Edelman: Community Management Principles

Community Management Principles - Consumer Engagement Through Building Communities Online

* Suzanne Marlatt, Community Manager, Edelman

* Jennie Averbook, Digital Strategist, Edelman

 

Many businesses believe if you build it they will come. The same attitude has been used on building communities and if they provide the tools for community engagement, a community will form on its own and ultimately be engaging. Nothing could be further from the truth. In this workshop the speakers will share best practices of how best to engage with customers when building and managing online communities. They will discuss integrating into your overall marketing mix, determine positioning, provide examples of developing content calendars, setting the community’s tone and examples of strategic response plan during crisis and non-crisis situations.

 

School of WOM 2011: The Art & Science of Creating Talkable Brands

Dates: May 9-11, 2011

Location: Swissotel, Chicago, IL

About WOMMA: womma.org/

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