The UnCola POP Classic National Sweepstakes shows a very real vintage car that looks almost identical to the car in the billboard image, complete with the logo on the wheel cover and the case of 7Up on the back. The offer on the postcard expired on 7/31/71.
Front:
www.flickr.com/photos/30559980@N07/29713333810/in/album-7...
Back:
www.flickr.com/photos/30559980@N07/29924186661/in/album-7...
Two other versions of this same image, but using "Ain't We Got Un" as the tag line (I don't know which tag line was used first):
www.flickr.com/photos/sautterry/8486238069/in/photolist-9...
© picture by Robert Treat
1/30/18:
My previous post from 2014 showing this same poster (not for sale) was a poor quality scan so I decided it was time to re-photograph it properly.
Nancy Martell's name is in the purple hair in the upper right. She married Charlie Martell who was another key member of the ad campaign at J. Walter Thompson Company (JWT) in Chicago. There were several inter-office romances that resulted in marriages among this group. They reportedly had a lot of fun working with a dream client who allowed a lot of creative freedom. Call them the Midwest Mad Men.
This poster is in impeccable condition with only a 1" triangular nibble (damn rodents) from near the bottom right corner. I spliced in some matching poster paper from the same era years ago using acid-free scrapbooking tape on the back and the repair is nearly invisible. In fact, I didn't even notice it while photographing it today. When I copied and pasted the text from 3 years ago it reminded me of the only flaw. There's one dot sized stain under the last "U" within 1/4" of the bottom edge but there are no holes anywhere. Even the back side is almost 100% perfectly white.
I have several other examples of this same image posted on Flickr:
Mounted on a billboard:
www.flickr.com/photos/30559980@N07/9411172631/
Postcard:
www.flickr.com/photos/30559980@N07/5709252580/
It's pure speculation, and I'm not alone in this, but the figure on the left in this image and in Kim Whitesides' 1969 "Un & Un Is Too" look a lot like John Lennon of The Beatles:
www.flickr.com/photos/30559980@N07/6267763757/in/set-7215...
Several Billboard & Poster Offers between 1970 & 1973 made this image available to the general public:
www.flickr.com/photos/30559980@N07/21744527254/in/album-7...
www.flickr.com/photos/30559980@N07/8203484110/in/set-7215...
www.flickr.com/photos/30559980@N07/5809333595/in/set-7215...
www.flickr.com/photos/30559980@N07/15729486025/in/album-7...
I only know of a couple of other copies besides this one in existence so it's - - - EXCEPTIONALLY RARE - - -
1973 Simpson Lee Paper quarterly "Dimensions" booklet with a 2-page spread featuring this popular image:
www.flickr.com/photos/30559980@N07/16148054227/in/album-7...
Here's a photo of this image in billboard format pasted on a wall:
shlomitauciello.com/project-updates-for-old-hippies-the-t...
If I have any duplicates, I usually list them on eBay.
www.ebay.com/usr/finishstrong312
Check back often as my stock frequently rotates based on sales and fresh acquisitions. They all come from the largest, one-of-a-kind collection of 7Up UnCola posters and billboards in the world. To learn more about this award winning ad campaign, read these in-depth articles by Collectors Weekly, Dangerous Minds or DJ Food's blog. Also search my 7Up albums here on Flickr to learn more about these art competition winning advertising images issued in the late 60's & early 70's:
www.collectorsweekly.com/articles/collecting-7ups-most-be...
dangerousminds.net/comments/the_uncola_7up_and_the_most_p...
© photo by Robert Treat
8/25/18:
This is ONE OF ONLY TWO KNOWN COPIES in this size. Both were recently acquired from a seller in Canada. Please see a second poster acquired at the same time in the adjacent posting.
Mint condition.
In the bottom right corner it says:
"[Copyright Symbol] 1970 by the Seven-Up Co.
Lithographed in Canada"
Contact me if you are interested in the twin copy, or look on eBay. - - - SOLD - - -
The artist was Kim Whitesides. His signature is in the sailboat.
Page 11-12 from a 1971 American Contemporary Graphics booklet:
www.flickr.com/photos/30559980@N07/8386017983/in/album-72...
A 21'x10' billboard version is on the way to me now from another source (I only know of two other billboards in existence).
My duplicate original vintage 7Up UnCola billboards and posters are available on eBay on a rotating basis, or contact me here for a direct sale:
www.ebay.com/usr/finishstrong312
"The Big Sound" poster for Alcoa Aluminum by Whitesides in 1967:
www.flickr.com/photos/30559980@N07/21503262999/in/dateposted
Posted 12/29/22
- - - 5/18/24 Update: Please contact me if interested in acquiring my complete collection of #7UpUnCola billboards and posters in all sizes (serious inquiries only). These are literally the "best of the best" collected since 2010. I've kept the very best and sold the rest in dozens and dozens of transactions, including to international vintage poster dealers. This is by far the largest collection of its kind in the world to my knowledge. - - -
- - - Please note that ALL of my images are "All Rights Reserved" and are posted for educational purposes only. Please do the right thing and contact me in advance if you wish to discuss the use or reuse of my images and provide a link to my originals. I would also ask that I be given a "first look" at any 7Up UnCola billboards or posters before you market them to the general public in return for my extensive investment in time, money and research, including interviewing some of the surviving artists. Thanks, and enjoy. - - -
Search "7Up UnCola Billboards" on eBay www.ebay.com/usr/finishstrong312 or peruse my albums on Flickr.com www.flickr.com/photos/30559980@N07/albums if you'd like to learn more about this stunning body of work or acquire originals that might be duplicates to me. I keep the best and sell the rest.
- - -12 of my duplicate originals are for sale now as a set. They total about 2,500 square feet of 50-year-old offset lithographic posters. See my adjacent post. - - -
www.flickr.com/photos/30559980@N07/52580627326/in/album-7...
You can learn more about my one-of-a-kind 7Up UnCola billboard & poster collection by reading this in-depth 2016 article in Collectors Weekly (dot com) or the other links that follow:
www.collectorsweekly.com/articles/collecting-7ups-most-be...
flashbak.com/when-7up-was-cool-the-uncola-ad-campaign-196...
www.djfood.org/7up-the-uncola-posters/
dangerousminds.net/comments/the_uncola_7up_and_the_most_p...
This image:
This is a collage of the 54 +/- billboard images by the Seven Up Company working with the J Walter Thompson [advertising] Company of Chicago (the Midwest Mad Men) between about 1969 and the middle of the 1970's. They are arranged in chronological order as much as I can determine per the rainlap diagram on the rear of top left Panel A1 of each copy.
I also used my collection of several booklets about "The UnCola" award winning ad campaign and the expiration dates of billboard and poster offers to bracket the possible issue dates of each.
They represent over 11,300 square feet (1,053 sq. meters) which would equal 2.5 regulation basketball courts laid side to side.
Most are ONE-OF-A-KIND, TWO-OF-A-KIND, or one of just a couple dozen known copies at the most. VERY RARE
Learn more about this collective body of work in my various albums posted here on Flickr:
www.flickr.com/photos/30559980@N07/albums
"The UnCola" story:
My listings come from the largest, one-of-a-kind collection of 7Up UnCola posters and billboards in the world. To learn more about this award winning ad campaign, search for in-depth articles by Collectors Weekly (Collecting 7Ups Most Beautiful Hallucinatory Billboards), Dangerous Minds (The UnCola 7Up And The Most Psychedelic LSD Friendly Ad Campaign of All Time) or DJ Food's (7Up The UnCola Posters) blogs. Alternately, search <7Up UnCola> on flickr dot com and you'll quickly find out more about these art competition winning advertising images issued in the late 60's & early 70's:
These outdoor ads (billboards) were commissioned by the J. Walter Thompson [advertising] Co. of Chicago (JWT) between 1969 and the mid-1970's. I consider them the "Midwest Mad Men". Most of the 54+ extremely colorful billboard & poster images were illustrated by invited outside freelance artists who were allowed to sign their names on the originals if desired - not all did. If their design was selected, they received $2,000 for the final artwork. My collection includes at least one each of over two-thirds of the billboards and only my duplicate copies are being offered for sale. A few images were produced in-house at JWT, and never with the artist's name on them. JWT wisely chose to invite only up and coming artists and not well known graphic stars so as not to let their notoriety overshadow the 7Up product itself. FYI - Peter Max did NONE of the 7Up posters, contrary to popular belief. This famous ad campaign increased sales by 30% in a short time and rescued Seven Up from near bankruptcy. Since then they've lost their fizz.
Many of the artists have gone on to great fame in the graphics community Milton Glaser (I [heart] NY logo) (Mad Men final Season 7 poster; co-founder of Push Pin Studios), Seymour Chwast (co-founder of Push Pin Studios) with Isadore Seltzer (Push Pin), John Alcorn (Push Pin), Barry Zaid (Push Pin), Kim Whitesides, Jacqui Morgan, Simms Taback (1st Happy Meal Box in Smithsonian & Caldecott Honor for children's books), Skip Williamson (underground comics), Robert Abel (1st Tron movie animations), Charlie White III (permanent collection at MOMA), John Craig, Ray Lyle, Heather Cooper, Nancy Martell, Roger Chouinard, Pat Dypold, Bob Taylor, Tom Kamifuji (original rainbow logo for Apple), Bill Bosworth, Ed George, Joanne _ and probably several others.
From time to time Seven Up offered other billboard and poster images to the general public for prices ranging from $0.50 to $1.50 for posters and $3.50 up to $8.50 for billboards. My collection also includes a number of billboard & poster offers that helps me to pin down issue dates.
Check out this recent 69 second 7Up Vintage Limited Edition Art Series video that features several 7Up UnCola images from my collection:
www.youtube.com/watch?v=Fd8EonCcyAs
0:31 "Butterfly & Bottle”
0:33 "The UnUsual”
0:35 "UnCanny In Cans”
0:36 “See The Light”
0:40 “# Un In The Sun”
0:41 "Wet Un Wild”
Date posted: 12/22/22
- - - Please note that ALL of my images are "All Rights Reserved" and are posted for educational purposes only. Please do the right thing and contact me in advance if you wish to discuss the use or reuse of my images and provide a link to my originals. I would also ask that I be given a "first look" at any 7Up UnCola billboards or posters before you market them to the general public in return for my extensive investment in time, money and research, including interviewing some of the surviving artists. Thanks, and enjoy. - - -
Search "7Up UnCola Billboards" on eBay www.ebay.com/usr/finishstrong312 or peruse my albums on Flickr.com www.flickr.com/photos/30559980@N07/albums if you'd like to learn more about this stunning body of work or acquire originals that might be duplicates to me. I keep the best and sell the rest.
Read about the illustrator’s career on Wikipedia here:
en.wikipedia.org/wiki/Skip_Williamson
Before he died in 2017, Skip did confirm to me in an email that this was his image. It's a bit more family friendly relative to the rest of his more provocative work. Search for Sammy Smoot who was perhaps his most well known character and then compare the styles, eyeballs and tongue.
