Party City interior
Party City #137 (14,000 square feet)
109 Volvo Parkway, Volvo Parkway Shopping Center, Chesapeake, VA
Opened in 2014, renovated in winter 2023; previously Dollar Tree (closed/relocated in 2006), later Occasions (opened in September 2006), Dollar Tree $1 Stop (opened in summer 2011)/Domes Audio Video Environments/Advanced Nutrition
One of two stores in Chesapeake, the Greenbrier Party City occupies what used to be three different tenant spaces, most notably the closest Dollar Tree to the company's headquarters that later became the testing grounds for their "Occasions" concept. Like the store in Virgina Beach this location opened in the 2010s when the chain was seeing some significant growth, even if it's about 6,000 square feet smaller. The store began with the towering gondola aesthetic seen in Virginia Beach, but was just renovated two years ago and resembles the last store I documented in Newport News. The checkout area remains where it originally was against the right wall, with the balloon filling station now across from it; behind it, the store's horizontally placed gondolas were ditched in favor of the easier-to-shop departments, and flooring was replaced but the original warehouse ceiling is still visible, as you'd expect. I don't think a ton of the company's big box 2010s stores ever evolved from their original look and layout, but the Greenbrier store gives you an idea of how the look would've been implemented in them had the company survived.
Party City interior
Party City #137 (14,000 square feet)
109 Volvo Parkway, Volvo Parkway Shopping Center, Chesapeake, VA
Opened in 2014, renovated in winter 2023; previously Dollar Tree (closed/relocated in 2006), later Occasions (opened in September 2006), Dollar Tree $1 Stop (opened in summer 2011)/Domes Audio Video Environments/Advanced Nutrition
One of two stores in Chesapeake, the Greenbrier Party City occupies what used to be three different tenant spaces, most notably the closest Dollar Tree to the company's headquarters that later became the testing grounds for their "Occasions" concept. Like the store in Virgina Beach this location opened in the 2010s when the chain was seeing some significant growth, even if it's about 6,000 square feet smaller. The store began with the towering gondola aesthetic seen in Virginia Beach, but was just renovated two years ago and resembles the last store I documented in Newport News. The checkout area remains where it originally was against the right wall, with the balloon filling station now across from it; behind it, the store's horizontally placed gondolas were ditched in favor of the easier-to-shop departments, and flooring was replaced but the original warehouse ceiling is still visible, as you'd expect. I don't think a ton of the company's big box 2010s stores ever evolved from their original look and layout, but the Greenbrier store gives you an idea of how the look would've been implemented in them had the company survived.