Summer in the City Concept.021
The Chattanooga Cancer Society asked for billboard design for their annual event, "Summer in the City." What they really needed was a 'brand' identity that could work with the changing theme every year. They needed to have a consistent look and feel for "Summer in the City" even though the theme city would change every year — New Orleans one year, Las Vegas the next, and Hollywood the next.
Widgets & Stone proposed a simple sticker approach to the Summer in the City identity that could work with whatever theme was chosen in any subsequent year.
Work done pro bono.
Creative Direction / Design: Paul Rustand; Photos - samples / placeholders and found images from the web — all appropriate copyrights apply.
Summer in the City Concept.021
The Chattanooga Cancer Society asked for billboard design for their annual event, "Summer in the City." What they really needed was a 'brand' identity that could work with the changing theme every year. They needed to have a consistent look and feel for "Summer in the City" even though the theme city would change every year — New Orleans one year, Las Vegas the next, and Hollywood the next.
Widgets & Stone proposed a simple sticker approach to the Summer in the City identity that could work with whatever theme was chosen in any subsequent year.
Work done pro bono.
Creative Direction / Design: Paul Rustand; Photos - samples / placeholders and found images from the web — all appropriate copyrights apply.