Word of Mouth Marketing Assn.
WOMMA School of WOM 2011
McDonald's | Secret Sauce to Social Customer Service
* Salena Scardina, Director of Consumer Satisfaction, McDonald's
* Kim Musgrave, Manager of Social Media, McDonald's
Smart marketers understand providing great customer service can trigger word of mouth conversations. McDonald's customers are active in sharing their feedback about the brand through traditional channels (phone, email) and through social media channels. McDonald's fully understands each customer feedback opportunity is a word of mouth opportunity. Learn how McDonald's is developing its listening competency and how its U.S. Customer Satisfaction Team is organized to use proven customer service tactics, but with a fun twist to spark positive word of mouth.
School of WOM 2011: The Art & Science of Creating Talkable Brands
Dates: May 9-11, 2011
Location: Swissotel, Chicago, IL
Info: womma.org/schoolofwom
WOMMA School of WOM 2011
McDonald's | Secret Sauce to Social Customer Service
* Salena Scardina, Director of Consumer Satisfaction, McDonald's
* Kim Musgrave, Manager of Social Media, McDonald's
Smart marketers understand providing great customer service can trigger word of mouth conversations. McDonald's customers are active in sharing their feedback about the brand through traditional channels (phone, email) and through social media channels. McDonald's fully understands each customer feedback opportunity is a word of mouth opportunity. Learn how McDonald's is developing its listening competency and how its U.S. Customer Satisfaction Team is organized to use proven customer service tactics, but with a fun twist to spark positive word of mouth.
School of WOM 2011: The Art & Science of Creating Talkable Brands
Dates: May 9-11, 2011
Location: Swissotel, Chicago, IL
Info: womma.org/schoolofwom