btreat
1969 7Up UnCola Double Billboard "Un & Un Is Too" by Kim Whitesides & "Turn Un" by Pat Dypold #7Upvintage three 3 billboards
- - - Please note that ALL of my images are "All Rights Reserved" and are posted for educational purposes only. Please do the right thing and contact me in advance if you wish to discuss the use or reuse of my images and provide a link to my originals. I would also ask that I be given a "first look" at any 7Up UnCola billboards or posters before you market them to the general public in return for my extensive investment in time, money and research, including interviewing some of the surviving artists. Thanks, and enjoy. - - -
If you like what you see, check out my 7Up UnCola billboard and poster offerings on eBay: www.ebay.com/usr/finishstrong312
...or alternately, contact me here via a comment or FlickrMail and I will sell my original duplicates at a lower cost via a direct sale (save the 10% eBay fees).
You can learn more about my one-of-a-kind 7Up UnCola billboard & poster collection by reading this in-depth article in Collectors Weekly (dot com) or a followup story by Dangerous Minds:
www.collectorsweekly.com/articles/collecting-7ups-most-be...
dangerousminds.net/comments/the_uncola_7up_and_the_most_p...
PhotoShop re-creation of what some really, really lucky viewers might have actually seen in 1969, months before the famous Woodstock Festival in August of that same year.
Background Photo:
This is just one of many vintage double billboard structures in the trendy "Crossroads" area just south of downtown Kansas City, MO. The size and proportions are identical and appropriate backdrops for digitally displaying my 21'x10' 30-sheet offset lithographic paper billboards.
Left Billboard Image (available on eBay):
"Un & Un Is Too" by Kim Whitesides. Design 69-3 (3rd billboard image issued at the very beginning of "The UnCola" ad campaign that ran from 1969 until the mid-1970's. Click the link below to read lots more about his involvement in the more psychedelic end of the spectrum in this collective body of work. His signature is above the first "Un".
www.flickr.com/photos/30559980@N07/6267763757/in/album-72...
- - - NOTE: I have 3 copies of the left billboard image so I'm finally offering duplicate copy #3 for sale via Swann Galleries, a prestigious international auction house in NYC. www.swanngalleries.com/
Look for it in February of 2018. Contact me if you're interested in any of my other dozen or so duplicate billboards from the same 7Up series. Most are in near mint condition and have already been repaired as needed. - - -
Right Billboard Image (not for sale):
"Turn Un" by Pat Dypold. Design 69-5 (5th billboard image in 1969). Image is one of three one-of-a-kind 28.25" x 16.5" billboard artist's proofs that I acquired recently from the estate of a 7Up executive. I also have 4 of the 12 panels of the 21'x10' billboard version, but this small proof is the ONLY KNOWN COMPLETE COLOR COPY of this image IN ANY SIZE (not for sale).
www.flickr.com/photos/30559980@N07/32386666800/in/datepos...
www.flickr.com/photos/30559980@N07/21877792225/
The only other instance of this image is a B&W thumbnail image from a small American Contemporary Graphics Booklet produced in late 1970 or early 1971 for a traveling exhibition.
www.flickr.com/photos/30559980@N07/8387105130/in/album-72...
This was the 5th 21'x10' billboard design issued in 1969 to introduce the hugely successful "The UnCola" ad campaign to America. The rainlap diagram on the back of the top left panel A1 lists this as [Design] DES 69-5, C-2692. Pat Dypold illustrated the bulk of the 54+ 7Up UnCola billboard images issued between 1969 and the mid-1970's. Her signature is in the bottom right, next to the rim of the glass. At least 1 copy each of roughly half of those original billboards have been gathered into my collection and saved from destruction or the trash heap, usually one at a time.
