down to earth organics local seo

 

 

Situation

 

Down To Earth Organics is a retail organic store in Kingscliff, NSW. Approximately twelve months ago we were approached with the goals of getting Down To Earth Organics to rank highly for a number of broad keywords/phrase searches, to rewrite their entire site (including product descriptions) with SEO and keywords and keyphrases in mind, to develop a major Adwords campaign & to give them a strong Google Map business listing in the local area.

 

Solution

 

A comprehensive analysis of keywords was undertaken, and then many hours were spent rewriting content to target relevant keywords and phrases that was agreed by Down To Earth Organics.

 

We then used some of these keywords, and many other tricks to create a high ranking Google Map business listing.

 

Results

 

Since the work was completed there have been some very good results in terms of ranking for Down To Earth Organics.

 

Some notable keywords results:

 

* “organic skin care” – rank #9 in Australia (158,000 results)

* “baby bottles” – rank #8 in the world (9 million results)

* “lavera cosmetics” – rank #1 in the world in sponsored results

 

It is worth noting that we were approached by Down To Earth Organics in their second year of trading and compared with the first year the online sales have increased, in the words on the director, at least 300%. The daily visitor average has also increased by at least 100% also.

 

Footnote

 

In the spirit of transparency, from To The Point, the figures quoted above are not entirely because of the work we do, although the greater majority would be, but they are also because of the natural ageing process of the URL, a good link building strategy, Down To Earth Organics Blog, great use of a customer database & clever content writing after some good training.

 

Done