You can learn more about my one-of-a-kind 7Up UnCola billboard & poster collection by reading this in-depth 2016 article in Collectors Weekly (dot com) or the other links that follow:
www.collectorsweekly.com/articles/collecting-7ups-most-be...
flashbak.com/when-7up-was-cool-the-uncola-ad-campaign-196...
www.djfood.org/7up-the-uncola-posters/
dangerousminds.net/comments/the_uncola_7up_and_the_most_p...
This image:
This is Design xxxx per the rainlap diagram on the rear of top left Panel A1. Note: this billboard did not have a Rainlap Diagram design number included.
I've dated it to 1971 based upon its inclusion in the small American Contemporary Graphics booklet from that same year. It could also be from earlier.
21'x10' vintage billboard acquired in Very Good condition.
To save on printing costs, this image was printed with a larger number of smaller panels so they could ship the all white panels that didn't have to be run through the offset lithograph printing machines. Normally they have 12 panels at 43" wide x 59" tall. I was able to reinforce the panels with minimal clear, acid-free scrapbooking tape on the back (only).
Unfortunately, the very bottom right panel G2 is missing. It's all white with the exception of about an inch of the last "s" in "cents" which I Photoshopped in to this collage.
This is truly ONE-OF-A-KIND. I know of no other copies in any size at this time.
The illustrator and their image was featured on pages #17 & 18 in a small American Contemporary Graphics booklet from about 1971-72:
www.flickr.com/photos/30559980@N07/albums/72157636886600686
This image was NOT featured in issue #47 of the "Dimensions" quarterly booklet published in the Fall of 1973 by the Simpson Lee Paper Company - this time focused entirely on 7Up billboards:
www.flickr.com/photos/30559980@N07/albums/72157649999521398
This was NOT offered in the purplish billboard and poster offer that expired on 12/31/70:
www.flickr.com/photos/30559980@N07/21744527254/in/album-7...
This was NOT offered in the square foldout billboard and poster offer that expired on 5/31/72 (4 photos):
www.flickr.com/photos/30559980@N07/8203486520/in/album-72...
www.flickr.com/photos/30559980@N07/8202391927/in/album-72...
This was NOT offered in the yellow billboard and poster offer that expired on 9/1/72:
www.flickr.com/photos/30559980@N07/5809333595/in/album-72...
This was NOT offered in the “New For 1973” billboard and poster offer that expired on 6/30/74:
www.flickr.com/photos/30559980@N07/15729486025/in/album-7...
DES #: 71251
Posted 12/26/22.
- - - Please note that ALL of my images are "All Rights Reserved" and are posted for educational purposes only. Please do the right thing and contact me in advance if you wish to discuss the use or reuse of my images and provide a link to my originals. I would also ask that I be given a "first look" at any 7Up UnCola billboards or posters before you market them to the general public in return for my extensive investment in time, money and research, including interviewing some of the surviving artists. Thanks, and enjoy. - - -
Search "7Up UnCola Billboards" on eBay www.ebay.com/usr/finishstrong312 or peruse my albums on Flickr.com www.flickr.com/photos/30559980@N07/albums if you'd like to learn more about this stunning body of work or acquire originals that might be duplicates to me. I keep the best and sell the rest.
Read about the illustrator’s career here:
en.wikipedia.org/wiki/Robert_Abel_(animator)
Robert was responsible for cutting edge animation including the original "Tron" movie and many more. This image was harvested from his 1974 psychedelic 7Up "Bubbles" video:
www.google.com/search?q=robert+abel+7up&oq=robert+abe...
You can learn more about my one-of-a-kind 7Up UnCola billboard & poster collection by reading this in-depth 2016 article in Collectors Weekly (dot com) or the other links that follow:
www.collectorsweekly.com/articles/collecting-7ups-most-be...
flashbak.com/when-7up-was-cool-the-uncola-ad-campaign-196...
www.djfood.org/7up-the-uncola-posters/
dangerousminds.net/comments/the_uncola_7up_and_the_most_p...
This image:
This is Design 71251 per the rainlap diagram on the rear of top left Panel A1.
I've dated it to 1972 based upon the number "2" as the 3rd digit in the numbering system, but that's pure speculation. Their system changed from very simple to very obscure in the later years (69-x, 70-x, 71-x, 711xxx, 712xx, 73xx, etc.) until some didn't even have numbers at all toward the end.
21'x10' vintage billboard acquired in Mint condition.
This is truly ONE-OF-A-KIND. I know of no other copies in any size at this time.
The illustrator and their image was NOT featured in a small American Contemporary Graphics booklet from about 1971-72:
www.flickr.com/photos/30559980@N07/albums/72157636886600686
This image was NOT featured in issue #47 of the "Dimensions" quarterly booklet published in the Fall of 1973 by the Simpson Lee Paper Company - this time focused entirely on 7Up billboards:
www.flickr.com/photos/30559980@N07/albums/72157649999521398
This was NOT offered in the purplish billboard and poster offer that expired on 12/31/70:
www.flickr.com/photos/30559980@N07/21744527254/in/album-7...
This was NOT offered in the square foldout billboard and poster offer that expired on 5/31/72 (4 photos):
www.flickr.com/photos/30559980@N07/8203486520/in/album-72...
www.flickr.com/photos/30559980@N07/8202391927/in/album-72...
This was NOT offered in the yellow billboard and poster offer that expired on 9/1/72:
www.flickr.com/photos/30559980@N07/5809333595/in/album-72...
This was NOT offered in the “New For 1973” billboard and poster offer that expired on 6/30/74:
www.flickr.com/photos/30559980@N07/15729486025/in/album-7...
Bottom line: I've never seen this image offered to the general public in my probably incomplete collection of billboard & poster offers.
DES #71228
Posted 12/26/22.
- - - Please note that ALL of my images are "All Rights Reserved" and are posted for educational purposes only. Please do the right thing and contact me in advance if you wish to discuss the use or reuse of my images and provide a link to my originals. I would also ask that I be given a "first look" at any 7Up UnCola billboards or posters before you market them to the general public in return for my extensive investment in time, money and research, including interviewing some of the surviving artists. Thanks, and enjoy. - - -
Search "7Up UnCola Billboards" on eBay www.ebay.com/usr/finishstrong312 or peruse my albums on Flickr.com www.flickr.com/photos/30559980@N07/albums if you'd like to learn more about this stunning body of work or acquire originals that might be duplicates to me. I keep the best and sell the rest.
Read about the illustrator’s career here:
chicagodesignarchive.org/designer/pat-dypold
Her signature is in the boy's elbow in the bottom right corner.
You can learn more about my one-of-a-kind 7Up UnCola billboard & poster collection by reading this in-depth 2016 article in Collectors Weekly (dot com) or the other links that follow:
www.collectorsweekly.com/articles/collecting-7ups-most-be...
flashbak.com/when-7up-was-cool-the-uncola-ad-campaign-196...
www.djfood.org/7up-the-uncola-posters/
dangerousminds.net/comments/the_uncola_7up_and_the_most_p...
This image:
This is Design 71228 per the rainlap diagram on the rear of top left Panel A1. I've dated it to 1972 based upon the number "2" as the 3rd digit in the numbering system, but that's pure speculation. Their system changed from very simple to very obscure in the later years (69-x, 70-x, 71-x, 711xx, 712xx, 73xx, etc.) until some didn't even have numbers at all toward the end. This image was also included in the small American Contemporary Graphics booklet #47 that was issued in 1973. It could also be from earlier.
21'x10' vintage billboard acquired in Mint condition.
It has 12 panels at 43" wide x 59" tall.
This is one of TWO-OF-A-KIND. I know of one other copy in this 21'x10' billboard Size "A" at this time.
The illustrator was featured on pages #5 & 6 with her more famous "Butterfly & Bottle" image in a small American Contemporary Graphics booklet from about 1971-72:
www.flickr.com/photos/30559980@N07/albums/72157636886600686
This image was featured on pages 13 & 14 in issue #47 of the "Dimensions" quarterly booklet published in the Fall of 1973 by the Simpson Lee Paper Company - this time focused entirely on 7Up billboards:
www.flickr.com/photos/30559980@N07/albums/72157649999521398
This was NOT offered in the purplish billboard and poster offer that expired on 12/31/70:
www.flickr.com/photos/30559980@N07/21744527254/in/album-7...
This was NOT offered in the square foldout billboard and poster offer that expired on 5/31/72 (4 photos):
www.flickr.com/photos/30559980@N07/8203486520/in/album-72...
www.flickr.com/photos/30559980@N07/8202391927/in/album-72...
This was NOT offered as in the yellow billboard and poster offer that expired on 9/1/72:
www.flickr.com/photos/30559980@N07/5809333595/in/album-72...
This was offered as Design #6 in the “New For 1973” billboard and poster offer that expired on 6/30/74:
www.flickr.com/photos/30559980@N07/15729486025/in/album-7...
DES #: 71120
Posted 12/26/22.
- - - Please note that ALL of my images are "All Rights Reserved" and are posted for educational purposes only. Please do the right thing and contact me in advance if you wish to discuss the use or reuse of my images and provide a link to my originals. I would also ask that I be given a "first look" at any 7Up UnCola billboards or posters before you market them to the general public in return for my extensive investment in time, money and research, including interviewing some of the surviving artists. Thanks, and enjoy. - - -
Search "7Up UnCola Billboards" on eBay www.ebay.com/usr/finishstrong312 or peruse my albums on Flickr.com www.flickr.com/photos/30559980@N07/albums if you'd like to learn more about this stunning body of work or acquire originals that might be duplicates to me. I keep the best and sell the rest.
Read about the illustrator’s career here:
en.wikipedia.org/wiki/Barry_Zaid
Barry was the 4th and youngest member to join the famed Push Pin Studios shortly after it was formed. PPS and the work they produced is still well known and respected to this day. His signature is in the bottom right corner.
You can learn more about my one-of-a-kind 7Up UnCola billboard & poster collection by reading this in-depth 2016 article in Collectors Weekly (dot com) or the other links that follow:
www.collectorsweekly.com/articles/collecting-7ups-most-be...
flashbak.com/when-7up-was-cool-the-uncola-ad-campaign-196...
www.djfood.org/7up-the-uncola-posters/
dangerousminds.net/comments/the_uncola_7up_and_the_most_p...
This image:
This is Design 71120 per the rainlap diagram on the rear of top left Panel A1. My research indicates that this image was issued in 1971 based upon the first 2 digits in the design number.
21'x10' vintage billboard acquired in Very Good condition.
To save on printing costs, this image was printed with a larger number of smaller panels so they could ship the all white panels that didn't have to be run through the offset lithograph printing machines. Normally they have 12 panels at 43" wide x 59" tall. I was able to reinforce the panels with minimal clear, acid-free scrapbooking tape on the back (only).
