btreat
1969 - 1975 7Up UnCola Catalog of (54) 21'x10' vintage paper billboard images Virtual Museum #7UpUnCola
Posted 12/29/22
- - - 5/18/24 Update: Please contact me if interested in acquiring my complete collection of #7UpUnCola billboards and posters in all sizes (serious inquiries only). These are literally the "best of the best" collected since 2010. I've kept the very best and sold the rest in dozens and dozens of transactions, including to international vintage poster dealers. This is by far the largest collection of its kind in the world to my knowledge. - - -
- - - Please note that ALL of my images are "All Rights Reserved" and are posted for educational purposes only. Please do the right thing and contact me in advance if you wish to discuss the use or reuse of my images and provide a link to my originals. I would also ask that I be given a "first look" at any 7Up UnCola billboards or posters before you market them to the general public in return for my extensive investment in time, money and research, including interviewing some of the surviving artists. Thanks, and enjoy. - - -
Search "7Up UnCola Billboards" on eBay www.ebay.com/usr/finishstrong312 or peruse my albums on Flickr.com www.flickr.com/photos/30559980@N07/albums if you'd like to learn more about this stunning body of work or acquire originals that might be duplicates to me. I keep the best and sell the rest.
- - -12 of my duplicate originals are for sale now as a set. They total about 2,500 square feet of 50-year-old offset lithographic posters. See my adjacent post. - - -
www.flickr.com/photos/30559980@N07/52580627326/in/album-7...
You can learn more about my one-of-a-kind 7Up UnCola billboard & poster collection by reading this in-depth 2016 article in Collectors Weekly (dot com) or the other links that follow:
www.collectorsweekly.com/articles/collecting-7ups-most-be...
flashbak.com/when-7up-was-cool-the-uncola-ad-campaign-196...
www.djfood.org/7up-the-uncola-posters/
dangerousminds.net/comments/the_uncola_7up_and_the_most_p...
This image:
This is a collage of the 54 +/- billboard images by the Seven Up Company working with the J Walter Thompson [advertising] Company of Chicago (the Midwest Mad Men) between about 1969 and the middle of the 1970's. They are arranged in chronological order as much as I can determine per the rainlap diagram on the rear of top left Panel A1 of each copy.
I also used my collection of several booklets about "The UnCola" award winning ad campaign and the expiration dates of billboard and poster offers to bracket the possible issue dates of each.
They represent over 11,300 square feet (1,053 sq. meters) which would equal 2.5 regulation basketball courts laid side to side.
Most are ONE-OF-A-KIND, TWO-OF-A-KIND, or one of just a couple dozen known copies at the most. VERY RARE
Learn more about this collective body of work in my various albums posted here on Flickr:
www.flickr.com/photos/30559980@N07/albums
"The UnCola" story:
My listings come from the largest, one-of-a-kind collection of 7Up UnCola posters and billboards in the world. To learn more about this award winning ad campaign, search for in-depth articles by Collectors Weekly (Collecting 7Ups Most Beautiful Hallucinatory Billboards), Dangerous Minds (The UnCola 7Up And The Most Psychedelic LSD Friendly Ad Campaign of All Time) or DJ Food's (7Up The UnCola Posters) blogs. Alternately, search <7Up UnCola> on flickr dot com and you'll quickly find out more about these art competition winning advertising images issued in the late 60's & early 70's:
These outdoor ads (billboards) were commissioned by the J. Walter Thompson [advertising] Co. of Chicago (JWT) between 1969 and the mid-1970's. I consider them the "Midwest Mad Men". Most of the 54+ extremely colorful billboard & poster images were illustrated by invited outside freelance artists who were allowed to sign their names on the originals if desired - not all did. If their design was selected, they received $2,000 for the final artwork. My collection includes at least one each of over two-thirds of the billboards and only my duplicate copies are being offered for sale. A few images were produced in-house at JWT, and never with the artist's name on them. JWT wisely chose to invite only up and coming artists and not well known graphic stars so as not to let their notoriety overshadow the 7Up product itself. FYI - Peter Max did NONE of the 7Up posters, contrary to popular belief. This famous ad campaign increased sales by 30% in a short time and rescued Seven Up from near bankruptcy. Since then they've lost their fizz.
Many of the artists have gone on to great fame in the graphics community Milton Glaser (I [heart] NY logo) (Mad Men final Season 7 poster; co-founder of Push Pin Studios), Seymour Chwast (co-founder of Push Pin Studios) with Isadore Seltzer (Push Pin), John Alcorn (Push Pin), Barry Zaid (Push Pin), Kim Whitesides, Jacqui Morgan, Simms Taback (1st Happy Meal Box in Smithsonian & Caldecott Honor for children's books), Skip Williamson (underground comics), Robert Abel (1st Tron movie animations), Charlie White III (permanent collection at MOMA), John Craig, Ray Lyle, Heather Cooper, Nancy Martell, Roger Chouinard, Pat Dypold, Bob Taylor, Tom Kamifuji (original rainbow logo for Apple), Bill Bosworth, Ed George, Joanne _ and probably several others.
From time to time Seven Up offered other billboard and poster images to the general public for prices ranging from $0.50 to $1.50 for posters and $3.50 up to $8.50 for billboards. My collection also includes a number of billboard & poster offers that helps me to pin down issue dates.
