The Real J. Dash

 

J. Dash is a piano prodigy who performed for the Jacksonville Symphony at age 5. By the time he was 8 years old, this classically trained pianist loved to play Mozart for his family and friends. Throughout his teens, however, he cut his teeth playing in various blues and jazz bands. A rapper, songwriter, producer, mixer & multi-instrumentalist, this Renaissance man also holds a degree in computer science from the University of Florida. "When I come across something I like, I want to learn everything about it and really understand it," Jay says of his diverse musical tastes.

 

The world of hip-hop holds a special place in his heart. "When I was growing up in the South, hip-hop was kind of dangerous. It was music that I wasn't supposed to be listening to. I would sneak out of the house to go see some underground show…and it just became part of my soul."

 

Although having already amassed an impressive collection of material over the years, J. Dash's pulse-pounding dance hit, "WOP (meaning With Out Prejudice)," is creating quite a buzz. The single, the ringtone and the music video have all been charting weekly on the iTunes Top 100 Hip-Hop Charts. In fact, the official music video featuring J. Dash's friend and multi-platinum selling rapper Flo Rida, along with other "WOP" videos, have over 10 million views on YouTube which resulted in over 100,000 sales on iTunes before radio airplay began.

 

To put a new spin on an old-school marketing concept where guerilla-style street teams formed to post flyers and stickers, J. Dash hit the cyber streets by creating the first ever YouTube Street Team, and the strategy is proving to be a surprising success. The secret is a unique marketing plan aimed at encouraging fans to become part of a virtual street team. The street team members are taught how to post their own YouTube WOP videos utilizing annotations (banners embedded in the video) to drive sales on iTunes and to use Facebook and Twitter to help spread the word.

 

Today, after just 4 weeks of radio airplay, "WOP," is the #1 fastest growing dance song in America. It's currently ranked #39 & rising each week on the Mediabase Urban Chart - the chart provider for USA Today & American Top 40 with Ryan Seacrest. Most recently, "WOP" just made its Billboard debut at #90 on the TOP 100 R&B/Hip-Hop Chart and broke into the iTunes TOP 200 Songs Chart.

 

The WOP single and ringtone are available for download on iTunes; and, the new WOP (Club Mix) is also available for download on iTunes.

 

Details on J. Dash's next single, "Transformer," and his upcoming album release, "Tabloid Truth," are coming in November.

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  • JoinedAugust 2011
  • HometownJacksonville
  • CountryUnited States

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