See the rest of my billboard collection in this album:
www.flickr.com/photos/30559980@N07/albums/72157657430138044
Although the list goes on, the first 5 of the 54 billboards issued were (and I have at least one copy of each):
DES 69-1, C-2589, "# Un In The Sun" Pat Dypold (bikini girl)
DES 69-2, C-2587, "Butterfly & Bottle", Pat Dypold
DES 69-3, C-2588, "Un & Un Is Too", Kim Whitesides (guitars)
DES 69-4, C-2691, "Visit Un-Derland", Kim Whitesides (dancer)
DES 69-5, C-2692, "Turn Un", Pat Dypold, (melting face)
It was 1969 and 7Up wanted to appeal to the youth market. What else can I say... The UnCola adaptation of the popular phrase at the time "Turn On" did NOT refer to flipping light switches on during that era. Look it up if you need further explanation. The original phrase at the time was "Turn On, Tune In, Drop Out" by psychedelic LSD guru Timothy Leary.
www.flickr.com/photos/jimedblanchard/4774204283/in/photol...
I think there might have been something else mixed in with the liquid in the glass. Just imagine seeing this giant billboard actually looming over your local schoolyard back then. No advertiser would even consider doing anything so absolutely BOLD today.
www.retrojunk.com/commercial/show/26455/7up
"Turn-On" was also the name of an ill-fated TV series that was almost pulled before the end of the first (and only) episode finished airing on 2/5/69.
www.youtube.com/watch?v=zny4LxAC0C8
Contact me if you have a serious interest in acquiring any of my dozen or so duplicate billboards. I'm also interested in trades that will complete my collection.
Will also consider a legitimate museum or gallery showings if you have a space large enough to hold some of the over 2 dozen billboards at 21'x10' each.
My prices would be FAR more reasonable and come with in-depth accurate research compared to my $15,000 (linen backed) & $12,500 competition:
www.1stdibs.com/furniture/wall-decorations/wallpaper/1969...] - - - ! ! !
www.20thdesign.com/itemdetails.php?id=1834992
Vintage duplicate original Billboards and Posters for sale:
www.flickr.com/photos/30559980@N07/albums/72157658672736088
Here's a Duke University archive photo of another early 1970's 7Up billboard in Phoenix using a tamer version of "Turn Un":
plus.google.com/+Bradhallart/posts/b72V4JEpSks
1969 7Up UnCola Double Billboard "Un & Un Is Too" by Kim Whitesides & "Turn Un" by Pat Dypold #7Upvintage three 3 billboards
- - - Please note that ALL of my images are "All Rights Reserved" and are posted for educational purposes only. Please do the right thing and contact me in advance if you wish to discuss the use or reuse of my images and provide a link to my originals. I would also ask that I be given a "first look" at any 7Up UnCola billboards or posters before you market them to the general public in return for my extensive investment in time, money and research, including interviewing some of the surviving artists. Thanks, and enjoy. - - -
If you like what you see, check out my 7Up UnCola billboard and poster offerings on eBay: www.ebay.com/usr/finishstrong312
...or alternately, contact me here via a comment or FlickrMail and I will sell my original duplicates at a lower cost via a direct sale (save the 10% eBay fees).
You can learn more about my one-of-a-kind 7Up UnCola billboard & poster collection by reading this in-depth article in Collectors Weekly (dot com) or a followup story by Dangerous Minds:
www.collectorsweekly.com/articles/collecting-7ups-most-be...
dangerousminds.net/comments/the_uncola_7up_and_the_most_p...
PhotoShop re-creation of what some really, really lucky viewers might have actually seen in 1969, months before the famous Woodstock Festival in August of that same year.
Background Photo:
This is just one of many vintage double billboard structures in the trendy "Crossroads" area just south of downtown Kansas City, MO. The size and proportions are identical and appropriate backdrops for digitally displaying my 21'x10' 30-sheet offset lithographic paper billboards.
Left Billboard Image (available on eBay):
"Un & Un Is Too" by Kim Whitesides. Design 69-3 (3rd billboard image issued at the very beginning of "The UnCola" ad campaign that ran from 1969 until the mid-1970's. Click the link below to read lots more about his involvement in the more psychedelic end of the spectrum in this collective body of work. His signature is above the first "Un".
www.flickr.com/photos/30559980@N07/6267763757/in/album-72...
