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SEO Best Kept E-commerce Secrets
E-commerce sites often fall victim to some of the more common #SEO problems which hold them back from receiving the type of #organic #traffic that is possible and could really improve profit margins all around.
The first of these issues is a weak product description or none at all. Due to the often overwhelming number of products in the catalog it may be easier to simply utilize short item descriptions or even just to use the ones that may come default from the manufacturers. Longer content is going to rank better in the algorithms of search engine giants such as Google, and so a tiny description will be a drawback. Also, there may be some types of duplicate content issues in some of these ranking algorithms due to the fact that the description is essentially the same all around with only a few words substituted. These manufacturer words will almost certainly be found on a myriad of other sites across the internet since they will have received the same content.
A second problem with many of the #e-commerce sites across the web is that they do not properly integrate user reviews into their pages. It has been show that something like 30% more organic traffic can be achieved by allow customers and users to simply place their opinion and words of impact so that other visitors can find the stuff. Many owners might worry about negative reviews being left by consumers, but the positive impacts almost certainly will outweigh that small portion, and as long as proper anti-spam measures are in place that should not be a reason to avoid implementation.
A third issue is the lack of unbranded #keyword #optimization so that organic traffic can be improved for those potential customers who are not familiar enough with what they are searching for to use brand names in the queries. In other words, most of these people are not going to be search by brand name and a specific model code, so it will be important to have more generic stuff available.
Fourth, some e-commerce site owners focus too heavily on transactional keywords leaving out the development of more informational content. Fifth, site redesign is another area which really has the potential to reverse good trends in search engine ranking algorithms. If webmasters are not careful about how the site redesign is carried out then it can reverse a lot of good past effort. Sixth, there is a similar type of issue which can occur when a migration is made between e-commerce platforms in a failing manner.
Seventh, one of the best ways to increase traffic naturally is to focus on the most promising keywords that are not the "money" ones that every site in the world is trying to rank for or ones which already have giants well established at the top. Existing keywords that are performing well on a site can continue to be tweaked and added to so that they can reach even greater potential. A tool like #SEMRush can be one potential ally in this regard as well.
So, there are 7 of the best ways to insure that a site does as well as it should when it comes to organic traffic and establishing a footprint in the search engines. Use this advice and continue to evolve SEO wise in order to reap the best profits!
SEO Best Kept E-commerce Secrets
E-commerce sites often fall victim to some of the more common #SEO problems which hold them back from receiving the type of #organic #traffic that is possible and could really improve profit margins all around.
The first of these issues is a weak product description or none at all. Due to the often overwhelming number of products in the catalog it may be easier to simply utilize short item descriptions or even just to use the ones that may come default from the manufacturers. Longer content is going to rank better in the algorithms of search engine giants such as Google, and so a tiny description will be a drawback. Also, there may be some types of duplicate content issues in some of these ranking algorithms due to the fact that the description is essentially the same all around with only a few words substituted. These manufacturer words will almost certainly be found on a myriad of other sites across the internet since they will have received the same content.
A second problem with many of the #e-commerce sites across the web is that they do not properly integrate user reviews into their pages. It has been show that something like 30% more organic traffic can be achieved by allow customers and users to simply place their opinion and words of impact so that other visitors can find the stuff. Many owners might worry about negative reviews being left by consumers, but the positive impacts almost certainly will outweigh that small portion, and as long as proper anti-spam measures are in place that should not be a reason to avoid implementation.
A third issue is the lack of unbranded #keyword #optimization so that organic traffic can be improved for those potential customers who are not familiar enough with what they are searching for to use brand names in the queries. In other words, most of these people are not going to be search by brand name and a specific model code, so it will be important to have more generic stuff available.
Fourth, some e-commerce site owners focus too heavily on transactional keywords leaving out the development of more informational content. Fifth, site redesign is another area which really has the potential to reverse good trends in search engine ranking algorithms. If webmasters are not careful about how the site redesign is carried out then it can reverse a lot of good past effort. Sixth, there is a similar type of issue which can occur when a migration is made between e-commerce platforms in a failing manner.
Seventh, one of the best ways to increase traffic naturally is to focus on the most promising keywords that are not the "money" ones that every site in the world is trying to rank for or ones which already have giants well established at the top. Existing keywords that are performing well on a site can continue to be tweaked and added to so that they can reach even greater potential. A tool like #SEMRush can be one potential ally in this regard as well.
So, there are 7 of the best ways to insure that a site does as well as it should when it comes to organic traffic and establishing a footprint in the search engines. Use this advice and continue to evolve SEO wise in order to reap the best profits!