MediumStyleGuide18

Signage design.

 

Part of the style guide for the Medium brand identity. Web and interactive tech company Coptix as Widgets & Stone to help them rebrand into a creative company named Medium. Widgets & Stone actually proposed a design system for the identity rather than a set identity, this would them to best articulate their brand AND to grow and change int he future.

 

This manual articulates the concept, the general rules and specific details for implementing brand designs in a cohesive and consistent manner.

 

Brand design: Widgets & Stone; Creative Direction: Paul Rustand; Design: Matt Greenwell; Writing: Caleb Ludwick

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