consumer constructed brands

A brand is no longer what we tell the consumer it is - it is what consumers tell each other it is.” - Scott Cook

 

www.deborahschultz.com/deblog/2008/02/the-economics-o.html

 

Background CC image courtesy of: www.flickr.com/photos/ginable/325235488. This citation appears in the bottom right of the image.

 

Spotted by Lynette

interestingsnippets.tumblr.com/

Done