Are Fast Fashion Brands Moving Towards Sustainable Fashion In COVID 19?

A lot has changed since 2019, life has slowed down and necessity has taken to the forefront. COVID 19 and the increasing Corona cases have rung a bell of alarm amidst the people and industries. The fast fashion industry is no stranger to polluting the environment. COVID 19 however has changed the consumption and consumer buying pattern. Increased usage, buying the necessary and sustainable fashion has stepped up discouraging the excessive buying of fashion behavior of the consumers. Social media and other digital platforms have created awareness about the ill effects of fast fashion brands awakening the consumers by making them question their fashion choices.

 

The fast fashion brands have also changed their perspective launching new initiatives and collection.

 

Check out the full blog below

bit.ly/2QEpd7z

 

@hm @americaneagle @asos

 

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