- - - NOTE: I have 3 copies of the left billboard image so I'm finally offering duplicate copy #3 for sale via Swann Galleries, a prestigious international auction house in NYC. www.swanngalleries.com/
Look for it in February of 2018. Contact me if you're interested in any of my other dozen or so duplicate billboards from the same 7Up series. Most are in near mint condition and have already been repaired as needed. - - -
Right Billboard Image (not for sale):
"Turn Un" by Pat Dypold. Design 69-5 (5th billboard image in 1969). Image is one of three one-of-a-kind 28.25" x 16.5" billboard artist's proofs that I acquired recently from the estate of a 7Up executive. I also have 4 of the 12 panels of the 21'x10' billboard version, but this small proof is the ONLY KNOWN COMPLETE COLOR COPY of this image IN ANY SIZE (not for sale).
www.flickr.com/photos/30559980@N07/32386666800/in/datepos...
www.flickr.com/photos/30559980@N07/21877792225/
The only other instance of this image is a B&W thumbnail image from a small American Contemporary Graphics Booklet produced in late 1970 or early 1971 for a traveling exhibition.
www.flickr.com/photos/30559980@N07/8387105130/in/album-72...
This was the 5th 21'x10' billboard design issued in 1969 to introduce the hugely successful "The UnCola" ad campaign to America. The rainlap diagram on the back of the top left panel A1 lists this as [Design] DES 69-5, C-2692. Pat Dypold illustrated the bulk of the 54+ 7Up UnCola billboard images issued between 1969 and the mid-1970's. Her signature is in the bottom right, next to the rim of the glass. At least 1 copy each of roughly half of those original billboards have been gathered into my collection and saved from destruction or the trash heap, usually one at a time.
See the rest of my billboard collection in this album:
www.flickr.com/photos/30559980@N07/albums/72157657430138044
Although the list goes on, the first 5 of the 54 billboards issued were (and I have at least one copy of each):
DES 69-1, C-2589, "# Un In The Sun" Pat Dypold (bikini girl)
DES 69-2, C-2587, "Butterfly & Bottle", Pat Dypold
DES 69-3, C-2588, "Un & Un Is Too", Kim Whitesides (guitars)
DES 69-4, C-2691, "Visit Un-Derland", Kim Whitesides (dancer)
DES 69-5, C-2692, "Turn Un", Pat Dypold, (melting face)
It was 1969 and 7Up wanted to appeal to the youth market. What else can I say... The UnCola adaptation of the popular phrase at the time "Turn On" did NOT refer to flipping light switches on during that era. Look it up if you need further explanation. The original phrase at the time was "Turn On, Tune In, Drop Out" by psychedelic LSD guru Timothy Leary.
www.flickr.com/photos/jimedblanchard/4774204283/in/photol...
I think there might have been something else mixed in with the liquid in the glass. Just imagine seeing this giant billboard actually looming over your local schoolyard back then. No advertiser would even consider doing anything so absolutely BOLD today.
www.retrojunk.com/commercial/show/26455/7up
"Turn-On" was also the name of an ill-fated TV series that was almost pulled before the end of the first (and only) episode finished airing on 2/5/69.
www.youtube.com/watch?v=zny4LxAC0C8
Contact me if you have a serious interest in acquiring any of my dozen or so duplicate billboards. I'm also interested in trades that will complete my collection.
Will also consider a legitimate museum or gallery showings if you have a space large enough to hold some of the over 2 dozen billboards at 21'x10' each.
My prices would be FAR more reasonable and come with in-depth accurate research compared to my $15,000 (linen backed) & $12,500 competition:
www.1stdibs.com/furniture/wall-decorations/wallpaper/1969...] - - - ! ! !
www.20thdesign.com/itemdetails.php?id=1834992
Vintage duplicate original Billboards and Posters for sale:
www.flickr.com/photos/30559980@N07/albums/72157658672736088
Here's a Duke University archive photo of another early 1970's 7Up billboard in Phoenix using a tamer version of "Turn Un":
plus.google.com/+Bradhallart/posts/b72V4JEpSks