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3 Super Simple Local SEO Tactics Guaranteed To Give You a Competitive Advantage
Local SEO is extremely competitive. And if you want to outrank your competitors you have to be aggressive. Or better yet, you need to focus your efforts on tactics they either don't know about or that they are too lazy to implement.
With that being said, here are 3 super simple local SEO tactics that are guaranteed to give you a competitive advantage.
Utilize Google Posts
Before you can utilize Google posts you must first claim your Google My Business (#GMB) listing. If you haven't done this already you need to stop reading this article and do it right now.
If you fail to claim your #GoogleMyBusiness listing the chances of your business showing up in the local search results will be slim to none. Now that we have that out of the way let's talk about Google posts and how they can help your business.
While most local businesses will claim their Google My Business listing and forget about it, you're going to do the complete opposite and start utilizing Google posts.
Google posts allow you to attach a mini ad to your Google My Business #listing. The ad can include a picture, landing page URL, special offer or anything that you want your potential customers to know about.
To set up a Google post simply log into your Google My Business listing account, click on "post" and get started. Make sure your post is compelling so that people will want to click on it and find out more.
Make Sure Your Google My Business Listing Is in the Right Category
Selecting the right category for your business has a huge impact on how Google ranks it. If you notice one of your competitors ranking better than you, take a look at what category they are listed under.
Its okay to do a little experimenting with the #category. Just make sure that whatever category you choose accurately fits the type of business you run.
Avoid the urge to select several different #categories as doing so could put you at a disadvantage.
Finding the best category for your business will require a bit of trial and error. But once you find the best category your rankings will start to climb and you will be in a much better position to outrank your competitors.
Write High Quality
Having a blog on your website is a great way to get a ton of Google love. Creating high quality content about various events going on in your local area is a great way to generate local traffic to your website.
This is one of those tactics that take a great deal of time and patience. You have to be consistent with your blog posts if you want to see big time results. While there is no need to post new content on your blog everyday, you do want to make it a point to add new content at least twice a month.
If you don't like writing you can always hire a freelancer from websites such as Upwork.com or Guru.com. You should be able to get 2-3 high quality blog posts written for less than $200.
3 Super Simple Local SEO Tactics Guaranteed To Give You a Competitive Advantage
Local SEO is extremely competitive. And if you want to outrank your competitors you have to be aggressive. Or better yet, you need to focus your efforts on tactics they either don't know about or that they are too lazy to implement.
With that being said, here are 3 super simple local SEO tactics that are guaranteed to give you a competitive advantage.
Utilize Google Posts
Before you can utilize Google posts you must first claim your Google My Business (#GMB) listing. If you haven't done this already you need to stop reading this article and do it right now.
If you fail to claim your #GoogleMyBusiness listing the chances of your business showing up in the local search results will be slim to none. Now that we have that out of the way let's talk about Google posts and how they can help your business.
While most local businesses will claim their Google My Business listing and forget about it, you're going to do the complete opposite and start utilizing Google posts.
Google posts allow you to attach a mini ad to your Google My Business #listing. The ad can include a picture, landing page URL, special offer or anything that you want your potential customers to know about.
To set up a Google post simply log into your Google My Business listing account, click on "post" and get started. Make sure your post is compelling so that people will want to click on it and find out more.
Make Sure Your Google My Business Listing Is in the Right Category
Selecting the right category for your business has a huge impact on how Google ranks it. If you notice one of your competitors ranking better than you, take a look at what category they are listed under.
Its okay to do a little experimenting with the #category. Just make sure that whatever category you choose accurately fits the type of business you run.
Avoid the urge to select several different #categories as doing so could put you at a disadvantage.
Finding the best category for your business will require a bit of trial and error. But once you find the best category your rankings will start to climb and you will be in a much better position to outrank your competitors.
Write High Quality
Having a blog on your website is a great way to get a ton of Google love. Creating high quality content about various events going on in your local area is a great way to generate local traffic to your website.
This is one of those tactics that take a great deal of time and patience. You have to be consistent with your blog posts if you want to see big time results. While there is no need to post new content on your blog everyday, you do want to make it a point to add new content at least twice a month.
If you don't like writing you can always hire a freelancer from websites such as Upwork.com or Guru.com. You should be able to get 2-3 high quality blog posts written for less than $200.