Rachel M. Murray
Young and ...'cute'
I don't know why this copy irks me - I mean, I suppose there's a demographic - or rather, a stereotype - of young cute blonde girls from marketing, but what do her looks have to do with her persona? And why doesn't the 'seasoned business consultant' have physical characteristics tied to them (age, look, hair colour, gender)? We know nothing about the consultant, but instantly the marketing person is Young Cute and a Blonde Girl. Why is that? Why does a woman have the attributes of physical appearance always tied to her, but none to him?
From the Lovely Charts blog, found via the IxDA listserv. I'll reserve comments of how software ends up just migrating to the Web... right now I'm more irked than anything.
Young and ...'cute'
I don't know why this copy irks me - I mean, I suppose there's a demographic - or rather, a stereotype - of young cute blonde girls from marketing, but what do her looks have to do with her persona? And why doesn't the 'seasoned business consultant' have physical characteristics tied to them (age, look, hair colour, gender)? We know nothing about the consultant, but instantly the marketing person is Young Cute and a Blonde Girl. Why is that? Why does a woman have the attributes of physical appearance always tied to her, but none to him?
From the Lovely Charts blog, found via the IxDA listserv. I'll reserve comments of how software ends up just migrating to the Web... right now I'm more irked than anything.