marsmet525
Nurses' Quarters (1960) ... Carefree act-fresh liners -- Pantyliner advert that uses 'bold' language (17 July 2012) ...item 2b.. Rick James - You and I ...
Michelle Forster of Johnson & Johnson Pacific, the company that owns Carefree, said: 'We have decided to take a bold approach in this campaign with the aim to tackle a subject which as always been taboo.
'We want to encourage women to talk openly about their bodies, educating them both on discharge and the benefits of using Carefree act-fresh liners on a daily basis.'
.
.......***** All images are copyrighted by their respective authors ......
.
..............................................................................................................................................................................................
.
.....item 1).... Mail Online ... Daily Mail ... www.dailymail.co.uk/femail ...
Pantyliner advert that uses 'bold' language to describe bodily functions leaves viewers outraged by 'offensive' terms
Johnson & Johnson brand Carefree uses 'vagina' and 'discharge' in television ad
By DEBORAH ARTHURS
PUBLISHED: 09:28 EST, 17 July 2012 | UPDATED: 11:13 EST, 17 July 2012
www.dailymail.co.uk/femail/article-2174861/Viewers-left-o...
An advert for a popular brand of pantyliners has sparked outrage after viewers complained it contained language they deemed offensive.
The 30 second television commercial by Johnson & Johnson brand Carefree dispenses with the customary euphemisms and sanitised suggestions at bodily functions.
Instead, the actress in the advert talks openly about the woman's monthly cycle - mentioning the words 'vagina' and 'discharge'.
.
..............................................
img code photo ... the actress in the advert talks openly about the woman's monthly cycle
i.dailymail.co.uk/i/pix/2012/07/17/article-2174861-1418C4...
Frank: Johnson & Johnson say their decision to use the words 'vagina' and 'discharge' was very conscious. 'We wanted to take a bold approach'
..............................................
.
The actress in the commercial, naked but for a scattering of flower petals to protect her modesty, says to the camera that 'even that bit of discharge in between our period is our body working to keep the vagina healthy.'
She goes on to say that Carefree pads 'lock away wetness and odour, helping you to feel dry, clean and fresh every day.'
More...
...'No man will ever love you because you're fat': How one woman overcame grandmother's taunts to discover sexual desire has nothing to do with size
...Want to shift that middle-aged spread? How keeping a food journal is more effective in women over 50 than skipping meals
Such references may seem entirely innocuous to most.
But after the advert, created by ad firm 303Lowe, aired for the first time on Monday night in New Zealand, the Advertising Standards Bureau (ASB) received nine complaints, with viewers objecting particularly to the words 'vagina' and 'discharge'.
.
.......................................
img code photo ... Carefree act-fresh liners ...
i.dailymail.co.uk/i/pix/2012/07/17/article-2174861-1418C6...
Offence: Some viewers were uncomfortable with the language used, and nine made complaints to the Advertising Standards Bureau
.......................................
.
The advert, which carries a GXC rating, meaning it can be shown at any time except for during programmes that specifically target children under the age of 13, has been given the green light by the advertising standards authority.
Carefree spokesman Debbie Selikman told NSM that the company made a very conscious decision to use frank language.
'It's the first time a major brand has had the guts to use real words, not euphemisms or diminutive terms,' Selikman told NineMSN.
New Zealand media blog Stop Press reported that parent company Johnson & Johnson created the Carefree ad in response to a study that showed women would welcome a more honest conversation about their bodies, and revealed that 71 percent of Australian women admit to experiencing discharge while 66 percent are bothered by it.
Michelle Forster of Johnson & Johnson Pacific, the company that owns Carefree, said: 'We have decided to take a bold approach in this campaign with the aim to tackle a subject which as always been taboo.
'We want to encourage women to talk openly about their bodies, educating them both on discharge and the benefits of using Carefree act-fresh liners on a daily basis.'
.
.
...............................
DIVIDING OPINION: TWITTER REACTS TO CAREFREE AD
Lion @WhiteLion_1
Whoa whoa.. whoa! New Carefree advert.. using the word 'discharge.' Are we in that place? Are we really in that place???
Smiley Jones. @periscopes_
People are actually complaining about the 'Carefree' advert because they say 'vaginal discharge.' Really?! #growupaustralia
Lee! @tsardust
Did that Carefree pantyliners ad seriously talk about vaginal discharge? NO ONE WANTS TO HEAR ABOUT THAT D:
benjamin thomson @mrbennyt
Omggggggg the new carefree ad where she talks about discharge and odor ewwwwww
Lucy Hawthorne @stealthpooch
I can't get behind this celebration of 'vaginal discharge.' The term 'discharge' when it relates to bodily functions is never OK #carefree
T-Bone Wilson @fidged
Am I the only one who thinks the Carefree 'discharge' ad is actually a marketing ploy to get women to buy pads for everyday use?
Expand
Clementine Ford Clementine Ford @clementine_ford
Everyone's got their knickers in a twist about this ad. VAGINA VAGINA VAGINA.
