Impact of AI on SEO

With its deployment in search engine’s algorithms, AI has become a hot topic for the discussions. The purpose of this deployment was to automate the process of websites’ ranking. Apart from very rare cases that really need intervention from the humans, most of the cases are manageable by #artificial-intelligence. Here, it would be worth talking about the impact of artificial intelligence on search engine results against the queries that are entered.

 

Here, you may wonder how artificial intelligence works with search engine. AI is mainly based on machine learning. It means that this algorithm is made to learn about the search queries and trends in searching on its own.

 

Intention behind the query

With AI, it is going to be more important for the marketers to focus on search intent. Searchers will not have to focus much on the query because search engine is going to identify what they want. In this scenario, it is going to be important for the marketers to identify that search intent in order to keep up with the requirements. Having that said, you will need to create the content through which you will be able to address the concerns of the audience.

 

Keywords do not matter that much

If you are going to use keywords just for the sake of using keywords, you are not going to get the results especially now when AI based search engine algorithm is up and running. The matter of fact is that no content creator wants to senselessly insert a lot of keywords in the content in order to make search engines paying attention to the content. #RankBrain has the ability to rank a web page against a specific keyword which may not be even present in the content. It means that search engines are not heading towards understanding the concept of the content rather than identifying it with the help of keywords used in it.

 

Here, you have to make sure that you are not writing to convince the search engines because they are not going to be convinced this way now. Google has been trying to shift people’s focus on content, and this is exactly what you need to do.

 

The scope of voice search

With an increase in the usage of mobile devices, one thing that people find quite difficult is to type search queries because visible keypads tend to take the entire concentration of the searcher. Google is quite aware of it. This, along with the other reasons, has compelled Google to work on answering search queries. So far, the response is great. The prospects of voice search seem quite obvious.

 

Since voice search seems quite informal way of searching, it naturally requires search intent to be identified. Marketers have to make sure that they are working on all of the possible search queries that can be related to the business they are promoting.

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