1969 21'x10' 7Up UnCola "The Youth Fare" vintage billboard poster by Bob Taylor #71132 #7UpUnCola

Date posted: 12/22/22

 

- - - Please note that ALL of my images are "All Rights Reserved" and are posted for educational purposes only. Please do the right thing and contact me in advance if you wish to discuss the use or reuse of my images and provide a link to my originals. I would also ask that I be given a "first look" at any 7Up UnCola billboards or posters before you market them to the general public in return for my extensive investment in time, money and research, including interviewing some of the surviving artists. Thanks, and enjoy. - - -

 

Search "7Up UnCola Billboards" on eBay www.ebay.com/usr/finishstrong312 or peruse my albums on Flickr.com www.flickr.com/photos/30559980@N07/albums if you'd like to learn more about this stunning body of work or acquire originals that might be duplicates to me. I keep the best and sell the rest.

 

Ed George worked at the J Walter Thompson [advertising] Company in Chicago that orchestrated "The UnCola" ad campaign and being in-house, was not allowed to sign his name to the artwork.

 

You can learn more about my one-of-a-kind 7Up UnCola billboard & poster collection by reading this in-depth 2016 article in Collectors Weekly (dot com) or the other links that follow:

 

www.collectorsweekly.com/articles/collecting-7ups-most-be...

 

flashbak.com/when-7up-was-cool-the-uncola-ad-campaign-196...

 

www.djfood.org/7up-the-uncola-posters/

 

dangerousminds.net/comments/the_uncola_7up_and_the_most_p...

 

This image:

This is Design 71132 per the rainlap diagram on the rear of top left Panel A1.

I’m assuming that 5-digit numbers starting with 71xxx were issued in 1971 and that those starting with 72xxx were from 1972.

 

21'x10' vintage billboard acquired in 2010 in only fair condition. At the time is was missing the two far left panels with the text. As fortune would smile on me, the exact same missing panels came bundled with several other billboards acquired in 2020 from the original seller's brother* across the country and a decade later. * = I assume, since the last name was the same on the return address. This billboard has quite a bit of clear, acid-free scrapbooking tape on the back (only).

To save on printing costs, this image was printed with a larger number of smaller panels so they could ship all white panels that didn't have to be run through the offset lithograph printing machines.. Normally they have 12 panels at 43" wide x 59" tall.

 

This is TWO-OF-A-KIND, or possibly three.

There are also other copies around in smaller poster sizes, including a 5'x3' "subway" size in my collection and a 34"x21" version.

 

The illustrator and their image was NOT featured in a small American Contemporary Graphics booklet from about 1971-72:

www.flickr.com/photos/30559980@N07/albums/72157636886600686

 

This was NOT offered in the "Dimensions" quarterly booklet published in the Fall of 1973 by the Simpson Lee Paper Company - this time focused entirely on 7Up billboards:

www.flickr.com/photos/30559980@N07/albums/72157649999521398

 

This was NOT offered in the purplish billboard and poster offer that expired on 12/31/70:

www.flickr.com/photos/30559980@N07/21744527254/in/album-7...

 

This was NOT offered in the square foldout billboard and poster offer that expired on 5/31/72 (4 photos):

www.flickr.com/photos/30559980@N07/8203486520/in/album-72...

www.flickr.com/photos/30559980@N07/8202391927/in/album-72...

 

This was offered as Design #1 in the yellow billboard and poster offer that expired on 9/1/72:

www.flickr.com/photos/30559980@N07/5809333595/in/album-72...

 

This was offered as Design #4 in the “New For 1973” billboard and poster offer that expired on 6/30/74:

www.flickr.com/photos/30559980@N07/15729486025/in/album-7...

Done