Unfortunately, the very bottom right panel G2 is missing. It's all white with the exception of about an inch of the last "s" in "cents" which I Photoshopped in to this collage.
This is truly ONE-OF-A-KIND. I know of no other copies in any size at this time.
The illustrator was featured on pages #21 & 22 with his "Hang Un" image and this "Shine Un" was included on the black & white back inside cover pages #23 & 24 in a small American Contemporary Graphics booklet from about 1971-72:
www.flickr.com/photos/30559980@N07/albums/72157636886600686
This image was NOT featured (but "Hang Un" was) in issue #47 of the "Dimensions" quarterly booklet published in the Fall of 1973 by the Simpson Lee Paper Company - this time focused entirely on 7Up billboards:
www.flickr.com/photos/30559980@N07/albums/72157649999521398
This was NOT offered in the purplish billboard and poster offer that expired on 12/31/70:
www.flickr.com/photos/30559980@N07/21744527254/in/album-7...
This was NOT offered in the square foldout billboard and poster offer that expired on 5/31/72 (4 photos):
www.flickr.com/photos/30559980@N07/8203486520/in/album-72...
www.flickr.com/photos/30559980@N07/8202391927/in/album-72...
This was NOT offered in the yellow billboard and poster offer that expired on 9/1/72:
www.flickr.com/photos/30559980@N07/5809333595/in/album-72...
This was NOT offered in the “New For 1973” billboard and poster offer that expired on 6/30/74:
www.flickr.com/photos/30559980@N07/15729486025/in/album-7...
Bottom line: I've never seen this image offered to the general public in my probably incomplete collection of billboard & poster offers.
© photo by Robert Treat
8/25/18:
This is ONE of ONLY TWO KNOWN COPIES of this poster IN ANY SIZE, recently acquired from a seller in Canada. Please see a second [pair of] poster(s) acquired at the same time in the adjacent posting.
It appears to be a derivative of "UnCanny In Cans" by John Alcorn in 1969.
In the bottom right corner it says:
"[Copyright Symbol] 1970 by the Seven-Up Co.
Lithographed in Canada"
My duplicate original vintage 7Up UnCola billboards and posters are available on eBay on a rotating basis, or contact me here for a direct sale:
© Photo by Robert Treat of an original poster in my collection.
Keurig Dr Pepper owns the original image copyright.
No copies are allowed without the express written consent of the copyright holder(s).
1973 or '74 7Up UnCola "Electric Hotdog" by airbrush artist Charlie White III.
60" x 45" poster (not for sale).
This is #3 of 3 different stunning posters that just arrived from Canada in their original Seven Up time capsule mailing tube postmarked JUL 17, 1974. All 3 are in unused, never folded, rolled, MINT condition. Each is also the 2nd of ONLY 2 KNOWN COPIES*.
* Note: this poster #3 of 3 also has a 3rd known twin copy that's in the permanent collection at MOMA.
www.moma.org/collection/works/8039?artist_id=44&local...
This is one of 3 or 4 "still" images commissioned after the release of a 1974 "Bubbles" TV ad by Robert Abel & Richard Taylor with an extremely short time frame. More info on that process will be posted later. See this image at 0:47 into this 60 second "Bubbles" commercial:
www.youtube.com/watch?v=0Gwt5tA2-X0
shorter 30 second version:
www.youtube.com/watch?v=FGqJQHJSuoU
Pages 19-20 of American Contemporary Graphics booklet from about 1971 featuring this image and a photo of Charlie White III:
www.flickr.com/photos/30559980@N07/8386018671/in/album-72...
Please visit my previous photo showing a billboard version of this same hotdog on the side of a building. It’s harvested a few seconds away from this particular frame.
www.flickr.com/photos/30559980@N07/40557540085/in/photost...
- - - Please note that ALL of my images are "All Rights Reserved" and are posted for educational purposes only. Please do the right thing and contact me in advance if you wish to discuss the use or reuse of my images and provide a link to my originals. I would also ask that I be given a "first look" at any 7Up UnCola billboards or posters before you market them to the general public in return for my extensive investment in time, money and research, including interviewing some of the surviving artists. Thanks, and enjoy. - - -
If you like what you see, check out my 7Up UnCola billboard and poster offerings on eBay: www.ebay.com/usr/finishstrong312
...or alternately, contact me here via a comment, FlickrMail or email (see 'about' tab) and I will sell my original duplicates at a lower cost via a direct sale (save the 10% eBay fees, or more). Make an offer!
You can learn more about my one-of-a-kind 7Up UnCola billboard & poster collection by reading this in-depth article in Collectors Weekly (dot com) or a much shorter followup story by Dangerous Minds:
www.collectorsweekly.com/articles/collecting-7ups-most-be...
dangerousminds.net/comments/the_uncola_7up_and_the_most_p...
Date posted: 12/22/22
- - - Please note that ALL of my images are "All Rights Reserved" and are posted for educational purposes only. Please do the right thing and contact me in advance if you wish to discuss the use or reuse of my images and provide a link to my originals. I would also ask that I be given a "first look" at any 7Up UnCola billboards or posters before you market them to the general public in return for my extensive investment in time, money and research, including interviewing some of the surviving artists. Thanks, and enjoy. - - -
Search "7Up UnCola Billboards" on eBay www.ebay.com/usr/finishstrong312 or peruse my albums on Flickr.com www.flickr.com/photos/30559980@N07/albums if you'd like to learn more about this stunning body of work or acquire originals that might be duplicates to me. I keep the best and sell the rest.
Ed George worked at the J Walter Thompson [advertising] Company in Chicago that orchestrated "The UnCola" ad campaign and being in-house, was not allowed to sign his name to the artwork.
You can learn more about my one-of-a-kind 7Up UnCola billboard & poster collection by reading this in-depth 2016 article in Collectors Weekly (dot com) or the other links that follow:
www.collectorsweekly.com/articles/collecting-7ups-most-be...
flashbak.com/when-7up-was-cool-the-uncola-ad-campaign-196...
www.djfood.org/7up-the-uncola-posters/
dangerousminds.net/comments/the_uncola_7up_and_the_most_p...
This image:
This is Design 71132 per the rainlap diagram on the rear of top left Panel A1.
I’m assuming that 5-digit numbers starting with 71xxx were issued in 1971 and that those starting with 72xxx were from 1972.
21'x10' vintage billboard acquired in 2010 in only fair condition. At the time is was missing the two far left panels with the text. As fortune would smile on me, the exact same missing panels came bundled with several other billboards acquired in 2020 from the original seller's brother* across the country and a decade later. * = I assume, since the last name was the same on the return address. This billboard has quite a bit of clear, acid-free scrapbooking tape on the back (only).
To save on printing costs, this image was printed with a larger number of smaller panels so they could ship all white panels that didn't have to be run through the offset lithograph printing machines.. Normally they have 12 panels at 43" wide x 59" tall.
This is TWO-OF-A-KIND, or possibly three.
There are also other copies around in smaller poster sizes, including a 5'x3' "subway" size in my collection and a 34"x21" version.
The illustrator and their image was NOT featured in a small American Contemporary Graphics booklet from about 1971-72:
www.flickr.com/photos/30559980@N07/albums/72157636886600686
This was NOT offered in the "Dimensions" quarterly booklet published in the Fall of 1973 by the Simpson Lee Paper Company - this time focused entirely on 7Up billboards:
www.flickr.com/photos/30559980@N07/albums/72157649999521398
This was NOT offered in the purplish billboard and poster offer that expired on 12/31/70:
www.flickr.com/photos/30559980@N07/21744527254/in/album-7...
This was NOT offered in the square foldout billboard and poster offer that expired on 5/31/72 (4 photos):
www.flickr.com/photos/30559980@N07/8203486520/in/album-72...
www.flickr.com/photos/30559980@N07/8202391927/in/album-72...
This was offered as Design #1 in the yellow billboard and poster offer that expired on 9/1/72:
www.flickr.com/photos/30559980@N07/5809333595/in/album-72...
This was offered as Design #4 in the “New For 1973” billboard and poster offer that expired on 6/30/74:
www.flickr.com/photos/30559980@N07/15729486025/in/album-7...
- - - Please note that ALL of my images are "All Rights Reserved" and are posted for educational purposes only. Please do the right thing and contact me in advance if you wish to discuss the use or reuse of my images and provide a link to my originals. I would also ask that I be given a "first look" at any 7Up UnCola billboards or posters before you market them to the general public in return for my extensive investment in time, money and research, including interviewing some of the surviving artists. Thanks, and enjoy. - - -
- - - 7Up poster sellers: please contact me before listing any UnCola posters or billboards. Thanks... - - -
If you like what you see, check out my 7Up UnCola poster offerings on eBay: www.ebay.com/usr/finishstrong312
You can learn more about my one-of-a-kind 7Up UnCola billboard & poster collection by reading this in-depth article in Collectors Weekly (dot com):
www.collectorsweekly.com/articles/collecting-7ups-most-be...
dangerousminds.net/comments/the_uncola_7up_and_the_most_p...
3/7/17:
I believe this to be the "Printer's Proof" that was used as the gold standard for comparison purposes when offset printing any subsequent copies of the 21'x10' "Size A" billboard version. Look at the cross hair markings, the hand written symbol in the bottom right corner and the mostly trimmed off color scale at the top right. Another clue is that the line of copyright text in the bottom right corner is only printed on the billboard size, not the smaller posters. Another difference here is the presence of a pale green background inside the rainbow in the billboard version that is white in the smaller 34"x21" "Size C" posters.
This treasure came from the estate of a 7Up executive and was behind glass in a sealed frame, probably since it was acquired by him in 1969. It is therefore in nearly perfect New Old Stock (NOS) MINT CONDITION!!! This is the 3rd and final acquisition from the same source. The "Visit Un-Derland" (also by Kim Whitesides) has even more printer's proof markings. The 3rd "Turn Un" by Pat Dypold was significantly trimmed during framing to just the central image, but based on what I've seen from this source, it was also likely a printer's proof. Note: The "Turn Un" Printer's Proof is the ONLY KNOWN COMPLETE COPY of that image in ANY SIZE.
The only repair needed was 2 very small pieces of acid-free scrapbooking tape behind the top left corner. Some of the mat board was stuck to the paper 48 years ago. Only the central image was visible when I purchased it. The rest was a pleasant bonus/surprise when the glossy paper was removed from behind the mat board and glass.
Kim Whitesides's signature* is on the right side, just above the first "Un". * = None of the signatures on the 7Up posters or billboards are hand written. They are on the original artwork only.
My 3 companion Size "A" billboard versions are the 3rd 21'x10' 7Up UnCola billboard image to be issued in 1969 to introduce the hugely successful "The UnCola" ad campaign to America. The rainlap diagram on the back lists this as [Design] DES 69-3 - "Un & Un Is Too" (2 guitar players).
