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How is Voice Search Going to Influence SEO and Why B2B Marketers Need to Pay Attention
When we talk about voice search, many would start thinking about local web searches and #B2C #SEO. Nevertheless, the voice search is now being used beyond searches for restaurants or hearing the cooking recipes. The fact is that B2B now seems to give provide a SEO opportunity to B2B businesses.
To better understand how B2B marketing is going to be influenced by voice search, it would be important to look at voice search’s usage from the perspective of three W’s (who, why and where).
Who are using voice search?
According to a report in 2014, about 55% of teens and 41% of adults were using voice searches. Among adults, the usage of this tool is due to their desire in avoiding using type pad while creating text messages. On the other hand, teens use voice search to get help in #homework.
There are some stats which illustrate how voice search is stepping into our lives.
• #Personal-Assistant is now being installed as a default feature in #smartphones.
• During 2016 holiday season, Amazon Echo was the best selling product on Amazon.
• It is estimated that sales of Amazon Echo and Google Home will rise exceeding 24 million this year.
The increase in adoption of personal assistant devices shows that people like to get accustomed to get things done using voice commands. Hence, one can foresee the use of voice searches in organic searches and, eventually, B2B marketing in the near future.
Why voice searches are being used?
Although familiarity with voice search is seen as one of the most prominent reasons for its usage, convenience in getting things done is also the equally big reason.
Because voice search is faster and more #user-friendly, the usage is increasing with every passing day. The people, who find it difficult to type on small devices in order to search anything, find using voice search as the most convenient alternative. Another reason is that it is pretty much faster than searching by text, given the accuracy of device and software in translating #voice-commands.
According to Google, voice searches are now 95% accurate. It is 20% more accurate than what it was in 2013. The average speed of speaking is usually 3-times faster than what can be typed per minute. Hence, if the accuracy level gets equal to that of typing text, there is no reason for the people to delay adoption of voice search as the primary option to search over internet.
Again, this situation is leading to the adoption of voice searches by #B2B marketers in order to perform SEO and other digital marketing tasks.
Where it is being used?
While we may assume that voice search is used while driving the car or cooking in kitchen, research shows that 50% of the voice search users are business persons who use this feature while working in their offices. This is one of the most convincing reasons, perhaps a signal, that B2B SEO and marketing are going to be greatly influenced by voice search.
How is Voice Search Going to Influence SEO and Why B2B Marketers Need to Pay Attention
When we talk about voice search, many would start thinking about local web searches and #B2C #SEO. Nevertheless, the voice search is now being used beyond searches for restaurants or hearing the cooking recipes. The fact is that B2B now seems to give provide a SEO opportunity to B2B businesses.
To better understand how B2B marketing is going to be influenced by voice search, it would be important to look at voice search’s usage from the perspective of three W’s (who, why and where).
Who are using voice search?
According to a report in 2014, about 55% of teens and 41% of adults were using voice searches. Among adults, the usage of this tool is due to their desire in avoiding using type pad while creating text messages. On the other hand, teens use voice search to get help in #homework.
There are some stats which illustrate how voice search is stepping into our lives.
• #Personal-Assistant is now being installed as a default feature in #smartphones.
• During 2016 holiday season, Amazon Echo was the best selling product on Amazon.
• It is estimated that sales of Amazon Echo and Google Home will rise exceeding 24 million this year.
The increase in adoption of personal assistant devices shows that people like to get accustomed to get things done using voice commands. Hence, one can foresee the use of voice searches in organic searches and, eventually, B2B marketing in the near future.
Why voice searches are being used?
Although familiarity with voice search is seen as one of the most prominent reasons for its usage, convenience in getting things done is also the equally big reason.
Because voice search is faster and more #user-friendly, the usage is increasing with every passing day. The people, who find it difficult to type on small devices in order to search anything, find using voice search as the most convenient alternative. Another reason is that it is pretty much faster than searching by text, given the accuracy of device and software in translating #voice-commands.
According to Google, voice searches are now 95% accurate. It is 20% more accurate than what it was in 2013. The average speed of speaking is usually 3-times faster than what can be typed per minute. Hence, if the accuracy level gets equal to that of typing text, there is no reason for the people to delay adoption of voice search as the primary option to search over internet.
Again, this situation is leading to the adoption of voice searches by #B2B marketers in order to perform SEO and other digital marketing tasks.
Where it is being used?
While we may assume that voice search is used while driving the car or cooking in kitchen, research shows that 50% of the voice search users are business persons who use this feature while working in their offices. This is one of the most convincing reasons, perhaps a signal, that B2B SEO and marketing are going to be greatly influenced by voice search.