Local SEO Tips for Beginners

When it comes to local #SEO, many people tend to do it in the wrong way because they have some misconceptions about it. The number one rule you will need to keep in mind is that local SEO is not about gaming Google in order to achieve better rank. It is rather about approaching SEO in a holistic manner. Having that said, there are a few things which you will need to take into consideration.

 

Local Competition Analysis

If you want to achieve success in your local SEO #campaign, you will have to have better focus on what your competitors do. In other words, you will need to analyze your competition in an effective manner. This analysis will help you know about the most important things your competitors do in order to stay ahead in competition.

 

Typically, there are three important factors which you will have to look for when it comes to performing a local competition analysis:

 

•Content

•Links

•On-page SEO

 

Objective of competition analysis

This analysis mainly focuses on top ten results being shown by Google against a specific keyword. First, you will have to search in Google using the combination of location name and keyword. Then you will need to use link analysis tools such as Google #Search Console, #SEMRush, #Majestic, and #Raven Tools to export all data, organize the data and analyze link profiles.

 

Content considerations

While gathering data through competition analysis, there are a few things which you will need to consider regarding the content. These are basically a few questions you will need to find the answers for.

 

•Who writes the content?

•Main focus of content

•Time at which the content was written

•Locality being focused in the content

•Reason for the creation of content

 

On-page SEO

When we talk about on-page SEO, the first thing that needs to be ensured is that you are going with the URL best practices only. It is recommended to use the main search keyword in the URL. The mistakes in URL can leave the website unable to be crawled through.

 

Another factor which needs to be kept in mind is the website’s quality which comes only when you have right #HTML and #CSS coding in place. While many SEOs may think that these quality parameters do not have direct impact on ranking, the quality has impact on ranking as it helps the website to offer better user index.

 

Another very important aspect of #on-page SEO is the placement of local tags and #keywords. Since you want your website to get the traffic to rank well in search engine results, you have to make sure that you have applied every tag which can get you the traffic.

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