There are 4 images by Kim Whitesides for the 7Up UnCola ad campaign that I'm aware of. The most common is this "Un & Un Is Too" from 1969. My collection includes 2 billboards and some smaller posters of this image. More can be seen on-line being offered for sale.
www.flickr.com/photos/30559980@N07/8386017983/
www.flickr.com/photos/30559980@N07/6267763757/
www.flickr.com/photos/30559980@N07/5530860732/
For more information, refer to my other posts about Kim Whitesides:
www.flickr.com/photos/30559980@N07/8388410836/in/album-72...
www.flickr.com/photos/30559980@N07/8386017983/in/album-72...
www.flickr.com/photos/30559980@N07/8387105130/in/album-72...
Similar elements can be seen in this 1967 "The Big Sound" Alcoa Aluminum poster by Kim Whitesides:
www.flickr.com/photos/30559980@N07/21503262999/in/datepos...
See my other restored 7Up UnCola billboards to date in this album:
www.flickr.com/photos/30559980@N07/albums/72157657430138044
Contact me if you have a serious interest in acquiring any of my dozen or so duplicate billboards. I'm also interested in trades that will complete my collection.
My prices would be FAR more reasonable and come with in-depth accurate research compared to my $15,000 (linen backed) & $12,500 competition:
www.1stdibs.com/furniture/wall-decorations/wallpaper/1969...] - - - ! ! !
www.20thdesign.com/itemdetails.php?id=1834992
Vintage duplicate original Billboards and Posters for sale:
www.flickr.com/photos/30559980@N07/albums/72157658672736088
There are at least 53 billboard images in the entire body of work spanning from 1969 until the mid-1970's. Only up-and-coming artists of the day were invited to submit designs which were then judged by the client. The J. Walter Thompson [advertising] Co. in Chicago orchestrated the entire ad campaign.
Twin copies of the billboard version were up BEFORE Woodstock in mid-August of 1969!
4/14/18: The billboard in this photo is one of 3 or 4 "still" images commissioned after the release of a famous cutting edge (at the time) 1974 "Bubbles" TV ad by Robert Abel & Associates (original Tron movie) and Richard Taylor with an extremely short time frame. More info on that process will be posted later. See this image about 0:52 into this 60 second commercial:
www.youtube.com/watch?v=0Gwt5tA2-X0
shorter 30 second version:
www.youtube.com/watch?v=FGqJQHJ
Please refer to the captions under my adjacent posting showing an airbrush version by Charlie White III of this same hotdog:
www.flickr.com/photos/30559980@N07/26580282957/in/photost...
Until recently I owned 2.5 of these billboards. The one complete duplicate sold 2 weeks ago, but I still have a partial version with the hotdog removed decades ago by the original owner available on eBay (SOLD):
www.ebay.com/usr/finishstrong312
www.flickr.com/photos/30559980@N07/18127164874/in/album-7...
My collection includes 28 (and growing) of these giant colorful artworks (plus duplicates for sale) that IMO deserve to be the focus of, or part of a museum exhibit tying together the art, music, fashion and advertising of the late 1960's & early 1970's psychedelic, counter culture & anti-war movements. The 50th anniversary of "The UnCola", Man's 1st walk on the Moon and the Woodstock Festival will all be celebrated next year in 2019. Undoubtedly there will be a LOT of media hype about some of these topics.
The Museum of Contemporary Art in Chicago curated a similar exhibition in 2014 built around David Bowie's music, wardrobe and other influencers:
mcachicago.org/Exhibitions/2014/David-Bowie-Is
- - - Museum executives are welcome to contact me about a loan of these super rare, frequently ONE-OF-A-KIND (or two-to-six-of-a-kind) advertising artifacts. - - -
Until some progressive museum steps up to the plate to curate an exhibit as described above, you can visit my 7Up UnCola Virtual Billboard Museum at the link below.
www.flickr.com/photos/30559980@N07/albums/72157657430138044
The background is from the newer Renzo Piano Pavilion of the Kimbell Art Museum in Ft. Worth, TX. Collages of three very real 21'x10' vintage paper billboards have been Photoshopped over the more traditional art in these galleries.
Left to Right: 21'x10' original unused billboard paper posters (duplicate originals all available on eBay).
1969 "Un & Un Is Too" by Kim Whitesides
www.flickr.com/photos/30559980@N07/6267763757/in/album-72...
1971 "Like No Cola Can" by Milton Glaser
www.flickr.com/photos/30559980@N07/13024755023/in/album-7...
1969 "UnCanny In Cans" by John Alcorn
www.flickr.com/photos/30559980@N07/6267760503/in/album-72...
- - - Please note that ALL of my images are "All Rights Reserved" and are posted for educational purposes only. Please do the right thing and contact me in advance if you wish to discuss the use or reuse of my images and provide a link to my originals. I would also ask that I be given a "first look" at any 7Up UnCola billboards or posters before you market them to the general public in return for my extensive investment in time, money and research, including interviewing some of the surviving artists. Thanks, and enjoy. - - -
If you like what you see, check out my 7Up UnCola billboard and poster offerings on eBay: www.ebay.com/usr/finishstrong312
...or alternately, contact me here via a comment, FlickrMail or email (see 'about' tab) and I will sell my original duplicates at a lower cost via a direct sale (save the 10% eBay fees, or more).
You can learn more about my one-of-a-kind 7Up UnCola billboard & poster collection by reading this in-depth article in Collectors Weekly (dot com) or a much shorter followup story by Dangerous Minds:
www.collectorsweekly.com/articles/collecting-7ups-most-be...
dangerousminds.net/comments/the_uncola_7up_and_the_most_p...
- - - Please note that ALL of my images are "All Rights Reserved" and are posted for educational purposes only. Please do the right thing and contact me in advance if you wish to discuss the use or reuse of my images and provide a link to my originals. I would also ask that I be given a "first look" at any 7Up UnCola billboards or posters before you market them to the general public in return for my extensive investment in time, money and research, including interviewing some of the surviving artists. Thanks, and enjoy. - - -
- - - 7Up poster sellers: please contact me before listing any UnCola posters or billboards. Thanks... - - -
If you like what you see, check out my 7Up UnCola poster offerings on eBay: www.ebay.com/usr/finishstrong312
You can learn more about my one-of-a-kind 7Up UnCola billboard & poster collection by reading this in-depth article in Collectors Weekly (dot com):
www.collectorsweekly.com/articles/collecting-7ups-most-be...
dangerousminds.net/comments/the_uncola_7up_and_the_most_p...
2/16/17:
- - - ONE-OF-A-KIND - - -
This is the ONLY KNOWN HARD COPY of this image in a small poster size. 30" x 16.25". Likewise, my 21' x 10' Size "A" billboard version is also the ONLY KNOWN COPY in that gigantic size.
I believe this to be the "Printer's Proof" that was used as the gold standard for comparison purposes when offset printing any subsequent copies of the 21'x10' "Size A" billboard version. Look at the cross hair markings, the hand written notes for the 4 different CMYK colors and the color scale at the top. In this case, there are no other smaller posters to compare with.
This treasure came from the estate of a 7Up executive and was behind glass in a sealed frame, probably since it was acquired by him in 1969. It is therefore in nearly perfect New Old Stock (NOS) MINT CONDITION!!! This is the 2nd acquisition from the same source. The "Un & Un Is Too" (also by Kim Whitesides) has less printer's proof markings, but there was more trimming at the top. The 3rd "Turn Un" by Pat Dypold was significantly trimmed during framing to just the central image, but based on what I've seen from this source, it was also likely a printer's proof.
The only repair needed was a 1.5" piece of acid-free scrapbooking tape behind the top left corner to repair a short rip suffered during shipping due to inadequate protection (I asked the seller to pull it from the frame that I had no interest in). The blotch in the upper right corner is some of the mat board that I have not taken the time to remove just yet. Only the image was visible when I purchased it. The rest was a pleasant bonus/surprise when the glossy paper was removed from behind the mat board & glass.
Kim Whitesides's signature* is on the left side of the center 7Up circle. * = None of the signatures on the 7Up posters or billboards are hand written. They are on the original artwork only.
Refer to my other recent post showing a scale model of this billboard image. The JPG image used to print the color insert in the scale model graciously came from the artist himself prior to this original poster being acquired.
www.flickr.com/photos/30559980@N07/21470610579/in/album-7...
My companion Size "A" billboard version is the 4th 21'x10' 7Up UnCola billboard to be displayed in 1969 to introduce the hugely successful "The UnCola" ad campaign to America. The rainlap diagram on the back lists this as [Design] DES 69-4, C-2691. Kim Whitesides also illustrated DES-3 - "Un & Un Is Too" (2 guitar players), along with 2 others that I'm still trying to locate or acquire as of now.
For more information, refer to my other posts about Kim Whitesides:
www.flickr.com/photos/30559980@N07/8388410836/in/album-72...
www.flickr.com/photos/30559980@N07/8386017983/in/album-72...
www.flickr.com/photos/30559980@N07/8387105130/in/album-72...
Similar elements can be seen in this 1967 "The Big Sound" Alcoa Aluminum poster by Kim Whitesides:
www.flickr.com/photos/30559980@N07/21503262999/in/datepos...
See my other restored 7Up UnCola billboards to date in this album:
www.flickr.com/photos/30559980@N07/albums/72157657430138044
Contact me if you have a serious interest in acquiring any of my dozen or so duplicate billboards. I'm also interested in trades that will complete my collection.
My prices would be FAR more reasonable and come with in-depth accurate research compared to my $15,000 (linen backed) & $12,500 competition:
www.1stdibs.com/furniture/wall-decorations/wallpaper/1969...] - - - ! ! !
www.20thdesign.com/itemdetails.php?id=1834992
Vintage duplicate original Billboards and Posters for sale:
www.flickr.com/photos/30559980@N07/albums/72157658672736088
There are at least 53 billboard images in the entire body of work spanning from 1969 until the mid-1970's. Only up-and-coming artists of the day were invited to submit designs which were then judged by the client. The J. Walter Thompson [advertising] Co. in Chicago orchestrated the entire ad campaign.
Twin copies of the billboard version were up BEFORE Woodstock in mid-August of 1969!
This image appears to be a slender girl dancing or tiptoeing through the tulips which are common in many of Whiteside illustrations. This also follows falsetto voiced Tiny Tim's "Tiptoe Through The Tulips" done in 1968.
© picture by Robert Treat
1973 or '74 7Up UnCola "See The Light" by Canadian artist Heather Cooper. Her embroidered signature is in the bottom left corner.
60" x 45" poster (not for sale).
This is #2 of 3 different stunning posters that just arrived in their original Seven Up time capsule mailing tube postmarked JUL 17, 1974. All 3 are in unused, never folded, rolled, MINT condition. Each is also the 2nd of ONLY 2 KNOWN COPIES*.
