Jim Lacey of Thousand Oaks, CA, has enjoyed an extensive and prosperous professional career as an authority in all components of the consumer products sector, primarily snack foods and organic foods. Lacey collaborated with numerous large local and foreign corporations, leveraging his expertise in sales, advertising and marketing, management, and revamping existing brand names into industry forerunners. Lacey additionally has had over ten years of practical experience creating his own companies as a business owner (Healthy Ventures, LLC and Crunchies Natural Company), operating as a business poineer and as a reputable food item connoisseur.

Jim's Crunchies Food venture was notably his most recognizable business achievement as of 2017. The Thousand Oaks, California-based company climbed from sparse beginnings to emerge as a snack food industry leader with his proficient guidance. Crunchies began as a small-sized office-based company in 2005. By 2014, the firm was the #1 freeze-dried snack food business in the country, according to Nielson Research. Crunchies had succeded in acquiring distribution into several avenues like mass convenience, drug retail stores, club stores, organic food stores, the armed forces, all-natural food suppliers, and individual natural food retailers. Crunchies Foods grew its product line offerings to thirty-two diverse fruits and veggie snacks and ran a 17,000 sq foot production and distribution hub in Thousand Oaks, California.

Out of his various positions as the outfit's co-founder and CEO, Jim oversaw day-to-day warehouse operations and developed sales and marketing techniques to grow company earnings and profits. Through the many years of experience he acquired at global snack food and nutritional businesses, he managed to handle settlement arrangements, supplier sourcing, and licensing/trademark coordination. He sold off the company in mid 2015.

Jim Lacey, Southern California small business owner and lucrative business pioneer, obtained his undergrad degree at California Polytechnic University in the town of San Luis Obispo.James earned a Bachelor's degree from the School in the year 1981. In his study, he chose business admin, with a concentration in business marketing. This academic training helped prep him for the everyday challenges he was bound to face during his professional career.