@theprojecttv
In response to the Carefree ad story, this discharge happens to all women, not just "average looking" women. (continued)
Alistair Lloyd @mr_al
I wonder if the new #Carefree #Discharge ad means that men will no longer be subjected to having condoms put on bananas?
Zulaika Hutton @zulaikaaah
I KNEW IT!!! I knew that Carefree add was tooooo freaking much using the words "vaginal discharge" during the advertisement. I so knew it!
...............................
.
Do YOU find the advert offensive? Let us know what you think in the comments box below.
.
.
...........................................................................................................................................................................................
.
.....item 2a).... Lyrics Depot ... www.lyricsdepot.com ...
You And I Lyrics
Artist: Rick James
Album: You And I
www.lyricsdepot.com/rick-james/you-and-i.html
You and I
We fit together like a glove on hand
That's right
Don't you know
That I would gladly take you anywhere
You wanted to go
You and me
We are as close as three-part harmony
Wouldn't you agree
And if by chance
Our romance ended it would surely be
The end of me
Some people might say I'm infatuated
But I don't care
'Cause they really don't know
They'll never see of hear
The things I do with you
So far as I'm concerned
They all can go to hell
Woe, baby yeah
Now sing it, sugar
Do-do-do (etc.)
You and I
We'll be together til the six is nine
That's right
When you need me
I never hesitate, I always come
It's so much fun, yeah
You and I
Although we're poor
Our love has greater wealth
Than Hughes himself
And if by chance
There is an afterlife when we die
Hope it's with you and I
Repeat I
Sing it do, do, do (etc)
You and I
You and me
We'll be together eternally
Everybody on the funk
Everybody dance on the funk
Dance on the funk
Everybody dance on the funk
Can you sing it on time
Everybody dance on the funk
Everybody dance on the funk
Everybody shake your body down
Everybody shake your body down
Everybody dance on the funk
Everybody dance on the funk
Dance and shout
Funk yourself right out
Funk yourself right out
Funk yourself right out
We laid this groove
So you can move
On the funk
Everybody dance on the funk
Everybody dance on the funk
Everybody dance on the funk
Everybody dance on the funk
Everybody dance on the funk
Everybody shake your body down
Everybody shake your body down
.
.
...........................................................................................................................................................
.
.....item 2b).... youtube video ... Rick James - You and I ... 8:07 minutes
www.youtube.com/watch?v=dWZkxYamLUs&feature=related
Uploaded by crad805oldschool on Apr 23, 2009
Old School funk classic from his 'Reflections' album
Category:
Music
License:
Standard YouTube License
.
.
...........................................................................................................................................................
.
.
Nurses' Quarters (1960) ... Carefree act-fresh liners -- Pantyliner advert that uses 'bold' language (17 July 2012) ...item 2b.. Rick James - You and I ...
Michelle Forster of Johnson & Johnson Pacific, the company that owns Carefree, said: 'We have decided to take a bold approach in this campaign with the aim to tackle a subject which as always been taboo.
'We want to encourage women to talk openly about their bodies, educating them both on discharge and the benefits of using Carefree act-fresh liners on a daily basis.'
.
.......***** All images are copyrighted by their respective authors ......
.
..............................................................................................................................................................................................
.
.....item 1).... Mail Online ... Daily Mail ... www.dailymail.co.uk/femail ...
Pantyliner advert that uses 'bold' language to describe bodily functions leaves viewers outraged by 'offensive' terms
Johnson & Johnson brand Carefree uses 'vagina' and 'discharge' in television ad
By DEBORAH ARTHURS
PUBLISHED: 09:28 EST, 17 July 2012 | UPDATED: 11:13 EST, 17 July 2012
www.dailymail.co.uk/femail/article-2174861/Viewers-left-o...
An advert for a popular brand of pantyliners has sparked outrage after viewers complained it contained language they deemed offensive.
The 30 second television commercial by Johnson & Johnson brand Carefree dispenses with the customary euphemisms and sanitised suggestions at bodily functions.
Instead, the actress in the advert talks openly about the woman's monthly cycle - mentioning the words 'vagina' and 'discharge'.
.
..............................................
img code photo ... the actress in the advert talks openly about the woman's monthly cycle
i.dailymail.co.uk/i/pix/2012/07/17/article-2174861-1418C4...
Frank: Johnson & Johnson say their decision to use the words 'vagina' and 'discharge' was very conscious. 'We wanted to take a bold approach'
..............................................
.
The actress in the commercial, naked but for a scattering of flower petals to protect her modesty, says to the camera that 'even that bit of discharge in between our period is our body working to keep the vagina healthy.'
She goes on to say that Carefree pads 'lock away wetness and odour, helping you to feel dry, clean and fresh every day.'
More...
...'No man will ever love you because you're fat': How one woman overcame grandmother's taunts to discover sexual desire has nothing to do with size
...Want to shift that middle-aged spread? How keeping a food journal is more effective in women over 50 than skipping meals
Such references may seem entirely innocuous to most.
But after the advert, created by ad firm 303Lowe, aired for the first time on Monday night in New Zealand, the Advertising Standards Bureau (ASB) received nine complaints, with viewers objecting particularly to the words 'vagina' and 'discharge'.