* Note: poster #3 of 3 (not yet posted) has a 3rd known twin copy that's in the permanent collection at MOMA. Check back later to see it.
This poster is actually a photograph of an embroidered original. Per Heather in an email to me:
"The concept came from the [J Walter Thompson (JWT) ] ad agency, it is not something I would normally create. The plan was to produce a TV commercial, they hired a model that pretended to be the artist, I was on set to make sure nothing went wrong, artwork wise. You may or may not enjoy this detail, butterflies were migrating through Chicago at this point in time and there were opportunities to catch one or two and let them go in the space where we were shooting. I can't remember if we did this or not, in any event it was not a thing that can be controlled. The butterflies do not respond to instruction."
I'd love to see the TV ad.
- - - Please note that ALL of my images are "All Rights Reserved" and are posted for educational purposes only. Please do the right thing and contact me in advance if you wish to discuss the use or reuse of my images and provide a link to my originals. I would also ask that I be given a "first look" at any 7Up UnCola billboards or posters before you market them to the general public in return for my extensive investment in time, money and research, including interviewing some of the surviving artists. Thanks, and enjoy. - - -
If you like what you see, check out my 7Up UnCola billboard and poster offerings on eBay: www.ebay.com/usr/finishstrong312
...or alternately, contact me here via a comment, FlickrMail or email (see 'about' tab) and I will sell my original duplicates at a lower cost via a direct sale (save the 10% eBay fees, or more). Make an offer!
You can learn more about my one-of-a-kind 7Up UnCola billboard & poster collection by reading this in-depth article in Collectors Weekly (dot com) or a much shorter followup story by Dangerous Minds:
www.collectorsweekly.com/articles/collecting-7ups-most-be...
dangerousminds.net/comments/the_uncola_7up_and_the_most_p...
© picture by Robert Treat
1973 or '74 7Up UnCola "Neon Lips" by (artist unknown) 60" x 45" poster (not for sale).
This is #1 of 3 different stunning posters that just arrived in their original Seven Up time capsule mailing tube postmarked JUL 17, 1974. All 3 are in unused, never folded, rolled, MINT condition. Each is also the 2nd of ONLY 2 KNOWN COPIES*.
* Note: one of the 3 has a 3rd known twin copy that's in the permanent collection at MOMA. Check later to see the other 2.
These characters definitely look like they came from the 1971 Broadway musical "Godspell" or a later touring company. I'd welcome any confirmation or information about who these people might be.
- - - Please note that ALL of my images are "All Rights Reserved" and are posted for educational purposes only. Please do the right thing and contact me in advance if you wish to discuss the use or reuse of my images and provide a link to my originals. I would also ask that I be given a "first look" at any 7Up UnCola billboards or posters before you market them to the general public in return for my extensive investment in time, money and research, including interviewing some of the surviving artists. Thanks, and enjoy. - - -
If you like what you see, check out my 7Up UnCola billboard and poster offerings on eBay: www.ebay.com/usr/finishstrong312
...or alternately, contact me here via a comment, FlickrMail or email (see 'about' tab) and I will sell my original duplicates at a lower cost via a direct sale (save the 10% eBay fees, or more). Make an offer!
You can learn more about my one-of-a-kind 7Up UnCola billboard & poster collection by reading this in-depth article in Collectors Weekly (dot com) or a much shorter followup story by Dangerous Minds:
www.collectorsweekly.com/articles/collecting-7ups-most-be...
dangerousminds.net/comments/the_uncola_7up_and_the_most_p...
Posted 12/22/22.
Look for these 12 duplicate original billboards for sale as a set on eBay.
www.ebay.com/usr/finishstrong312
These 12 date from 1969 - 1973 and total about 2,500 square feet of 50 year old original offset lithographic posters in mostly very good to mint condition.
- - - Please note that ALL of my images are "All Rights Reserved" and are posted for educational purposes only. Please do the right thing and contact me in advance if you wish to discuss the use or reuse of my images and provide a link to my originals. I would also ask that I be given a "first look" at any 7Up UnCola billboards or posters before you market them to the general public in return for my extensive investment in time, money and research, including interviewing some of the surviving artists. Thanks, and enjoy. - - -
They are arranged in chronological order as best as I can determine based upon the Design Numbers (DES) included in the Rainlap Diagrams rubber stamped on the back side of upper left Panel A1. For example: DES 69-2 was the 2nd image issued in 1969 and DES 70-6 was the 6th issued in 1970. After that, the codes shifted. I'm assuming numbers starting with 71xxx were issued in 1971 and those that started with 72xxx were issued in 1972. My collection of billboard and poster offers from the award winning "The UnCola" ad campaign further refined the issue dates based upon the expiration dates of the offers.
Virtual Billboard Museum album:
- - - Please note that ALL of my images are "All Rights Reserved" and are posted for educational purposes only. Please do the right thing and contact me in advance if you wish to discuss the use or reuse of my images and provide a link to my originals. I would also ask that I be given a "first look" at any 7Up UnCola billboards or posters before you market them to the general public in return for my extensive investment in time, money and research, including interviewing some of the surviving artists. Thanks, and enjoy. - - -
If you like what you see, check out my 7Up UnCola billboard and poster offerings on eBay: www.ebay.com/usr/finishstrong312
...or alternately, contact me here (preferred) via a comment or FlickrMail and I will sell my original duplicates at a lower cost via a direct sale (save the 10% eBay fees). Make an Offer!
- - - NOTE: I have 2 original offset lithographic paper copies (12 panels each) of both 21'x10' billboards depicted in the image above so I just listed my second copies of each for sale on eBay. Contact me if you're interested in any of my other dozen or so duplicate billboards from the same 7Up series. Most are in near mint condition and have already been repaired as needed. I'm also interested in trades that will complete my collection. - - -
"Un Canny In Cans" on eBay:
"Un Un And Away" on eBay:
See the rest of my billboard collection in this album:
www.flickr.com/photos/30559980@N07/albums/72157657430138044
You can learn more about my one-of-a-kind 7Up UnCola billboard & poster collection by reading this in-depth article in Collectors Weekly (dot com) or a much shorter followup story by Dangerous Minds:
www.collectorsweekly.com/articles/collecting-7ups-most-be...
dangerousminds.net/comments/the_uncola_7up_and_the_most_p...
PhotoShop re-creation of what some really, really lucky viewers might have actually seen in 1969*, months before the famous Woodstock Festival in August of that same year.
* = The right billboard was issued in 1970.
Background Photo:
This is just one of many vintage double billboard structures in the trendy "Crossroads" area just south of downtown Kansas City, MO. The size and proportions are identical and appropriate backdrops for digitally displaying my 21'x10' 30-sheet billboard collages.
Left Billboard Image:
www.flickr.com/photos/30559980@N07/6267760503/in/album-72...
"UnCanny In Cans" by John Alcorn (1969). DES 69-6
en.wikipedia.org/wiki/John_Alcorn_(artist)
www.theatlantic.com/entertainment/archive/2014/09/john-al...
www.flickr.com/photos/30559980@N07/8387104372/in/album-72...
John Alcorn was the 4th employees at famed Push Pin Studios co-founded by Milton Glaser (I Heart NY) and Seymour Chwast.
Design 69-6 (6th billboard image issued at the very beginning of "The UnCola" ad campaign that ran from 1969 until the mid-1970's. Click the link below to read lots more about his involvement in this collective body of work. His signature is in the bottom center brown band. The "UnCanny" billboard collage linked below is my most popular photo (over 38,000 views) that I have posted on Flickr.
www.flickr.com/photos/30559980@N07/6267760503/in/album-72...
Right Billboard Image:
www.flickr.com/photos/30559980@N07/14531181256/in/album-7...
"Un Un And Away" by Bob Taylor (1970). DES 70-8.
Bob Taylor was one of the most crucial members on staff at the J Walter Thompson [advertising] Company (JWT) in Chicago that orchestrated the entire "UnCola" ad campaign. None of the in-house staff ever added their signatures - just the invited up-and-coming artists of the day.
Design 70-1
www.flickr.com/photos/30559980@N07/8386017791/in/album-72...
www.flickr.com/photos/30559980@N07/14531181256/in/album-7...
These were both some of the very earliest 21'x10' billboard designs issued in 1969 & 1970 to introduce the hugely successful "The UnCola" ad campaign to America. The rainlap diagram on the back of the top left panel A1 lists the [Design] DES numbers. At least 1 copy each of roughly half of those original billboards have been gathered into my collection and saved from destruction or the trash heap, usually one at a time.
Will also consider a legitimate museum or gallery showings if you have a space large enough to hold some of the over 2 dozen billboards at 21'x10' each.
My prices would be FAR more reasonable and come with in-depth accurate research compared to my $15,000 (linen backed) & $12,500 competition:
www.1stdibs.com/furniture/wall-decorations/wallpaper/1969...] - - - ! ! !
www.20thdesign.com/itemdetails.php?id=1834992
Vintage duplicate original Billboards and Posters for sale:
Left: 1974 "See The Light" 21'x10' paper billboard poster by Robert Abel & Richard Taylor (For Sale on eBay)):
www.flickr.com/photos/30559980@N07/14499111371/in/album-7...
(available on eBay)
Right: 1969 "# Un In The Sun" 21'x10' paper billboard poster by Pat Dypold (Not For Sale):
www.flickr.com/photos/30559980@N07/6267757557/in/album-72...
(not for sale)
Background Photo:
This is just one of many vintage double billboard structures in the trendy "Crossroads" area just south of downtown Kansas City, MO. The size and proportions are identical and appropriate backdrops for digitally superimposing my 21'x10' 30-sheet billboard collages.
- - - Please note that ALL of my images are "All Rights Reserved" and are posted for educational purposes only. Please do the right thing and contact me in advance if you wish to discuss the use or reuse of my images and provide a link to my originals. I would also ask that I be given a "first look" at any 7Up UnCola billboards or posters before you market them to the general public in return for my extensive investment in time, money and research, including interviewing some of the surviving artists. Thanks, and enjoy. - - -
If you like what you see, check out my 7Up UnCola billboard and poster offerings on eBay: www.ebay.com/usr/finishstrong312
...or alternately, contact me here (preferred) via a comment or FlickrMail and I will sell my original duplicates at a lower cost via a direct sale (save the 10% eBay fees). Make an Offer!
Posted 12/22/22.
- - - Please note that ALL of my images are "All Rights Reserved" and are posted for educational purposes only. Please do the right thing and contact me in advance if you wish to discuss the use or reuse of my images and provide a link to my originals. I would also ask that I be given a "first look" at any 7Up UnCola billboards or posters before you market them to the general public in return for my extensive investment in time, money and research, including interviewing some of the surviving artists. Thanks, and enjoy. - - -
Search "7Up UnCola Billboards" on eBay www.ebay.com/usr/finishstrong312 or peruse my albums on Flickr.com www.flickr.com/photos/30559980@N07/albums if you'd like to learn more about this stunning body of work or acquire originals that might be duplicates to me. I keep the best and sell the rest.
