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Chummery- Main

Detail from a brand book cover.

 

The Chummery was a place for friends ("chums") to gather – a joint venture between a coffee shop and an ice cream store (a sort of café-gelateria-deli).

 

With two existing entities combining to create a third, Widgets & Stone thought the visual identity and signage should work the same way: we used overprinting of wood types of coffees and ice creams to create a new visual.

 

Letterpress printing combined with laser overprints and labels to create signs for the store, drive thru and tags.

 

Design + letterpress printing: Widgets & Stone.

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Uploaded on February 17, 2009
Taken on October 15, 2003