Care to Compare: Colleen Jones, An Event Apart Atlanta 2013
Colleen Jones, author, Clout: The Art + Science of Influential Web Content
CARE TO COMPARE
As users interact with your website, they take a journey through decisions. Colleen will explain principles from decision science and what they mean for the design and content of your comparisons. You’ll learn why the comparison is a pivot point that will either move your users forward or stop their journey altogether. And, you’ll get practical techniques to transform your comparisons from a neglected dump of content to a useful and compelling guide. No matter whether your site offers products, services, or information, better comparisons will lead more users to decide in your favor.
Care to Compare: Colleen Jones, An Event Apart Atlanta 2013
Colleen Jones, author, Clout: The Art + Science of Influential Web Content
CARE TO COMPARE
As users interact with your website, they take a journey through decisions. Colleen will explain principles from decision science and what they mean for the design and content of your comparisons. You’ll learn why the comparison is a pivot point that will either move your users forward or stop their journey altogether. And, you’ll get practical techniques to transform your comparisons from a neglected dump of content to a useful and compelling guide. No matter whether your site offers products, services, or information, better comparisons will lead more users to decide in your favor.