Read about the illustrator’s career here:
chicagodesignarchive.org/designer/pat-dypold
You can learn more about my one-of-a-kind 7Up UnCola billboard & poster collection by reading this in-depth 2016 article in Collectors Weekly (dot com) or the other links that follow:
www.collectorsweekly.com/articles/collecting-7ups-most-be...
flashbak.com/when-7up-was-cool-the-uncola-ad-campaign-196...
www.djfood.org/7up-the-uncola-posters/
dangerousminds.net/comments/the_uncola_7up_and_the_most_p...
This image:
This is Design 69-10 per the rainlap diagram on the rear of top left Panel A1. That indicates that it was the 10th image issued in the inaugural year of 1969 for "The UnCola" ad campaign.
21'x10' vintage billboard acquired in MINT, New Old Stock (NOS) condition. It consists of 12 panels at 43" wide x 59" tall. Unfortunately, Panel E2 is missing, but extra copies of a few of the other panels were included.
- - - Do any up-and-coming artists want to make a stab at filling in the section of the boat that's missing? - - -
This is truly ONE-OF-A-KIND.
I know of no other copies in any size at this time.
I could also find no billboard and poster offers making this available to the general public, but here are poster offers that I have found and collected:
Model Railroad "O" Gauge (1/48), aptly named "reefer car" (refrigerated car). Model #701979.
en.wikipedia.org/wiki/Refrigerator_car
This solid feeling car is about 10 1/2" long (11 1/2" with couplings), 2 5/16" wide and 3 1/2" tall. The wheel assemblies are die-cast metal and the boxcar is ABS plastic with intricate detail. The spring loaded doors do open.
I'm still researching the history of these cars and the advertising on them. Decades ago a court ruling supposedly outlawed advertising on the outside of a rail car because companies shipping goods inside the cars were not benefiting from the added revenue of the traveling billboards on the exterior surface.
The manufacturer was MTH Trains, mthtrains.com/ although I found this one on eBay. mthtrains.com/30-78074
The Dr Pepper/Seven Up Co.* licensed MTH to produce this replica model train car in 2008, long before I started expanding my collection of 7Up UnCola billboards. In October I purchased a companion "box car" with the "Right Un" (sunrise) image by [unknown] from the same 1969 - 1975 time period..
www.flickr.com/photos/30559980@N07/31009694985/in/album-7...
Maybe more will eventually be located using any of the other 53+ billboards from The UnCola series. See the other restored billboards in my collection in this album:
www.flickr.com/photos/30559980@N07/albums/72157657430138044
* = The current owner is the Dr Pepper Snapple Group (www.DPSG.com) which owns rights to 7Up brand in the USA only. PepsiCo, based in NYC owns the brand name everywhere else except in the USA.
Please read the history of this "See The Light" bicycle image in the caption for the billboard version linked below:
www.flickr.com/photos/30559980@N07/15876793788/in/album-7...
These two hand-made pop-up booklets just arrived and are in delicate condition (loose glue in places), but can be easily repaired. Some of the loose press-on black tape will be replaced - I used to use this stuff for pre-computer presentations in architecture school in the '70's.
There are many moving parts: wheels that spin, a pair of bicycles that pop up, gear shifter knobs & pedals that rotate, etc.
There are 3 more photos of the 2 booklets adjacent to this post that show more detail.
They came from a source in Pasadena, CA so my guess (& hope) is that these were Tom Kamifuji's attempts to further develop Bill Bosworth's original concept. Bill worked in-house for the J. Walter Thompson [advertising] Co. in Chicago that orchestrated the famous 7Up UnCola ad campaign, but didn't possess the proper American Association of Advertising Agencies (AAAA) credentials for doing the final billboard artwork.
Tom, being based in San Francisco is also credited with being the inspiration for the rainbow in the early Apple Computer logo.
www.seattletimes.com/business/marketing-pioneer-recalls-e...
Model Railroad "O" Gauge (1/48), box car. Model #19709.
"Right On" was a phrase popularized by youth and hippies in the late 1960's and early 1970's to express agreement. Seven Up and their J Walter Thompson advertising agency adapted it be "Right Un" for their UnCola ad campaign.
idioms.thefreedictionary.com/Right+on!
Until I discovered this image slapped on the side of a model train car, I'd never seen it anywhere else. There does not appear to be any signature in the image so it was either by one of the few invited artists that declined to sign or it was done by in-house staff at J Walter Thompson Co. (apparently not allowed to sign). The "Right On" image also does not appear in any of the billboard and poster offers that I've collected to date. Without a doubt, it's from 1969 until 1975 at the latest. My guess is 1971. Please let me know if anyone can identify the artist by style.
This solid feeling car is about 10 1/2" long (11 1/2" with couplings), 2 5/16" wide and 3 1/2" tall. The wheel assemblies are die-cast metal and the boxcar is ABS plastic with intricate detail. The spring loaded doors do open.
I'm still researching the history of these cars and the advertising on them. Decades ago a court ruling supposedly outlawed advertising on the outside of a rail car because companies shipping goods inside the cars were not benefiting from the added revenue of the traveling billboards on the exterior surface.
The manufacturer was MTH Trains, mthtrains.com/ although I found this one on eBay (originally sold in a set of 3).
The Dr Pepper/Seven Up Co.* licensed MTH to produce this replica model train car in 2009, long before I started expanding my collection of 7Up UnCola billboards. A while back I purchased a companion refrigerated "reefer car" with the "# Un In The Sun" (bikini girl) image by Pat Dypold from 1969.
www.flickr.com/photos/30559980@N07/26595774871/in/album-7...
Maybe more will eventually be located using any of the other 53+ billboards from The UnCola series. See the other restored billboards in my collection in this album:
www.flickr.com/photos/30559980@N07/albums/72157657430138044
* = The current owner is the Dr Pepper Snapple Group (www.DPSG.com) which owns rights to 7Up brand in the USA only. PepsiCo, based in NYC owns the brand name everywhere else except in the USA.
© photo by Robert Treat
6/6/18:
21' x 10' Size "A" 7Up UnCola "Shine Un" vintage billboard by Barry Zaid in 1970. This is the ONLY KNOWN SURVIVING COPY that has ever surfaced to my knowledge.
Barry (born 6/8/1938) worked at the prestigious Push Pin Studios from 1969 to 1975 during its prime. Quite a few 7Up UnCola billboards originated from this graphics shop during that same time period, including another by him entitled "Hang Un".
en.wikipedia.org/wiki/Barry_Zaid
This site dates the image to 1970:
midclassillustration.blogspot.com/2009/11/push-pin.html
I also have a complete pristine "Hang Un" billboard by Barry Zaid in 1970.
www.flickr.com/photos/30559980@N07/36249519201/in/album-7...
I think Edward Scissor Hands must have been one of the previous owners. The top 6 panels were all cut in two (or more) horizontally and the bottom white margins are also removed. I ran out of space in my living room to lay it all out. There are a few narrow strips of paper missing from all of the cutting, but it's 95% present. The Rainlap Diagram on the back of top left Panel A1 does not have the usual code that helps me place all 54 +/- 7Up UnCola billboard images in chronological order.
- - - Please note that ALL of my images are "All Rights Reserved" and are posted for educational purposes only. Please do the right thing and contact me in advance if you wish to discuss the use or reuse of my images and provide a link to my originals. I would also ask that I be given a "first look" at any 7Up UnCola billboards or posters before you market them to the general public in return for my extensive investment in time, money and research, including interviewing some of the surviving artists. Thanks, and enjoy. - - -
If you like what you see, check out my 7Up UnCola billboard and poster offerings on eBay: www.ebay.com/usr/finishstrong312
...or alternately, contact me here via a comment or FlickrMail and I will sell my original duplicates at a lower cost via a direct sale (save the 10% eBay fees).
You can learn more about my one-of-a-kind 7Up UnCola billboard & poster collection by reading this in-depth article in Collectors Weekly (dot com) or a followup story by Dangerous Minds:
www.collectorsweekly.com/articles/collecting-7ups-most-be...
dangerousminds.net/comments/the_uncola_7up_and_the_most_p...
PhotoShop re-creation of what some really, really lucky viewers might have actually seen in 1969, months before the famous Woodstock Festival in August of that same year.
Background Photo:
This is just one of many vintage double billboard structures in the trendy "Crossroads" area just south of downtown Kansas City, MO. The size and proportions are identical and appropriate backdrops for digitally displaying my 21'x10' 30-sheet offset lithographic paper billboards.
Left Billboard Image (available on eBay):
"Un & Un Is Too" by Kim Whitesides. Design 69-3 (3rd billboard image issued at the very beginning of "The UnCola" ad campaign that ran from 1969 until the mid-1970's. Click the link below to read lots more about his involvement in the more psychedelic end of the spectrum in this collective body of work. His signature is above the first "Un".
www.flickr.com/photos/30559980@N07/6267763757/in/album-72...
- - - NOTE: I have 3 copies of the left billboard image so I'm finally offering duplicate copy #3 for sale via Swann Galleries, a prestigious international auction house in NYC. www.swanngalleries.com/
Look for it in February of 2018. Contact me if you're interested in any of my other dozen or so duplicate billboards from the same 7Up series. Most are in near mint condition and have already been repaired as needed. - - -
Right Billboard Image (not for sale):
"Turn Un" by Pat Dypold. Design 69-5 (5th billboard image in 1969). Image is one of three one-of-a-kind 28.25" x 16.5" billboard artist's proofs that I acquired recently from the estate of a 7Up executive. I also have 4 of the 12 panels of the 21'x10' billboard version, but this small proof is the ONLY KNOWN COMPLETE COLOR COPY of this image IN ANY SIZE (not for sale).
www.flickr.com/photos/30559980@N07/32386666800/in/datepos...
www.flickr.com/photos/30559980@N07/21877792225/
The only other instance of this image is a B&W thumbnail image from a small American Contemporary Graphics Booklet produced in late 1970 or early 1971 for a traveling exhibition.
www.flickr.com/photos/30559980@N07/8387105130/in/album-72...
This was the 5th 21'x10' billboard design issued in 1969 to introduce the hugely successful "The UnCola" ad campaign to America. The rainlap diagram on the back of the top left panel A1 lists this as [Design] DES 69-5, C-2692. Pat Dypold illustrated the bulk of the 54+ 7Up UnCola billboard images issued between 1969 and the mid-1970's. Her signature is in the bottom right, next to the rim of the glass. At least 1 copy each of roughly half of those original billboards have been gathered into my collection and saved from destruction or the trash heap, usually one at a time.