Check out this recent 69 second 7Up Vintage Limited Edition Art Series video that features several 7Up UnCola images from my collection:
www.youtube.com/watch?v=Fd8EonCcyAs
0:31 "Butterfly & Bottle”
0:33 "The UnUsual”
0:35 "UnCanny In Cans”
0:36 “See The Light”
0:40 “# Un In The Sun”
0:41 "Wet Un Wild”
1969 - 1975 7Up UnCola Catalog of (54) 21'x10' vintage paper billboard images Virtual Museum #7UpUnCola
Posted 12/29/22
- - - 5/18/24 Update: Please contact me if interested in acquiring my complete collection of #7UpUnCola billboards and posters in all sizes (serious inquiries only). These are literally the "best of the best" collected since 2010. I've kept the very best and sold the rest in dozens and dozens of transactions, including to international vintage poster dealers. This is by far the largest collection of its kind in the world to my knowledge. - - -
- - - Please note that ALL of my images are "All Rights Reserved" and are posted for educational purposes only. Please do the right thing and contact me in advance if you wish to discuss the use or reuse of my images and provide a link to my originals. I would also ask that I be given a "first look" at any 7Up UnCola billboards or posters before you market them to the general public in return for my extensive investment in time, money and research, including interviewing some of the surviving artists. Thanks, and enjoy. - - -
Search "7Up UnCola Billboards" on eBay www.ebay.com/usr/finishstrong312 or peruse my albums on Flickr.com www.flickr.com/photos/30559980@N07/albums if you'd like to learn more about this stunning body of work or acquire originals that might be duplicates to me. I keep the best and sell the rest.
- - -12 of my duplicate originals are for sale now as a set. They total about 2,500 square feet of 50-year-old offset lithographic posters. See my adjacent post. - - -
www.flickr.com/photos/30559980@N07/52580627326/in/album-7...
You can learn more about my one-of-a-kind 7Up UnCola billboard & poster collection by reading this in-depth 2016 article in Collectors Weekly (dot com) or the other links that follow:
www.collectorsweekly.com/articles/collecting-7ups-most-be...
flashbak.com/when-7up-was-cool-the-uncola-ad-campaign-196...
www.djfood.org/7up-the-uncola-posters/
dangerousminds.net/comments/the_uncola_7up_and_the_most_p...
This image:
This is a collage of the 54 +/- billboard images by the Seven Up Company working with the J Walter Thompson [advertising] Company of Chicago (the Midwest Mad Men) between about 1969 and the middle of the 1970's. They are arranged in chronological order as much as I can determine per the rainlap diagram on the rear of top left Panel A1 of each copy.
I also used my collection of several booklets about "The UnCola" award winning ad campaign and the expiration dates of billboard and poster offers to bracket the possible issue dates of each.
They represent over 11,300 square feet (1,053 sq. meters) which would equal 2.5 regulation basketball courts laid side to side.
Most are ONE-OF-A-KIND, TWO-OF-A-KIND, or one of just a couple dozen known copies at the most. VERY RARE
Learn more about this collective body of work in my various albums posted here on Flickr:
www.flickr.com/photos/30559980@N07/albums
"The UnCola" story:
My listings come from the largest, one-of-a-kind collection of 7Up UnCola posters and billboards in the world. To learn more about this award winning ad campaign, search for in-depth articles by Collectors Weekly (Collecting 7Ups Most Beautiful Hallucinatory Billboards), Dangerous Minds (The UnCola 7Up And The Most Psychedelic LSD Friendly Ad Campaign of All Time) or DJ Food's (7Up The UnCola Posters) blogs. Alternately, search <7Up UnCola> on flickr dot com and you'll quickly find out more about these art competition winning advertising images issued in the late 60's & early 70's:
These outdoor ads (billboards) were commissioned by the J. Walter Thompson [advertising] Co. of Chicago (JWT) between 1969 and the mid-1970's. I consider them the "Midwest Mad Men". Most of the 54+ extremely colorful billboard & poster images were illustrated by invited outside freelance artists who were allowed to sign their names on the originals if desired - not all did. If their design was selected, they received $2,000 for the final artwork. My collection includes at least one each of over two-thirds of the billboards and only my duplicate copies are being offered for sale. A few images were produced in-house at JWT, and never with the artist's name on them. JWT wisely chose to invite only up and coming artists and not well known graphic stars so as not to let their notoriety overshadow the 7Up product itself. FYI - Peter Max did NONE of the 7Up posters, contrary to popular belief. This famous ad campaign increased sales by 30% in a short time and rescued Seven Up from near bankruptcy. Since then they've lost their fizz.
Many of the artists have gone on to great fame in the graphics community Milton Glaser (I [heart] NY logo) (Mad Men final Season 7 poster; co-founder of Push Pin Studios), Seymour Chwast (co-founder of Push Pin Studios) with Isadore Seltzer (Push Pin), John Alcorn (Push Pin), Barry Zaid (Push Pin), Kim Whitesides, Jacqui Morgan, Simms Taback (1st Happy Meal Box in Smithsonian & Caldecott Honor for children's books), Skip Williamson (underground comics), Robert Abel (1st Tron movie animations), Charlie White III (permanent collection at MOMA), John Craig, Ray Lyle, Heather Cooper, Nancy Martell, Roger Chouinard, Pat Dypold, Bob Taylor, Tom Kamifuji (original rainbow logo for Apple), Bill Bosworth, Ed George, Joanne _ and probably several others.
From time to time Seven Up offered other billboard and poster images to the general public for prices ranging from $0.50 to $1.50 for posters and $3.50 up to $8.50 for billboards. My collection also includes a number of billboard & poster offers that helps me to pin down issue dates.
Check out this recent 69 second 7Up Vintage Limited Edition Art Series video that features several 7Up UnCola images from my collection:
www.youtube.com/watch?v=Fd8EonCcyAs
0:31 "Butterfly & Bottle”
0:33 "The UnUsual”
0:35 "UnCanny In Cans”
0:36 “See The Light”
0:40 “# Un In The Sun”
0:41 "Wet Un Wild”