Word of Mouth Marketing Assn.
WOMMA School of WOM
MEAP Session - WOMMA Takes a Stand on Next-Generation Ethics Challenges
* Matt Wise, CEO, ePrize, LLC
* Todd Budin, VP, Product Leadership, NM Incite
* Emily Bader, Partner, Zocalo Group (Moderator)
WOMMA's foundation is built upon strong ethics in our industry's marketing practices. In a fast moving technology-driven social marketplace, WOMMA must continue to be at the forefront of ethical marketing issues. Led by WOMMA's Member Ethics Advisory Panel (MEAP), this session will outline and discuss near-future challenges in ethics. The result of this discussion will be a living document of member-sourced input into providing the WOMMA perspective on next generation ethical issues.
School of WOM 2011: The Art & Science of Creating Talkable Brands
Dates: May 9-11, 2011
Location: Swissotel, Chicago, IL
Info: womma.org/schoolofwom/
WOMMA School of WOM
MEAP Session - WOMMA Takes a Stand on Next-Generation Ethics Challenges
* Matt Wise, CEO, ePrize, LLC
* Todd Budin, VP, Product Leadership, NM Incite
* Emily Bader, Partner, Zocalo Group (Moderator)
WOMMA's foundation is built upon strong ethics in our industry's marketing practices. In a fast moving technology-driven social marketplace, WOMMA must continue to be at the forefront of ethical marketing issues. Led by WOMMA's Member Ethics Advisory Panel (MEAP), this session will outline and discuss near-future challenges in ethics. The result of this discussion will be a living document of member-sourced input into providing the WOMMA perspective on next generation ethical issues.
School of WOM 2011: The Art & Science of Creating Talkable Brands
Dates: May 9-11, 2011
Location: Swissotel, Chicago, IL
Info: womma.org/schoolofwom/