See the rest of my billboard collection in this album:
www.flickr.com/photos/30559980@N07/albums/72157657430138044
Although the list goes on, the first 5 of the 54 billboards issued were (and I have at least one copy of each):
DES 69-1, C-2589, "# Un In The Sun" Pat Dypold (bikini girl)
DES 69-2, C-2587, "Butterfly & Bottle", Pat Dypold
DES 69-3, C-2588, "Un & Un Is Too", Kim Whitesides (guitars)
DES 69-4, C-2691, "Visit Un-Derland", Kim Whitesides (dancer)
DES 69-5, C-2692, "Turn Un", Pat Dypold, (melting face)
It was 1969 and 7Up wanted to appeal to the youth market. What else can I say... The UnCola adaptation of the popular phrase at the time "Turn On" did NOT refer to flipping light switches on during that era. Look it up if you need further explanation. The original phrase at the time was "Turn On, Tune In, Drop Out" by psychedelic LSD guru Timothy Leary.
www.flickr.com/photos/jimedblanchard/4774204283/in/photol...
I think there might have been something else mixed in with the liquid in the glass. Just imagine seeing this giant billboard actually looming over your local schoolyard back then. No advertiser would even consider doing anything so absolutely BOLD today.
www.retrojunk.com/commercial/show/26455/7up
"Turn-On" was also the name of an ill-fated TV series that was almost pulled before the end of the first (and only) episode finished airing on 2/5/69.
www.youtube.com/watch?v=zny4LxAC0C8
Contact me if you have a serious interest in acquiring any of my dozen or so duplicate billboards. I'm also interested in trades that will complete my collection.
Will also consider a legitimate museum or gallery showings if you have a space large enough to hold some of the over 2 dozen billboards at 21'x10' each.
My prices would be FAR more reasonable and come with in-depth accurate research compared to my $15,000 (linen backed) & $12,500 competition:
www.1stdibs.com/furniture/wall-decorations/wallpaper/1969...] - - - ! ! !
www.20thdesign.com/itemdetails.php?id=1834992
Vintage duplicate original Billboards and Posters for sale:
www.flickr.com/photos/30559980@N07/albums/72157658672736088
Here's a Duke University archive photo of another early 1970's 7Up billboard in Phoenix using a tamer version of "Turn Un":
DES #: 71250
Posted 12/26/22.
- - - Please note that ALL of my images are "All Rights Reserved" and are posted for educational purposes only. Please do the right thing and contact me in advance if you wish to discuss the use or reuse of my images and provide a link to my originals. I would also ask that I be given a "first look" at any 7Up UnCola billboards or posters before you market them to the general public in return for my extensive investment in time, money and research, including interviewing some of the surviving artists. Thanks, and enjoy. - - -
Search "7Up UnCola Billboards" on eBay www.ebay.com/usr/finishstrong312 or peruse my albums on Flickr.com www.flickr.com/photos/30559980@N07/albums if you'd like to learn more about this stunning body of work or acquire originals that might be duplicates to me. I keep the best and sell the rest.
Read about the illustrator’s career here:
en.wikipedia.org/wiki/Robert_Abel_(animator)
This image was harvested from his 1974 psychedelic 7Up "Bubbles" video:
www.google.com/search?q=robert+abel+7up&oq=robert+abe...
You can learn more about my one-of-a-kind 7Up UnCola billboard & poster collection by reading this in-depth 2016 article in Collectors Weekly (dot com) or the other links that follow:
www.collectorsweekly.com/articles/collecting-7ups-most-be...
flashbak.com/when-7up-was-cool-the-uncola-ad-campaign-196...
www.djfood.org/7up-the-uncola-posters/
dangerousminds.net/comments/the_uncola_7up_and_the_most_p...
This image:
This is Design 71250 per the rainlap diagram on the rear of top left Panel A1.
I've dated it to 1972 based upon the number "2" as the 3rd digit in the numbering system, but that's pure speculation. Their system changed from very simple to very obscure in the later years (69-x, 70-x, 71-x, 711xxx, 712xx, 73xx, etc.) until some didn't even have numbers at all toward the end.
21'x10' vintage billboard acquired in Very Good condition.
It has 12 panels at 43" wide x 59" tall. As of the end of 2022 when this image from the previous owner was posted, it's the last billboard I need to repair, photograph and collage together in Photoshop. Some of the panels will require reinforcing with clear, acid-free scrapbooking tape on the back (only).
This is truly ONE-OF-A-KIND. I know of no other copies in any size at this time.
The illustrator and their image was NOT featured in a small American Contemporary Graphics booklet from about 1971-72:
www.flickr.com/photos/30559980@N07/albums/72157636886600686
This image was NOT featured in issue #47 of the "Dimensions" quarterly booklet published in the Fall of 1973 by the Simpson Lee Paper Company - this time focused entirely on 7Up billboards:
www.flickr.com/photos/30559980@N07/albums/72157649999521398
This was NOT offered in the purplish billboard and poster offer that expired on 12/31/70:
www.flickr.com/photos/30559980@N07/21744527254/in/album-7...
This was NOT offered in the square foldout billboard and poster offer that expired on 5/31/72 (4 photos):
www.flickr.com/photos/30559980@N07/8203486520/in/album-72...
www.flickr.com/photos/30559980@N07/8202391927/in/album-72...
This was NOT offered in the yellow billboard and poster offer that expired on 9/1/72:
www.flickr.com/photos/30559980@N07/5809333595/in/album-72...
This was NOT offered in the “New For 1973” billboard and poster offer that expired on 6/30/74:
www.flickr.com/photos/30559980@N07/15729486025/in/album-7...
However, it was offered in a crudely assembled letter sized poster offer hawking the last of the UnCola billboards remaining from this 1977 poster offer:
www.flickr.com/photos/30559980@N07/5343112041/in/album-72...
des #: 70-10
Posted 12/26/22.
- - - Please note that ALL of my images are "All Rights Reserved" and are posted for educational purposes only. Please do the right thing and contact me in advance if you wish to discuss the use or reuse of my images and provide a link to my originals. I would also ask that I be given a "first look" at any 7Up UnCola billboards or posters before you market them to the general public in return for my extensive investment in time, money and research, including interviewing some of the surviving artists. Thanks, and enjoy. - - -
Search "7Up UnCola Billboards" on eBay www.ebay.com/usr/finishstrong312 or peruse my albums on Flickr.com www.flickr.com/photos/30559980@N07/albums if you'd like to learn more about this stunning body of work or acquire originals that might be duplicates to me. I keep the best and sell the rest.
The illustrator is unknown.
You can learn more about my one-of-a-kind 7Up UnCola billboard & poster collection by reading this in-depth 2016 article in Collectors Weekly (dot com) or the other links that follow:
www.collectorsweekly.com/articles/collecting-7ups-most-be...
flashbak.com/when-7up-was-cool-the-uncola-ad-campaign-196...
www.djfood.org/7up-the-uncola-posters/
dangerousminds.net/comments/the_uncola_7up_and_the_most_p...
This image:
This is Design 70-10 per the rainlap diagram on the rear of top left Panel A1 which indicates it was issued in 1970.
21'x10' vintage billboard acquired in Very Good condition.
Unfortunately, 4 of the 12 panels in columns "B" & "F" were missing when it was acquired.
These billboards normally have 12 panels at 43" wide x 59" tall.
This is truly ONE-OF-A-KIND. I know of no other copies in any size at this time.
The image was not featured in a small American Contemporary Graphics booklet from about 1971-72:
www.flickr.com/photos/30559980@N07/albums/72157636886600686
This image was NOT featured in issue #47 of the "Dimensions" quarterly booklet published in the Fall of 1973 by the Simpson Lee Paper Company - this time focused entirely on 7Up billboards:
www.flickr.com/photos/30559980@N07/albums/72157649999521398
This was NOT offered in the purplish billboard and poster offer that expired on 12/31/70:
www.flickr.com/photos/30559980@N07/21744527254/in/album-7...
This was NOT offered in the square foldout billboard and poster offer that expired on 5/31/72 (4 photos):
www.flickr.com/photos/30559980@N07/8203486520/in/album-72...
www.flickr.com/photos/30559980@N07/8202391927/in/album-72...
This was NOT offered in the yellow billboard and poster offer that expired on 9/1/72:
www.flickr.com/photos/30559980@N07/5809333595/in/album-72...
This was NOT offered in the “New For 1973” billboard and poster offer that expired on 6/30/74:
www.flickr.com/photos/30559980@N07/15729486025/in/album-7...
- - - Please note that ALL of my images are "All Rights Reserved" and are posted for educational purposes only. Please do the right thing and contact me in advance if you wish to discuss the use or reuse of my images and provide a link to my originals. I would also ask that I be given a "first look" at any 7Up UnCola billboards or posters before you market them to the general public in return for my extensive investment in time, money and research, including interviewing some of the surviving artists. Thanks, and enjoy. - - -
Search "7Up UnCola Billboards" on eBay or Flickr.com if you'd like to learn more about this stunning body of work or acquire originals that might be duplicates to me. I keep the best and sell the rest.
This represents 27 of the restored billboards in my collection to date. Still remaining to be restored is "The Youth Fare" (bi-plane) by Bob Taylor from about 1969.
Explore my "Virtual Museum" and various other "Albums" on Flickr.com to see sub-groups in my 7Up UnCola collection:
www.flickr.com/photos/30559980@N07/albums/72157657430138044
www.flickr.com/photos/30559980@N07/albums
They're arranged in more or less chronological order with the oldest (1969) at the beginning through the mid-1970's at the end. I know of a few that will shift places after I reconfirm the numbered "rainlap diagram" codes on the back.
At 21'x10' each (210 square feet), this sheet represents 5,670 s.f. (63'x90') of offset lithographic paper treasure, enough to overwhelm even the largest museum exhibit halls.
If these were all laid out flat on a standard 60' wide parking lot, they would cover 10 parking spaces on each side of the drive and still hang 3' over the side curbs.
Most are in unused, mint condition having never been displayed. They're simply too big for most homes. Over half are literally ONE-OF-A-KIND. If duplicates are known to exist, they usually number from 2 to 6 as of today. Contact me if you have a serious interest in acquiring one of my dozen or so giant duplicates, smaller posters or 9 1/4" tall mini-billboard models. There will be a comma in the price. www.ebay.com/usr/finishstrong312
Please visit any of my Albums on Flickr to see and learn more about each of these giant colorful posters saved from the trash heaps, typically one at a time:
www.flickr.com/photos/30559980@N07/albums
Museum Directors: Contact me to be the first to curate and display these in advance of the hype that will undoubtedly surround the joint 50th anniversary of both Woodstock and "The UnCola" - 1969 - 2019. That's only about 2 1/2 years away and there's a great story to be told about the interplay between youth oriented advertising and the counter-culture movement of the late 60's. I've documented at least 53 UnCola billboards orchestrated by the J. Walter Thompson [advertising] Co. in Chicago during that period and I know where some of the remaining examples are located.