.
.......................................
img code photo ... Carefree act-fresh liners ...
i.dailymail.co.uk/i/pix/2012/07/17/article-2174861-1418C6...
Offence: Some viewers were uncomfortable with the language used, and nine made complaints to the Advertising Standards Bureau
.......................................
.
The advert, which carries a GXC rating, meaning it can be shown at any time except for during programmes that specifically target children under the age of 13, has been given the green light by the advertising standards authority.
Carefree spokesman Debbie Selikman told NSM that the company made a very conscious decision to use frank language.
'It's the first time a major brand has had the guts to use real words, not euphemisms or diminutive terms,' Selikman told NineMSN.
New Zealand media blog Stop Press reported that parent company Johnson & Johnson created the Carefree ad in response to a study that showed women would welcome a more honest conversation about their bodies, and revealed that 71 percent of Australian women admit to experiencing discharge while 66 percent are bothered by it.
Michelle Forster of Johnson & Johnson Pacific, the company that owns Carefree, said: 'We have decided to take a bold approach in this campaign with the aim to tackle a subject which as always been taboo.
'We want to encourage women to talk openly about their bodies, educating them both on discharge and the benefits of using Carefree act-fresh liners on a daily basis.'
.
.
...............................
DIVIDING OPINION: TWITTER REACTS TO CAREFREE AD
Lion @WhiteLion_1
Whoa whoa.. whoa! New Carefree advert.. using the word 'discharge.' Are we in that place? Are we really in that place???
Smiley Jones. @periscopes_
People are actually complaining about the 'Carefree' advert because they say 'vaginal discharge.' Really?! #growupaustralia
Lee! @tsardust
Did that Carefree pantyliners ad seriously talk about vaginal discharge? NO ONE WANTS TO HEAR ABOUT THAT D:
benjamin thomson @mrbennyt
Omggggggg the new carefree ad where she talks about discharge and odor ewwwwww
Lucy Hawthorne @stealthpooch
I can't get behind this celebration of 'vaginal discharge.' The term 'discharge' when it relates to bodily functions is never OK #carefree
T-Bone Wilson @fidged
Am I the only one who thinks the Carefree 'discharge' ad is actually a marketing ploy to get women to buy pads for everyday use?
Expand
Clementine Ford Clementine Ford @clementine_ford
Everyone's got their knickers in a twist about this ad. VAGINA VAGINA VAGINA.
@theprojecttv
In response to the Carefree ad story, this discharge happens to all women, not just "average looking" women. (continued)
Alistair Lloyd @mr_al
I wonder if the new #Carefree #Discharge ad means that men will no longer be subjected to having condoms put on bananas?
Zulaika Hutton @zulaikaaah
I KNEW IT!!! I knew that Carefree add was tooooo freaking much using the words "vaginal discharge" during the advertisement. I so knew it!
...............................
.
Do YOU find the advert offensive? Let us know what you think in the comments box below.
.
.
...........................................................................................................................................................................................
.
.....item 2a).... Lyrics Depot ... www.lyricsdepot.com ...
You And I Lyrics
Artist: Rick James
Album: You And I
www.lyricsdepot.com/rick-james/you-and-i.html
You and I
We fit together like a glove on hand
That's right
Don't you know
That I would gladly take you anywhere
You wanted to go
You and me
We are as close as three-part harmony
Wouldn't you agree
And if by chance
Our romance ended it would surely be
The end of me
Some people might say I'm infatuated
But I don't care
'Cause they really don't know
They'll never see of hear
The things I do with you
So far as I'm concerned
They all can go to hell
Woe, baby yeah
Now sing it, sugar
Do-do-do (etc.)
You and I
We'll be together til the six is nine
That's right
When you need me
I never hesitate, I always come
It's so much fun, yeah
You and I
Although we're poor
Our love has greater wealth
Than Hughes himself
And if by chance
There is an afterlife when we die
Hope it's with you and I
Repeat I
Sing it do, do, do (etc)
You and I
You and me
We'll be together eternally
Everybody on the funk
Everybody dance on the funk
Dance on the funk
Everybody dance on the funk
Can you sing it on time
Everybody dance on the funk
Everybody dance on the funk
Everybody shake your body down
Everybody shake your body down
Everybody dance on the funk
Everybody dance on the funk
Dance and shout
Funk yourself right out
Funk yourself right out
Funk yourself right out
We laid this groove
So you can move
On the funk
Everybody dance on the funk
Everybody dance on the funk
Everybody dance on the funk
Everybody dance on the funk
Everybody dance on the funk
Everybody shake your body down
Everybody shake your body down
.
.
...........................................................................................................................................................
.
.....item 2b).... youtube video ... Rick James - You and I ... 8:07 minutes
www.youtube.com/watch?v=dWZkxYamLUs&feature=related
Uploaded by crad805oldschool on Apr 23, 2009
Old School funk classic from his 'Reflections' album
Category:
Music
License:
Standard YouTube License
.
.
...........................................................................................................................................................
.
.