Artists involved in the collective body of work included such notables as: Milton Glaser, Seymour Chwast (w/ fellow Push Pin Studios artist Isador Seltzer), Robert Abel, Pat Dypold, Bob Taylor, Kim Whitesides, John Alcorn, Charlie White III, Jacqui Morgan, Heather Cooper, Bill Bosworth (w/ Tom Kamifuji), Ed George, Nancy Martell, Barry Zaid, Ray Lyle, Skip Williamson, Simms Taback, Roger Chouinard, Joanne _ and probably a few more on the unsigned originals.
If anyone has any UnCola posters or billboards, please extend me the courtesy of providing me with a "first look" before you use my research to market them so that I can fill in the missing pieces.
If you blog, reblog or otherwise use my images in any way, please link back to the original(s) and provide me credit in return for my substantial monetary investment, time and research to share & post these on-line. All of my photographs are "ALL RIGHTS RESERVED" and I will defend them vigorously. Thanks, and enjoy!
#38 & #37:
forgottenhits60s.blogspot.com/2010/01/jingles-all-way.htm...
isamunangpatalastas.blogspot.com/2016/09/76the-7-up-uncol...
8/15/17: image has been replaced with an updated inventory. "Hang Un" and "Buy A Merry Can" have just been added. "The Youth Fare" is still awaiting restoration and final photography - a 60" x 36" poster is serving as a placeholder for now.
11/29/16: image has been replaced with an updated inventory. "The Youth Fare" and "Hang Un" are still awaiting restoration and final photography.
Background:
1:32 mini billboard scale model of a 21' x 10' 7Up UnCola vintage billboard: "The Un Also Rises" by Barry Zaid in 1970: www.barryzaid.com/
www.flickr.com/photos/30559980@N07/26810808740/in/album-7...
Foreground:
1:32 scale VW Kombi toy mini bus
Soundtrack:
Jimi Hendrix performing Bob Dylan's 1967 "All Along The Watchtower"
1/16/18:
Updated look at 28 of the 30 billboards in my collection to date. The "Coming Soon" list has expanded to 6 now.
www.flickr.com/photos/30559980@N07/albums/72157657430138044
They're arranged in chronological order as much as I can tell based on codes on the back of upper left Panel A1 and billboard/poster offers with known expiration dates.
The early releases in 1969, 1970 & part way through 1971 were easy to place in order with the year built into the code on the back. After that, either the printer, J Walter Thompson (JWT) [advertising] Co. or Seven Up adopted a 5-digit code using 711xx or 712xx. I've arbitrarily assumed those are 1971 and 1972, but it's just my guess. Near the end of the campaign, they stopped adding codes altogether so it becomes less clear. My billboard/poster offer expiration dates or other more obscure clues then becomes more important.
www.flickr.com/photos/30559980@N07/albums/72157632174200248
- - - 2/8/18: (14) of my duplicate billboards have recently been listed on eBay for the first time ever where I have a 100% positive feedback rating. Contact me directly here on Flickr if you're interested in making an offer on one or more of the billboards, or several of my standard sized smaller 7Up posters. For starters, you can skip the 10% eBay fee.
btreat@swbell.net
eBay listings:
www.ebay.com/usr/finishstrong312
Please contact me at btreat@swbell.net if you have any 7Up billboards that you'd like to sell.
Collectors Weekly www.collectorsweekly.com offers many in-depth articles of interest to all types of collectors. In August, Associate Editor Lisa Nix interviewed me for 2 separate topics: antiques in TGI Friday's 1980's stores and my vintage 7Up UnCola billboard collection. Links to those articles are below. Please support them with "likes" if you find them interesting.
7Up Billboard article:
www.collectorsweekly.com/articles/collecting-7ups-most-be...
TGI Friday's article featuring many of my photos:
www.collectorsweekly.com/articles/the-death-of-flair/
My TGI Friday's album:
Article on 1/15/18 about my collection from a DJ/artist in England:
www.djfood.org/7up-the-uncola-posters/
Check out his music and multi-media events, they're very creative:
Please read the history of this "See The Light" bicycle image in the caption for the billboard version below:
www.flickr.com/photos/30559980@N07/15876793788/in/album-7...
These two hand-made pop-up booklets just arrived and are in delicate condition (loose glue in places), but can be easily repaired. Some of the loose press-on black tape will be replaced - I used to use this stuff for presentations in architecture school in the '70's.
They came from a source in Pasadena, CA so my guess (& hope) is that these were Tom Kamifuji's attempts to further develop Bill Bosworth's original concept. Bill worked in-house for the J. Walter Thompson [advertising] Co. in Chicago that orchestrated the famous 7Up UnCola ad campaign, but didn't possess the American Association of Advertising Agencies (AAAA) credentials for doing the final billboard artwork.
Tom, being based in San Francisco is also credited with being the inspiration for the rainbow in the early Apple Computer logo.
www.seattletimes.com/business/marketing-pioneer-recalls-e...
DES #: 71250
Posted 12/26/22.
- - - Please note that ALL of my images are "All Rights Reserved" and are posted for educational purposes only. Please do the right thing and contact me in advance if you wish to discuss the use or reuse of my images and provide a link to my originals. I would also ask that I be given a "first look" at any 7Up UnCola billboards or posters before you market them to the general public in return for my extensive investment in time, money and research, including interviewing some of the surviving artists. Thanks, and enjoy. - - -
Search "7Up UnCola Billboards" on eBay www.ebay.com/usr/finishstrong312 or peruse my albums on Flickr.com www.flickr.com/photos/30559980@N07/albums if you'd like to learn more about this stunning body of work or acquire originals that might be duplicates to me. I keep the best and sell the rest.
Read about the illustrator’s career here:
en.wikipedia.org/wiki/Robert_Abel_(animator)
This image was harvested from his 1974 psychedelic 7Up "Bubbles" video:
www.google.com/search?q=robert+abel+7up&oq=robert+abe...
You can learn more about my one-of-a-kind 7Up UnCola billboard & poster collection by reading this in-depth 2016 article in Collectors Weekly (dot com) or the other links that follow:
www.collectorsweekly.com/articles/collecting-7ups-most-be...
flashbak.com/when-7up-was-cool-the-uncola-ad-campaign-196...
www.djfood.org/7up-the-uncola-posters/
dangerousminds.net/comments/the_uncola_7up_and_the_most_p...
This image:
This is Design 71250 per the rainlap diagram on the rear of top left Panel A1 of the full size 21'x10' billboard version.
I've dated it to 1972 based upon the number "2" as the 3rd digit in the numbering system, but that's pure speculation. Their system changed from very simple to very obscure in the later years (69-x, 70-x, 71-x, 711xx, 712xx, 73xx, etc.) until some didn't even have numbers at all toward the end.
This is a screen grab of the cleaned up image that appears in the billboard next door in my Photostream.
www.flickr.com/photos/30559980@N07/52590147464/in/photost...
21'x10' billboard versions were offered in a crudely assembled letter sized poster offer hawking the last of the UnCola billboards remaining from this 1977 poster offer:
www.flickr.com/photos/30559980@N07/5343112041/in/album-72...
Read about the image on this mini-billboard and wrapped around the can here:
www.flickr.com/photos/30559980@N07/36449964361/in/album-7...
Please read the history of this "See The Light" bicycle image in the caption for the billboard version below:
www.flickr.com/photos/30559980@N07/15876793788/in/album-7...
These two hand-made pop-up booklets just arrived and are in delicate condition (loose glue in places), but can be easily repaired. Some of the loose press-on black tape will be replaced - I used to use this stuff for presentations in architecture school in the '70's.
They came from a source in Pasadena, CA so my guess (& hope) is that these were Tom Kamifuji's attempts to further develop Bill Bosworth's original concept. Bill worked in-house for the J. Walter Thompson [advertising] Co. in Chicago that orchestrated the famous 7Up UnCola ad campaign, but didn't possess the American Association of Advertising Agencies (AAAA) credentials for doing the final billboard artwork.
Tom, being based in San Francisco is also credited with being the inspiration for the rainbow in the early Apple Computer logo.
www.seattletimes.com/business/marketing-pioneer-recalls-e...
See adjacent photo for the other side of this billboard and poster offer. It expired on 12/31/69.
Offered were 21'x10' Size "A" billboards and 60"x36" Size "B" Subway/Bus Stop sized posters.
Another "Fallpaper" poster offer in the Fall of 1969 made these same 4 images available in 34" x 21" Size "C" format. The cost for those was One Dollar plus 6 bottle cap liners.
© photo by Robert Treat
5/22/18:
21' x 10' Size "A" 7Up UnCola "The Island Of Pure Refreshment" vintage billboard by Roger Chouinard in 1973. This is one of the ONLY TWO KNOWN COPIES that have ever surfaced (both are now in my collection).
This image is a "still" harvested from a 1973 animated TV commercial that opens with a blizzard scene in "Don't Be Left Out In The Cola" by Milton Glaser and eventually moves to this more tropical location. Look for this image and spoken title at 1:03 into this 1:09 TV video ad:
www.youtube.com/watch?NR=1&v=WkaPrAGX4dQ
Both billboard copies arrived in May 2018 from a seller in Canada in stunningly MINT condition. Duplicate Copy #2 of 2 will be offered for sale once properly photographed (contact me if interested). They were accompanied by the only known copy of "Shine Un" by Barry Zaid (needs restoration - each panel in the top row was cut in two horizontally) and 1 1/3 copies of "UnCanny In Cans" by John Alcorn (mint condition).
This was offered to the general public in a "New For 1973" poster offer as Design #16 in 21'x10' Size "A" and in 33"x20" Size "C":
www.flickr.com/photos/30559980@N07/15729486025/in/album-7...
Also in my collection is one copy of the 33"x20" Size "C" version. As of this writing, I've seen less than a half dozen other Size "C" copies surface total and no copies of Sizes "B" or "D".
www.flickr.com/photos/30559980@N07/11872812304/in/album-7...
The small poster acquired years ago has a lot more green in the water and sky so I was not as excited about buying these two billboards, but the aspect ratio, composition, maritime clouds, softer blue water & sky plus the excellent condition changed my mind immediately about this piece once it was spread out on the floor to inspect.
Read about the image on this mini-billboard and wrapped around the can here:
www.flickr.com/photos/30559980@N07/36249519201/in/album-7...
See adjacent photo for the other side of this billboard and poster offer. It expired on 12/31/69.
Offered were 21'x10' Size "A" billboards and 60"x36" Size "B" Subway/Bus Stop sized posters.
Another "Fallpaper" poster offer in the Fall of 1969 made these same 4 images available in 34" x 21" Size "C" format. The cost for those was One Dollar plus 6 bottle cap liners.